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With Fenty Beauty consistently putting out products with impressive shade ranges, other beauty brands are quickly following suit to supply women of color with makeup/beauty options to enhance their beautifully melanated skin to its full capacity. Now, retail giant Target has thrown their hat into the ring and collaborated with a host of beauty brands that represent WOC.
Practically everyone has found themselves making a Target run, and whether you are a regular or casual shopper, you have to admit that the beauty aisles at Target are hard to resist. Fortunately for the beauty-obsessed (and those that want their complexion to look as luxurious as possible) Target has collaborated with a record 8 beauty brands that are all specialized for WOC.
Collectively, the lines will offer more than 150 products designed for medium to dark skin tones, including a whopping 60 shades of foundation alone. The brands are already available on Target.com and are likely to sell out quickly. However, don't worry because come May 20, the collections will be ready for purchase in select stores. This is definitely a beautiful way to celebrate the magic of melanin!
Scroll through the gallery below to learn the 411 on the 8 brands coming to Target shelves near you!
EveryHue Beauty
Created with the belief that beauty comes in all shapes, sizes, and complexions, EveryHue Beauty was formulated to meet the needs of all modern women while super-serving the multiethnic woman. They offer wearable shades while focusing on warmer hues to meet the makeup needs of all women.
Coloured Raine
Created by Loraine R. Dowdy, Coloured Raine is a cosmetic line that encourages diversity, while specifically focusing on including shades for women of color. The aim is to offer superior cosmetics that not only break beauty barriers, but also eliminate the need for WOC to spend hours blending every color in their makeup bag to get the perfect shade.
HALEYS Beauty
The San Francisco, California brand is firmly committed to its mission of creating makeup products that focus on treating the complexion. HALEYS Beauty encourages diversity and expression, as it celebrates the confidence that shines through when skin glows from within after using its products. And now, their popular RE:SET Liquid Matte Foundation is available in 31 shades - yas!
Hue Noir
Created by Paula Hayes, Hue Noir's mission is to put multicultural women at the center of the modern beauty movement and hopefully give it a much-needed facelift. The brand was developed with makeup formulas calibrated for multicultural women and all of their various shade ranges, while boasting an impressive color payoff from each product.
Makeup Geek
Makeup Geek is the popular makeup website frequented by professional MUAs, beauty bloggers, and the makeup-obsessed, and has entered into the makeup arena with products that concentrate on the complexions of multicultural women. The brand strives to drive home its message of inclusion and celebration of all beauty.
Reina Rebelde
Creator Regina Merson wanted a cosmetics line that showcased and embraced her heritage as a Mexican woman living the American existence. The goal of Reina Rebelde is to offer products that are equal parts wild and unpredictable, bold and impractical, feminine and luxurious, sexy and severe.
The Lip Bar
Concentrating on products that are just as inclusive as they are affordable, founder Melissa Butler believes that beauty isn't linear, so she is committed to producing diverse imagery to showcase universal beauty, as well as using bright colors. Additionally, due to the strict belief that cosmetics shouldn't be for the privileged, all of the products for The Lip Bar are affordable.
Related: How Lip Bar Founder Melissa Butler Went From 'Shark Tank' Rejection To The Shelves Of Major Retailers
Violet Voss
A colorful makeup brand that translates to its mission to spotlight diversity, Violet Voss is fun, flirty, and vibrant. With a host of products to choose from, including eyeshadow palettes, lipsticks, and lip-glosses, the goal is to have something for every woman to enjoy, regardless of complexion.
Which line(s) are you the most excited to try?
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