Life can have its amazing moments of joy, advancement, and fun, but there are other not-so-fun challenges that we have to face in order to advance and grow. Ending something that is not serving you is one of them, especially when it comes to your career. Sometimes, you won't be forced out of a job that you've outgrown or simply don't like. You'll need to walk away.
Quitting a job can be a scary thing to even think about doing, especially when you have bills and other obligations. It can be even more difficult when you're comfortable, making a nice amount of money, and seemingly have a dream life, but you've been called to something else. You just don't feel fulfilled, or there's a push to go in another direction.
Well, allow a few bits of information to encourage you to replace fear with factual empowerment: First off, many Black women in today's work environments consistently face discrimination, micro-aggressions, underemployment, and unequal pay. In fact, 2 in 5 Black women have left jobs due to the aforementioned reasons. (That's 40 percent, y'all.) And they've survived and thrived, going on to other jobs, starting businesses, becoming full-time stay-at-home moms, digital nomads, or pursuing other destinies.
I once quit a job even after finally being promoted. I got tired of watching and reporting on others fulfilling their highest entrepreneurial dreams, and I wanted to try self-employment for myself. I felt God pushing me to take charge of my own advancement.
There were several confirmations of this in the form of getting more invites to speak, to host events, and to consult entrepreneurs outside of the usual work I'd done with that company. It was just time. While I would have loved to have advanced further within that company after the promotion (and it was something I'd been working hard toward for the past 7 years working there), I just knew that I had to go.
A decade later, I'm still self-employed, and while it hasn't always been a glamorous, dreamy journey, leaving that job to transition into this life was the best decision I ever made. As my now 94-year-old Granny always told me, "Life goes on. Your survival doesn't depend on a job. Use your brain. Make yourself happy. Go live life."
If you're struggling with taking the step to quit your job and move on to the next phase of your life, here are 10 affirmations to give you the boost you need:
1. "I have the tools, knowledge, and faith to land on my feet."
Your training, education, and experience are invaluable and can be used for many different things. Tap into the power of that and think about your options based on those factors.
2. "I am unique, talented, and experienced, and my skills are needed."
Skills are valuable to companies, especially when they're specialized. Remember what you bring to the table.
3. "I am confident that this is indeed the right time."
God often confirms things for us after telling us. You might be watching a TikTok video and feel a bit of discomfort observing someone you follow taking a risk in their career. You might be inspired by a movie you're watching, and you can't sleep after. You might have responded extremely negatively to a typical email your boss sent you that almost took you over the edge. You might meet a new bae who keeps encouraging you to start that business. The timing is always divine.
4. "I have been given all that I need to succeed."
This is often said, and I've known it to be true: You have everything around you to succeed. Even when quitting a job and doing something else seems too "big" of a thing to do, if you really tap in and look around, you'll notice the resources you have that you might have ignored or overlooked before.
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5. "I can be smart with my money and set up an exit plan that will work."
Exit plans are a thing, and they work. The fact that this concept exists and women have found success after resigning from a job tells you there's a tangible thing you can lean on to quit in a way that doesn't leave you high and dry. You can literally map out the steps you'll take to ensure you have a safety net once you quit and follow it in order to confidently walk away.
6. "The future will reward me for the positive steps I take today."
This one is key. What we do today definitely affects our future, and sometimes, the longer we wait to do something, the more unsavory the future consequences. Whenever you take steps to ensure the future, you would be proud; it's always a win.
7. "I am fearfully and wonderfully made, so I will not fail."
This affirmation has a Biblical foundation. Simply the belief that we all were made wondrous beings and, as a human with infinite potential, that you are a creation of supreme reverence and respect, this affirmation is powerful. If you embody this belief, your steps are ordered, bold, and unstoppable, so there's really no space for succumbing to fear.
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8. "I can make bold steps and fulfill my highest potential."
If you struggle with the courage to quit a job, this is the perfect fake-it-'til-you-believe-it affirmation. You'll need to repeat this to yourself and push forward with a sense of near-delusion until this becomes a strengthening mantra. As the popular saying goes, "If you can't beat fear, do it scared."
9. "I am always protected, loved and cherished by the Most High."
Tap radically into faith when fear gets you down. You have to have a sense that you're always taken care of and that your destiny is protected. You're loved divinely by God, so you will always land on your feet one way or another. You are indeed blessed and highly favored.
10. "I can sustain success because I am resilient and savvy."
Think of a time in the past, before you got the job you have now. Didn't you apply and get rejections then? Didn't you have bills to pay then? Didn't you do well in that interview and get the gig, out of hundreds of other applicants? Well, what's different about today? You've gotten through before, and you will again.
You'll be a bigger success. You'll see lucrative change. You'll walk in your purpose. You'll serve. You'll make another company money and negotiate a better salary. You'll create more art and finance the life you want. You'll close more deals. You'll lead more initiatives. Why? Because you're that girl and been that girl. 'Nuff said.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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