Tour Multifaceted Creative McKenzie Renae’s Dope ATL Abode
In xoNecole's quarterly series Dope Abodes, we tour the living spaces of millennial women, where they dwell, how they live, and the things they choose to adorn and share their spaces with.
It's a warm summer's day when McKenzie Renae invites us into her home.
Upon entering, the young creative has an instantly inviting aura that her space also reflects. Soft candles are lit, and on her speaker is the new H.E.R. record that just dropped, providing the perfect ambience to her undeniably dope abode. Whether it's for her hair or her sense of style, McKenzie has made waves on the internet as a woman to follow. And as we take in a tour of her place, we are reminded that the Atlanta-based multi-hyphenate (who also contributes to xoNecole from time to time) is the host of a wealth of knowledge on styling, a fact that effortlessly lends itself to her overall decor aesthetic.
McKenzie Renae
Photo By: Sanniyah Sloan Photography/xoNecole
"My favorite thing about my home is that I feel like it's me," McKenzie shared with us. "I've lived in two different apartments and I was finding my style, but I really feel that this is really a reflection of who I am, and I feel really good about walking home every day. It's just a feel-good feeling. I don't have a favorite piece, it's just the feeling I get when I come home."
In addition to an apartment tour, xoNecole was able to see the full extent of the magic behind her eye for flair while getting some backstory on the pieces she chose to live with her in her Buckhead condo.
Something Blue
Photo By: Sanniyah Sloan Photography
"I styled everything [in my apartment] around this one sofa. I knew I wanted a royal blue tufted sofa. That's what I wanted, and I searched high and low for it. That's the first thing I started with and everything else I designed around that one sofa. I love it. I got it from Arhaus. It's my one investment piece in the entire house," she laughed. "And then everything just kind of came around it."
Barbie Dreams
Photo By: Sanniyah Sloan Photography
"These Barbie dolls on the wall are actually vintage Barbies that I got in New York when I went for my birthday this year. They had all different kind of layouts, like Barbies on the beach, and it's all vintage," she recalled fondly. "I thought it was kinda cool because he had black Barbies."
Off the Wall
Photo By: Sanniyah Sloan Photography
"I bought this Michael Jackson piece at American Signature Furniture. I thought it was really cool and I really wanted a big piece of art. Big art is expensive and I'm a newbie at figuring out what my taste in art is, so I thought this was cool. The graffiti on top of Michael and the crown - I really liked it. It was a great deal and I just had to have it. It was perfect for the wall. I want to say I got this table from Overstock.com. And I think I got the chair from the same website."
Tunnel Vision
Photo By: Sanniyah Sloan Photography
"I wanted my vision boards to really speak to me - not just be thrown up there. Visuals are everything to me, so it needs to look nice, look neat, and make sense. I have it organized in certain ways on the vision board, and different words that stand out to me, and the gold that's on there - just to kind of make it look more like art so that it's not so temporary. Because I feel like your visions can last, it doesn't just have to apply to one year," McKenzie reflected.
BOSS
Photo By: Sanniyah Sloan Photography
"I love my desk area the most. My desk in my office is actually a vintage desk that I redid." She continued, "It's comfy in here, it's quiet in here. I write in here a lot. I read in here a lot. I like to create vision boards and stuff like that. I create my jeans in here. I take a lot of my product shots in here when I'm doing reviews. It's also my guest room when I have guests over."
Keep up with McKenzie by following her on Instagram.
Click through the gallery below to tour her dope abode, as well as some of the intimate details that make her apartment feel like home:
Photos By Sanniyah Sloan Photography for xoNecole
Originally published on April 6, 2019
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Kelly Rowland Reveals Her Recipe For A Good Time Through Food, Family, And Giving Back
Kelly Rowland has been a beacon of light for little Black and brown girls since she first arrived on the scene through Destiny’s Child in the 1990s, yet, despite her success and accolades, her road to self-discovery is still underway.
The Fantasy Football actress says this era of her life is rooted in constant discovery and the realization that the possibilities in life are endless.
“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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