In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales. Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.

If you're looking to get in formation, here's a great starting point to support black-owned businesses led by women of color. For Us, by us.

elouise & ethel

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elouise & ethel on Instagram: “Affirmations you can wear exclusively created by elouise & ethel. Tap the charms to get your own #blackgirlmagic 💃🏾 #elouiseandethel…”

I'm all for feeling affirmed and empowered in my existence and elouise & ethel have that lane more than covered with their brand of wearable affirmations. Named for her matriarchs who led her family back in the day, the shop's founder Shante Bacon sought to create small trinkets that exemplified our black girl magic. "Each charm is a simple reminder that all of us has what it takes to crush the moment – whether it's a presentation, an important learning moment with your child, the runway of life, the mid-terms or anything that you seek to accomplish," she said on her website.

Her debut collection "Affirmations You Can Wear" includes jewelry, apparel, and mugs that say things like "Black Girl Magic", "Magic" and "Purpose". In addition to jewelry, the Brooklyn-based company is a one-stop shop for other things, such as mugs, pillows, candles, apparels, and hoops.

The Crayon Case Cosmetics

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If you think you love Supa Cent's strong New Orleans accent, down to earth personality, and funny videos, you ain't seen nothing yet. This Louisiana native created a lane of her own with The Crayon Case Cosmetics, a line of cruelty-free cosmetics full of booming pigment at a reasonable price point. You'll love that the line is dedicated to amateur makeup users and especially caters to the everyday woman.

CURLS

www.curlriot.com

A pioneer of all things natural hair, CURLS established itself as a leader of the natural hair industry. Trusted by celebs like Halle Berry, Nia Long, and Tia Mowry, you'll fall head over heels for their vitamin-packed products and great smell. Not to mention, these all-natural products come free of harmful sulfates and parabens.

Shu Esq.

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Already making a name for itself, flavorful selections from this up and coming boutique have been spotted on celebs like Sarah Jakes Roberts. Shu Esq was also featured on the runway during NY Fashion Week. You'll turn heads in one of a kind shoe art from Independent designers and be inspired by the backstory of this attorney duo's determination to #dreammorethanonedream.

The Wrap Life

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African head wraps are all the craze right now. Get cute wraps plus a wide range of inspo and tutorials from The Wrap Life. I can't get enough of the new addition of turbanettes to the brand and I love that these headpieces can be used to channel our best Wakandan selves or to preserve protective styles. Get creative with multiple colors and pattern options that make a standout statement

Meow and Barks Boutique

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Get into Meow and Barks Boutique's playful attire. With a wide range of selections, this Florida based boutique has exactly what you need for any occasion. Prints, sequin, fringe and more – Meow and Bark is the perfect one stop shop for dresses and sparkly tops that kill the scene. The icing on the cake? Reasonably priced pieces that won't break the bank.

Christien Kollection

Custom-made suits and dresses tailored to fit my own personal style? Why yes, please! Fashion authorities like celebrity stylist, Ty Hunter and Fashion Bomb Daily Editor-in-Chief, Claire Sulmers are rocking the bold and unique styles of the Christien Kollection. This brand is the perfect choice if you're looking to bring your own flair to formal events and special occasions.

XOXO Sugar

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Be sweet to your lips, body, and face by treating yourself to XOXO Sugar. This delectable line of products will leave your skin feeling creamy soft to the touch. What's more is that XOXO Sugar is dedicated to natural products that don't contain chemicals found in products from most competitors. You'll want to indulge again an again frostings and coffee scrubs that carry the aroma of all your favorite sweet treats.

Femly

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Aunt Flo has never been my favorite relative, but this black-owned PMS subscription box is giving us a reason to look forward to her visiting each month. Femly takes the hassle out of heading to the store for dreaded sanitary napkins and tampons by providing a convenient 100% organic cotton subscription straight to your doorstep. You can expect to receive a unique mix of goodies inclusive of home remedies and self-care surprises that help ease the pain of your cycle.

Camille Rose Organics

www.stylishlee.com

Camille Rose's gourmet beauty blends are my go-to for creating relaxing moments that put me in my happy place. Each product is beautifully made with natural ingredients that restore skin and hair to its #BestSelf. Not to mention, the lasting warm aromas leave you smelling like all things #BlackGirlMagic. There's no downside to these all-natural products. Expect amazing results.

Juvia’s Place

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Known for its bold colors and high pigments, Juvia's Place is having a break out moment with its placement in Ulta stores across the nation. But even before then, the brand had developed a name for itself among black women and beauty influencers everywhere. Everything from the packaging to the range of bright hues will make you feel like the Nubian goddess that you are.

 Bfyne

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Summer ain't over yet! There's still time to hit up your favorite beach for much needed R&R. And when you do, splurge a little with Bfyne swimwear. You'll love the bold patterns and vibrant colors. These mind-blowing designs scream "crown me" and are sure to make you the center of attention during beach photo ops.

Featured image by The Wrap Life; Originally published July 31, 2018