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It's not every day we discover a designer brand made up of beautiful garments that are both relatable and affordable to the everyday woman. As a budget conscious consumer, I do my best outfitting my wardrobe with affordable brands that speak to how I feel and how I'd like to be seen. With so much going on in the world, it's nice to see Black women entrepreneurs thriving in a world that oftentimes overlooks our talents and capabilities.
With a modern essence combined with an artistic feel, Nior is the epitome of class. The Nior customer isn't afraid to be bold. She is unapologetic in her style and fearless in position. Confident in who she is, she looks up to Black women who've conquered before her, defining what it means to appreciate luxury. "Nior is the art of a classic woman. I get my inspiration from the greats, Diana Ross, The Supremes, Cicely Tyson, Diahann Caroll and all the women in my family who are always so poised and beautiful," explains Dime Jones, designer and founder of The Nior Collection.
Courtesy of Nior Collection
"We pride ourselves in telling our story through a Black woman's eyes. It's important that we highlight who we are so that we can define our futures."
Courtesy of Nior Collection
This summer, Nior introduced the brand's first swim collection and I can't get enough of it. With contemporary lines and soft subtle asymmetrical drapes, each new style is a fashionista's dream. Whether traveling the world or looking for pieces to complete your weekend style, this is a collection that speaks to the art of a woman.
"The inspiration for Nior swim was for it to be pieces that you can wear everywhere, not just in the pool or at the beach. You can transition these pieces into your everyday life and that's what I love so much about the designs. We use a lot of neutral colors that can be worn with any color tone."
Courtesy of Nior Collection
In need of all four styles, there's a sexy sleek quality in the design that was created for everyone. Defining itself as a luxury ready-to-wear collection, Nior continues to stay true to their brand by creating styles for the modern day women.
"I want everyone to feel like they can afford it, but still see that it is quality work. I am a small brand, but I know my potential and I want my consumer to grow with me."
Courtesy of Nior Collection
Ranging in sizes small to x-large, it's nice to see brands including larger sizes into the mix. When it comes to being size-inclusive, Jones states, "Size inclusivity is a no-brainer. The more I grow, the more I want to dive into that market more."
Check out Nior's latest swim collection here.
Featured image courtesy of Nior Collection
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