For Black women, hair isn't just hair. It's our mouthpiece and our magic.



xoNecole is proud to introduce "The Root Of It," a visual hair story in partnership with SheaMoisture. For this cozy and no-frills experience, we tasked world-renowned hairstylist Ursula Stephen with creating hair transformations on three of our favorite influencers: Jasmine Moses (@slimreshae), Mel Mitchell (@itsmelmitch) and Tiffany Renee (@iam.tiffany.renee). Hosted by former beauty editor turned content creator Blake Newby, "The Root Of It" takes us on a journey of hair as the ultimate expression. We pay homage to the innovators in Black hair that have birthed a generation of styles. Most importantly, we get a little scalp education, learning the basics of how to care for our crowns by focusing first on the scalp.

Watch episode one of "The Root Of It" now, and stay tuned for episodes two and three!

ALSO ON XONECOLE