Beauty & Fashion
Black women were front and center of beauty and fashion trends throughout the '90s, unequivocally setting standards that would have lasting impressions for generations to come. From artists to supermodels and actresses, Black women were introduced to the world through high fashion, culture, and entertainment for their boundless talent, striking beauty, creativity, and unique style that would trickle down, inspiring the rest of the world.
Their influence is documented throughout Black cinema, red carpets, music videos, and magazine covers as Black women began to break barriers and set the tone for the '90s bombshell. Iconic Black women of that era displayed undeniable femininity, confidence, and sex appeal through a variety of natural elements such as soft glam, sexy silhouettes, and God-given beauty.
As we coast through the final months of 2024, the ’90s revival shows no sign of slowing down. 21st-century social media platforms such as Instagram, TikTok, and Pinterest have made it easier than ever to replicate elements of our favorite ’90s bombshells. Reliving the stylistic contributions of Black women during the era of dramatic eyes, neutral lips, and voluminous, bouncy blowouts has been instrumental in the latest "clean girl aesthetic" trend.
Along with hair and makeup influences, ’90s style icons have also made their way back to high fashion runways with the resurgence of supermodels such as Naomi Campbell and Tyra Banks, while designer brands such as Gap and Calvin Klein have featured nostalgic campaign references. Follow along as we break down elements of the quintessential ’90s bombshell and how to implement the timeless elements into your everyday looks.
The Elements of Being '90s Fine: Makeup
‘90s supermodel glam will never go out of style.
From Naomi's statement lip to Iman’s fresh, flawless skin and Tyra Banks’ striking statement eye, decades later, ‘90s glam continues to make its way onto mood boards and TikTok feeds as inspiration. The allure of less is more finally made its way through the mainstream after the heavy blush and neon color craze of the ‘80s.
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Tyra Banks in 1999
Makeup evolved into fresh, lightweight skin, with more subtle but impactful lined lips, thin brows, frosted colors, and a wearable playfulness that makeup prior to this time didn’t have,” celebrity makeup artist Taylour Chanel told Vogue of the era. Black makeup artists such as Sam Fine and Pat McGrath were the artists leading the memorable makeup trends that graced countless designer runways, campaigns, and makeup covers.
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British top model Naomi Campbell in the '90s.
Balancing bold and natural, there was an emphasis on defining features such as sculpted cheeks, and neutral lined lips, along with enhancing eye shapes while adding a touch of drama with shimmery frosted eyeshadows and dark-hued or neutral lips.
The Elements of Being '90s Fine: Hair
Throughout the ‘90s there were a variety of hairstyles that dominated the decade, but much like fashion, hair trends eventually ease their way back into mainstream culture. Many are on the rise yet again because they're fun, chic, low maintenance, and some are even staples for protecting your natural hair.
‘90s R&B divas such as Brandy’s signature micro braids, Sade’s sleek ponytail, and Lauryn Hill embracing her beautiful locs are examples of timeless beauty that have endured throughout the years.
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Portrait of R&B singer Lauryn Hill in 1998.
While there were many beautiful hairstyles in the ‘90s, the iconic pixie cut was a stand-out signature style that was equal parts tough and sexy. Famously worn by Nia Long, Halle Berry, and Toni Braxton, these women made short hair the thing to have in the ‘90s.
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Toni Braxton in 1994
As of late, blowouts with voluminous curls complimented with a dramatic side part have been one of the most influential hairstyles making their way back to our For You Pages. Songstress Aaliyah, along with iconic Black actresses such as Angela Bassett, Lynn Whitfield, Robin Givens, and Tisha Campbell, have been famous for the body and fullness of their hair.
The Elements of Being '90s Fine: Nails
Before nail art became adopted into mainstream culture, Black women pioneered the long nail trend, which continues in the modern day. Long abstract nails were seen on Olympic gold medalist Flo Jo in the ‘80s and soon adopted by hip-hop legends such as Lil Kim and Foxy Brown and R&B divas Mary J. Blige and SWV's lead vocalist Coko as they paved the way for decorated square-shaped curved nails in bold, colorful shades, adding jewels and gems for extra flair.
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Mary J. Blige backstage at the Fox Billboard Awards in 1994.
Today, you don’t even need a salon to achieve this look. With the ease of press-on nails and the invention of Gel-X, this ‘90s nail trend can be achieved through a variety of methods.
While abstract art was thriving in ‘90s culture, there was also the conservative It girl who preferred sheer nude polishes with a subtle shine finish, Ferrari red monotone sets, and the classic French manicure tips.
The Elements of Being '90s Fine: The Fashion
Black media and entertainment television played a vital role in showcasing the diverse fashion trends of the ’90s, bringing unique styles into the mainstream and setting the tone for cultural expression. Iconic Black films and television shows introduced us to characters whose style we still admire, capturing the essence of the era through vibrant and memorable fashion moments. Music artists were equally influential, creating some of the decade’s most iconic style statements.
Together, these cinematic and musical representations of ’90s culture cemented a lasting legacy in fashion, embodying creativity, identity, and self-expression that remains relevant today.
In 2024, '90s fashion trends are re-emerging with a focus on classic silhouettes and minimalist aesthetics, offering a breath of fresh air to modern wardrobes. Inspired by iconic entertainers like Janet Jackson, whose edgy style influenced streetwear, and Halle Berry, whose elegance and poise redefined red carpets, the aesthetic remained effortlessly sexy for both day and night.
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Halle Berry attending the MTV Movie Awards in 1993.
Key pieces like low-rise jeans, crop tops, chokers, and slip dresses define laid-back yet stylish looks reminiscent of Aaliyah's iconic tomboy-chic vibe and Naomi Campbell's runway glamour. Tailored suits, sheer tights, and playful skirts also took center stage, capturing the chic, feminine flair of '90s fashion with a conservative yet bold aesthetic.
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Janet Jackson at the album release party for 'The Velvet Rope' in 1997.
While the unforgettable sitcoms, movies, and red-carpet moments of the decade continue to influence today’s high-fashion aesthetics, this revival captures the era’s signature ease and allure, reimagined for a new generation.
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