Career & Money
Kaylyn Fudge is a realtor and the founder of BLK Book Studio, an Atlanta-based creative marketing agency that provides services such as social media management, email marketing, website design, and much more.
But prior to becoming a full-fledged entrepreneur, the mom of one was living in Florida and working at a tech company. However, she had her sights on Atlanta and made the big move during the pandemic.
“I was doing the same thing every day, and I just was getting tired of it. And we were remote at that time, and I'm like, this would be the perfect opportunity to explore. My partner was very supportive of it, and we were between Atlanta and Houston,” Kaylyn tells xoNecole.
“I have a young son, so Atlanta made kind of more sense because it was still close to my family, and that's ultimately what we decided. So I moved to Atlanta, and then my first job was with Compass (real estate company), and that was my first and last job, so far, fingers crossed.”
While working at Compass, she did marketing on the side. However, it took Kaylyn being laid off from the company to truly give full-time entrepreneurship a shot. Already having some clients, the marketing guru continued to build her clientele and ultimately became even more successful. The Florida State alum has even begun hosting events such as a lifestyle networking event “For The Tastemakers + Visionaries” back in October.
Moving to a new city can be daunting, especially when you’re trying to build a business. It’s important to make the right connections in order to thrive in your entrepreneurship journey. Kaylyn shares how she did it.
“I feel like you have to get out. And I think one thing about Atlanta, and it's probably prevalent in other cities, but you don't necessarily have to seek out those rooms, but also kind of understand what rooms not to be in because that can taint your experience honestly,” she explains.
“Like when I moved people were like, ‘You, like Atlanta?’ I'm like, ‘Yeah,’ but other people's experiences are different because they come for maybe the wrong things. But everything that I explored first was intentional for the progression of my career and the path that I was on. So I was looking for ways to be in marketing rooms, or, like, just find a job that was in marketing.
She adds, “My advice is it doesn't have to necessarily look like your dream company. And what I mean by that is because when I worked with Compass, it wasn't my ideal company. I took it literally because every company has a marketing department within it.
"And if this is a good-paying job, something that's still within my willpower, I know I can do it with no problem. Let me get my foot in the door. I'm all about getting my foot in the door somewhere because I feel like my personal connections are what has taken me further in life. So when I get into those spaces, I'm a sponge.”
What’s next for Kaylyn is curating more intimate events, building BLK Book’s portfolio, and giving back.
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Feature image courtesy Trenton Butler/ @mindofjr
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