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From Rocawear To Rich Girl Candy: My Fashion Brand Celebrates The True Empowerment Of Women
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As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative as told to a writer.
This is Mieka Joi's story, as told to Charmin Michelle.
I have always loved fashion and how it makes us feel. I love the creativity and individuality that is encouraged. I love the places that it can take you. I love the happiness it brings...
Your outfit can literally elevate, and even transform, your mood and confidence. And what's even better, is we can achieve an amazing look on any budget.
Throughout my life, the experiences that I've had, the things that I've seen and learned, and the opportunities that I have come across, is what ultimately drove me to make the decision to dive head-first into a space that I oh so loved.
And from there, a dream was born...
The Birth Of A Designer
I've lived my life as the CEO and Head Unicorn of my fashion label, well before I even founded the company. It was always just in me.
I'm a Chicago girl—in every aspect—born and raised. I grew up with entrepreneurship at the forefront of my household, as both of my parents were business owners. Since birth, I saw my mother, a successful single black female entrepreneur, give everything she had to her business and family. So naturally, I didn't know any other way in terms of a profession. Witnessing her work ethic, instilled a different level of confidence in me when it came time for me to pursue my own passion and career.
My company is Rich Girl Candy. We're a mood-changing symbol, using neon and varying colorful elements to encourage happiness and light-feeling childlike bliss. We pride ourselves on being a feeling; a vibe. And we celebrate individuality and standing apart from the status quo.
When you see my brand, you see color, fun, flair, and fashion, something many shy away from.
Long before getting to the point of where we are today, I worked in the fashion and styling game, dating back to my sophomore year at Clark Atlanta.
My roommate and I were approached with an opportunity to intern for a top-tier district buyer for Rocawear. And for me, this was a dream come true.
Rocawear? As in Jay-Z's Rocawear?
Sis, I am on the way...
I mean, Jay has always been one of my favorite artists, and I adore the Rocawear brand, of course, even to this day. So, basically, there was never even a moment where I considered otherwise.
We each accepted and ran with being students of fashion. One of the dopest experiences ever. Being in that environment, and just being in the presence of so many people I could learn the inner workings from, was beyond priceless. I was able to first-hand observe the fashion industry from a different perspective, which of course, was intriguing.
From here, there were a few bumps and bruises, developed companies, and partnerships made. I even took on various clients for styling and consulting, and eventually, Rich Girl Candy was born. This was in 2013–I was 25 years old.
And since that internship, to now, you've seen my work on a few of our faves—Serena Williams being one (she looked so bomb that day)—in addition to many others.
The Beginning Of Forever
I'm often asked the origin of RGC, and for me, it's simple. Rich means "abundance". And in some capacity, we are all rich—whether rich in love, rich in friendship, rich in health, or even in wealth. Basically, I want all women to be fruitful. I actually originally planned for RGC to solely be a high-end resale shop for designer bags and shoes. The accessories would originally serve as a treat to women, similar to how candy is for kids. Thus, Rich Girl Candy.
Over time, we became an all-in fashion brand, complete with a girl's youth line, partnership collections with celebs, athletic wear, swimwear, and even grinders—color always being the focus. While evolving, I knew I wanted to target fly basketball and soccer moms—those moms who match sweats with a Chanel bag or mix their fave designer dress with sneakers instead of heels. I wanted our woman to be completely comfortable, but still turn heads, whether running errands or going to a concert.
Our first year, we honestly wasted way too much money, there was so much trial and error. My biggest disappointments and lessons lived in these moments, hell they survived there. I was forced to become well-versed in fashion basics—ones that people don't necessarily consider, such as understanding the necessity to plan 6-12 months ahead of time (because ladies, fair warning, no factory is ever on schedule). This changed my entire perspective on how I conduct business.
So, now, while most are mapping out their 2020 fiscal year, I'm thinking of 2022.
But make no mistake about it, I've had so many rewarding moments with my business. One of my favorites, last year—the first time we attended ComplexCon in Chicago. Such a monumental moment for my team and I. For one, it was ComplexCon, the mecca of the most influential minds in the country. And two, it took place in my hometown. Being in LA and traveling often, can all take its toll. So this, for me, was a full circle moment.
Entrepreneur Girl, In A Rich World
Listen, ladies, I tell my story solely to empower. That's all I really want. My entire brand is based on it. To empower is to truly want to see others win, while supporting that win in whatever capacity you can. It's being the example, or the leader, for all women to look up to and grow from. I may not agree with how someone runs their business, but we are all doing what works for us. Everyone has their own journey, and that's OK. And this goes for all women, of all shades, with all body types, and in all facets of work.
Empowerment isn't exclusive to a specific group of women who have passed a specific threshold. And it's certainly not for sale.
We are so much more powerful when we support each other in the lanes that we choose for ourselves, we deal with enough shit on our own.
And being in my world, I often see a faux notion of that support; a thin layer. This isn't enough for me. I believe in wholehearted loyalty and protection of our queens—and if you really wanna have that conversation, let me know. I'm always intrigued by the mere misconception.
So, my advice and affirmations as a business owner lie here:
- If entrepreneurship is a path you want to take, or a path you're currently on, stay your course. It's your course.
- There will be many people wanting you to pay them to build your brand. No one can build or sell your brand like you can. Get help where necessary, but when it comes to vision, save that money, sis.
- The best publicity is free. Quality product sells itself.
- You will want to give up. Don't. These times just confirm that you're on the right path. Nothing great comes without fear. Keep going, always.
- Find your passion. Don't take on a journey just because you see someone making money from it, that's not your passion. It's forced. Therefore, it's work.
When I'm overwhelmed I meditate. I pray, I read, I take time to reflect inward; mostly tapping into what lessons the universe is trying to teach me. I'll listen to a few of my go-to podcasts and I'm big on journaling, it helps to release buried feelings and emotions.
As for what's next for me, with the quarantine, only God knows. A lot of the events and festivals we had for summer have been postponed, so now we're in campaign mode, which represents our new reality. I am, however, focusing on engaging with our customers and audience, letting everyone know we are in this together, and in the meantime, building out the brand, making key connections, and promising a solid next move.
And I'm making a point to do all of the above, while continuing to support everyone around me. And you too.
To keep up with Mieka Joi, follow her on Instagram at @miekajoi_.
If you have a story you'd like to share, but aren't sure about how to put it into words, contact us at submissions@xonecole.com with the subject "As Told To" for your story to be featured.
Feature image courtesy of Shaun Michael.
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Feature image screenshot/ xoNecole YouTube
'Pebbling' Is Something That We Should Do In All Relationships More Often
It truly can’t be said enough that quotes are totally my thing, and when it comes to the topic of today’s conversation, I think that one by author Roy T. Bennett fits in quite nicely: “Attitude is a choice. Happiness is a choice. Optimism is a choice. Kindness is a choice. Giving is a choice. Respect is a choice. Whatever choice you make makes you. Choose wisely.”
The (main) reason why I like it so much is because (spoiler alert) pebbling is actually an act of giving (more on that to come) and when you give with a genuine motive, how can that not improve your attitude, make you happier, boost your positivity, help you to be kinder, make you want to give more and also see yourself and others from a place of elevated honor and respect? Something as simple as giving to other people can do all of that. Amazing.
And the really wonderful thing about pebbling is it doesn’t require that you do much sacrificial giving at all — it’s simply about giving from your heart. Okay, but I’m getting a little ahead of myself. If you want to learn more about what pebbling is and how it can ultimately benefit, pretty much any relationship that you currently have, I’ll explain further below.
What Is the Origin Story of “Pebbling”?
Are you ready to feel old? How absolutely wild is it that the documentary (that actor Morgan Freeman narrated)The March of the Penguinsis 20 this year?! One of my favorite things about it is how well the penguin fathers were at taking care of their young. And what does that have to do with pebbling? Well, pebbling is something that we actually have learned from — yep, you guessed it — penguins.
Apparently, whenever a penguin (specifically a Gentoo one) wants to show a romantic gesture towards its partner (or the one who they want to partner with), something that it will do is pick up a pebble and either bring it to them directly or place it where they have decided to build a nest. Pebble nests are ideal because they protect against the bitter cold while also keeping newborn baby penguins safe. Pebbles: a small thing that makes a huge impression. And that is pebbling in a nutshell.
Why Pebbling Is Beneficial in Every Kind of Relationship
And just how does this translate to us humans? Well, the term “pebbling,” for us, is basically about doing small gestures for the people in your own life as a way of expressing how much you care for them. For teenagers, it oftentimes comes in the form of sending their friends a GIF, TikTok video, or meme for the other person to laugh at, relate to, or know that they are being thought of. For adults, it can be something like sending a “you crossed my mind” text, seeing a cute mug on Etsy and sending it to a friend, or having your partner’s favorite dessert waiting on them when they get home. Basically, it’s also small deeds that, because they are so thoughtful, can make a pretty big impact on the lives of the people in your world.
And just why is pebbling so relationally effective? Just think about it. When it comes to grand efforts, those are oftentimes somewhat expected, because we tend to reserve those for special occasions like birthdays, anniversaries, and holidays. And although they are certainly appreciated, they’re not exactly a surprise. Oh, but when someone does something for you, no matter how small, that is totally out of the blue, it conveys that you are on their mind. And don’t let it be something that you really like, boy.
Example? One of my favorite memories of my late fiancé (who will have been gone 30 damn years this fall…amazing) happened back in 1995. He was from the south side of Chicago and, at the time, Nashville didn’t have a MAC counter. I knew about MAC, though, because my mom would sometimes buy me things from there whenever she would travel to New York for business. Anyway, I was super fond of their chestnut lipliner at the time and so, when Damien randomly asked me if there was something that I would like when he went home to visit at the beginning of that semester and I mentioned the lipliner — it tripped me right on out when he brought me exactly that…many weeks later.
Was the lipliner bomb? Yep. However, it was the pebbling that provided the true “ripple effect,” because 1) he retained what I said and 2) it proved that he had me on his mind while he was gone. And that is an example of how pebbling can benefit relationships because who doesn’t want to be thought of? Who doesn’t want someone else to show, tangibly, that they heard and are special? Who doesn’t like little surprises along life’s way?
That’s how pebbling can benefit the person who is on the receiving end. And just what does it do for the giver? Well, kind of like how skipping rocks/pebbles tend to have a ripple effect, so does pebbling. I’ll expound.
How Pebbling Blesses You, the Giver, in the Process
Even if you’re not an avid Bible reader, I’m pretty sure that you’ve heard it’s more blessed to give than it is to receive — and yes, that does come directly from a verse in Scripture (Acts 20:35, to be exact). Okay, but aside from how spiritually refreshing it is to give to others, did you know that it comes with proven health benefits too?
Giving helps to lower your risks of depression; decreases your blood pressure; improves your self-esteem; puts you into a better mood; can give you a stronger immunity, and even increases your longevity (which ties into another Scripture which says, “So are the ways of everyone who is greedy for gain; It takes away the life of its owners.” — Proverbs 1:19 — NKJV).
Beyond that, something else that I think is beautiful about giving is it has a way of planting “seeds” into someone else’s life. Based on what you decide to give, can help them to achieve a goal, give them a more positive mindset, or keep them encouraged if they are tempted to lose hope. It can also “amplify” their personality. What I mean by that is…a friend of mine? She has a metaphorical fist-pumping hard into the air (if you know, you know) at least 10 months out of every year. LOL.
Just recently, I purchased her a sweatshirt that features one of my favorite quotes by the late and great civil rights activist John Lewis. It roughly cost me forty bucks (including shipping). Oh, but as much as my friend likes sweatshirts and makes IG posts, it will plant all sorts of seeds into her platform and life. On the flip side, she knows that I like fresh flowers a lot and there are times when a boxed bouquet will pop out of nowhere. It makes me feel loved. Again, seeds planted.
Yeah, when you know that what you are doing for someone will, at the very least, make them feel seen, how could that not automatically bring happiness into your own life? Even if it is…a “pebble” kind of token.
“Pebbles” Take the Pressure Off
Perhaps the best thing of all about the act of pebbling is no one has to go broke in order to do it. Handwriting a note of love to your partner, encouragement to your child, or support to a friend counts as pebbling. Writing a letter for someone to open “just in case” (just in case they are having a rough day or just in case they aren’t feeling well) counts as pebbling.
Creating a quick video on your phone with a joke or a great story about your relationship with someone and sending it their way counts as pebbling. Printing off some inspirational quotes on colorful paper, putting them into a mason jar, and gifting it/them counts as pebbling. Scheduling a virtual coffee date with a long-distance friend counts as pebbling. Curating a playlist for someone counts as pebbling.
DIY’ing some coupons counts as pebbling. Putting together a photo collage from pics on your phone with a special someone and texting or emailing it over to them counts as pebbling. Running an errand for your bae that you know they hate doing counts as pebbling. Shouting out someone on social media for all of the reasons why you adore them counts as pebbling.
And do you know what all of these things have in common? They don’t cost a dime. While yes, getting someone their favorite scented candle or knitting someone a scarf also counts as pebbling, I just want to make sure that it’s also on record that the brilliant thing about being a pebble-person is you don’t need coins to be one. You just need to be thoughtful, you just need to set aside a little bit of time, and then you need to execute. That’s it.
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The mission (should you choose to accept it): Think of 3-5 people this week who you can “pebble.” Determine to do something different for each individual (something that fits their uniqueness) and try your best to have it cost as little as possible. That way, you can get into the habit of giving without feeling like it has to cost you something. As a “pebble-r” myself, I can vouch for the fact that, before you know it, you’ll be pebbling all over the place…while inspiring others to do the same.
A woman by the name of Rashida Rowe once said, “Relationships are about 'give and give,' not give and take.” In other words, relationships — healthy ones, anyway — are all about reciprocity. When folks learn that giving doesn’t always have to be extravagant, that pebbling is another way to go, it makes “giving and giving” so much easier to do.
You’ve got more pebbles to share than you probably think.
Give one. Then another. And then another.
Then watch the “ripple effect” that it (ultimately) has.
Beautiful.
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Featured image by PeopleImages/Getty Images