Food & Drink
The career path we choose sometimes presents itself to us during our childhood. One entrepreneur's desire to maintain and run his own business began around age 12.
Justin Miller, one half of the duo responsible for running Atlanta’s premiere gathering place, The James Room, began his entrepreneurial pursuits by selling his drawings at school.
“I think I was always an entrepreneur,” he tells xoNecole during an interview for Hyundai’s Best In Class series, highlighting entrepreneurs making a difference through their businesses who also happen to be HBCU alumni.
“I just had different hustles, as they call them, growing up. When I went to law school, that was my first big entrepreneurship. I started my own law firm right after law school in 2006, and I’ve been an adult entrepreneur ever since.”
Alongside his business partner, Harold “Poncho” Brinkley, Miller and his team aim to fill a niche that hasn’t been seen before in Atlanta—an upscale lounge environment that is diverse and in alignment with what is currently available to patrons in cities like New York, Los Angeles, or Chicago. Located in Atlanta’s Krog Street District, The James Room offers a wide range of entertainment. From weekly events like live music on Tuesdays, slow jams by a live DJ set on Wednesdays, and b-side vibes on Saturdays.
“People are a little bit segregated in Atlanta,” Miller explains. “People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
"The James Room fills that niche, and Poncho and I, when we started thinking about getting into this field, both of us enjoyed that type of thing. We both enjoyed environments where people are together and enjoying each other’s company, and it’s not separated by Black and white or age, that kind of thing, more just people who enjoy good, fun stuff.”
“People are a little bit segregated in Atlanta. People party separately. People hang out separately. So, we wanted to create a space where everyone could come together and enjoy life because we all love the same things, and there shouldn’t really be separation when people are trying to relax and have fun.
As a product of Morehouse College, Miller also shared how being a graduate of a historically Black college or university (HBCU) has played a significant role in his work as an entrepreneur.
“My network started from, of course, Morehouse, and then branched off to Clark Atlanta, Morris Brown, Spelman, those schools close to Morehouse,” says Miller. “When I was there and made the connections that you need to be an entrepreneur, I think that the network you get when you go to an HBCU is second to none for anybody, but especially a Black person trying to start their own business.”
He adds, “The network you get at Morehouse for a Black man is even double because it’s like becoming a member of the network and a member of a fraternity simultaneously. So you can reach out to people vertically and horizontally, and you all share the same background in a certain way, so people will listen to you that normally would not.”
By day, Miller’s passion for law shines brightly through his work at his law firm, Stewart Miller Simmons, which he and a few friends started with a people-first mindset. One of their first big cases involved representing the daughter of George Floyd after he was murdered by Minneapolis police officers in 2020.
In addition to that high-profile case, Miller shares that the team has also represented the family of Rayshard Brooks, the young Black man who was killed by police in front of an Atlanta Wendy’s restaurant. They’ve also represented the mother of Ahmaud Arbery, the 25-year-old who was killed by two white men while jogging in a neighborhood near Brunswick in Glynn County, Georgia.
“We have some of the biggest cases in the world,” says Miller, reflecting on the nature of his business within the law field. “But my passion, the thing that I love the most, is doing things like The James Room, being able to create things where I can go myself and decompress, So I know if I like it in the environment, it’s good, and it’s relaxing for me, I know it will be for everyone else. This is one of my driving forces.”
Miller’s biggest lesson as a business owner, especially regarding The James Room, is that "you can really have whatever you want.”
“You can do whatever you want. It just requires a commensurate amount of work,” says Miller. It’s completely up to you. If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
When it comes to the legacy that he and Poncho aim to leave behind with The James Room, the sentiment is simple: They want the business to be remembered as providing a different type of space in Atlanta.
"If you outwork yourself, you will receive everything you want. If you don’t, then you’re going to see where you’re going to stay and where your business will stay. I played basketball in college, and after that, I learned that you have to work. I didn’t know that same philosophy worked in business the same exact way, but it does.”
“I don’t want it to be the last of that type of space or one of the few of that type of space. I’d like it to be the beginning of those types of spaces in the city,” Miller notes. “Atlanta is growing. It’s now very multicultural because I am from here. My family’s from Atlanta. I grew up between Athens and Atlanta, Georgia. So I’ve seen Atlanta grow from where it used to be to what it is now.”
“I want the legacy of The James Room to be as Atlanta grows into the multicultural, big city that it is turning into, that the nightlife also corresponds and gives people options other than hookah and chicken wings. There’s nothing wrong with hookah and chicken wings, but you should have other options… sometimes you might just want an espresso martini.”
As their business continues to serve young professionals and creatives alike, Miller and Poncho take pride in continuously creating a place where everyone can come together, mix, and mingle, but in a more relaxed setting where everyone’s story can be heard.
“What I would ultimately like to see for The James Room is it being a nationwide brand. A brand where you could put a James Room in Houston, or you could put a James Room in Nashville,” Miller concludes. “You could put a James Room anywhere because all these places need this type of nightlife. Also, the entrepreneurs there, the people doing the nightlife there, need to see that this thing can work.”
He adds, “We have a proof of concept, and I believe the world needs to see and have it. I am a person who believes that more is better. So if you have more people putting this kind of entertainment out for consumption, you’ll have more people who have choices and more people who can enjoy themselves differently than what’s normally offered to them in their city.”
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Feature image @jmilleresq/ Instagram
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