Aala Marra's glow is enough to illuminate an entire room, which makes it easy to spot the autoimmune survivor amid the buzz at lower Manhattan's Ludlow House. Her radiant skin, framed by natural curls, is a testament to her commitment to wellness and a nod to her ability to flip the darkest chapter of her life into light.
It's hard to imagine that nearly four years ago, the vibrant spirit who has amassed and inspired thousands of followers, was at the mercy of a debilitating disease. It started with drastic hair loss. Merely two months before ringing in her 23rd birthday, Aala woke up to half of her waist-length hair on the floor. "I thought I was dreaming at first," she tells xoNecole over lunch. "It was absolutely traumatizing."
The dismal moment prompted an instant trip to the doctor but left her with unanswered questions. As she bounced from one medical professional to the next, Aala's symptoms took a grim turn and her mental health followed suit. Working for an investment bank at the time, she crumbled under the stress of Wall Street and the weight of eczema, migraines, and muscle spasms.
It wasn't until her last doctor visit that she discovered she was battling an autoimmune disease, which heavily mirrored lupus yet had no name of its own. With the revelation also came the reality that the medication proposed to her would put her at risk for additional symptoms and, ultimately, would not address the source of her failing health. "At that point in my life, I was in such a dark place. I couldn't afford any more symptoms financially, emotionally, and physically," she stresses. "I respectfully declined the offer to get medicated some more, and I walked out with no plan."
Courtesy of Aala Marra / Kofi Dua
"At that point in my life, I was in such a dark place. I couldn't afford any more symptoms financially, emotionally, and physically."
Shortly after, a conversation she had with a woman who raved about her journey to wellness with the late herbalist Dr. Sebi earlier in the year sprang to mind. While Aala didn't seek treatment from the Honduran healer, the testimonial swelled her desire to do research on herbs, gut health, and the ancient African diet.
The Brooklyn resident went on to craft a cleanse grounded in what she learned, increasing her water intake and eliminating inflammatory foods from her diet in the process. The results were dramatic. Her symptoms not only reversed within two weeks but were completely erased three months later. "I wasn't even back to normal. I was glowing. I was energetic," she reflects as tears well up in her eyes. "It never gets old."
Though fiercely private at the time, Aala couldn't resist the urge to share her story in hopes that others would find solace in her triumph. "I knew that there were people who could identify with it or it could at least reach people that needed to hear it, and it's just my truth. I wanted to celebrate it and definitely advocate for wellness and health and destigmatize it," she explains.
Courtesy of Aala Marra / Kofi Dua
"I knew that there were people who could identify with it or it could at least reach people that needed to hear it, and it's just my truth. I wanted to celebrate it and definitely advocate for wellness and health and destigmatize it."
In less than two years, she drew thousands of eyes to her Instagram page. "It was super organic," she points out. "It was all in response to what people wanted." After revisiting her cleanse in November 2017, Aala's followers tagged along. When they asked for recipes she infused into her diet while recovering from her disease, she released Aala Marra's Cleansing Cookbook two months later. As supporters requested an even deeper look into her journey to wellness from start to present day, she granted them access through her September title I Am the Cure...And So Are You.
The health enthusiast, who also teaches an online course on her cleanse, hasn't limited her influence to the virtual world either. While returning to New York from Coachella last spring, she took an impromptu detour to Kansas City to directly work with a follower named Keyonna who couldn't see past her multiple sclerosis. Within three days, the ladies took a trip to the grocery store, revamped her kitchen, and prepared meals together. Once strangers, Aala gushes that the two are now friends and have both marveled at Keyonna's restored energy and dissipating pain since then. That summer, she hit the road once again to connect with three more women whose lives have been impacted by her cleanse. "It's been the gift that keeps on giving," she muses. "I get DMs, emails, and messages every single day."
The Sudan native credits her affinity to uplift others to her father, who dedicated his life to building schools, wells, and clinics in sub-Saharan Africa. "I've always known this, but I just care about people. That's the energy that I grew up in," she says.
Courtesy of Aala Marra / Kofi Dua
"I've always known this, but I just care about people. That's the energy that I grew up in."
It's in that spirit that the impact entrepreneur has designed her lifestyle healthcare brand aalaCare. Launched this April, the wellness resource strives to support people in their surviving moments and usher them into a thriving reality. It's a movement that starts with a six-week master healing course and will later expand to include a virtual cooking program, live events, and products intended to spark change on a community level.
"I'm very different from people in the wellness industry," Aala emphasizes. "While it's an amazing industry, there's a privileged tone to it, and a lot of people that need wellness don't have access to it."
Her platform aims to combat just that by creating a space for people of color--especially black women--to enhance their lifestyles holistically. "We're not taught to go within," she says. "When I noticed that I wasn't feeling well, everything that I was seeking in order to figure out what was going on was external."
Now on the other side of a disease that once threatened to end her life, Aala has come to know that health is more than the physical. It's also mental and emotional. "There was a traumatic event that happened in a personal relationship of mine in February [2015]. In July [2015], I developed my first symptom. There's absolutely no coincidence," she maintains. "I was eating a certain way since the beginning of time. Why was it then that my body decided to break?"
While she's not one to push her example on others, Aala cautions not to succumb to the idea of waiting for an optimal, or even distressing, time to make better life choices. "The only perfect time is now. You're about it or you're not about it," she says.
Courtesy of Aala Marra / Kofi Dua
"The only perfect time is now. You're about it or you're not about it."
No longer chained to the pain of her past, Aala emits hope to those seeking to reclaim their health simply by owning hers out loud. Humbled by the lives she touched and those she will continue to inspire along the way, she walks in gratitude knowing that what she suffered was not in vain. "I'm never out here to force anyone to do anything. I just share my truth," she closes. "Knowing that my story literally transforms people's lives really shows the power of authenticity."
For more of Aala, follow her on Instagram.
Originally published on April 29, 2019
All images courtesy of Aala Marra
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock