Power is defined as the ability to do something or act in a particular way, especially as a faculty or quality. It is further explained to be the capacity or ability to direct or influence the behavior of others or the course of events. Well, I believe we all create our unique definition of power within our own realms. The word itself holds so much weight and pressure - luckily, that's how diamonds are created.
Related: 5 Boss Women Redefine The Power Suit
No matter your field or area of expertise, you must be armoured with coverings that will keep you fly and liberated. For many powerful women, that armor is a power dress. As we continue to make remarkable strides in the workplace we are enabled to establish our authority in a professional environment traditionally dominated by men. As busy as our lives become, something happens when you slip on your favorite power dress. Time stands still and you feel like all is right in the world.
We found some badass women killing it in in their respective roles. They dished on how they define power, a defining moment of their career and how their favorite dress exudes power.
Stephanie Moss
Courtesy of Stephanie Moss
Attorney & Creator of Legally Brown and Co.
I am a powerful woman because I learned that I was larger than any negative emotion or experience. I harnessed the power within when I decided to stop obsessing over things out of my control and instead focus on areas in my life where I could be productive and make great things happen.
Unfavorable things happen to all of us but what matters most is the way that we respond and react to those things.
As an African-American woman in a career field that is dominated by white men, I have lost count of those moments. If I could choose the most monumental of those moments, it would be the day I decided to leave my first job as an attorney. I was underpaid from the start but I just assumed that this is something I had to go through in order to get to the next level. The women that looked like me who were similarly situated were underpaid too. I wanted to make it work so I worked hard for a year in hopes of being recognized for it. I waited to be "valued" but I quickly learned it would just be more of the same if I allowed that to be my story. Shortly after, I was offered a meager raise, [so] I quit!
It was the most scary yet empowering thing I've ever done.
I didn't know how it would pan out but I knew that it would. The obstacles I had overcome on my journey to becoming an attorney gave me the courage to believe in myself. I was literally forced to get my MIND right. The practice of positive thinking saved my life.
I always feel powerful in a dress that is conservative enough for work but feminine enough to make me feel good about what I'm wearing. Although the law is traditional, I love staying true my personal sense of style.
Bukky Ade
Courtesy of Bukky Ade
Photographer
Power is about mental strength for me. The mental resilience I've developed over the years when faced with adversity has made me powerful. I've learned to stride in life and bounce back when life throws me curveballs. So, if I continue to put forth positive changes in my life, I'll be a fierce, unstoppable woman full of power.
As someone who was born with a chronic illness, I exert power on a daily basis.
When in pain, the slightest tasks can become very difficult. So, the ability to self-assess if I can push through the day is vital. Anytime I accomplish a task despite my circumstance, I feel more empowered.
Specifically, I think about the moment I completed a half-marathon. This is something that empowers me every day. I prepared my body to be physically capable for the long distance, but it was my mental strength that got me through those 13.1 miles. I know if I can do that, I can do anything I put my mind to.
Brandice Daniel
Courtesy of Brandice Daniel
CEO & Founder of Harlem's Fashion Row
Being a woman of faith makes me a powerful woman. Power comes from exercising your faith and risking your ego to do so.
There are so many moments when I've been forced to embrace my power. Starting Harlem's Fashion Row from scratch made me embrace my power because I never felt quite "qualified enough" to start it, but it was on my heart to do. Writing my book, Sponsored: How to Get Brands to Sponsor Your Next Event, made me embrace my power. I had to decide that I would take the process of writing a book and publishing it into my own hands.
Embracing your power always means that you're willing to overcome the fear that tries to hold us back.
This dress by Kimberly Goldson, that I absolutely love, makes me feel invincible.
Altremese Banks
Courtesy of Altremese Banks
Creative Consultant
I embody the strength of my ancestors who were brought to this country on slave ships.
Those who undoubtedly overcame the adversities of shackles and oppression, so now that I have the opportunity to assist in the progression of Black people.
I'm powerful because I'm a Black woman. It's genetics.
Embracing my natural hair texture was an extremely powerful moment for me. I have worn hair weaves since the age of 13 because I didn't believe I was beautiful with my natural hair. I decided to let go of those insecurities and go natural. I'm more confident than ever. I feel more beautiful every day. Black hair is magical – it defies gravity.
Embracing that power has enhanced my self-esteem.
I think my power dress captures my femininity in a sexy, but elegant way. I think a women owning her sexuality is powerful, especially in the era of the "me too" movement.
Ashley Noelle
Courtesy of Ashley Noelle
WCCB-TV Sports Anchor/Reporter
My confidence makes me powerful. In today's world, it's still a man's world, so women have to make our presence known. In my field of being a sports TV broadcaster, you have to have confidence and demand respect while keeping your strength. Of course, it's not easy being strong but you have to find your inner strength to get you through.
My strength isn't loud but it's gentle and humble.
I let it be known I am a team player and kind, but you won't walk over me either. I believe that's what allows me to take and welcome criticism along with asking for help when I need it. Being in an all-male locker room for the NFL and NBA, I've encountered many males question my knowledge of the game. I've had an athlete tell me that they wouldn't take my question as serious as a guy asking the question. Later, I pulled that specific guy to the side and proved to him I know the game and told him I should be respected just as any other male in the locker room. From there on, I never had a problem.
That situation taught me to always be confident in my questions, my demeanor and never second-guess myself because I am not a "male."
I don't wear dresses that much but when I do they make me feel liberated.
Tiffany Nichole
Courtesy of Tiffany Nichole
Lifestyle Vlogger
I'm a powerful woman because I've realized that my power doesn't come from outside of me. My power doesn't lie in anything that can be taken away from me (money, status, people, etc). My power is always with me wherever I go and no matter what's going on around me. It comes from within.
The moment that forced me to embrace my power came after years of ignoring a call from God.
I was in pursuit of becoming a fully functioning bridal gown designer and I knew I was no longer happy with it. But I'd been pursuing it so hard and had never considered doing anything else. So I ignored that feeling and kept pursuing it. Long story short, I went into a deep depression because I was pursuing this thing that was no longer bringing me joy, I was broke and I was mentally, emotionally, and spiritually drained.
All along, I'd been having an urge to write a blog and start a personal Instagram page to have a place to express my thoughts and feelings during this time, but I kept telling myself I had no time because I had to build this business to be able to make money. Finally, one day, as I'd started to accept the fact that designing wedding gowns was no longer for me, I was lying on the couch falling deeper and deeper into my depression, when it hit me!
Me and my excuses were the only things standing in the way of me writing that blog and starting my page, and it was the outlet that I needed in that moment.
So I got right up, did my makeup, took my first "portraits" using my iPhone 7+ and a ring light, and began building my page. Starting that page and writing my blogs have led me to realize my calling, and it's to inspire and encourage women to live their lives at 100% capacity! If I had not found my power in that moment and acknowledged it, I'd still be lying on the couch feeling sorry for myself. The power is always in us! We just have to embrace it!
Elizabeth Smith
Courtesy of Elizabeth Smith
Entercom Producer at V103 Atlanta
What makes me a powerful woman is my drive and observant ways. When I want something in life, I go after it no matter what obstacles are present. I will stop at nothing to achieve a goal of mine and give it my all until it is fulfilled. I always observe and study my surroundings and associates just enough to know when and how to move. I learn how to execute my task to the best of my ability and when the opportunity presents itself, I take full advantage and make it my own. I'm basically like a silent assassin! You never see me coming until it's too late, and I allow my work to speak for itself.
I had to embrace my power when I was overlooked and stereotyped at work.
I was the new and young employee with little experience at a major market. I didn't know anyone in the industry or anything about the city and culture of Atlanta. Everyone thought I was quiet and timid but little did they know, I was silently studying and observing my surroundings. I took notes physically and mentally to help prepare me for my next job position. I networked with everyone who passed the halls at my job. I practiced and I studied day in and day out until I felt one hundred percent comfort.
When it was time for me to show what I learned, I shocked everyone and in return received numerous opportunities to do exactly what I've dreamed of and loved. I was no longer the new, timid millennial and it felt great being recognized for my skills and contributions to the company.
I'm not much of a dress-wearing gal. You'll honestly catch me in pants and sneakers the majority of the time. However, I love this picture because I'm still dressed up but I'm still the down-to-earth, homegirl Liz that those close to me know and love.
Ashley Janelle
Courtesy of Ashley Janelle
User Experience Designer
What makes me a powerful woman is being a black woman in the male-dominated tech industry.
The moment that forced me to embrace my power was when I took a job that consisted of majority male employees. I had to constantly remind myself that I belonged in that role just as much as everyone else, even while being talked over, and my ideas being thrown out.
Knowing that my perspective might not have been respected but was most definitely needed is what got me through the tough days.
Cynthia Anunobi
Courtesy of Cynthia Anunobi
Internal Medicine Resident
I'm female. I'm African American. I'm a daughter. I'm a sister. I'm an educator. I'm a doctor. Each of these titles, in its own way, has contributed to the person I am today. My power lies in the responsibility that comes with the titles.
These titles could have stifled and hindered me in many ways but instead, they transformed me into a strong, confident, independent woman which is necessary, especially working in a field where I am continuously doubted by others and my successes are underappreciated.
I still I keep going – not only for me, but to pave the road for others.
I realized early in my career that as an African American woman in medicine, I was representing ALL African American women. On many occasions, at conferences and symposiums, I am one of the few minorities in the room. With heavy eyes on me, I feel obligated to exude a strong, confident face despite sometimes feeling less than such. On one particular instance, I was at a conference to present my research on a new protocol for thrombolytic management for pulmonary embolism and post-procedural surveillance at my hospital. I was already anxious about presenting that afternoon and a gentleman walked up and asked if I was staff working at the hotel.
When I said no, he concluded I was the spouse of one of the presenters. Initially, I was annoyed but hey, I am mistaken for a cleaning lady or nurse daily. Anyway, you can only imagine the look on his face that afternoon when I was called up to the stage to share my research. After an astounding applause, he walked up to me after the presentation, shook my hand, and apologized for the "misunderstanding". He proceeded to hand me his card in case I was interested in pursuing a fellowship at his institution—I guess he was impressed!
I believe that what you wear plays a role in how you feel as well as how you are perceived by others. There is an indisputable confidence that exudes when I wear a sleek, yet commanding dress. It allows me to feel feminine and also allows me to be a boss. Paired with the right heels and accessories, I feel like I can conquer the world.
Featured image by Getty Images
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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