Six Beauty Influencers Share How They’re Embracing The Soft Life
This post is in partnership with Ulta Beauty.
Gone are the days where we prioritize “the grind” over our own wellbeing. #Teamnosleep is canceled. Millennial women are prioritizing themselves and their rest above all else, and we love to see it. We’re seeing proof of this powerful shift everywhere we look, but especially in the #softlife hashtag that’s been trending all over social media. The soft life movement is all about pursuing the path of least resistance, choosing ease over struggle, and relaxing in your vulnerability.
xoNecole and Ulta Beauty have identified six beauty influencers who are fully embracing the “soft life.” They’re rejecting the notion that their worth is measured by their professional output, how many followers they have, or how hard they’re hustling. Each of these creative powerhouses has learned to make self-care a non-negotiable in their lives while walking into the fullness of their most authentic selves. There will always be a demand for more content amidst the ever-changing algorithms, but as influencers like Tiffany Renee, Caitlyn Davis, and Alanna Doherty know all too well, you can’t properly show up for others until you fully show up for yourself first.
Read all about how these six beauty influencers are approaching the soft life on their own terms.
Caitlyn Davis
Hometown: Atlanta, GA
Can’t live without products:primer, micellar water, and curl cream
As a full-time content creator and founder of the college clothing label HBCU Yearbook, Caitlyn Davis is no stranger to hard work. She started gaining followers while attending undergrad at FAMU, filming natural hair tutorials for YouTube in her dorm room. From there, she steadily picked up ambassador gigs for popular online fashion and beauty brands. “[They were] paying us around $300 a month,” she remembers. “I thought I was doing something with my money. I was like, ‘What? I'm getting paid to do something that I love?’ It became a snowball effect.”
After linking up with a cousin who had just become a makeup artist, Caitlyn fell in love with the idea of creating beauty content. “Beauty just elevates your personality,” she tells xoNecole. “And because it does that, you just feel better about yourself. And when you do that and show other people and they start learning and getting better at makeup and beauty, their personality and confidence starts to elevate as well.”
Caitlyn admits that maintaining a healthy work-life balance doesn’t come easy for her. She’s a self-proclaimed workaholic who takes pride in her business. “[I’ve learned] the soft life is working hard for what you want but knowing we're deserving of the best life has to offer, including rest.” When life gets overwhelming, she turns to the great outdoors. “I go on hikes,” she says. “There’s something about being in nature, being grounded, hearing birds, the trees moving, and water [flowing] that immediately de-stresses me."
Tiffany Renee
Hometown: Knoxville, TN
Can’t live without products:brow pencil, leave-in conditioner, and vitamin C serum
Tiffany Renee grew up on a farm in Tennessee, where her first introduction to the world of beauty and fashion came via Tyra Banks. The smizing supermodel’s competition series “America’s Next Top Model” drew this southern girl in. “Beauty wasn't really a thing [in the environment I grew up in],” she says. “So I've got to give it to Tyra. A lot of my posing and wearing my makeup a certain way had a lot to do with Tyra and how she coached those models. As I got older and started experimenting more with makeup, I just grew to love it more and more.” Tiffany says she sharpened her makeup skills by learning one thing at a time, starting with winged eyeliner. Next brows, and then lashes. Along the way, she made it a point to develop the techniques that worked for her face rather than copying and pasting from YouTube tutorials.
After moving to Atlanta in 2012, Tiffany began to rack up followers on Instagram with her beauty, hair, and fashion content. She even created an online community called “Curl Gang,” which celebrates the beauty and versatility of natural hair. With all she’s accomplished, Tiffany says she’s most proud of shedding her tough exterior and learning to be vulnerable. “My life has been pretty tough, so that made me a tough woman,” she tells xoNecole. “In my relationships, I've always had this tough persona on the outside, but really, I'm internally very much a soft person.
“For me, taking on the soft life was doing the work to break that mold, and accept that it's okay to be vulnerable,” she continues. “It's okay to be expressive. It's okay to love people. It's not just about the tasks of my life, but more so about my well-being. I’m actively deciding not to hold onto things that make me [have to] be tough.”
For self-care, Tiffany likes to pour herself a nice glass of wine and, if all else fails, throw on a quick beat. “I definitely tap into the motto that if you look good, you feel good.”
Kinya Claiborne
Hometown: Napa, California
Can’t live without products: red lipstick, clip-in extensions, and moisturizer
They say if you love what you do, you’ll never work a day in your life. Kinya Claiborne is living proof. This lifestyle influencer has a professional resume that would make any recruiter salivate. She’s worked in print, television, and radio, and has even overseen public relations for billion-dollar projects. But like all creatives at heart, there came a point in her career where she felt a calling elsewhere. “My job wasn't sexy,” she admits. “I still loved my job and I loved working in corporate America, but there was a void. There were other things that I also loved that my job wasn't fulfilling.”
Inspired by the DailyCandy newsletters she used to read in college, Kinya launched her own lifestyle magazine called Style & Society which covers fashion, beauty, health, wellness, entertainment, travel - all the things Kinya loves. What started as a creative outlet turned into a booming business. Her readers wanted to know more about her, which led her to posting photos of herself inside her stories. “I started Style & Society back in 2013. The term influencer didn't exist back then. Brands started contacting me and wanting me to do product placements and campaigns. That's how my social media following started growing. Then eventually, the term influencer came about, and at that point, I had already been doing it.”
As you can tell from her Instagram, Kinya is always well put together. Her early beauty memories include getting her hair done at the salon with her mom and wearing different lipstick colors to school. Kinya says she’s always been a girly girl. but she’s as resilient as they come. The Northern Californian survived the Route 91 festival shooting in 2017. She also lost her brother to suicide. From her perspective, being soft isn’t just about pampering yourself, but showing up for those around you. “You can't just look at someone and know how they're feeling,” she says. “It’s so important to check in, because even a phone call, text message, or just saying hello to a stranger could really change their path.”
Taylor Winbush
Hometown: Jacksonville, Florida
Can’t live without products:brow pencil, deep conditioner, and moisturizer
For Taylor Winbush, presentation is everything. Embracing that belief has gotten her far. “My mom would always say ‘dress how you want to be treated,’” she says. “She would always dress up to go to the grocery store, making sure her hair was always done, and she was fresh-faced. She taught me that when you look better, you feel better.”
As a dancer and theater performer, Taylor got to hone in on her makeup skills early. “I remember even from a young age, when I used to take ballet classes, they would make you do your makeup way in the back of the mirror to make sure you'd be able to see it [far from the stage].” After moving to Atlanta in 2019 to pursue a career in acting and commercial modeling, Taylor discovered she could book more gigs if she added “content creator” to her resume. As a beauty lover, it came naturally to her, and it’s paid off tenfold.
At the start of the year, Taylor stepped out on faith and decided to work for herself full-time. She acknowledges that it’s a risk, but nothing a little discipline can’t manage. “As long as I'm doing my part, then I truly and firmly believe that God will handle the rest.”
Aside from constantly developing her self-discipline, Taylor says she’s embracing the soft life by taking care of her physical and spiritual temple. “I'm a super giving person, so I would give a lot of my time to friends and family, making sure everyone else is taken care of before me,” she says. “There's a saying that if you help someone build their sandcastle first, then what will you have left to build? I’m learning you have to take care of yourself first in order for you to help someone else.”
Thamarr Guerrier
Hometown: Jacksonville, FL
Can’t live without products:liquid eyeliner, SPF spray, and satin bonnet
Fashion and beauty haven’t always been a welcoming world for curvy women, but that hasn’t stopped influencer Thamarr Guerrier from accepting her rightful seat at the table. This bubbly and effervescent content creator started her lifestyle blog, Musings of a Curvy Lady, back in 2012 on her lunch break working as a nurse. “I started [my blog] as a way to promote personal style and beauty in this body of mine,” Thamarr shared on her site. “Visibility matters and you’re going to see me. I’m going to take up all the space and bring my own chair to the table.”
Thamarr’s beauty memories stem all the way back to childhood. “I was obsessed with watching my mother do her hair and makeup in the mirror,” she says. “I played dress-up in her clothes and would sneak and put on her mascara. I just couldn’t wait to be old enough to wear lipstick.”
If you peep her IG feed, you’ll notice Thamarr documents her globetrotting in head-turning looks that will make you want to book a one-way ticket to your nearest island. But it’s actually not her extravagant travel experiences that bring her the most peace. It’s the little things, like sipping a glass of wine during her skincare routine as Kacey Musgraves plays in the background. “After a shower, I always feel a little better, especially after a crummy day,” she tells xoNecole. “It’s also my favorite place to shed a tear or two. After my literal and sometimes emotional cleanse, I feel renewed. I talk positively to myself as I pamper myself with my favorite products. Taking the time and being purposeful as I go.”
Thamarr’s interpretation of “the soft life” is to live and love in a way that makes her inner being the happiest. “If it brings me peace, it’s the soft life for me.”
Alanna Doherty
Hometown: Bridgetown, Barbados
Can’t live without products:mascara, leave-in conditioner, and SPF
It’s hard not to feel a spark of joy when you browse through Alanna Doherty’s IG page. It’s chock-full of Alanna dressed to the nines in bright psychedelic patterns. Her lush ‘fro bounces back and forth in all its glory as Alanna jams to her favorite tunes. Alanna is happiness personified, but her initial introduction to beauty was quite the opposite. “I started loving makeup and beauty products because I felt they were necessary in order to cover up my insecurities,” she tells xoNecole. “I’m finally starting to truly fall in love with them this year. I no longer need a full face of makeup to make me feel good. I’m perfectly happy going without any at all now, but love that I have the option to play with makeup. It’s more of a creative process now and I LOVE that!”
Alanna’s bold and colorful aesthetic is brave and inspiring. And when it comes to the soft life, she’s honest enough to admit that she’s figuring it out along the way. “For years I’ve been putting my own self-care behind work and I’m now starting to realize its importance in my life,” she says. “I’ve still got a long way to go but ‘the soft life’ to me would be creating the space to focus on myself and taking the time to enjoy it. I see long walks along the beach, spas, more hot yoga, and relaxing on the balcony.”
Featured image courtesy of Tiffany Renee
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
New year, new dating style. Courtesy of a former sugar baby.
Being a sugar baby had its (obvious) perks, but the most significant ones didn’t center around the material benefits. To date, I have a bigger appreciation for the lessons I’ve learned and applied them to my dating life.
Dating men of higher social status shortened my tolerance for a lot of things I was convinced were normal. I blamed the universe for attracting undesirable men when it was my fault for allowing undesirable behavior. An interesting dichotomy between those guys and sugar daddies was the treatment I accepted.
It was easier to put my foot down with men of opulence because their privilege meant there was no limit to meeting my desires. Plus, recognizing my own worth made them (the good ones) want to treat me with the same high regard.
I’ll admit you don’t NEED to be an SB to enhance your dating style, but that’s the path I journeyed. It taught me how to be gracefully tough on men based on the simple fact that I’m invaluable. I’ll never convince anyone to be an SB, but feel free to pick a few gems I learned that might take your 2025 dating style to the next level.
Don’t overdo it by showing gratitude.
Let’s stop praising men for the bare minimum.
Yes, it’s okay to make a man feel affirmed but don’t let those affirmations come off too intensely, especially for things that require minimal effort. Don’t tell him about your ex never opening the passenger door for you, don’t brag about him being "The One" because he texted to make sure you got home safely, and most definitely don’t offer up the cat just because he paid a $150 dinner bill (give it because you want to, not out of obligation).
To be honest, I barely even say thank you when a man finds me attractive. “You are so beautiful.” I would respond, “Aww, you’re so sweet.” When he holds the door open, I graze his arm and smile.
Showing too much excitement about the bare minimum strokes his ego and draws a ceiling, which he doesn’t feel he needs to surpass. It tells him you’re not used to regular treatment, so you’ll be grateful for anything. Why do more than necessary? I like my men reflecting at the end of our date, thinking, “What can I do to impress her?”
Don’t stop having manners, though. Just keep it simple and move on.
There’s no such thing as “dating for potential.”
Hold my hand with this one.
There comes a time when the word “potential” shouldn’t be a part of your dating vocabulary. It’s nothing more than the encouragement of false hope. He’s not flaky with time because his schedule is too busy between balancing family and work. It’s because you’re not important enough to prioritize making time for.
He’s not stingy on dates because he’s having a rough time handling all his financial responsibilities. It’s because he’d rather spend his money on things that don’t involve you.
Trust me when I say men don’t date with potential in mind. Many of them hold themselves in very high regard with an “I can do better” mindset, and so should you. There’s A LOT of weight in the saying, “If he wanted to he would.” So stay away from Mr. Shoulda Coulda Woulda because, at the end of the day, he didn’t.
*P.S. If he ever says he doesn’t deserve you, he’s not being sheepishly humble. Take his word for it and run.
Do NOT be afraid to say no.
How many times have you put yourself through something you didn’t want to do based on feeling obligated? You compromised yourself in order to please the person you’re dating because it seemed like the easier option. Let me just remind you of the old saying, “Nothing good in life comes easy.”
I like comparing men to children, not to demean them but to draw similarities. Children often like to push and see how much they can get away with until the parent says no. Once you allow them to get away with one thing, they’ll nudge the limits to see how often they can skate by.
Dating is just like this. Get comfortable giving rejection. It can be an uncomfortable concept for some, so consider saying no and following it with a light reason. For example, “Do you want to come over and watch Netflix?” “No, I don’t feel comfortable going to strangers’ houses.” If his response is anything but understanding with a Plan B, on to the next.
Those boundaries were created to protect you. Any man who respects you will respect them too.
Don’t lay all your cards on the table.
When a man asks, “So what exactly are you looking for?” The vaguest response comes to mind.
It’s a common mistake to think men (not all) ask questions for unselfish reasons. That one, especially, is basically like asking for cheat codes to a game. Describing your idea of a perfect man, dating intentions, etc. allows him to know who he needs to morph himself into in order to get what he wants. Enter love bombing, physical intimacy, delusions of potential, then ghosting.
I’ve said the below on a few first dates and wasn’t surprised by how quickly the guys weeded themselves out.
"I’ve been having fun figuring things out as time goes on. There are times when I love going out to meet new people and times when I love cuddling up on the couch. It depends on how I’m feeling.”
I just said a whole lotta nothing, leaving it up to him to decipher. It’s open-ended, which forces him to show his intentions and let things play out naturally with as little manipulation as possible.
The first date defines how he views you.
This is where all those conversations leading up to this day come into play.
The perfect first date doesn’t only have to consist of 5-star dining and lavish wine collections. Those are merely perks. The perfect first date is valued based on how much effort he put in to show he’s been listening.
You’ve been dropping subtle hints that tulips are your favorite flowers. Did he show up empty-handed? You shared your discomfort with driving to far places at night. Did he book a 9 p.m. reservation somewhere 30 minutes away? You told him about your new venture into veganism. Did he take you to his favorite steakhouse?
These aren’t small things and they’re DEFINITELY not things for you to take on as a challenge. These could be easy signs of a life full of selfishness and laziness if shrugged off by the belief you should be satisfied with him making time for you.
Will taking my advice find you a husband faster? Who knows? But, ultimately, dating isn’t supposed to be an earnest search for a man. It should be a time of personal growth while sorting through experiences to find a partner who will appreciate the valuable woman you are.
Having high standards for yourself doesn’t make you difficult or unreasonable. To the right man, it definitely won’t make you undateable. Like I said before, nothing good in life comes easy.
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Feature image by PeopleImages/ Getty Images