Angela Bassett is finally opening up about her 2023 Oscar loss for her role as Queen Ramonda in Black Panther: Wakanda Forever. The legendary actress was nominated for Best Supporting Actress, and there was a lot of buzz about her finally taking home the coveted trophy. However, to the shock of many, the prize ultimately went to Jamie Lee Curtis. Angela talked to Oprah Winfrey about that night on an episode of OWN Spotlight and said she “was gobsmacked.”
“I thought I handled it very well also, and my intention was to handle it very well. It was, of course, a supreme disappointment, and disappointment is human,” she explained. “So, I thought, yes, I was disappointed, and I handled it like a human being.”
While there was a lot of chatter online about the astounding loss, there was also a focus on her reaction to it. People suggested that Angela had an unhappy expression on her face. However, as she mentioned earlier, it was a human reaction. She further explained that it was important for her to remain gracious, especially for her family, who attended the ceremony with her.
95th Oscars/ Screenshot
“I know a pastor who says, ‘technology’s different, people are the same,’ and it’s like there’s going to be these moments of disappointment that they are going to experience, but how do you handle yourself in the midst of them?" She said. “So, we’re gonna smile. We’re gonna be gracious. We’re gonna be kind. We’re gonna party, anyway.’”
Angela’s husband, veteran actor Courtney B. Vance, also spoke about the loss in an interview with People. While he acknowledged the upsetting blow, they weren’t going to let it deter them from having a good night.
"It hurt her feelings when she didn't win the Oscar this last go-round, but we decided to party like it was 1999 that night and they weren't going to run us home," Vance said. "So we ended up at Beyoncé and Jay-Z's party and life goes on. They gave her an honorary Oscar, which is wonderful. So we keep it pushing."
He continued, "I believe her best work is ahead of her. So maybe it re-energized people about her, but she's the most amazing actress in the world. Folks who know, know and the folks who don't know, maybe they were re-energized, maybe they were energized."
In January 2024, Angela received an honorary Academy Award for her illustrious 40-year career and she gave a powerful speech where she uplifted other Black actresses.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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