Texting Is Not Courting: 5 Reasons Why Courtship Needs A Rebirth
If I were to poll a group of single women and ask, “When was the last time you went on a date," I'd be willing to bet that more than half of the ladies questioned would respond, “I can't even remember the last time I went on a date."
Some would even respond, “Date? What's that?"
Unfortunately, that seems to be the reality for so many single women nowadays. Months (years for some) have gone by leaving women to only imagine what it would be like to go on a real datebecause the idea of meeting a guy who understands or believes in courtship almost seems non-existent.
Gone are the days when men would call up a pretty lady, ask her out, take her on a date, open the doors for her, pay for the date and continue putting his best foot forward in an attempt to win her over. In this day and time, it's not unreasonable to think that some men have never heard of the term “courtship" or have a totally different interpretation of it when it comes to dating. Consequently, there are single women who, for the life of them, can't even remember the last time they went on a real date.
They're left to imagine what it would feel like to go on a real date in hopes that someone would ask them out.
Of course we can't discuss this topic without acknowledging that some ladies have in fact made it easier for men, but harder for other women, in that we don't always require as much effort from them when it comes to dating and/or “the chase." Some of us have allowed them to do the bare minimum, so when the next woman requires more within reason, it makes her appear as if she's asking for too much.
You know it's time for a reminder when you see and hear about women who have to initiate everything and ask a man for his phone number, or she has to ask if she can buy him a drink or take him out on a date. That being said, I'd like to challenge the men to really understand a few things as it relates to courting and why it needs a rebirth.
"Courting" isn't just an old school term.
Although the methods were slightly different than today (e.g., hand-written love letters vs. calling vs. texting, etc.), the values and emotional affect still remain the same. Courting may have been coined as an “old-school" term, referring to a man who is proactively pursuing a woman, but it's more than that. Ultimately, it's about getting to know a person and realizing that it could ultimately lead to a more meaningful relationship; it's also the romance of it all.
It's the butterflies in her stomach when a guy first calls to ask her out on a date. It's the excitement of picking out the right outfit for the first date. It's the flowers and candies she receives when he greets her. It's the chivalry she experiences when she's with him that makes her feel appreciated for the woman that she is, and also reminds her of what it feels like to date a real man. It's the fascination of the “chase" and the reality that she's being pursued and not the opposite way around. It's literally the spark that lights and keeps the fire burning between two individuals who are attracted to each other. Courting is like investing in a home; you may have to invest a bit more upfront in order to get and keep something that will last and eventually yield innumerable and priceless benefits.
Texting is not courting.
Contrary to popular belief, texting is not and should not be the single indicator for the status or magnitude of the relationship, nor does it count as real courting. Sometimes, you have to get back to the basics. A text message on Facebook is not a replacement for picking up the phone and calling to ask her out. A poke on Facebook or a “like" on Instagram isn't a clear sign of flirting or the most effective way to show her you're interested. Flower and candy emojis aren't replacements for real-life flowers and candy. Watching a movie at your place shouldn't be a substitute for going to the movie theater, a concert, or a play.
Try to change it up and do something different. Here's a thought, instead of sending a text all of the time, why not give her a hand-written note every now and then? Instead of always going to a restaurant, take her on a picnic in the park or on a boat ride near the city. Nowadays, you can even take her to a couple's painting class.
Whatever you do, do something at the very least.
Yes, it's 2018 and we have a lot of cool new technology and gadgets, but that doesn't mean it should completely take the place of certain traditions or habits.
Real men aren't afraid to court or commit.
Some men make excuses and say that courting is lame, shows signs of weakness, or makes it seem like the man is “sprung," but I beg to differ. Real men are unafraid and uninhibited when it comes to pursuing a woman they're truly interested in beyond just the sex and physical attraction. Call it old school or outdated, but real men understand what it takes to get and keep a good woman whether single, dating, or even married. They are confident enough to show a woman how much they're interested and how cool and trendy they can be, while at the same time exhibiting some of the traditional behaviors and values of courting.
Let's be honest. There are some men who would rather lie, play games and mix and mingle with different types of women for the rest of their lives. Then, there are those who would rather date on a more serious level in hopes of finding that special someone. Either way, courting isn't a game and it shouldn't be used as a devious plan or trick just to get a woman in the bed; rather, it's when a man realizes that he's met, or is looking to meet, someone they consider special and worthy of their time, money and/or resources. Hence, for some, it requires a certain level of maturity and certain type of man to do it right.
Some men will even say it's a waste of time because women nowadays don't really want it. “They don't want the 'good guy,'" but that's not true and that's just an excuse. I know way too many women who would say the opposite.
If you avoid wasting your time doing the right thing with the wrong woman, then you won't feel like it's a waste of time.
Besides, don't you want to stand apart from other men and not be known as “that guy" because you act just like everybody else?
Courting requires effort and initiative.
Men have to be resourceful and creative when it comes to pleasing that special lady even if that means enlisting the help of a female family member or friend to help give you ideas. Sometimes it's as simple as searching through Google to find ideas. Women love to see men take the initiative and come up with things to do. We love to hear a man say, “I'll be by to pick you up at 8 pm sharp. Be ready." That makes a woman want to get dressed up and look as cute as she can be! While some women actually enjoy doing things for their men and surprising them as well, they also appreciate when the man takes the initiative to pick up the phone to call instead of the woman having to do everything that has traditionally been the guy's responsibility.
Furthermore, women loveto see a man putting in effort. She wants to feel like the man is really interested and really trying to win her over whether he's calling consistently, courting on a regular basis, doing his best to be a good man, and even making time to see and spend time with her. I remember when my husband and I were dating long distance, he made an effort to come and see me every month and sometimes twice a month. Effort goes a long way in a relationship and at the end of the day, that's what it's really all about --putting in effort on both sides.
Anything worth having is worth fighting and working for – including a good woman.
It's time to revive the spirit of courtship! It's time to “man up" and get rid of the excuses. Why? Simply put, because women deserve it. There are way too many beautiful, sophisticated women with wonderful personalities who deserve to know what it feels like to be “wined and dined" and to go on a real date. I don't care if you're young or seasoned, courting never gets old because it's made to last a lifetime.
Originally published by Shonda White on White Noyze
Featured image by Getty Images
- Stop Asking Men & Women Why They're Single - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 6 Ways To Revive Your Marriage - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- What Is Considered A Real Date? - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 7 Differences Between Marriage & Dating - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 5 Texting-While-Dating Rules to Simplify Your Love Life | HuffPost ›
- The Dos and Don'ts of Texting Someone You Want to Date ›
- The Rules Of Texting (Explained By Guys) | Thought Catalog ›
- Why Texting and Dating Make Women Anxious | HuffPost ›
- Texting And Dating Etiquette: Are You Keeping Him Interested Or ... ›
- To Text or Not to Text: A Dating Conundrum - The New York Times ›
- Are Texting and Dating a Recipe for Relationship Disaster ... ›
- What is the difference between dating and courting? ›
- Dating Vs. Courtship: Which Is Right For You? - Believe ›
- These 5 Courtship Rules Will Change The Way You Date Forever ... ›
- What's the difference between dating and courtship? - Chastity ›
- The Difference Between Courtship & Dating | Dating Tips ›
Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
The ItGirl Directory Is Here: 50+ Black Woman-Owned Agencies, Companies, Directors & More
The ItGirl Directory is like the ultimate group chat for women to connect with a fierce selection of women-led ItGirl agencies and businesses. This is your digital link-up for collaboration, empowerment, and nurturing your personal and creative ventures. Connecting with like-minded women who get you is essential, and the ItGirl Directory makes it possible.
We’re committed to supporting the girlies by providing access to resources and opportunities that amplify personal and creative endeavors.
Get connected with ItGirl-certified and Black women-owned companies, agencies, and freelancers, across marketing, creative production, branding, and more.
Featured Categories: Marketing & Branding | Talent & Creator | Photo & Video
MARKETING & BRANDING
Meet the dot connectors across marketing, branding, strategy, campaigns, experiential, and more. These women pull off large-scale campaigns, brand partnerships, strategic marketing, consulting, press and communication strategy, and much more.
19th & Park
Founded by Tahira White and Whitney Headen, 19th & Park is an agency rooted in strategy, innovation, ideation, and execution — allowing them to create stories that make people feel again and build with brands including Bumble, L'Oreal, and Meta.
SLUG Global
SLUG is a team of young artists from diverse professional backgrounds and disciplines founded by creative director and musical artist Brittany Bosco. The agency specializes in graphic design, web design, digital marketing, original content curation for web and social media, creative direction, immersive set design, and event production across the intersectional spaces of music and culture—leading them to work with brands such as Spotify, Facebook, and many more.
Crown and Conquer
Based in Los Angeles, April McDaniel's Crown + Conquer is an independent agency redefining success for brands based on authenticity. By fostering meaningful cultural interactions, the agency has curated campaigns for Adidas, Amazon Studios, Google, and others.
RTTR
Rachel Wims, a marketing executive, author, and global philanthropist, serves as the founder and CEO of RTTR. Her agency specializes in content production, talent management, and artist creative/brand development. Among Rachel's clientele are notable names such as Jayda Cheaves, Dess Dior, and the beauty brand Topicals.
D28
Specializing in fashion, entertainment, lifestyle, hospitality, and tourism— Shenell Renwick is a Brooklyn-based publicist, storyteller, and co-founder of d28. D28 is a PR and digital marketing agency working with emerging brands and talent including True To Us and Sondér New York.
All Angles Agency
(web | Instagram)
Founded by Evangeline Elder, All Angles Agency is a brand partnerships and integrated marketing engine, powering multicultural platforms in music and entertainment with strategy & consulting across brand deals. AAA connects the dots between the hottest cultural entities and brands looking to create authentic touchpoints with diverse audiences. AAA has worked with artists such as Jean Deaux, Free Nationals, Ambre, as well as cultural platforms Femme It Forward, Hoorae/Raedio, Roc Nation, and more.
OneDayCMO
Emmelie De La Cruz is the founder, marketing consultant, and AI enthusiast of OneDayCMO. Curated through the love for growing small businesses and startups, her omnichannel strategy service allows companies to confidently delegate their marketing thanks to Emmelie and her in-house team of vetted experts.
Third & Hayden
Third & Hayden, founded by Kei Henderson, is a Creative Incubation Hub functioning as a record label, management, and publishing company. We support artists and creators in establishing enduring careers by providing startup artists with foundational capital, strategic guidance, operational support, and essential resources for success. Recently the agency inked a joint venture label deal with SoundCloud.
Creative Collective NYC (CCNYC)
Imani Ellis is the Founder and CEO of The Creative Collective—the largest community of diverse creative professionals in the country. Additionally, Imani is also the creator of CultureCon—an annual IRL event extension of The Creative Collective that prioritizes visibility and opportunity for Black and Brown creatives. With ongoing partnerships with Max, Cash App, and others, Imani continues her mission of building community and fostering cultural collaboration.
Worque + Off Worque
Cristina Jerome, the founder of Worque, operates as a freelance marketer and creative, excelling in talent collaboration, social media, and brand marketing. Initially known for her achievements in the music industry, she spearheaded digital strategy for R&B acts at Keep Cool (RCA Records). Expanding into TV, she contributed to projects like Red Table Talk, Bel-Air, and Rap Sh!t. Subsequently, roles at Topicals and Adidas tapped Cristina to direct social content and lead global brand marketing campaigns. These diverse experiences culminated in the creation of Worque, a community and content marketing agency where Cristina's work, worth, and wins speak for themselves.
SydTheCreative
Sydney Price, also known as SydTheCreative, is a Spelman graduate, creative strategist, content creator, and storyteller. She specializes in helping entertainment and lifestyle brands develop bold creative and meaningful content and strategy. Sydney has collaborated with clients such as Twitter and Adobe.
Sunset Works
Based in LA, Deena Morrison is the founder and producer of Sunset Works Entertainment, a full-service agency specializing in content production and artist development. With over 8 years of experience and a dynamic team, Deena has served clients such as Spotify, ESPN, Nike, Blavity, META, and more.
The Elle Empire
Founded by Elle Houston, the Elle Empire creates dope events for cool brands and cooler people. This agency has been responsible for partnering with Apple Music, Savage X Fenty, and many more.
PopNCreative
After being tired of not seeing women launch and lead in the advertising and marketing industries, founders Lori Hall and Jessica Lane started the Pop’N Creative agency during the pandemic. This agency operates with a mission to see brands win in marketing within a multicultural world— working with brands such as H&M, Hulu, Netflix, Discovery, and many more.
League Twenty Two
Founded by Ashley Henderson, League Twenty Two is a diverse team of forward-thinking millennials bringing unique and bold perspectives to an experiential strategy with over a decade of experience. They infuse cultural authenticity and relevance with expertise to make moments memorable and redefine what’s possible. They specialize in experiential production and fabrication, content curation, and creative strategy rooted in culture. They’ve worked with Clinique, Nike, PrettyLittleThing, SiriusXM and more.
Jessica Roner
An LA native now based in New York, Jessica Roner is a consultant who thrives through illustration, brand storytelling, and creative strategy. With a background in ideating and executing pitches for both global and local campaigns, she excels in repositioning and establishing value within brands. Her diverse portfolio includes collaborations with solo entrepreneurs and larger corporations such as Louis Vuitton and Atlanta Apparel Mart.
Marz Enterprise
Founded by Jasmine C. Green, MARZ Enterprise is committed to revolutionizing the modeling industry through a strong emphasis on diversity and authentic representation. We specialize in tailored creative talent solutions for ad agencies, production companies, casting directors, and beyond.
24:Ours
Founded by Goldie Harris in 2016, 24:OURS is a creative label based in NYC that bridges the gap between music, media, and marketing. Specializing in event and content production, they curate experiences for diverse audiences and true music enthusiasts. Additionally, the 24:OURS Creative Studios serves as a co-working space and full-service rental photography/video studio, offering tailored meeting and event spaces for the musical and creative community.
A Same Different Story
Since 2020, Reegan Houston has orchestrated major global cultural events through her agency, A Same Different Story. Specializing in brand strategy, creative direction, and executive production, she has collaborated with luxury brands and institutions. As a freelance executive producer and creative director, Reegan has partnered with Kendrick Lamar, Migos, Drake, Shawn Carter, The Recording Academy, GQ, LaQuan Smith, Google, Netflix, and others.
Refine Collective and IBandfriends
Founded by IB Majekodunmi, Refine Collective is a digital community promoting and supporting minority-owned businesses and freelancers. Our mission is to empower the underrepresented by directing purchasing power their way. Additionally, our sister company, IB&FRIENDS, specializes in event production and creative consulting.
Ghetto Yolie
Yolanda Hoskey is a Brooklyn native and multi-disciplinary artist based between New York and Los Angeles. Her work challenges the monolithic perception of Blackness — leading to opportunities for partnership with prominent institutions and brands including The New York Times, Bloomberg, FUJIFILM, SNIPES USA, Walmart, and Aperture Magazine.
Imperial Marketing Group (IMG)
Founded by Anastasia Wright, IMG is a strategic marketing agency, consulting house, and talent management company with a long resume across music, culture, and entertainment. They’ve worked with Samsung, Soho House, and more in the brand realm–along with strategic marketing and deals for talent such as Janet Jackson, Mýa, Andrea Valle, Juvenile, Janelle Monáe, and more.
Chanel Hinds
As a freelance creative production manager, Chanel Hinds oversees the planning and execution of creative projects for clients in the fashion, music, and entertainment industries. She manages teams, budgets, schedules, logistics, and vendor relations for projects ranging from modest independent films to sizable commercial shots. Across the span of her career, she has worked with Amazon, Google, Nike, Prada, Awake NY, and more.
The Brownie Agency
The Brownie Agency was founded to address a gap in the market that overlooked the magic of women of color. With backgrounds in fashion and music, founders Ayanna Wilks and Brianna Agyemang leverage their experience to curate events and lifestyle experiences centered around celebrating women of color.
A Gold Consulting
A Gold Consulting, an international boutique agency, was established by New York native Ah-Niyah Gold. As a fashion and beauty consultant, A Gold Consulting is dedicated to carving out space for the next generation, shaping the future of fashion, beauty, and beyond through innovative approaches to PR and VIP relations. With nearly a decade of experience in event production and creative services, Ah-Niyah embarked on her industry journey nearly nine years ago, collaborating with Brittney Escovedo of Beyond 8. Together, they assisted notable clients such as Pyer Moss, Betsey Johnson, and Bobbi Brown. Today, Ahniyah's agency represents exciting brands including Topicals, Black Fashion Fair, Theophilio, Advisry, Black Boy Knits, Bed on Water, and Homage Year.
ASHYA + Equator Productions
Ashley Cimone is a creative director, designer, and producer based in Brooklyn, NY. She co-founded ASHYA in 2017, a New York-based eco-friendly accessories design label that embraces travel, cultural awareness, style, and utility in its DNA. Additionally, she is a partner and executive producer at Equator Productions, a full-service studio at the intersection of art and advertising that has worked with brands like Ghetto Gastro, Nike, New Balance, Spotify, and Amazon.
Private Yard
When it comes to developer Caláh Jones, she is truly in her own lane! Using the power of intuition and technology with the goal of elevating and innovating the creative landscapes of others, Caláh started her experiential design and ideation lab Private Yard to fuel the web design and development needs of the culture — taking on partners who are genuinely committed to evolution. Her clientele has ranged from Renell Medrano and JT of The City Girls to the Collective Gallery and multiple brands within the fashion space.
TALENT & CREATOR AGENCIES
Meet the women who connect POC creators and influencers with brands & help our favorite social media mavens get paid what they deserve.
Agency Cliquish
Taylar Barrington-Booker is the Founder and Head of Talent & Partnerships at Agency Cliquish. Established in 2021 in response to the BLM protests, the agency is dedicated to providing not just corporate commitment but also guidance and support to help Black talent reach their full potential. Today, Agency Cliquish remains committed to culturally relevant, conscious, and advocacy-led influencer management for Black talent in the digital realm.
Kensington Grey
Kensington Grey is an Influencer management agency with a network of over 150+ creators rooted in diversity. Every day, brands, influencers, and social media managers are identifying gaps in the ever-evolving arena of content creation and digital marketing. Founded in 2019, Kensington Grey Agency was created to fill one such hole. Kensington Grey was created to be a direct answer to the lack of representation within the industry.
Black Girl Digital
Created by Latoya Shambo, Black Girl Digital is a mission-driven, award-winning, premium influencer marketing agency advancing the creator economy for Black women and all multicultural creators through fair and equitable brand partnerships.
Human Relations
Founded by PR genius Makensy Smith, LA-based Human Relations is a growth agency specializing in strategic communications and intentional partnerships for unconventional individuals. Smith's clientele includes Iddris Sandu, D Smoke, and NFL linebacker Bobby Wagner.
Agency.ab2
Amber Ajee is a multi-hyphenated muse + force. When she's not steering creative on the RCA label, she's pushing her creative talent house and management company AB2, a management consulting firm and agency that assists individuals and brands in building their true potential and producing their star ideas through the lens of a strategy. One of her clients currently includes the successful emerging artist 4batz who you can hear on every Reel and TikTok right now thanks to his song "act ii: date @ 8."
MEF Agency
MEF Agency, founded by Gabrielle Amai Williams, is a full-service marketing, creative, and social agency dedicated to maximizing the potential of businesses, brands, influencers, and entrepreneurs. They specialize in sales, social media, brand awareness, and PR— garnering clientele from Sephora, NARS, Nike, and Live Nation.
Blk Girl Studios
Ibukun Oladejo is the founder of Blk Grl Studios, a creative agency for Black influencers. She spearheads digital marketing, collaborating with major Black influencers on TikTok, Instagram, and YouTube to amplify their presence and partner them with brands for inclusive social media campaigns. Notable clients include Nike, Afropunk, Sony Music, and MissGuided.
Beyond 8
Brittney Escovedo is an event producer and owner of the internationally successful agency Beyond 8. Beyond 8 is an events and lifestyle marketing company that curates events that go beyond the ordinary—offering innovative and immersive experiences. Beyond 8 has worked with Google, Saint Heron, Kering, Hood By Air, Uniqlo, Red Bull, and many more as their clientele list is ENDLESS! We stan!
abc group NYC
Jodi-Lee Reece is an experiential producer who's skilled in event management, production, contract negotiation, leadership, and experiential design. She is also the co-founder of ABC GROUP NY— a boutique experiential agency that specializes in event production and brand marketing within the fashion, lifestyle, tech, and entertainment industries.
BLK Girl Fest Studios
Founded by Nicole Krystal Crentsil, Black Girl Fest Studios is a cultural studio and consultancy specializing in social innovation, community, and experiences. Notable clients include Pinterest and eBay.
PHOTO & MEDIA VENDORS
Meet the women who create visual magic on the daily, across music videos, short- and long-form content, production, design, web, and more.
Trey Dgtl | Director + Producer
Founded by the visionary Treya Bolin, TREY DGTL is a dynamic production powerhouse specializing in visual storytelling. From immersive documentaries to short-form content, TREY DGTL has directed and produced for renowned clients such as Parsons, BET, Complex, American Express, Givenchy, Milk Makeup, and more. Treya Bolin's capabilities know no bounds.
Annie Bercy | Director + Photographer
From film directing, photography, video editing, graphic designing, and producing, Annie Bercy plays many roles in media. Working with the likes of SZA, Cardi B, and countless brands, there's no doubt that Annie's work has an iconic look and feel that simply cannot be duplicated.
Babe Cave LA | Director + Photographer
Randijah Simmons is a multidisciplinary artist and entrepreneur. In the summer of 2020, she opened up The Babe Cave LA and whether you're in the LA area or glued to your socials, you can always catch Randijah's work going viral across your timeline. Tinashe, Kari Faux, Flyana Boss, and Amaarae have been amongst her clientele and we think it's safe to say that this is just a taste of the opportunities to come.
Renell Medrano | Director + Photographer
Reigning from the Bronx, Renell Medrano is a Dominican-American photographer and director who continuously dominates our mooboards, TL's, and every editorial moment in between. Known for her raw and authentic approach to creative direction, Renell has photographed people like Kendall Jenner and Tyler The Creator to Jay-Z and André 3000, beauty brands like Burberry and Fenty, and has had multiple editorial pieces published under her name. And when she's not capturing shots, you can catch her steering her Ice Studios brand or inspiring the girls through her passion for fashion.
Keenan MacWilliam | Director + Photographer
Keenan MacWilliam is a Guyanese-Canadian filmmaker, creative director, and photographer whose style is inspired by the beauty of spontaneity and the observation of the human experience. Throughout her career, Keenan has collaborated with industry entities such as i-D, Spotify, The North Face, SZA, Hawa, and many others.
Exquisite Eye Studios | Director + Photographer
Breyona Holt who you may recognize as "Esquiite Eye" is an Atlanta native and artist who celebrates the timeless beauty and richness of Blackness. Inspired by her father's archival photography, Holt's work sparks dialogue about depicting Black skin, infusing vibrant colors and lushness to convey the intricacies of Black experiences. Collaborating with figures from sports, music, and fashion, including Serena Williams, SZA, Normani, and Kimora Lee Simmons, her imagery explores spiritual liberation and ethereal connections.
Nailah Howze #NaiShotThat | Director + Photographer
Nailah Howze, known as CloudNai, excels at capturing the essence of the Black community through her photography, showcasing the beauty of various cities and providing representation for the underrepresented. Her clientele includes New Balance, Adidas (with Yara Shahidi), Migos, Summer Walker, Big Sean, and numerous others.
Brain Studios
Kin Marie is a Chicago-based artist, film producer, post-colorist, and co-founder of the production company Brain Studios. Kin passionately prioritizes the visual culture of Afrofuturism—exploring its social implications and its potential as a blueprint for cultural evolution. Her work continues to serve as a platform for critical research and experimentation, examining the intersection of art, media, and social dynamics.
Dana Scruggs | Director + Photographer
Dana Scruggs, originally from Chicago's Southside, is a photographer and director based in New York. Her work centers on movement, abstraction, and eliciting emotion from the human form. Scruggs' distinctive vision has attracted clients worldwide, including Vanity Fair, SKKN, TIME, Rolling Stone, Glossier, The New York Times, Nike, Apple, GQ, and others.
The Ally Green | Director + Photographer
Alexandria Green, aka "The Ally Green," is a highly accomplished Black woman photographer and director based in LA, with NY as a secondary base. Starting in Houston, TX, she turned her early passion for photography into a full-time career by 18. Her impressive portfolio features collaborations with brands like Nike, HBO, and Toyota, and artists such as Travis Scott, Normani, and Kehlani. She's also partnered with Delta Airlines, Puma, Adidas, and luxury fashion houses like Dior, Versace, and Brandon Blackwood.
Renae Watson | Director + Photographer
Renae Wootson, also known as IIRONIC, is a visionary photographer whose work blends expressionism, portraiture, and documentary photography. With a focus on authenticity and depth, her work is described as 'visual poetry,' balancing simplicity with layered complexity. Collaborating with notable names such as Rolling Stone, Billboard, Alicia Keys, and Ralph Lauren, Wootson captures the intricacies of life and people through mood, emotion, and expression, embodying the core of her artistic ethos.
Milana Burdette | Director of Photography + Artist
Venice native Milana Burdette, a director of photography and artist, delves into the universal human experience through surreal visual narratives. By combining analog and experimental techniques, she crafts distorted dreamscapes that explore the essence of existence and challenge brutal subject matter. Her recent collaboration with Hennessy, Chad Easterling, and director Tevin Tavares showcases her ability to translate the reality of creating a legacy.
To learn more about the ItGirl 100 List, view the full list here.