![Quantcast](http://pixel.quantserve.com/pixel/p-GS-HF4BKvzCmv.gif)
![The Best Companies For Women, According To The Experts](https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNzkzMTM2My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTc2MjY0Mzk1NH0.xsELrSyrtS_BN3W50LVmkmWWxySFsyTO1bnedNRFdsY/img.jpg?width=1200&height=600&quality=90&coordinates=0%2C139%2C0%2C215)
The Best Companies For Women, According To The Experts
It's no surprise that women are leading in more ways than one when comes to making boss moves. While some have left the workforce altogether to start businesses, stay at home with their children, or travel, others have taken new, traditional career opportunities to the next level. Women have bagged 57% of the more than 530,000 new jobs that opened up in October, according to reports, and hey, it's always good to know that our savvy, flair and smarts will be dominating into the new year.
Which leads us to this: Where are the jobs, and what companies are putting action behind words to diversify their ranks with opportunities for women to thrive? (There's still work to be done of course, in terms of CEO and board appointments, and equal pay, but that's a whole other story). Let's take a look at the "best" companies for women, according to the experts who put together select elite lists every year. These are companies that have implemented policies, initiatives, and practices that put inclusion, safety, and minority advancement at the forefront.
(A quick note: This list isn't exhaustive nor is it intended to be a ranking of any kind. It's a snapshot, summarized based on inclusion of companies consistently listed on multiple "best" lists that point to not only being great for women, but for Black women specifically, to give you a starting point for research to pursue your career goals.)
1.ADP
If you've ever had to download an app to get your 401K info, tax returns, or digital paystubs, you're probably familiar with ADP. It provides human resource management software and services that are widely used across the globe. AnitaB.org, an online platform, and women computers' community founded in 1987 named ADP among its "2021 Top Companies for Women Technologists" report, in part due to its efforts to "build leadership capabilities to recognize and mitigate unconscious bias in over 2,000 leaders globally through training."
The company also made Seramount's (formally Working Mother Media), "100 Best Companies" list for working mothers, which takes into account whether a company offers inclusive options like flexible work schedules and great childcare benefits.
(A bonus: It's rated highly at 4 out of 5 stars on Glassdoor, a leading platform that highlights reviews from actual employees, both former and current.)
2.The Hershey Company
This powerhouse chocolate manufacturer made Forbes' list of "The World's Top Female-Friendly Companies 2021," ranking at No. 1. For this list, more than 85,000 women were asked to rate their companies on things like pay equity and parental leave, and they were also asked to describe how the brand's backed gender equality or "perpetuated negative stereotypes." Another reason Hershey reported made the cut was due to an initiative the company launched called the Pathways Project, described as "a five-year plan to make its workplace and communities more inclusive" and their savvy in introducing the HSY Care Connect app which offers transportation, tutoring, childcare and eldercare resources.
3.Hilton
They've got top rankings in the hospitality industry, and they took the No. 1 spot on Fortune's 2021 "Best Large Workplaces For Women" list. In partnership with Great Place to Work, a platform that quantifies employee experiences at companies across the U.S., the feedback of more than 5.6 million U.S. workers was analyzed to gain perspectives on "whether different identities women hold change their experience of the workplace," and insights on the daily experiences of innovation, company values, and leader effectiveness.
It also made the top 50 on Glassdoor's 2021 list of "Best Places to Work," with reviews praising its "flexible work hours" and focus on valuing employee opinions.
4.Navy Federal Credit Union
This banking institution headquartered in Virginia ranked 25 among Fortune's 2021 list for "Best Workplaces for Women," but what stands out, even more, is that the company works with groups including Women in Technology, Achieve Escambia, and HBCUs to advocate for and facilitate career advancement for minority groups. They've also hosted organizations such as the African-American Credit Union Coalition, the Human Rights Coalition, and the National Association of Minority Mortgage Bankers of America, and they were once named among Fortune's "10 Best Workplaces for African Americans."
5.Bank of America
Bank of America made both the Forbesand Fortunetop lists this year that are specific to women and their needs in the workplace. And more specifically—for our melanated career women—this company made the top 5 on a recent Glassdoor list that focused on "satisfaction" ratings and other insights directly from Black professionals. On a scale of 1 to 5, it had the second-highest "overall company" rating among Black employees surveyed.
6.Estee Lauder
A popular and super-successful beauty brand with a global reach, Estee Lauder made the top 25 on Forbes female-friendly list, but it's also very telling the recent initiatives this company's gotten behind to provide opportunities specific to Black women. There's the Howard University partnership to empower alumni with a career hub, the recent establishment of the Equity and Engagement Center of Excellence to boost equity, and the more-than-inspiring existence of Black women executives among its ranks like Deirdre Stanley, executive vice president and general counsel, and the amazingly chic Black girl magic of the women of NOBLE, the company's Black employee resource group.
7.Hubspot
Comparably, an online resource that provides culture and compensation data, ranked Hubspot No. 1 for "Best Companies for Women," a list that was compiled from the observations of female employees on management efforts to promote diversity and inclusion and provide a positive environment for women. Women gave the company an "A+" rating overall, and the same rating was given about perks and benefits.
The software company also made FlexJobs' list "28 Best Remote-Friendly Companies for Women" due to its flex work and remote job options.
8.Airbnb
This popular lodging and vacation rental platform made Forbes' list for best companies for women, and Airbnb also made the cut for Parity, a platform that works to close race and gender gaps in business. Their list, "The Best Companies for Women to Advance," includes companies that all have "a zero-tolerance policy for harassment," "safe complaint system for employees," and practices of "regularly" communicating gender-equality values to employees.
9.Spectrum Health
Here's a healthcare company that not only made Forbes' 2021 list of "America's Best Employers By State," but more notably in relation to female professionals made Seramount's 2021 "Best Companies for Multicultural Women," list. Spectrum Health reportedly offers paid maternity and gender-neutral parental leave and responded to the challenges of COVID-19 by offering employees childcare resources, support, and remote work options. The company also also "requires cultural competency training, implicit bias education, and diversity in the interview process."
10.Capital One
With convenient web-based financial service options, this bank also boasted high ratings among Black professionals in Glassdoor's report, "Black At Work, which analyzed satisfaction survey perspectives among employees at 28 companies. It also madeFortune's Best Workplaces for Women and Best Companies for Millennials lists, as well as People Magazine's "Companies That Care" list.
For more job search tips, career advice, and profiles, check out the xoNecole Workin' Girl section here.
Featured image via Getty Images/Shannon Faggan
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Gilbert Carrasquillo/GC Images