It's kinda crazy what inspired me to pitch and then pen this article. I was watching Usher's visual for "Bad Habits" while trying to figure out why a particular small area of my hair was thinner than it needed to be. I came to the conclusion that it was because I was manipulating it too much by always taking that particular cornrow down and braiding it up again. And that got me to thinking about so many of the bad natural hair habits that a lot of us have; ones that prevent us from getting the long-term hair results that we want.
If you're sick of your own tresses not flourishing as much as you would like, take a moment to see if any of these habits are ones that you definitely need to break.
1. Keeping Your Protective Style in Longer Than You Should
I don't know one naturalista who hasn't heard that one of the best ways to achieve length retention is by putting their hair up in a protective style. As I said a second ago, my hair is currently in cornrows (a personal favorite style of choice). I dig them because, not only do they keep me from having my hands in my tresses all of the time, but protective styles are also a great way to protect my ends as well (damaged ends are the main reason why most of us don't get the inches that we want). Still, too much of a good thing can easily work against you.
In this case, if you've got your hair in some braids or twists (via your natural hair), they really need to remain in there for no longer than a couple of weeks. Braids and twists with extensions, you're pushing it if you keep them in for longer than two months. The reason why is because your hair and scalp need to be thoroughly washed and to take a break from the stress that protective styles can cause if you've got them in for too long. One day, I'm gonna share how protective styles can actually be the reason why your hair isn't growing. For now, though, just don't keep them in for a billion years. It's the kind of bad habit that doesn't get discussed, nearly enough.
2. Using Too Many Damn Products in Your Hair
The beauty industry is a billion-dollar one and we as Black women play a HUGE role in why that is the case. That said, I know there are tons of products out here that make all sorts of promises. But you've gotta remember that companies are looking to make revenue. This means that if they've gotta lie to you and say they have a serum that will fix your split ends (nothing fixes split ends; you have to trim them), that is exactly what they will do.
Anyway, while I'm all about finding products that work best for your hair if you use a lot of them at the same time or you keep switching up, all that's gonna do is either weigh your hair down and clog up your hair follicles (not good) or end up damaging your hair because not all products are created equal and your hair shouldn't be treated as some guinea pig or science project. It typically takes about two months to figure out if something is really your jam on the product testing tip. Try a couple of things out at a time and stick to what works for you, even if it's only a few products. Less is more is always best when it comes to hair care.
3. Not Knowing Your Hair Type and Texture
Let me tell it, I think women struggle with knowing what their hair type is about as much as they struggle with figuring out their correct bra size. When it comes to hair type, the numbers run from 1-4. 1 is straight. 2 is wavy. 3 is curly and 4 is coily. Then there are letters that go with each number, ranging from A-C. A is fine. B is medium. C is coarse. As far as your "numbers" go, YouTubers like Angela C. Styles, IAMTRAEH, and LavishlyBritt all have videos that break hair types down pretty well. As far as your hair's texture, a cool figuring-it-out hack is to take a piece of thread and lay it on a flat surface. Then place a strand of your own hair beside it. If your hair appears thinner than the thread, your hair is fine. If it's the same size, your hair is medium. If it's bigger, it's coarser.
Having this information is essential because it can help you to better understand how to properly care for your hair, what products work best, and ultimately how to keep it thriving. For some tips on all of these things, go to YouTube and put your hair type and texture, along with "natural hair" in the search field and you will see literal days' worth of videos pop up so that you can get to know your hair, even better.
4. Using the “Wrong” Styling Tools for Your Natural Hair
A lot of stylists will tell you that using your hands to detangle and style your hair as much as possible is oftentimes a good look because you can be gentler with your locks than you can with styling tools. But when it comes to the things that you absolutely do need, make sure you've got—a wide-tooth comb; some plastic hair clips (the metal ones tend to snag and tear); a Denman brush; a hair steamer (to lock in moisture); a microfiber towel (it's easier on your hair during wash days) and a blow dryer for your hair type (Red by Kiss Blow Dryer gets a lot of praise if you're a 4-type).
While this is a basic list, the main thing to keep in mind is a lot of metal, a ton of heat or anything that will cause your hair to snag and tear are absolutely no-nos. You really don't need a ton of styling tools; just things that will make getting the results that you want as easy as possible without creating any drama in the process on those pretty tresses of yours.
5. Mishandling Wet Hair During Wash Days
Your hair is definitely the most fragile when it's wet. That's why it's best to detangle your tresses with your fingers as much as possible, to deep condition after shampooing so that your hair is more manageable, and to apply a product that has some "slip" to it when you're using a detangling comb or you're doing something like braiding or twisting your hair for a braid out or twist out. Otherwise, you could end up ripping some of your hair out or weakening the cuticles during the styling process. As far as slip goes, if you'd like a little help figuring out which product would work best, Naturally Curly gave some slip awards to a few. You can check them out here.
6. Trimming Your Hair More than Dusting
One of the reasons why I stopped going to see a professional stylist was because far too many of them don't seem to know the difference between dusting and trimming. Hmph. I've always wondered if a lot of stylists have a secret vendetta against their clients gaining inches because I don't always need a bob— thank you, very much. Whew. Plus, as I've learned more about what does and doesn't work for my hair, I've become a big fan of dusting. Dusting is about getting rid of the raggedy or split ends that you may have without getting rid of 2-4 inches of hair in the process.
If you're nervous about attempting this, the main thing to keep in mind is you need a pair of sharp shears and a good amount of patience. Click here, here and here to watch some videos on how to dust.
Oh, and for any stylists that may have side-eyed me for what I said, I know there are some great ones out there and that some folks wouldn't be able to walk outta the house without one. At the same time, I believe a good one also isn't scissor happy. I'm thinking that we all can agree on that.
7. Having a Complex Relationship with Heat
Contrary to popular belief, I personally don't think that heat is the enemy; I think using heat the wrong way is, though. Back when I got on board with the whole "heat is the devil" movement, I actually experienced a lot more breakage than I do now that I blow my hair out every wash day and then leave it in a protective style (other than the weekends) until the next wash day. I believe it's because this method stretches out my hair so that there is less tangling and it also helps me to nurture my ends easier.
Anyway, that's not to say that huge mistakes aren't oftentimes made in this lane, mostly because people use the wrong kind of heating tools, apply them when they're too hot and/or use them too often. If you're in search of a good blow dryer for your natural hair, Byrdie recently published an article that features 12 (click here). After getting one, always make sure that your blow dryer is on low-to-medium heat and that you ONLY use it once your hair is about 60 percent dry on its own (the drier it is, the less you will be able to singe it). And try not to apply heat more than 2-5 times a month. More than that can definitely damage your hair and even alter your natural curl pattern.
8. Being High-Maintenance with Your Edges
Lawd, the internet. I'm pretty sure some of y'all saw the post of the young lady who mistook Gorilla Snot (which is already quite a beast when it comes to laying hair down) for Gorilla Glue. Well, at the time that I'm writing this, her hair literally hasn't moved in a month. Like…at all which resulted in her going to the ER (check her take on it here and a radio interview with her here). When I watched the video, the first thing that came to my mind is how obsessed a lot of us are with keeping our edges as laid as possible.
Listen, there's no time to get into how I believe that European culture has played a certain role in us having a preoccupation with baby hairs as grown women (goodness). For now, I'll just say that probably the most fragile parts of your hair are your edges and nape. So, constantly weakening your edges' hair follicles by always brushing them down, drying that part of your hair out with gels, and always applying pressure with braids, lace fronts and wigs are all surefire ways for your edges to either thin out or bald altogether.
If you must gel those babies down, make sure to use a non-alcohol gel (Allure published a feature on some of the best edge controls around; check it out here) and definitely give that area a break a few days a week. Sleek edges are cool, but you know what's even better? Having edges, period.
9. Jacking Up Your Wash ‘N Go
When it comes to low-manipulation hairstyles, wash 'n gos always top the list because you don't have to do a lot of styling and touching of your tresses in order to end up with a really cute look. That doesn't mean that too much of a good thing can't go awry though. The wrong products, tugging too much on your hair while it's wet and not knowing how to cultivate a bedtime routine that will result in you messing with your hair as little as possible the following morning all have to be factored in to make this a good idea for your natural hair texture.
If you want to make sure that this heat-free look goes off without a hitch—wash your hair with a sulfate-free shampoo; deep condition your locks; rinse your hair in cool water (it will keep your cuticles smooth); apply a curl cream (if you've got tighter coils) or add a carrier oil as a base to it (if you've got a looser curl texture) to set your curls, and keep your hands COMPLETELY out of your hair until your tresses dry (otherwise, you could end up with a significant amount of frizz). Wrap your hair up with a silk scarf or satin bonnet at night and refresh in the morning with a light leave-in conditioner. And try and let your wash 'n go be for about a week. Remember, low manipulation is always the key to stronger hair. You can get some other wash 'n go hacks by checking out this video, this video, this video, this video and this video.
10. Being Too Reliant on Your Wigs
Wigs can be dope; especially the kind that exists these days because I promise you that some, I can't even tell that they are wigs at all (like this line right here). Not only can wigs help you to avoid over-manipulating your hair, but they can also protect your tresses from outer elements, encourage your styling creativity without a lot of drama, and save you a ton of time when it comes to your morning routine.
Just remember that a wig is not your natural hair (no matter how much it may look or feel like it). If you've got a human hair well-secured, it can last for up to six weeks (if you take care of your natural hair that's underneath); just don't go beyond that. As far as sleeping in wigs, it really is best to remove them. If you opt not to, don't go more than a few days without doing so. Your hair and scalp need to breathe. Your edges need a bit of a break from the stress and tension of the wig too.
11. Not Taking a Multivitamin
There is plenty of data that says most of us don't get nearly enough nutrients from food alone. This is where multivitamins come in. They are a great way to supplement what you may be lacking which can result in everything from a strengthened immune system and healthier heart to more energy and beautiful hair, skin and nails. There are loads of vitamins on the market, so it's kind of hard to recommend a specific brand. You might want to look for one that specifically says "for hair, skin and nails" on it. Whatever you do, just make sure there are vitamins A, B12, C and E, iron, biotin and zinc in the product that you decide to go with. One that contains collagen is definitely a bonus. Oh, and if you opt for a liquid form, not only does it hit your system faster, it tends to be more potent too.
12. Stressing Out
If there is one thing that I have learned to become more and more intentional about, it's not letting any person, place, thing or idea stress me out. It's just not worth it. PERIOD. This includes when it comes to protecting my hair. Did you know that constant stress can throw off your cortisol levels and literally push your hair into a resting phase that can hinder it from growing? No joke. So, if you've got some job or man who is driving you up the wall and you're noticing some shedding or even thinning as far as your hair is concerned, don't tell yourself that it's all in your head. There is a very real chance that you are going bald due to anxiety. Release what's got you in that state. Your hair will thank you for it.
BONUS: STOP COMPARING
Iyanla Vanzant once said, "Comparing yourself to others is an act of violence against your authentic self." Out of all of the mistakes that we could possibly make when it comes to our hair, I promise you that the biggest one is comparing your tresses to someone else's. When God made you, he took out just as much time as he did on his other daughters. Don't insult him by acting like you somehow got a shorter end of the deal because, I can say from very personal experience, that once you get a real understanding of how your own hair works, you'll come to adore its individuality. You really will.
You'll wake up knowing that your hair is a gift, that there isn't one thing wrong with it, and that you are truly blessed. That your Creator made not one mistake. Amen? Amen.
Featured image by Giphy
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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