August invites you to shine bright like the sun which requires you to leave behind the sob stories of being the underdog. Recognize your power as a reflection of the Divine and watch how far you can go. Be mindful of that inner critic when Mercury enters Virgo. For every negative thought, counteract it with three compliments about yourself. When Venus enters her home sign, relationship matters get a whole lot sweeter after the wild ride that was Mercury Retrograde.
Check out how the month ahead affects your zodiac sign!
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with a New Moon in magnanimous Leo inviting you to share your creative gifts with the world, making this a supportive time to start a new project or hobby. On the 11th, Mercury enters Virgo, helping you streamline your routine so you're not spending as much time working. When Venus enters Libra on the 16th, love is in the air. Discussions of taking things to the next level in a relationship are likely right now, Aries.
On the 19th, Uranus goes Retrograde which will radically transform your view of financial security and abundance. Get creative and don't be afraid to try something outside of the box.
The Full Moon on the 22nd inspires you to dream bigger as a result of a major accomplishment. What's next on the bucket list? The Sun enters Virgo on the same day, making it a good time to schedule your annual health screenings to make sure your body is running in its optimal condition. The month ends with Mercury teaming up with Venus, bringing some important negotiations to the table for you.
Taurus
TaurusLaci Jordan for xoNecole
Home and family matters are the focus on the New Moon, Taurus. Planning to add a new addition to the family, renovating/decorating your current abode or investing in new property is supported during this time. On the 11th, Mercury enters Virgo to sweeten up your love life (if you'll make some time for it). As good as work is going, it's important to indulge in some fun from time to time.
When Venus enters Libra on the 16th, you're encouraged to fall deeper in love with your body which isn't just about draping yourself in the finest clothes. Feed your vessel nourishing foods and keep your stress levels at a minimum.
On the 19th, Uranus goes Retrograde inviting you to liberate yourself through your appearance and the way you present yourself to the world. Consider this transit a rebrand of your identity. The Full Moon on the 22nd is bringing the pressure in matters of career but if anyone can handle the heat, it's you. On the same day, the Sun enters Virgo encouraging you to tap into your creative side. Don't let your inner critic stifle your self-expression. At the end of the month, Mercury joins Venus to restore balance to your life through a better schedule and some much-needed organization.
Gemini
GeminiLaci Jordan for xoNecoleAugust begins with a New Moon on the 8th encouraging you to shine bright like the sun, Gemini. Use your voice to inspire, uplift, and encourage others to shine as well. On the 11th, Mercury enters Virgo which could be stirring up a little tension on the homefront which could make this a good time to consider making some changes in your environment--even if that means you moving elsewhere. When Venus enters Libra on the 16th, you're invited to indulge your romantic side. Buy yourself a cute outfit, ball out at Sephora, and getcho fine ass outside so somebody's son can see you.
On the 19th, Uranus Retrograde serves to transform you as you surrender your plans to the Divine plan. The Full Moon on the 22nd positions you in the spotlight to share your gems of wisdom.
Writing, mentoring, and teaching may be areas of interest for you around this time. On the same day, the Sun enters Virgo which has you laser-focused on your family's imperfections. Hold space for people's humanity. No one is perfect. Not even you. On the 30th, Mercury teams up with Venus, encouraging you to nurture your creativity and inner child.
Cancer
CancerLaci Jordan for xoNecoleThe month kicks off with a New Moon inviting you to plant the seeds for a new financial endeavor. Expect new money-making opportunities to be presented to you this month, Cancer. On the 11th, Mercury enters Virgo which could have you more critical of yourself than usual. Detach from your inner critic and affirm your greatness! When Venus enters Libra on the 16th, be mindful of tension amongst your family. Remember, you're allowed to assert your boundaries with anyone--even mom and dad.
On the 19th, Uranus goes Retrograde, giving you a chance to adjust your perspective on humanity. Yeah, humans suck at times but there's a lot of great people out there as well. Be open to aligning with like-hearted individuals.
On the 22nd, the Full Moon liberates you from traumatic experiences that resulted in you hiding the true you. The Sun enters Virgo on the same day, making this a good time to brush up on your communication skills and learn something new. Your mind is super absorbent right now so take advantage of this by handling anything that requires brainpower, organization, and discipline. On the 30th, Mercury links up with Venus inviting you to beautify your space to host a cute dinner party for your family or friends.
Leo
LeoLaci Jordan for xoNecoleAugust begins with a New Moon in your sign inviting you to blow out the candles and make a wish for what you want to accomplish in your next year around the Sun, Leo. On the 11th, Mercury enters Virgo, giving you a chance to organize your budget and streamline your strategy to your many different streams of income. When Venus enters Libra on the 16th, you're feeling the love thanks to all of the lovely words of affirmations and compliments that you're receiving from your admirers.
On the 19th, Uranus goes Retrograde could be uncomfortably forcing you to make some changes in your career that could be shocking to others but ultimately the best thing for you to align with your future vision of the legacy you're creating.
The Full Moon on the 22nd has you reevaluating your partnerships and whether they are compatible with your current need for freedom of expression. On the same day, the Sun enters Virgo, making this a good time to get clear on your personal values so you can avoid wasting time on pursuits that just don't matter to you. The month wraps up with Mercury entering Libra supporting you in any public speaking, communications, or writing efforts. Let yourself be heard!
Virgo
VirgoLaci Jordan for xoNecoleThe month starts off on a more secluded note for you with the New Moon on the 8th. Rest, reflect, and release anything that you don't want to take into your new year with you, Virgo. On the 11th, Mercury enters your sign which will pick up the pace for you. Expect to be a little busier during these next few weeks. A planner will help you stay on top of your many different tasks, social engagements, and responsibilities.
On the 16th, Venus enters Libra to help you establish some balance with how much you're spending and how much you're saving. As my mother always taught me, "Don't forget to pay yourself first."
On the 19th, Uranus goes Retrograde, inviting you to radically break away from beliefs that restrict your sense of individuality and freedom. The Full Moon reveals a blindspot that has been affecting your productivity levels. On the same day, the Sun enters your sign ushering in your birthday season! It's your time to shine! Bask in the admiration and generosity of others. The month wraps up with Mercury entering Libra which has you in the mood to renegotiate some contracts. It's time to raise those rates, honey!
Libra
LibraLaci Jordan for xoNecoleYour friends and social circle are top priority on the New Moon, encouraging you to expand your network and align with more like-minded people. On the 11th, Mercury enters Virgo which has your dream world more active than usual, Libra. This is a supportive time for uncovering roadblocks within your subconscious so you can receive what you actually want instead of making up excuses for why you don't deserve it right now.
When your ruling planet, Venus, enters your sign on the 16th you are the belle of the ball. Your aura is even more magnetic at this time which has you attracting a lot of attention, opportunities, and fortune.
On the 19th, Uranus goes Retrograde to create some powerful change in your internal world. Unlearning some of your conditioned beliefs and behaviors is necessary for the breakthrough and growth you want to experience. The Full Moon on the 22nd is a supportive time to launch a creative project, go on a date, or reconnect with your inner child. On the same day, the Sun enters Virgo which can be draining your energy. Rest up for your birthday season and reflect on the lessons of the past year. August wraps up with Mercury transitioning into your sign which can feel a little demanding if you're not well-rested. Don't be afraid to say "no" to invitations for the sake of self-care.
Scorpio
ScorpioLaci Jordan for xoNecole
August kicks off with a New Moon in Leo which is forcing you to make some changes in your line of work. It's time to think bigger and long-term when it comes to your career and your legacy. On the 11th, Mercury enters Virgo which has you feeling more sociable than usual. Take advantage of this transit and get out to mingle. You never know who you'll meet, Scorpio.
When Venus enters Libra on the 16th, be discerning about who you're welcoming into your inner circle. Everyone may not have the best intentions but that doesn't mean you can't make some genuine connections.
On the 19th, Uranus goes Retrograde which is stirring up the winds of change in your partnerships and personal boundaries. If you feel stifled in a connection, it may be time to address it or break free. The Full Moon in Aquarius could have you feeling stretched thin between the demands of family, your significant other, and your career. You can't please everyone so don't stress yourself out. On the same day, the Sun enters Virgo, inspiring you to revive your vision for a better future. Creating a detailed strategy can help keep you on track towards achieving your goals. The month ends with Mercury entering Libra inviting you to regain some internal balance after being so externally-focused.
Sagittarius
SagittariusLaci Jordan for xoNecoleThe month begins with a New Moon in Leo inviting you to expand your horizons through higher learning, cultural exploration, and travel. On the 11th, Mercury enters Virgo which could have you feeling a little more critical of yourself. Just keep up the good work and the recognition will come, Sagittarius.
When Venus enters Libra on the 16th, you're feeling the love amongst your friends. They'll be the pick-me-up that you need to remember who the f*ck you are in all of your greatness.
On the 19th, Uranus goes Retrograde encouraging you to explore your talents and how they're able to serve others. What you once viewed as a curse may actually be a gift if you can reframe your perspective. The Full Moon on the 22nd liberates you from the shackles of conforming. You were always meant to be a stand out in a crowd of carbon copies. On the same day, the Sun enters Virgo which has you reaching beyond your comfort zone in matters of career. Shoot for the Moon and land amongst the stars. The month ends with Mercury entering Libra, supporting you in connecting with the right allies to achieve your long-term goals.
Capricorn
CapricornLaci Jordan for xoNecoleThe New Moon on the 8th invites you to transform your pain through creative expression, Capricorn. Your vulnerabilities need an outlet. Don't feel pressured to share with others. Just do it for the sake of your emotional well-being. On the 11th, Mercury enters Virgo, making this a good time to go back to school or seek some knowledge through your travels.
When Venus enters Libra, you're feeling the pressure to make some major career moves. Just avoid stepping on people's toes on your way to the top.
When Uranus goes Retrograde on the 19th, you may feel more restless and bored with the day-to-day routine. Your need for excitement and adventure are valid so get creative on ways you can nurture your inner child while still tending to your responsibilities. On the 22nd, the Full Moon releases you from financial troubles with the launch of a new project or job opportunity that comes your way. On the same day, the Sun enters Virgo, inviting you to explore the truth within. You're much wiser than you give yourself credit for. The month wraps up with Mercury transitioning into Libra, helping you talk a good game when it comes to contracts and negotiations. Don't sell yourself short, boo!
Aquarius
AquariusLaci Jordan for xoNecoleYour partnerships are the focus on the New Moon inviting you to (re)establish your boundaries and negotiate new (or existing) contracts. On the 11th, Mercury enters Virgo, making this a good time to get out of your head with all of the overanalyzing and talk it out with your therapist instead. When Venus enters Libra, you're ready to pack your bags for your next excursion. Where to next, Aquarius?
On the 19th, your ruling planet, Uranus, goes Retrograde to invoke radical transformation to your idea of home and family. We can't choose the family we're born into but we can choose connections that nurture our authenticity.
The Full Moon on the 22nd liberates you from feeling the black sheep. Honor the eccentricities that make you the unique badass that you are. The right people will come. On the same day, the Sun enters Virgo which could be supportive for new financial alliances. The month ends with Mercury entering Libra, making this a good time to study, research, and write about all of those ramblings in your mind. You never know how sharing your perspective can change someone's life.
Pisces
PiscesLaci Jordan for xoNecoleThe New Moon on the 8th invites you to get a better grasp on your daily routines if you've been lost in the astral realm somewhere kicking it with the ascended masters. Come back down to earth, Pisces. You've got work to do. On the 11th, Mercury enters Virgo, making this a good time to renegotiate contracts and establish some clear boundaries in your relationships.
When Venus enters Libra on the 16th, it's time to get serious about paying off any outstanding debts. The less you owe, the more your finances can grow.
On the 19th, Uranus goes Retrograde which has you revamping your communication style. What strategies can you conjure up to connect with your audience more consistently and effectively? The Full Moon on the 22nd confirms that you do, in fact, have a hater in your midst. Your authenticity triggers those that aren't brave enough to be themselves and that is not your problem. They need to grow some self-esteem before they step into the presence of a goddess. On the same day, the Sun enters Virgo, which has you focused on aligning with powerful allies. The month wraps up with Mercury entering Libra, helping you regain balance between your heart and mind.
Featured image by Laci Jordan for xoNecole
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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