Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
August is a month of opportunity, and having patience with your progress. There are a lot of new beginnings and successful experiences flowing through the stars, but Mercury also goes retrograde this month, and there is a need to slow down right now as well. The month begins in Leo Season, and whenever the Sun is in a fire sign, it is always a more dynamic, passionate, and intense time for the collective.
With the New Moon of the month in Leo as well on August 4, things are heating up pretty quickly in August. The New Moon is the perfect time to set your intentions for the month and to also set your intentions for your self-confidence, personal success, and what’s going to make your heart shine. Not only do we have a New Moon on August 4, but Venus also enters the earth sign Virgo on this day as well, where she will remain until August 29.
Venus in Virgo brings more stable energy to relationship matters, and this is a time when the heart heals, priorities are recognized and unconditional love is favored. Venus in Virgo is selfless and gives love for the sake of being there for someone.
This is a good time to gain clarity within romantic matters, and to figure out what is going to be best for your health and well-being overall.
What August 2024 Has In Store For Your Zodiac Sign
Mercury goes retrograde in August and will be retrograde in Virgo from August 5 until August 14, and then in Leo from August 14 until August 28. During the Mercury retrograde in Virgo transit, it’s all about the mind and finding healing here. Mercury is Virgo's planetary ruler so there is overall more magic felt with this transit than your typical Mercury retrograde because Virgo understands Mercury and vice versa.
While Mercury is retrograde in Leo for a few weeks, this energy may bruise some egos but overall allows people to gain clarity on self-expression, how they show up, and how they want to show up.
With all Mercury retrograde, communication matters should be taken with some extra precaution, hold off on signing any contracts unless necessary, and be more flexible with plans and changes that occur.
On August 19, we have one of the more potent Full Moons of the year, and that is the Supermoon in Aquarius, which also happens to be the Blue Moon of the year. This Supermoon is bringing in a lot of change, a lot of clarity, and the outcomes of what you have been committing to. This is a good time to let go of restrictive, self-imposed ideas of yourself, honor your freedom, and look at your authenticity with a renewed vision and sense of love. The Sun in Leo will be beaming support to us throughout the month, and this connection and support from the universe will especially be felt on this Supermoon.
Virgo Season officially begins on August 22, and it’s time to get organized, heal, do the work, and give a helping hand. When the Sun is in Virgo, we feel more inspired to get things done and take care of our well-being and the well-being of others, and this is overall a time when a lot is accomplished.
Venus enters Libra on August 29 before the month ends, and Venus is the ruling planet of Libra and feels at home here. We are leaving August with a sense of love renewed, the mind healed, and the past put behind us for good.
Read for your sun sign and rising sign below to see what the month has in store for you.
AriesKyra Jay for xoNecoleARIES
August is a month of claiming your peace, Aries. You are in a place in your life where you have learned a lot and grown even more, and now it’s time to live in this space of renewal. You are mentally ready to heal, and there is support and encouragement around you to do so. The month begins with the Sun in your 5th house of romance, hobbies, happiness, and self-expression, and with a New Moon here on August 4, you are walking into August feeling a little more optimistic than usual. Set your intentions for the things you want to see highlighted more in your life.
Moving further into the month, there is a Super Blue Moon in Aquarius happening on August 19, and this Supermoon is a chance for you to gain clarity within your friendships and community in life.
This Full Moon is the perfect opportunity for you to let go of the idea that you are separate from the people around you, and to find gratitude in the support that is coming in for you now. Before August ends, Venus moves into your opposite sign, Libra, and this is good news for love. You are ending the month with a new sense of well-being, self-trust, and emotional harmony.
TaurusKyra Jay for xoNecoleTAURUS
August is all about letting go, Taurus. You are working through a lot right now, and with the stars aligning in your 4th house of home and family for most of the month, you need some extra support and protection. This is the time to let go of the idea of how you thought things would be right now and to trust more in where they are. When Venus moves into your house of romance from August 4 until August 29, you are going to be in a good space to receive love but will have to remember to let it come to you more rather than force it.
On August 14, Mercury goes retrograde in your 4th house, and this is a good time to review matters of the home. Is your environment a space where you feel comfortable and authentic? Or are there certain things you can move around or different people you can be around? It’s all about checking in with your emotional world this month and starting from there. Before August comes to an end, a Supermoon is occurring in your 10th house of career, and some work matters are coming full circle for you now. You are receiving more support and recognition as you end the month, and remember this is a reflection of the work you’ve done within, and the love you have for yourself.
GeminiKyra Jay for xoNecoleGEMINI
August is a month of success and empowerment for you, Gemini. You are feeling on top of it right now and are being seen as the successful being you are. Even though the month begins with your ruling planet going retrograde, you are navigating this time with inspiration and empowerment, and are seeing progress made. The New Moon of the month is occurring on August 4, and this New Moon is creating a breakthrough for you communication-wise. Channels are clearing, and you are getting a fresh start to use your voice, speak your mind, and create a bridge of connection to others.
Mercury, your ruling planet, will be retrograde in your 4th house from August 5 until August 14, and this is a good time to heal, spend more time at home, and nourish your inner world.
Challenges with family or close loved ones may arise during this time, and it’s showing you overall what you need to feel supported and what those around you may need as well. On August 19, there is a Supermoon in your 9th house of adventure, travel, and the higher mind, and you are moving through life with clarity. This Supermoon is a big eye-opener for you, and you are moving mountains and chasing dreams. Overall, you are rising above and claiming your power in August, Gemini.
CancerKyra Jay for xoNecoleCANCER
You are renewing financially this month, Cancer. August is a month of stepping up to the plate, working on your goals, and receiving more positive feedback. A lot of the focus of the month is on your finances, with the Sun in your second house for most of August, and you are creating a new sense of abundance in your life. With Mercury going retrograde for a few weeks at the start of the month, you are taking this time to heal any miscommunications you have been having and to take more time to understand yourself and your mind.
As a Cancer, the Full Moon of the month is always an important time for you since you are ruled by the Moon. This month, we have a Super Blue Moon in Aquarius on August 19, and you are feeling especially emotional, passionate, and empowered during this time.
This Supermoon is a chance for you to take the lead on the transformations you are moving through in your life, and to let go of some of the fears that have been keeping you away from living your truth and feeling as abundant as you should. Before August ends, Venus moves into your 4th house, the house that Cancer rules, and you will truly feel at home, supported, and in tune this month.
LeoKyra Jay for xoNecoleLEO
You are in a good space this month, Leo. You are feeling in harmony emotionally, and have a good balance between the give and take in your life. Not only is August the heart of Leo Season, but it’s also a time when new beginnings occur. On August 4, there is a New Moon in Leo, and this is really when you are going to be experiencing a fresh start in your life. This is a good New Moon to set your intentions for your progress, confidence, and the way you see yourself or want to show up in the world. On the same day, Venus moves into your 12th house of closure, and this new beginning may come through by letting something go in the process.
Mercury will be retrograde from August 5 until August 28 and will be retrograde in your sign from August 14 until August 28. Take your time with what you are pushing forth right now, and be a little more cautious with what you are communicating and how you are expressing it. Before the month ends, there is a Supermoon in your opposite sign, Aquarius, and this is providing the healing and compassion in love that you have been looking for. This Supermoon is about letting go of your past relationships to honor the new ones that are blooming for you now.
VirgoKyra Jay for xoNecoleVIRGO
August is a month of financial success for you, Virgo. You are receiving the energy you have put out there, and that means an increase of abundance, support, and balance in your life. Your intentions are manifesting for you, and this is a good month for feeling supported by the work you have done. Venus enters Virgo at the start of August and will be in your sign from August 4 until August 29, making love and financial matters more favorable for you during this time.
Extra support and love are here for you this month, and this is needed with Mercury going retrograde. Mercury retrograde begins in your sign and ends in Leo this month.
It will be retrograde in Virgo from August 5 until August 14, and your guidance for this time is to take things a little slower, trust your process, and not get ahead of yourself or the things you are bringing forth right now. Virgo Season officially begins on August 22 this year, and it’s your time to shine! Virgo Season this year is bringing a lot of transformation, and August is the perfect month to thrive and flourish before a change of energy comes into play.
LibraKyra Jay for xoNecoleLIBRA
New beginnings are here for you emotionally this month, Libra. This month is bringing you a fresh start, but it’s coming through by putting in the work and taking time to listen to your heart more. August begins with Venus moving into Virgo from August 4 through August 29 until it enters your sign. While Venus is in Virgo, she is in your 12th house of closure, and you are letting go of the past in love in order to renew and enjoy the gifts of the present. Don’t bring what happened back then into what can happen for you in the future in love, and give yourself a clean slate this month.
Mercury goes retrograde in August and will be retrograde in your 11th house from August 14 until August 28. Give your friendships and your hopes and dreams some time to bloom without getting too caught up in perfection or the ego right now. Remember, everything happens for a reason this month, and that the universe is working with you and not against you. Venus officially enters your sign on August 29 where she will be until September 22, and you enter a month of love. The new beginnings you are seeing in your love life at the end of the month are here to stay, and you are getting the opportunity to experience a deeper connection to romance.
ScorpioKyra Jay for xoNecoleSCORPIO
August is about living a fulfilled life, Scorpio. Things are coming full circle for you, and you are growing immensely. The month begins with a New Moon in your 10th house of career and reputation, and this is a good time to set intentions for your dreams. Remember how supported and loved you are, and recognize where your skills and talents are and how you can capitalize and support yourself more here. This is a successful month for you, and you will feel these opportunities coming through during this New Moon.
Mercury goes retrograde for a few weeks this month and will be retrograde in your 10th house of career, and then your 11th house of friendship. Don’t lose sight of what you have been working towards and remember how hard you have worked to get here.
The people who are meant for you will support you along the way, and the people who are not will be made clear to you during this time. Venus enters your 12th house of endings, closure, dreams, and spirituality before the month ends, and you are ending August ready to heal, create, and understand your inner world better.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
This month is all about going at your own pace, Sagittarius. You are learning the importance of being a little kinder to yourself and showing yourself grace no matter who else is. August begins with Mercury going retrograde in your 10th house of career from August 5 until August 14, and you have a lot to think about right now. You may not be receiving the feedback you are looking for during this time, and it’s teaching you something about unwavering confidence. This isn’t the best time to start a new job or career or to push something out there, but it is a good time to think about your purpose in this area of your life, what you want to be known for, and how you want to shine in the world.
The Supermoon in Aquarius on August 19, is going to be a good time for you in regards to communication matters, and this is when you are feeling more clear-headed in the month. This Full Moon is about letting go of mental conflicts and confusion and being around people who make you feel safe, seen, and understood. Venus moves into your 11th house of friendship, community, and hopes and dreams on August 29, and you are leaving the month feeling more supported than you have been, which is reminding you how valuable and worthy you have been all along.
CapricornKyra Jay for xoNecoleCAPRICORN
Life comes full circle for you in August, Capricorn. Financial success is flowing through your world, and there are a lot of opportunities and support in your life right now. The month begins with the Sun in your 8th house of intimacy, shared finances, spirituality, and transformation, and you are receiving some extra financial support and clarity this month. On August 5, Mercury goes retrograde in your 9th house until August 14, and this isn’t the best time to travel or overdo it. Take your time right now, and think things through before taking action.
The New Moon and Full Moon of the month are both highlighting your finances and are creating progress for you here. On August 4, the New Moon in your 8th house is a good time to set your intentions for what you want to do on a daily basis, and how you want to receive financial support and feedback by doing so.
On August 19, there is a Super Blue Moon in your 2nd house of income, and this is really when you are going to be experiencing some fortunate opportunities financially. This is a good month for financial matters, and it’s all about letting go of the idea that you are not worthy of the things you have been working toward.
AquariusKyra Jay for xoNecoleAQUARIUS
Happy outcomes are coming into your life in August, Aquarius. You have been working hard on creating and living the life you dream of, and you are seeing this energy flourish in your life this month. The happiness you are feeling is contagious, and you are attracting a lot of support and success in your life in August with the Sun and a lot of the energy in your sister sign, Leo, your heart, and your emotional world are where a lot of the action is now. This all begins with a New Moon in your 7th house on August 4, and this is a good time to set your intentions for romance, relationship matters, balance, and also your finances.
Mercury goes retrograde in this same area of your chart from August 14 until August 28, and your guidance for this time is not to lose sight of all the progress you have made in love when a few challenges arise. Take any miscommunications that may happen now as a learning ground for your relationships, and choose the high road when you can. At the end of August, there is a Super Blue Moon in your sign, and this is one of the more powerful Full Moons of 2024. With this energy being in your sign, you are the one in the spotlight right now, and it’s time to soak in the confidence, empowerment, and success you are feeling now.
PiscesKyra Jay for xoNecolePISCES
This month is all about having patience with yourself and with love, Pisces. The month begins with the Sun in your 6th house of health, work, and daily routine, and with a New Moon occurring here on August 4 as well. With all of this energy in your 6th house, you are taking a look at your lifestyle, what works for you, and what makes you feel purposeful. On August 4, Venus also moves into your opposite sign, Virgo, and love is coming full circle for you now, and you are thriving in this energy.
Love this month is experiencing a renewal, and a lot of this is coming from the different choices you are making when it comes to your health and overall well-being in life.
Mercury will be retrograde in your 6th house from August 14 until Mercury goes direct on August 28, and what this means for you is a chance to rethink and restrategize. A lot of this month is guiding you towards what is best for you and your daily life, however, it’s up to you to choose for yourself. Be careful with overcommitting right now, but make sure you are doing the work to put yourself and your heart in a good place. Overall, there is a lot to think about this month, but if you can trust yourself and your process, you will see an evolution in your life.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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