Culture & Entertainment
Doechii, born Jaylah Hickmon, is a rising star in the music world with a unique flair that sets her apart. Doechii's trajectory shows that she's not just another name in the industry; she's carving out her own space with her creativity, authenticity, and unapologetic style.
Raised in a household that loved music, she began exploring her creative side early on, dabbling in poetry, dance, and theater. By the time she was a teenager, she was already making her own music, writing lyrics, and experimenting with different sounds. Doechii initially shared her songs on YouTube and SoundCloud, steadily building a loyal fan base and refining her artistic identity.
This year the Florida native is leading the ladies in the rap pack with four Grammy nominations — Best New Artist, Best Rap Album, Best Rap Performance, and Best Remixed Recording.
In March, Doechii took the pop charts by storm with her track "Alter Ego" featuring JT and Kaytranada. Shortly after, she released one of the year's most refreshing rap projects, Alligator Bites Never Heal. The project stands out as a lyrical tour de force, effortlessly weaving wordplay with raw emotion and vulnerability in a way that few artists of her generation can match.
Doechii Has Genre-Bending Style
Doechii is known for blending genres like rap, R&B, and pop with influences from punk, hip-hop, and electronic music. Her sound is distinct and showcases her versatility.
Her Viral Beginnings with "Yucky Blucky Fruitcake"
She first gained significant attention in 2020 with the viral success of her song "Yucky Blucky Fruitcake." The track, which features a raw storytelling style, quickly became a hit on TikTok, introducing her to a wider audience.
In a blend of all the emotions—relief, pride, and irritation, Doechii raps "I am a Black girl who beat the statistics," in “Yucky Blucky Fruitcake.” While her vocal nuances and cadences on the song are reminiscent of Nicki Minaj, the unique origin story at its core is all Doechii.
Doechii Signed with Top Dawg Entertainment (TDE)
In 2022, Doechii became the first female rapper to sign with Top Dawg Entertainment (TDE), joining a roster that includes Kendrick Lamar, SZA, and Isaiah Rashad. This marked a major milestone in her career.
On October 17, Mr. Morale himself expressed his admiration for Doechii by declaring her the "hardest out" in an Instagram Story post. This post highlighted the cover art of her acclaimed mixtape, Alligator Bites Never Heal, which is a testament to the Florida native's talent. Doechii returned the favor by reposting the IG Story and expressing her gratitude to K. Dot for recognizing her. "Thank you, Dot, you're the greatest," wrote the 26-year-old rapper in response.
Performing on Major Platforms
Doechii has performed on major platforms like the BET Awards and MTV Video Music Awards (VMAs). Her high-energy performances have captivated audiences, showcasing her charisma and stage presence. Not to mention, she joined Isaiah Rashad at Coachella this year and gave it all the way up as the musical guest on The Tonight Show Starring Jimmy Fallon in May 2022.
Doechii's Hit Singles Like "Crazy" and "Persuasive"
She released the singles "Crazy" and "Persuasive," both of which received critical acclaim. "Persuasive" became a summer anthem, and a remix featuring SZA further elevated the track's popularity.
As of late, “Nissan Altima” and “What It Is” have the girlies in the chokehold.
Creative Visuals and Fashion Sense
Her music videos are known for their bold, artistic visuals. Doechii's fashion choices often feature eclectic, avant-garde styles, which add to her artistic identity and set her apart in the music industry. Whether it’s a killer suit, balloon skirt, or custom couture, she’s gonna eat the girls up every time.
Doechii Is an Openly Queer Artist
Doechii identifies as queer and often incorporates themes of gender fluidity and sexuality into her music. Her openness about her identity has made her an icon in the LGBTQ+ community.
To commemorate Pride Month this year, the Swamp Princess crafted a heartfelt letter addressing the LGBTQ community, expressing gratitude for their unwavering support. This support empowered her to courageously challenge societal expectations and embrace her authentic self without reservation.
She wrote, “My creative work is heavily influenced by both my Florida roots and the vibrant LGBTQ+ community. Whether I’m working on choreography or undergoing a glamorous transformation, I draw inspiration from my memories of resilience and artistry of drag queens in Ybor City and the energy of ballroom culture in NYC.”
Doechii's Inspirations and Influences
Her influences range from Missy Elliott and Nicki Minaj to genre-defying artists like Tyler, The Creator to the greats like Kanye West, Beyoncé, Lauryn Hill, and Outkast. Doechii cites their innovation and boldness as key inspirations in shaping her own artistic journey. In an interview with NME, Doechii shared, “These are artists who are the most honest, the most creative, and I’m really inspired by them. They gave me the courage to do what I’m doing right now.”
The rapper continued, “I wrote my first song when I was in the 6th grade. I knew this girl who was a huge Nicki Minaj fan. She put me onto Nicki Minaj and I was immediately hooked and wanted to start a group. I wanted to rap, so I wrote my first song and we did it at a talent show, and we won!”
Her Debut EP 'she / her / black bitch'
In 2022, she dropped her EP she / her / black bitch, a powerful project that explores themes of identity, race, and womanhood. The title and content reflect her experience as a Black woman in America, aiming to reclaim and empower.
Her Advocacy for Mental Health and Self-Love
Doechii is vocal about mental health, self-love, and the struggles of navigating the music industry as a young artist. She uses her platform to encourage fans to embrace their authentic selves and prioritize their mental well-being.
When sitting down with Netflix and Baby Tate for a roundtable discussion, Doechii shared, “Same as Tate, I recognize my shadow self and my demons as something that I work with. Now I kinda tell them what to do and we really cool now. If anything, I used to be really ashamed like, why do I even have a dark side? … Then I realized that my shadow side and my demons can actually help me see myself in a more human way. I kinda forgave myself, and them, and now we work together. We cool but not too much."
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