I Tried It: Fenty Beauty vs. Make Up For Ever Foundation
The beauty industry has been SHOOK since early September.
The 8th marked the Friday your favorite bad gal and secret bestie, Rihanna, launched her eponymous makeup line Fenty Beauty. The collection that would change black girls and makeup shelves everywhere.
Unless you've been living under a rock, you can't escape the discussion about Fenty Beauty. Everyone is talking about it, and rightfully so. The brand is all that! One of the main praises is the wide range of foundation shades, namely the darker tones. Rihanna met the demand of the cries from women who felt their voices were unheard by makeup brands, who didn't care to cater to their complexions.
A couple of weeks ago, when Make Up For Ever shared their "40 shades is nothing new to us" post, some people felt it was Fenty Beauty shade. After Rihanna responded with the comments "Still Ashy" and "Shook," her fans filled the comment section with posts claiming Makeup For Ever had "casket ready" shades, among other insults, and I grew curious of how the two brands measured up against each other. I already owned Make Up For Ever, and decided to get Fenty Beauty to put them both to the test.
For an entire day, I wore Fenty on the right side of my face and Make Up For Ever on the left. My skin type is combination and I tend to get oily in the t-zone area on my nose, forehead, cheeks, and chin.
To start, I used a blurring primer by Becca, then applied each foundation with a flat kabuki brush and used the Fenty Match Stix Trio (the concealer, contour, and highlight set) and Trophy Wife Killawatt highlighter to complete the look. I documented the performance of each foundation in the morning, afternoon, and night to see which would perform best.
Here's what I found:
Fenty Pro Filter Foundation
Shade: 360 (it's honestly a smidge too light for my preference, I'm going to swap for one shade darker)
Finish: Matte, smooth natural finish
Coverage: Buildable to medium coverage
Price: $34
Review: I love Rihanna (drops mic). I kid, no, but seriously I do. It was so hard for me to get my hands on this foundation, and I could shoot myself for selecting the wrong color when the restock was briefly available online again for 2.3 seconds. All biases aside, the Pro Filter really does give you a natural “filter like" appearance without your skin looking overly cakey or dry. I had a smooth finish all day, and with a couple of oil blotting touchups my skin still held on to the soft matte look. There was little to no transfer and Trophy Wife had me glistening for the gawds all day long.
Make Up For Ever Ultra HD Foundation
Shade: Y455 Praline
Finish: Natural dewy finish
Coverage: Buildable to medium coverage
Price: $43
Review: I already owned the Ultra HD foundation and have always loved it. I really like the way it makes my skin look dewy and healthy while still providing good coverage. It applies smoothly and dries down with a dewy finish. There was a bit more transfer with this foundation because it's not matte, but nothing that would be considered a deal-breaker. Still a top pick in my foundation stash.
Here's how both held up throughout the day:
9am
(Left: Fenty Beauty, Right: Make Up For Ever)
1pm
After the first time blotting for the day.
6pm
Final Thoughts
Both foundations were very similar. They leave your skin looking like skin, they are both buildable, and provide a natural-looking coverage, while still allowing your skin room to breathe. The only difference I noticed throughout an 8-hour day was that the Make Up For Ever side of my face got a little dewier (or oilier in my case), and the Fenty Beauty was a little less oily and nine bucks cheaper. That's it. They both performed well and it all boils down to your preference of wanting either a matte or dewy finish.
I'm giving a round of applause to Rihanna and her team for bringing Fenty Beauty to life and paving the way for other women to trail blaze down a lane that caters to all skin tones from light to dark. Although both brands have similar foundations with a wide range of shades, there is enough room for everyone. It all boils down to preference and what your needs are from a makeup line.
Have you tried Fenty Beauty and Make Up For Ever? What are your thoughts?
- I Tried It: Fenty Beauty vs. Make Up For Ever Foundation - xoNecole ›
- 16 Best Foundations Offering Range For Dark Skin 2020 - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- The Best Fenty Beauty Products Of 2023, Worth Buying - xoNecole: Lifestyle, Culture, Love, Wellness ›
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Between the rise of the creator economy and the gig economy, the window of opportunity to leverage your creativity for long-term gain has never been more potent.
For the last four years, I’ve worked as a full-time freelance writer and content creator. A year into this journey, I knew that if I wanted to create a sense of structure around my life outside of a traditional 9-5, I would have to create it.
To my surprise, that came in the form of social media.
Now, you might be wondering how someone might be able to juggle their work in a creatively-dominant career like writing while still having the mental capacity to produce ideas for their own personal brand, and well, that answer didn’t come easily.
In 2021, I hit a wall with writing and content creation.
With the stress and uncertainty that came as a result of the pandemic, to being burned out from having to live off my creativity, I reached a breaking point. For me, writing was always a space to explore my thoughts, process heavy topics, and express concepts that only words could bring reason to. However, when I didn’t have the brainpower to write or create content, I knew it was time to set parameters around my hobby of content creation and my passion for storytelling.
In this case, the biggest challenge was finding the balance between the two by releasing the guilt and shame of taking a break from both in order to reconnect with them.
Through years of trial and error, the fog finally cleared, and I was able to hit my stride in 2023. From garnering over 10K followers on TikTok, building an Instagram community around lifestyle and creative encouragement, along with my wellness collective, Black Girl Playground, and writing for xoNecole as a lifestyle contributor, the creative juices have been flowing steadily.
And it all happened by creating a strategy that allowed space for planning, resting, and creating. Today, I’ll be sharing my top tips to help you find your balance between your side hustle and passions.
On staying inspired and motivated when working on various content creation and freelancing projects:
Early this year, I came to the bright conclusion that I needed to shorten the gap between ideation and execution — and it completely changed how I create.
Oftentimes, when we have an idea come to us, we let it sit for too long, and then before we know it, we’ve either lost the enthusiasm to put it into action, or someone else grabs it. If you want to stay in a flow of creativity, whether side projects or full-time work, it’s important to not get slowed down by self-doubt, procrastination, or perfectionism.
Give yourself permission to act on your ideas as they come to you. Even if they’re a little muddy or not “perfect,” you can always fine-tune them later.
@yagirlaley shrinking the gap between [ideation] + [execution] 🧠💡#fyp #creativeadvice
On the importance of choosing a niche:
If there’s one thing that has helped me balance my work as a writer and content creator, it’s putting each in its own niche (or category). By definition, a niche is a specialized segment of the market or a specific area of expertise.
When you are creating in the same niche that you’re also making a living in, that’s an easy way to get your wires crossed. And at times, this could lead to feeling as if you don’t have any ideas for yourself because you’ve given them to the other area you're juggling.
When balancing two, you want to have enough fresh ideas to give to your personal projects and your full-time work to avoid any overlap. This ensures that your personal creative vision isn’t compromised when working on client projects while still having some for yourself.
On the strategies that have helped to maintain a consistent workflow in both areas:
I can’t stress enough how important it is to create a workflow and structure for yourself as a freelancer — this applies to those with a 9-5 in the day and a 5-9 at night, too.
As someone who admittedly has ADHD tendencies, object permanence can sometimes create a block in time and project management. That’s why I encourage creatives and professionals to create systems that allow you to see the work that’s ahead of you.
Personally, I can’t live without having multiple calendars going at once. My Google calendar keeps track of interviews for articles and events, while my physical calendar helps me keep track of important dates. I also work out of an Excel sheet where I can log in ongoing stories and track their status from drafting to submission. I’ve also heard great things about the Notion app for planning and tracking.
When it comes to creating content, spending time doing bulk content days has been an asset to my creative workflow. When I complete the videos, I save them to my drafts and upload them as needed.
Credit: Amberita
Courtesy of the writer
On the best advice for someone who is considering pursuing both content creation and freelancing simultaneously:
Don’t be ashamed of taking a break and resting — because both are essential to the life of a creative. Last month, I returned to Instagram after taking 6 months off from posting. During that time, I worked on growing my TikTok page, using the platform to practice vulnerability and allowing myself to put the fun back into creating content. Without the time, I can’t say I’d be able to approach Instagram with the same ease and playfulness; but thanks to that time away, it was possible.
Resting, letting our minds wander, or simply doing nothing are all just as productive as creating. No one can produce at all times, we have to allow ourselves the space for new concepts and ideas to flow to us. In addition to that, when we take breaks from social media, it allows us to stop the wheel of comparison and consume more than we create. So if you feel like you’re in a creative rut with all you want to balance, it may be time to take a step back, unapologetically.
Your creativity will thank you for it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Sir Taylor