This Publicist Quit Her Job And Turned Her Former Employer Into A Client
Just over a year ago, Chardae Jenkins decided that it was time for a change.
She had a job that she enjoyed as a junior publicist for Allied Moxy, the African-American marketing arm of Allied Integrated Marketing. She worked with a team that she loved—a small group of go-getters committed to bringing entertainment marketing campaigns to life for films such as Straight Outta Compton and Barbershop 3: The Next Cut. Not to mention that the pay wasn't too shabby either, enough for Chardae to stack almost eight grand in her two-and-a-half years at the company.
But as enviable as her job sounds, Chardae knew that she had more to offer than what the position allowed, so she cleaned off her desk and packed away her self-doubts and made the leap into entrepreneurship as the CEO of her own PR and digital marketing company, The Transparency Agency.
“All of our clients at Moxy were film," says Chardae. “I think film is great but it's not the only stuff I'm interested in, so to me it was like now that I get film, let me like try something else. Let me see if I can do music or brands or personalities because if there aren't any films booming, then what am I supposed to do?"
Chardae is just one of many millenials who've said goodbye to the traditional job and jumped head first into the role of b-o-s-s. But unlike those who take the leap because of poor paychecks, bad bosses, and unfulfilling positions, the California State University grad departed due to her discomfort with stagnancy and desire to go to the next level in her career.
Leaving a steady paycheck wasn't easy, though. In fact, it go to a point to where Chardae literally couldn't stomach the thought of making such a huge leap with no safety net to catch her. “I felt sick and I felt like something wasn't right with my spirit. I couldn't sleep. I would be up all night just thinking," she says.
She shared her concerns with a close friend who encouraged her to try out a beach meditation in hopes of coming to a place of clarity. “That was like a push forward because it was a very emotional meditation for me. I was thinking about my family, where I came from and not wanting to disappoint [them], and I had gotten a wave of reassurance like don't worry about it, you're going to be good. Walk by faith and not by sight, and just do it."
"Walk by faith and not by sight, and just do it."
On October 2, Chardae quieted her qualms and with little prior planning or preparation left her job with nothing more than potential leads, a working knowledge of running digital marketing and influencer campaigns, and a few thousand dollars in her bank account to keep her afloat in the costly city of Los Angeles. “I was determined that even if I get down to my last six dollars, I'm not going to quit. I don't have kids. I'm not married. I don't have any commitments and I'm young, so if I want to try something it might not work out, this is probably the time to do it."
It was risky, but rewarding. Thanks to her admirable performance while working with her former employer, deep knowledge of their processes and systems, and strong relationships with the company's clients, the same job that she submitted her two-weeks notice to reached out to become one of her first clients. “A lot of people that work places and leave, their boss is like okay have fun. I didn't leave on bad terms; they were like you know what, Chardae understands how we work."
It's a testament to the power of relationships and speaks to the importance of why it's better to close a door than to burn a bridge. For Chardae, it gave her an opportunity to not only work on her own terms, but to work with a client that she already knew and trusted. “I have love for Moxy because they gave me my first start, so when they came to me I was more appreciative than anything because they didn't have to come to me. And I knew that I was still going to produce the same work, if not better, even though I wasn't there."
Chardae with Clients
In just a few short months the 25-year-old has signed on clients ranging from film partners to radio personalities and lifestyle brands, and thanks to lucrative social influencer budgets, admits that she's far from struggling and was profitable enough this year to hire a digital coordinator. One thing that she wishes she would've don't differently, though, is taken out a business loan as opposed to tapping into her savings. “I think I could've educated myself more on applying for business loans. I could've done more due diligence on that instead of being like I got the money, I just want to do this now. Not that bootstrapping is a bad thing, but if you can use somebody else's money it's like why not?"
Lesson learned. Thankfully pinching her own pennies didn't stop her from pursuing her dream. Chardae credits her father, who suffered from a massive brains stroke that left him paralyzed when Chardae was just 12-years-old, for being the quiet motivation that she needed to keep going even in the moments of uncertainty. “Everyday for the last 13 years that he's been paralyzed my dad has not quit on trying to learn how to walk, talk, or trying to figure out how to learn how to eat. So when I was looking at my dad and the situation that I was going through, I didn't have an excuse. I would go home and tell my dad about stuff and he would just tell me to go get that money. So I'm like alright dad, if you're not going to quit on what you're doing, I definitely can't quit. If something doesn't workout then it doesn't work out, and I'm just going to keep on going and figure it out."
If you had asked Chardae a couple of years ago where she saw herself in her career, she would've proudly shared her goal of climbing the corporate ladder and becoming the Vice President of a company. Now that she touts the title of CEO, she's glad that she can create a life where she can go to the gym or get a massage in the middle of the day if she chooses. “Things change and life changes. You form into a different person, and I think that's kind of the beauty of everything, the growth to say that, you know what, this was cool when I was thinking about it two years ago, but I was a different person and this isn't fitting for the person that I am now. And that's not in a negative way, it's just a development of your experience as a person and as a woman."
For the San Diego native, making her own rules and fearlessly pressing reset has allowed her to define happiness on her own terms, and that's the most priceless reward.
Originally published August 30, 2017
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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You've Never Seen Luke James In A Role Quite Like This
Over the years, we've watched Luke James play countless characters we'd deem sex symbols, movie stars, and even his complicated character in Lena Waithe's The Chi. For the first time in his career, the New Orleans-born actor has taken on a role where his signature good looks take a backseat as he transforms into Edmund in Them: The Scare—a mentally deranged character in the second installment of the horror anthology series that you won't be able to take your eyes off.
Trust us, Edmund will literally make you do a double take.
xoNecole sat down with Luke James to talk about his latest series and all the complexity surrounding it—from the challenges taking on this out-of-the-box role to the show's depiction of the perplexing history of the relationship between Black Americans and police. When describing the opportunity to bring Edmund's character to life, Luke was overjoyed to show the audience yet another level of his masterful acting talents.
"It was like bathing in the sun," he said. "I was like, thank you! Another opportunity for me to be great—for me to expand my territory. I'm just elated to be a part of it and to see myself in a different light, something I didn't think I could do." He continued, "There are parts of you that says, 'Go for it because this is what you do.' But then also that's why it's a challenge because you're like, 'um, I don't know if I'm as free as I need to be to be able to do this.' Little Marvin just created such a safe space for me to be able to do this, and I'm grateful for everything I've been able to do to lead to this."
Courtesy
Them: The Scare, like the first season, shines a light on the plight of Black Americans in the United States. This time, the story is taking place in the 1990s, at the height of the Rodney King riots in Los Angeles. While the series presents many underlying themes, one that stands out is Black people and the complicated relationship with the police. "For the audience, I think it sets the tone for the era that we're in and the amount of chaos that's in the air in Los Angeles and around the country from this heinous incident. And I say it just sets the tone of the anxiety and anxiousness that everybody is feeling in their own households."
James has been a longtime advocate against police brutality himself. He has even featured Elijah McClain, the 23-year-old Colorado man who died after being forcibly detained by officers, as his Instagram avatar for the past five years. So, as you can imagine, this script was close to his heart. "Elijah was a soft-loving oddball. Different than anyone but loving and a musical genius. He was just open and wanted to be loved and seen."
Getty Images
Luke continued, "His life was taken from him. I resonate with his spirit and his words...through all the struggle and the pain he still found it in him to say, 'I love you and I forgive you.' And that's who we are as people—to our own detriment sometimes. He's someone I don't want people to forget. I have yet to remove his face from my world because I have yet to let go of his voice, let go of that being [because] there's so many people we have lost in our history that so often get forgotten."
He concluded, "I think that's the importance of such artwork that moves us to think and talk about it. Yes, it's entertaining. We get to come together and be spooked together. But then we come together and we think, 'Damn, Edmund needed someone to talk to. Edmund needed help... a lot [of] things could have been different. Edmund could have been saved.'
Check out the full interview below.
Luke James Talks Ditching Sex Symbol Status For "Them: The Scare", Elijah McClain, & Morewww.youtube.com
Featured image by Getty Images