I Tried It
Ami Colé has officially launched lip liners to complement their award-winning lip oil, so as a wellness girl, journalist, and fan of clean beauty, I had to review them. Truth is, the announcement wasn’t a surprise. Last month, I was invited to a private event at the PUBLIC Hotel in New York City for the launch of its skin-enhancing foundation stick and lip liners, which launched on May 7.
During the exclusive celebration, the Senegal-inspired brand teased the new lip liners, and they gave journalists, beauty experts, and influencers in attendance the opportunity to swatch each one (while Beyoncé's Cowboy Carterplayed in the background).
As someone who loves a layered lip (lipstick, liner, and gloss), this announcement made me realize founder Diarrha N'Diaye-Mbaye knows what Ami Colé consumers want. I vividly remember playing in my mother’s makeup case in the early 2000s, looking for liners to experiment with when I wanted to look just like her. We still discuss what liners work best for not just our skin but our lips because, as Black women, we struggle with finding liners and lip kits that complement our various shades.
Ami Colé Soft Shape Lip Liner Shades & Cost
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Ami Colé’s soft shape lip liner retails for $18 and comes in five inclusive shades:
- Midnight (Rich Chocolate)
- Café Touba (Hickory Brown)
- Petit Cola (Warm Cinnamon)
- Rose Clay (Rossy Brown)
- Lac Rose (Warm Pink)
How Much Does The Ami Colé Lip Kit Cost?
The lip kits are $36 and they feature the Soft Shape Lip Liner and Lip Treatment Oil housed in a chic tin perfectly designed to fit both products. It also includes a built-in mirror which comes in handy to reapply on the go.
Variations Of The Kit Available
- Rich 001 (Soft Shape Lip Liner in Midnight & Lip Treatment Oil in Reflection)
- Deep 001 (Soft Shape Lip Liner in Café Touba & Lip Treatment Oil in Excellence)
- Medium 001 (Soft Shape Lip Liner in Lac Rose & Lip Treatment Oil in Bliss)
My Honest Review
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When I heard that the product had launched, I was genuinely excited because I use it daily. Opening the soft shade lip liners, it was clear that the brand did its homework. The shades were varied, and the liner went on smoothly due to the ingredients, which include Marula Oil, Shea Butter, and vitamin E. Ami Colé has been consistent about its brand messaging and products going back to the motherland, so I was anticipating a moisturizing application when I heard that shea butter was a leading ingredient.
Liners tend to leave a dry finish, which was the furthest thing from that. I’d love to see additional liners to complement lip oil shades such as Romance and 5/17 as they expand. A pencil would also be an excellent addition to the kit so the liner can always be applied with the sharpness needed to achieve a defined lined lip.
My Favorite Shades & Lip Kit
So far, my favorite shades are Café Touba, Midnight, and Petit Cola. I experimented with each shade and various lip oils to complement them. I also tried the lip kit combinations and landed on Deep 001 as my go-to, which includes Café Touba & their Lip Treatment Oil in Excellence.
Where To Shop
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The Soft Shape Lip Liner is available now on Amicole.com and Sephora.com. The Colé Lip Kit is currently available exclusively on Amicole.com.
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