3 Successful Boss Women Share Advice On Starting Your Own Business, Timing, & Expansion
Historically, men have held the power in the business world, but women are changing the game up - especially minority women. Starting your own business and being an entrepreneur is not easy. Most businesses fail within the first few years and some fail within the first few months.
According to a U.S. Census Bureau from 2015, women are starting businesses at one-and-a-half times the national average. More specifically, women are starting nearly 1,300 businesses a day — almost double the average from the prior year.
I recently caught up with three successful female entrepreneurs and they gave me the scoop on how they started their own business plus more much-needed advice. Here are their major keys to entrepreneurial success.
Shante Bacon, Founder & CEO, 135th Street Agency
When it's time to move on, you will know. Trust your gut.
In my past life, I worked in the music business at Def Jam for 8 years and resigned to build my current firm. I come from a really long line of entrepreneurs - my mom and grandmother both owned their own businesses. I knew it was in my blood to own my own business. Not to mention while at Def Jam I felt like after a while my genius wasn't being properly used at the label. I started having that Sunday night anxiety when I knew Sunday night was coming up and Monday wasn't too far behind. I knew I didn't want to continue working at a job that I felt that way about so I talked to my mentor about it and my mentor told me that maybe my job had run its course. She told me in life, some things just run their course.
Before I decided to officially leave Def Jam, I started my current business as a side hustle. At that same time, I was working on Kanye's album The College Dropout. I didn't do much work on my business until I left Def Jam.
Years later, my firm is 11 years old as of January 5th. My business, 135th Street Agency, is a strategic communications and experiential firm. We handle everything that is communications and PR driven. From media coaching to custom message and outreach, press releases, engagements, and ambassador recruitment just to name a few are covered under my company. Over the past 11 years, some of my clients have included Disney, Paramount, The Oprah Winfrey Network, WE tv, BET, and VH1.
If I could do it all over again, the one thing I would do differently is approach entrepreneurship more like the general market. I didn't learn this until I started raising venture capital money, taking classes, and taking professional development courses. I would also wait 1-2 yrs to build my resource plan so that I can start my business with the money that I would need to expand it when ready. One thing that I learned is that hiring is very expensive so when starting business you have to think ahead and think about what you will do if your business expands before you are ready.
For a new entrepreneur, I think that once you can, you should have the following on your team: a really organized administrative person, a really quality HR person that has your back, an attorney, a social media person that understands the science behind engagement with other people, a publicist, and a marketing person.
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Tracy Nguyen, Founder & Managing Partner at Industry Public Relations
It's never too late to start a business.
While studying fashion design in 2000 at the Fashion Institute of Technology I worked at Vivienne Westwood's flagship store at the time in SOHO. Their in-house PR office was downstairs in the same building on Greene Street so it would be frequented by celebrities, press, and stylists. I was one credit shy of completing my associate's degree when I was approached with an opportunity for an assistant position at People's Revolution. Not understanding in that moment what a publicist job was, I accepted the job offer thinking that it would only be temporary and a great way for me to learn a different side of the fashion business that I could apply towards launching my own line one day.
I ended up working at People's Revolution for 2 years where I moved up from assistant to account executive. I learned from my boss at that time that no job should ever be too small. I also learned the importance of being incredibly detailed and that clients appreciate when you over-communicate with them - and that I also needed thick skin in order to make it in this industry.
Later, after joining 5WPR where I eventually became a Senior Vice President, I was responsible for managing a team within my group, clients, and signing new businesses. A few years after that, my PR firm Industry Public Relations was created.
I have learned the importance of leading by example, always following through and that there is a difference between working hard and working smart.
15 years later still in the business, I look back and think that one of the most valuable lessons learned is the importance of having integrity in your work and being honest when you can't do something.
I also learned it's never too early to start working towards your goal of owning your own business, but make sure that while you're working for others that you are learning and absorbing as much as you can, especially from their mistakes. Last but not least, when I started my own company, I didn't have any funding. When starting a PR agency, really all that you need is a computer and a phone. There is no need to spend money on massive overhead costs such as furnishing and maintaining an expensive office. I worked from home for the first few years and as my business grew and a need for an office space and hiring of employees became necessary, I adjusted accordingly.
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Tiffany Hardin, Founder of Gild Creative Group, She Knows Now, & Social ARMM
Self-love and confidence are the keys to success.
I worked under Mona Scott Young as her assistant, and then later worked for an advertising agency under Steven Stout called Translation. I was 27 when I was at that agency and decided I would make the switch and become an entrepreneur. I felt like I was young so I should go and just fail now and fail early. If it doesn't work, I felt like I could always go back to a job. I didn't really have that much fear around it. It was more like I should do this entrepreneur thing now while I don't have life's responsibilities. I didn't have a mortgage, kid, a husband - those type of things.
I always knew I wanted to be an entrepreneur but I was very loyal to the agency that I was at.
For me it was a situation where I needed to decide who I was going to be loyal to - me or the company.
I started my company in 2011 and I was still working at my agency. I left the agency in the last quarter of 2012 to start Gild Creative Group (GCG). In addition to GCG, I have She Knows Now which is my women's interest organization, and my upcoming tech startup called Social ARMM ( Social Asset Research and Media Management).
With Social ARMM, it's an idea that's been in my head since 2006. I was in college at that time and really it wasn't the best timing for Social ARMM. I think that's what a lot of people have to realize - you will have inspired thoughts all the time but it may not be right time to activate those inspired thoughts.
In regards to She Knows Now, I'm really involved and I'm really grateful for my managing editor - she keeps my mind right, keeps me accountable. She also is just as passionate about the work that we are doing. The work that we are doing is so important because I believe that you can be self-conscious but still confident. You can be sort of this bad ass woman, super fly, but still not have confidence. Confidence is something that you have to truly dig deep for and it takes a lot of work to do that. You cannot fake confidence. It is or it isn't there.
I think for a lot of women, we do a good job at faking it. But at the end of the day, we need to continue to work on it. For example in work when I get anxiety, it's because I'm not confident. It means I wasn't prepared. Even when we as women go into conversations about work and salary and feel less confident, it's because we are not prepared. So having the confidence to speak about what you do well is about finding inner strength and resting on that because it's the foundation.
Self-love and confidence is the foundation and every other experience that you have is built upon that - whether that is work, love, or just knowing your worth. How can you know your worth without being confident? How? How Sway?
One of the things that I learned is that you have to write the story to your own life. You have to change your perspective. Also you have to manage your time. If your spirit is stuck on this business you want to start, then just do it. If you have a 9-5 then best believe from 6-9 and then 5-9 you should be working on that business. What are you willing to do? What is the time you are willing to give?
If you are a current entrepreneur, what advice do you have for aspiring entrepreneurs on starting out? Share your insights below!
Brittani Hunter is a proud PVAMU alumni and the founder of The Mogul Millennial, a business and career platform for Black Millennials. Meet Brittani on Twitter and on the Gram at @BrittaniLHunter and @mogulmillennial.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
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Featured image courtesy of Bianca Lambert