How Style Influencers Get Ready For New York Fashion Week

Host/Beauty & Fashion Expert

How long she has been attending NYFW:

"Five years."

Her favorite part about fashion week:

"I love that I get to see so many people who I wouldn't normally see. In some ways, it really feels like an industry family reunion."

How she gets ready for NYFW:

"Boy, how long do you have? Well, as a huge beauty girl, it's a must that my glam is in place — that means hair is done, facials are had, nails are done, and of course, the fashions. So I go about many avenues to get my outfits together. That includes fashion pulls from designers, running around the city doing buys, and ordering from online.

"The thing about NYFW is you can change three to four times in a day, so you have to be prepared. In addition, I also ensure that my schedule is as organized as possible — there's so much going on and often overlapping, so pre-planning your days is an absolute must."

A common misconception about attending fashion week:

"That there is any ounce of leisure. Fashion week is nonstop and can certainly be exhausting. While it's such a great time, make no mistake, it's a job."

Her advice for fashion lovers who want to join in on the fun:

"Look into open-to-the-public brand activations happening! There are actually so many. Additionally, it's such a fantastic opportunity to get some great content. Visit some of the areas where shows are happening, and there are always great street-style photographers looking to capture great outfits."

Founder/CEO

How long she has been attending NYFW:

"Eight years."

Her favorite part about fashion week:

"Fashion week always feels like a creative reunion. I love seeing my friends who travel in for the shows."

How she gets ready for NYFW:

"Working in PR, I'm required to begin planning for fashion week months out with clients, especially if we are doing a runway show. It requires intense prep and strategy sessions with the teams to get things in place. It's always a beat-the-clock for me."

A common misconception about attending fashion week:

"That it's just fun. While I do enjoy myself when time allows, it's an extremely intense period."

Her advice for fashion lovers looking to join in on the fun:

"Fashion week is a lot more inclusive than it has been. Designers are even hitting the streets of the city to do public shows which is always fun."

Style Expert & Founder of HighLowLuxxe

How long she has been attending NYFW:

"I’ve been attending NYFW for a couple of years at this point; however, the experience still feels new every time! This will be my fifth NYFW, and it’s always an exciting, inspiring, and event-filled experience."

Her favorite part about fashion week:

"There are so many reasons why I absolutely love fashion month in general! As someone who considers themselves an expert, I really appreciate the opportunity to celebrate the creativity and art form of fashion itself. The entire experience is full of personal expression and is the best opportunity to learn about new designers and upcoming trends. In my opinion, NYFW is the most exciting US-based fashion week and features some of my favorite designers."

How she gets ready for NYFW:

"When it comes to preparing and curating my wardrobe for fashion month, I usually create a mood board to help pinpoint the looks, theme, and overall aesthetic for each city. Then I’ll really take my time finding specific pieces and unique items until I have entire looks put together. It's really important to try on your outfits beforehand and get an indication of how it feels on your body and to imagine how the outfit may look photographed. Oftentimes I’ll take a mirror pic of me in the outfit to have a quick reference in helping plan my outfits and itinerary."

A common misconception about attending fashion week:

"I think a big misconception about attending fashion week is that you need to have an action-packed, 100% confirmed itinerary to show up. Although there should be intentionality in attending fashion week and thoughtfulness in terms of the financial commitment, it's such a wonderful thing to experience. I’d definitely recommend that fashion enthusiasts and creators attend even if there’s uncertainty around whether you’ll get into certain shows or go to the hottest events. Just being in the mix offers so much inspiration and opportunity to network and grow."

Her advice for fashion lovers looking to join in on the fun:

"For those looking to attend fashion week, it’s really important to understand your 'why.' What is it that you’re looking to gain from the experience? Do you want to network; is it a goal to attend certain fashion shows; are you aiming to get your picture taken by a particular outlet? Attending fashion week can be a costly investment, so having concrete goals is really important. Check out my Fashion Month Recap Newsletter from last October, where I talk about my top 3 tips for attending fashion month."

Content Creator & Writer

How long she has been attending NYFW:

"This will be my second full year!"

Her favorite part about fashion week:

"Seeing all the beautiful fashion!"

How she gets ready for NYFW:

"It starts off with really hydrating and relaxing skincare and body care. I get my nails done. I get waxed, the whole nine. Then I organize my outfits either via show or per day and REST a lot the weeks prior!"

A common misconception about attending fashion week:

"That the purpose is to be seen. It's not. It's to take in the art of the designers and connect with like-minded people. If you're not intending to drool over exquisite looks and sing your praises to some of your idols, it's not really worth it!"

Her advice for fashion lovers looking to join in on the fun:

"Come! And let the city take you. Dress your best, in a way that is uniquely and totally you. You never know who you might bump into! Don't feel pressured by others' expectations. Have FUN! Be you. Let your style speak for you. And always, always, always, be kind to those around you!”

Blogger/Content Creator & Founder of A Styled Mind

How long she has been attending NYFW:

"Since 2016."

Her favorite part about fashion week:

"Reconnecting with other creators I only get to see during this time of year."

How she gets ready for NYFW:

"As far as styling goes, I usually scroll through my IG and see what pieces were some of my standout favorites and that I wouldn't mind recreating a look around. From there I'll review my fashion wishlists and see if there are any pieces I have yet to purchase that would be fitting for the occasion. After I place my orders, I create a list in my Notes of full outfits, including accessories and shoes, to make sure I have everything I need. And sometimes, even with all of that 'preparation,' I'll still pull last-minute outfits together during the week in the midst of the chaos.

"Regarding shows/events, I've been going for so many years that I have a basic email template that I use to send to all of the brands whose presentations I'm interested in attending for that season. Once the official schedule drops (3-4 weeks prior), I'll go through and send out all of my emails which usually end up being anywhere from 30-40. From there, I'll follow up one more time the week before if I still have not received a response and create a final schedule in my notes of all of the events I've been confirmed for broken out by day and time."

A common misconception about attending fashion week:

"It's all fun and no work. As glamorous as it looks, it is extremely tiring and there is an immense pressure to attend every show/event, capture content, and post in the moment... all while remembering to eat."

Her advice to give fashion lovers looking to join in on the fun:

"Networking is key, so be sure to work on building authentic relationships with PR agencies and always follow up with any brand contacts you've worked with in the past or would love to partner with in the future! Don't feel pressured to buy an entire new wardrobe for every season or feel pressured to keep up with every single trend. Wear what makes you feel the most confident and is authentic to you!”

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