There's nothing like a sweet, cool drink in the summer, and it's really tempting to indulge when you're focusing on your health. However, most of our favorite summer drinks contain a lot of sugar and can derail your journey to good health.
“Reducing sugar can be a breeze with a few smart swaps. Instead of sugary snacks, reach for fresh, whole fruits that are naturally sweet and brimming with vitamins. Swap sugary sodas and juices for water infused with slices of citrus or a handful of berries," say experts at Live Football Tickets.
"Pay attention to hidden sugars in packaged food by checking labels and opt for low-sugar alternatives. Preparing your own beverages like iced herbal teas sweetened with a touch of honey or fruit-infused sparkling water gives you full control over the ingredients and helps you avoid sugar overload while staying refreshed this summer.”
If you're curious to know which drinks you should avoid, check out this list of the seven worst summer drinks compiled by fitness experts at Live Football Tickets and Offbeat Marketing.
Energy Drinks
There's a reason why the UK proposed a ban on energy drinks for those who are under the age of 16. They are loaded with caffeine and taurine, which can raise your heart rate and blood pressure. Because it's a sweet drink, the taste can trick you into overconsumption, leaving you dehydrated, especially when paired with alcohol. Some of the other risks include abnormal heart rhythms, seizures, and mood swings.
Bubble Tea
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This trendy drink, unfortunately, has some downsides when consumed excessively and is best avoided on your health journey. It's high in calories due to the combination of sweetened tea, milk, and tapioca pearls,and it contains 7 to 12 teaspoons of sugar. The tapioca pearls can also cause gastrointestinal issues like bloating, gas, and constipation, as well as artificial flavors, colors, and preservatives.
Sweet Cocktails
Sweet cocktails like margaritas and frozen daiquiris are very deceptive, as they can be refreshing on a hot day. However, a classic margarita can account for over 70% of your daily sugar intake. A good trick that the study suggests (and also something my dietician recommends) is drinking a glass of water for each cocktail. This helps keep you hydrated.
"Your body is mainly made up of water, so staying hydrated is essential, especially with the extra sweating that happens in the summer," says Donna Callander, personal trainer and director of Offbeat Marketing. "While everything is fine in moderation or as an occasional treat, it’s important to be mindful of the hidden calories, sugars, and salts in what you consume.”
Lemonade
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It's probably no surprise that lemonade was voted as most people's favorite summertime drink. But as popular as it is, we may forget about the sugar and acidity that it has and this blend can have negative affects on our health and teeth. It can spike blood sugar levels and erode tooth enamel, which leads to cavities.
"Your body is mainly made up of water, so staying hydrated is essential, especially with the extra sweating that happens in the summer. While everything is fine in moderation or as an occasional treat, it’s important to be mindful of the hidden calories, sugars, and salts in what you consume.”
Smoothies
I know what you're thinking: aren't smoothies healthy? They can be, but they are also often packed with sugar. The fruits and vegetables that are used in smoothies are good for you, but it's all about moderation. When fruit is blended, it breaks down its cell walls and releases natural sugars as free sugars that are quickly absorbed into the bloodstream, leading to rapid spikes in blood sugar levels.
Frozen Coffee
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I'm a sucker for a Frappuccino, but with all the whipped cream and syrups inside, it's essentially a sugar bomb. Drinking frozen coffee and Frappuccinos can lead to weight gain and possible health problems like type 2 diabetes. While the National Health Service (NHS) says adults should consume a maximum of 30g of sugar daily, some of our favorite coffee shops' drinks, like a Starbucks Caramel Frappuccino with semi-skimmed milk, have a staggering 48.5g of sugar.
Soda
The high sugar and caffeine in sodas can lead to dehydration, which is the last thing you want on a hot summer day. A typical can have around 39g of sugar, which is about nine teaspoons, and this excess sugar forces your kidneys to work harder to process it, leading to increased urination and subsequent fluid loss. If you're craving a fizzy drink, try unsweetened sparkling water instead. Unsweetened sparkling water and fruit-infused water help improve digestion and constipation.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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