I Tried It: Fenty Beauty vs. Make Up For Ever Foundation
The beauty industry has been SHOOK since early September.
The 8th marked the Friday your favorite bad gal and secret bestie, Rihanna, launched her eponymous makeup line Fenty Beauty. The collection that would change black girls and makeup shelves everywhere.
Unless you've been living under a rock, you can't escape the discussion about Fenty Beauty. Everyone is talking about it, and rightfully so. The brand is all that! One of the main praises is the wide range of foundation shades, namely the darker tones. Rihanna met the demand of the cries from women who felt their voices were unheard by makeup brands, who didn't care to cater to their complexions.
A couple of weeks ago, when Make Up For Ever shared their "40 shades is nothing new to us" post, some people felt it was Fenty Beauty shade. After Rihanna responded with the comments "Still Ashy" and "Shook," her fans filled the comment section with posts claiming Makeup For Ever had "casket ready" shades, among other insults, and I grew curious of how the two brands measured up against each other. I already owned Make Up For Ever, and decided to get Fenty Beauty to put them both to the test.
For an entire day, I wore Fenty on the right side of my face and Make Up For Ever on the left. My skin type is combination and I tend to get oily in the t-zone area on my nose, forehead, cheeks, and chin.
To start, I used a blurring primer by Becca, then applied each foundation with a flat kabuki brush and used the Fenty Match Stix Trio (the concealer, contour, and highlight set) and Trophy Wife Killawatt highlighter to complete the look. I documented the performance of each foundation in the morning, afternoon, and night to see which would perform best.
Here's what I found:
Fenty Pro Filter Foundation
Shade: 360 (it's honestly a smidge too light for my preference, I'm going to swap for one shade darker)
Finish: Matte, smooth natural finish
Coverage: Buildable to medium coverage
Price: $34
Review: I love Rihanna (drops mic). I kid, no, but seriously I do. It was so hard for me to get my hands on this foundation, and I could shoot myself for selecting the wrong color when the restock was briefly available online again for 2.3 seconds. All biases aside, the Pro Filter really does give you a natural “filter like" appearance without your skin looking overly cakey or dry. I had a smooth finish all day, and with a couple of oil blotting touchups my skin still held on to the soft matte look. There was little to no transfer and Trophy Wife had me glistening for the gawds all day long.
Make Up For Ever Ultra HD Foundation
Shade: Y455 Praline
Finish: Natural dewy finish
Coverage: Buildable to medium coverage
Price: $43
Review: I already owned the Ultra HD foundation and have always loved it. I really like the way it makes my skin look dewy and healthy while still providing good coverage. It applies smoothly and dries down with a dewy finish. There was a bit more transfer with this foundation because it's not matte, but nothing that would be considered a deal-breaker. Still a top pick in my foundation stash.
Here's how both held up throughout the day:
9am
(Left: Fenty Beauty, Right: Make Up For Ever)
1pm
After the first time blotting for the day.
6pm
Final Thoughts
Both foundations were very similar. They leave your skin looking like skin, they are both buildable, and provide a natural-looking coverage, while still allowing your skin room to breathe. The only difference I noticed throughout an 8-hour day was that the Make Up For Ever side of my face got a little dewier (or oilier in my case), and the Fenty Beauty was a little less oily and nine bucks cheaper. That's it. They both performed well and it all boils down to your preference of wanting either a matte or dewy finish.
I'm giving a round of applause to Rihanna and her team for bringing Fenty Beauty to life and paving the way for other women to trail blaze down a lane that caters to all skin tones from light to dark. Although both brands have similar foundations with a wide range of shades, there is enough room for everyone. It all boils down to preference and what your needs are from a makeup line.
Have you tried Fenty Beauty and Make Up For Ever? What are your thoughts?
- I Tried It: Fenty Beauty vs. Make Up For Ever Foundation - xoNecole ›
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Champion's Path: How Cari Champion Is Redefining Roles For Black Women In Media
Cari Champion has had many dream jobs. All of them have helped inform what she does and does not want for herself moving forward. “I get more and more curious. My dreams evolve. My desires change,” she said. “And I feel sorry for people who can’t experience that because it’s a beautiful feeling, it’s a beautiful challenge, and it makes you everything that you are.”
When we speak in late April, the journalist and media personality is preparing for a visit to Atlanta for The Black Effect Podcast Festival. The trip would allow her to spend time in a city that she said taught her a lot about herself and working in the media industry.
Champion was still early in her career when she worked for Atlanta’s CBS affiliate news station, where she was fired, reinstated, and subsequently quit after being accused of accidentally cursing on air in 2008. (“I didn’t. They knew I didn’t. I said ‘mothersucka,’” she said of the hot mic incident.) Still, the Los Angeles native insists she only has the fondest memories of her time in the southern city.
“I grew up in West LA, then moved to Pasadena, and those kinds of familial, tight-knit Black groups just didn’t exist. LA is spread out in a lot of ways,” she said. “To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people. I had to have that entire experience.”
"To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people."
It’s been 16 years since Champion moved from Atlanta and her career, as well as her desire to center Black voices in her work, has soared. After working as an anchor and court-side reporter for The Tennis Channel, she spent nearly a decade working as a host and anchor on ESPN for shows such as First Take and SportsCenter.
By the time she began hosting Cari & Jemele: Stick to Sports, on Vice TV with Jemele Hill in 2020, Champion had increasingly become determined to shun the notion that only sports reporters and athletes could credibly discuss sports. The Vice show featured guests such as LeBron James and Magic Johnson, but also Pulitzer Prize-winning journalist Nikole Hannah-Jones and Sen. Cory Booker.
At a time when America was reckoning with its racial history, Champion solidified herself as a trailblazer for Black women in sports media, as well as a crucial voice for cultural commentary. Today, she regularly appears on CNN discussing sports, culture, and politics.
Champion is now hosting the fourth season of the podcast Naked with Cari Champion on The Black Effect Podcast Festival, which is a partnership between iHeartMedia and Charlamagne Tha God, a media personality and a friend. “We kind of grew up together in this game. And when we first started figuring out or getting attention on a different type of level than we were used to, we learned a lot together,” she said of Charlamagne. “He put this network together for people who are beginning [and] people who are old-heads in the business. He wanted to make sure that all of us had a voice.”
It’s been an adjustment for a traditional TV reporter to transition into podcasting, but Champion said she’s found the medium to be a “much more freeing world.” When she’s speaking to guests such as talk show host Tamron Hall, singer Muni Long, or retired athlete Sanya Richards-Ross, she can “get lost in a conversation” and embrace a more casual environment than the structure of a cable TV show would allow.
Behind the scenes, Champion’s still doing her part to make sure there continues to be a pipeline of Black and brown women in journalism and beyond, too.
In 2018, she launched the nonprofit Brown Girls Dream and enlisted her celebrity friends to help mentor young women in a way that she felt she was never able to receive in the early years of her own career. “When I was at ESPN, I used to get all these emails from different Black and brown girls in the business. They wanted to talk to me about how they could [have the opportunity to] do the same thing [as me],” Champion said. “It fills my heart to see somebody actually get an opportunity to talk to somebody who can guide them through their career.”
Current Brown Girls Dream mentors include journalists Jemele Hill and Nichelle Turner, marketing executive Bozoma Saint John, and more. “These women are just the dopest ever and they take time out to give back to brown girls,” Champion said. “It’s special.”
When she reflects on representation in sports media roles, the Naked host said she’s inspired by the women of color she sees on television today. “I think women of color are doing great. It’s become more and more common to be on air and be Black girl magic,” she said.
“I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is,” she added. “Because, when push comes to shove and we want to really tell a story, we sometimes have to acquiesce, and we can't tell the story the way we want to. The next level is that we actually do have editorial control.”
"I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is."
Ultimately, Champion is still dreaming and looking to make an impact. She said she wants to eventually launch her own Black news network. “I would love to have a huge platform that focused on the stories that I think Black and brown women care about,” Champion said. “There are so many stories that are being missed.”
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Featured image Emma McIntyre / Staff/Getty Images