
I believe I’ve shared before that whenever someone tells me that they’re getting married, the first thing that I will say isn’t “congrats.” Nah, the counselor in me automatically goes to “Why?” And why is that? Basically, it’s because you’d be amazed how many people haven’t thought about it beyond they love someone and/or they’re tired of being alone and/or he asked, and/or their clock is ticking. And I mean that literally.
Listen, I don’t want to spend a ton of time in the intro addressing the fact that “knowing your why” is the one-millionth reason why you should get yourself into some pretty thorough premarital counseling prior to jumping anybody’s broom. That said, if you’re engaged, let me do you a solid by providing a link (here) to 200 random questions that you and your fiancé should ask each other beforehand.
Because as you’re about to see, thanks to the insightfulness and candidness of the 12 Black wives, no matter how much you love a person, in order to keep a marriage going long, strong, and healthy as possible, it requires a lot — and I do mean A LOT — more than emotional sentiments. And the more that you’re prepared on the front end? Sis, the far better. I can guarantee you that.
That said, here is what some wives (middle or maiden names were used) told me they wished they either knew or took more seriously before saying “I do.”
1. Naima. 27. Married Two Years.

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“I wish I knew how much I would grieve my single life. Don’t get me wrong, I truly love my husband and marriage has some strong perks but there are certain things about being single that are incomparable: sleeping on your entire bed, doing whatever whenever without running it by someone else, not having to compromise holidays due to extended family members, making purchases whenever I feel like it, talking to my girls all hours of the night, changing my mind on a whim without worrying if I’m going to piss somebody off — yeah, those were the days. If you are single, don’t let anyone tell you that marriage is better. Nah, marriage is just…different.”
2. Rowan. 33. Married Five Years.
“Don’t make light of differing spiritual views. I do data research for a living, so I know that interfaith marriages are on the rise but I’m here to tell you that it can make your life complicated in ways that you wouldn’t expect — even when you and your husband are the same religion but a different denomination. It can cause issues when it comes to ‘simple’ things like where to go to church to bigger things like how you interpret Scripture, your approach to certain holidays, and definitely child-rearing. I’m not saying don’t do it; all I’m saying is don’t make light of it. It’s bigger than you probably think.”
3. Wilson (Maiden Name). 40. Married 12 Years.
“I wish I realized how much how you live your life was such a big deal. Something as simple as how he loads the dishwasher vs. how you do it can cause you to want to divorce a ninja after about six months and I’m not exaggerating."
"Marriage isn’t just about loving someone; it’s about doing life with another person for a really long time. Hell, even if you stay together for only 10 years, 10 years of the bed not being made a certain way or the tub not being cleaned in the way that you like it is low-key Chinese water torture. Definitely discuss daily life things and your approach to them. If more did, they would probably stay out of divorce court.”
4. Rayhel. 25. Married Six Months.

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“Sex changes after marriage. I’ve only been married for a few months and I’ve noticed this. When you live with someone and you learn more than you ever have, it can take a while to adjust, so that sex can stay sexy. The intimacy level gets better, it's just that…s-it gets real after saying ‘I do.’ Just doing his laundry and him adjusting to your period alone. Whew."
5. Anderson (Maiden Name). 30. Married Four Years.
“Mood swings. Look, they always talk about how we have them and we do, but men can be moody as hell too. And it’s really bad when both of you are ‘feeling some type of way’ at the same time. When we’ve got an attitude, we will want to talk. When men do, they will give you the silent treatment. All that does is trigger us — and now everybody is BIG mad. You know how they say that the first few months of dating, you are dating the representative? It’s more like, it’s not until you come home from your honeymoon that you both ‘loosen your belt’ and let it all hang out — nastiness and all. Be prepared for that.”
6. Kolette. 35. Married Five Years.
“Discuss priorities. As many as possible. When does he want to have kids vs. when you do? How much does he like to have sex vs. how much you do? Which holiday is a bigger deal to him than you? Who prefers to decorate the house vs. who prefers to travel this year? It’s unrealistic to think that just because someone loves you that they’re going to automatically think that what you think is important is important. My husband and I communicate ‘order of importance’ about things on a weekly basis. It has made things a lot easier because our first year was something else.”
7. Vella. 46. Married 17 Years.

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“Dr. Myles Munroe used to talk often about how men don’t just want sex, they need it. When you’re married to a Black man, don’t underestimate that because it’s hard enough for them out here. When they come home and want to be with you — the affection, the vulnerability, the acceptance and feeling desired, the intimacy, the stress release…all of these things are paramount for them. Singles are so recreational about sex that when they get married, they can become really self-centered and almost rude with their partner in the bedroom. If you don’t want to prioritize sex on a consistent basis, stay single, where all you have to concern yourself with is yourself.”
8. Aria. 42. Married One Year.
“It might sound weird but how you define ‘Blackness’ is a big one. It affects how you see things politically, religiously, and even down when it comes to things like what you watch on television or how you approach style and fashion."
"For instance, my man hates reality television because he thinks that a lot of it is anti-Black while I just think it’s entertaining and he definitely prefers when I wear my natural hair as opposed to wigs. It’s not that big of a deal but for some women, it could be. Just don’t assume that because the both of you say that you’re ‘pro-Black’ that you’re exactly on the same page about it.”
9. Tabitha. 29. Married Three Years.
“Marriage requires you to grow TF up! Your husband is someone who holds you accountable to your s-it on a daily basis and honestly, that can get annoying as hell. When you’re single, you can deal with people when you feel like it, and when you know that you’re showing out, being ridiculous, or acting immature, you can just go home and shut your phone off. Hmph. Lucky you because, when I come home if I’m acting crazy, someone is calling me out on it with the quickness. My husband and I talk about the fact that nothing will mature you like marriage does because it’s like you’ve got a hall monitor who you sleep with living with you 24/7. Someone shoulda prepared me for that damn s-it. S-it.”
10. Davis (Maiden Name). 30. Married Eight Months.

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“I wish I had known how much my boundaries were going to have to change after marriage. In just a short amount of time, I’ve realized that if I want my relationship to go the distance, I’ve gotta watch who I say what to. Some single women are jealous. Some family members are bitter. Some church ladies don’t have a clue. Just make sure that you get the right opinions because you don’t want so many voices in your head that you can’t hear your own or the one who you’re actually married to.”
11. Haven. 35. Married Nine Years.
“I wish I knew about how much our purposes needed to be aligned — not that we needed to be in the same fields but that they needed to complement each other. I am a visual artist and everything from my working random hours, sometimes touring and income being very ‘feast or famine’ tends to, it can butt heads with my accountant husband who has a pretty regimented and predictable schedule and payday. Over the years, we’ve figured out how to make it work but it’s required A LOT of compromise and flexibility on both of your parts. Just make sure that the two of you talk about your purpose and your plans and goals surrounding each of them. You need to be with someone who can support it or life is going to be very difficult — no matter how much you love them.”
12. Irys. 50. Married 27 Years.
“You better marry your friend because you need to be with someone you like. Someone who makes you laugh. Someone who you trust more than anyone else. Someone who you can have a good time with under any conditions. Y’all are out here looking for a rich man who can turn you out and I’m telling you that after a while, both of those things can get old if you’re not with your bestie. I love my husband, he’s a great provider and the sex is amazing but us being friends is what’s gotten us through and he’ll say the same thing.”
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See…I told you. This is great marital insight for days and hopefully, it’s also a gentle nudge to speak to some healthy (healthy is key!) married folks you know — especially if you are considering getting married in the near future. Because as basically all of these women stated: marriage is a beautiful thing; it’s also no joke and something to be as prepared for as possible. Please take that heed very seriously — for your, your partner, and your marriage’s sake. Amen? Awesome.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson









