These Two Women Launched A Vending Machine Of Flats
At the Harborplace Mall in Baltimore nestled next to Starbucks, there's a vending machine that doesn't sell salty snacks as a quick-fix to hunger, but instead displays comfortable shoes for the woman on the go who needs a break from the pain that often accommodates a pricey pair of heels.
The vending machine is called Sole Savers, and it's the brainchild of 33-year-old business owner Melodie Narain.
Like many entrepreneurs, it started with a problem. When Melodie slipped on a pair of heels just two months after giving birth, she quickly discovered that she could no longer wear her stylish pumps for more than a few hours.
A conversation with her mom and business partner, Teresa, who also could no longer wear heels due to knee surgeries, soon turned into an idea of creating affordable shoes that any woman with aching feet could conveniently purchase on-the-go.
But creating a vending machine to push out a rollable pair of flats was no easy feat. In fact, when Melodie first came up with the concept for Sole Savers, she didn't intend for her mother to be her business partner. "Initially when I started coming up with the concept, I didn't want to share it with my family yet because I was like they're going to say that I'm just bringing another business idea to them. So I said okay, I'm going to fully develop this and I'm going to share it with some of my investor friends that have high net worth."
Utilizing business relationships from previously working with CEOs and executives, Melodie brought her idea to a friend and investor. He was sold, but when the duo presented the idea to his wife they ran into a roadblock. “She didn't really want him working in a business partnership with a female, so she rejected the concept," says Melodie. “And who am I to argue with the wife?"
The quest for a perfect partnership didn't end there. She brought the idea back to her mom, who jumped at the opportunity to also bring a philanthropic element to the business through the mission of helping others and donating to non-profits organizations.
With her background in fashion marketing and her business acumen, Melodie was able to wear two hats as both creator and strategist. She first researched all of her competitors to determine if there was room in the market for what she was offering, even going as far to reach out to let them know that she was starting the business not just for profit, but in hopes to help others such as her two-year-old niece Teyana who was born with Congenital Heart Disease, by partnering with non-profit organizations.
She also heavily researched her product to find the right kind of shoes and material that would be convenient and compact enough to fit into a pocketbook, and read everything she could find on vending machines while looking for the best places to launch her product. With vending machines averaging a cost of $10,000 to $25,000 depending on the level of enhancements from touch screen features to digital ads, it was important for the Maryland native to make sure that her business plan was foolproof.
“A lot of times when people want to start companies they have this idea but they don't do any kind of research, and then they launch something and it completely bombs because they don't do the market research," Melodie says. “The times that we live in everything is so accessible to us, so a person that doesn't do their research, they're just not making a smart decision."
Despite all of her legwork, they still ran into some challenges. When the first machine arrived it wasn't configured properly and instead of buyer's being able to see the shoe through a transparent container, they had to hope that they selected the right color numerically on the touch screen, making it more confusing for her customers. They also realized that the shoes weren't thick enough to comfortably walk on rockier terrain, and had to create a second prototype with a thicker sole to provide the right amount of comfort and cushion.
After a year of planning and designing the product, Melodie and Theresa launched Sole Savers this past September. They placed the first machine in a nightclub, logically thinking that the hundreds of women ready to kick off their shoes after dancing the night away would do well for business, but Melodie, who wanted her customer's to not just buy the product, but to also connect with it, felt like the club scene didn't fit their target customer. So they moved the machine to the Gallery at Harborplace in Baltimore—an area with heavy foot traffic and tourism. Within the first day Melodie had already sold eight pairs of flats, which retail at $19.95 a pair. Though the website generates most of their revenue, she's hoping to expand into bigger markets and into convention centers in the near future.
Working her full-time job in real estate while running a business on the side and being a mother to her two-year-old son leaves little time for self indulgence, but Melodie credits her prayer life and having help from the father of her child to her being able to get through the days where she's burning the midnight oil. Her mother, who also still works full-time with the government, takes care of the philanthropic aspects of the business, focusing on smaller non-profit organizations with less notoriety. For the entrepreneurs, Sole Savers is just as much about saving souls as well as soles.
“We try to find charities that people don't really know about because while Sole Savers is in the infancy stage now, I see it being such a major storm in households, convention centers, conference centers and churches, and I'd like for these other charities on a mission to really help grow with our business."
Recently, Sole Savers launched their spring collection, which includes the red “Teyana" flat named in honor of her niece who has had two open-heart surgeries before the age of two. “When we talked about Sole Savers in the brainstorming stages, we were talking about when Teyana becomes an adult that we will have an avenue that will provide for a very strong quality of life for her."
The remaining shoes were designed to fit the woman who may not be up on the latest trends, but they always put their best foot forward in all areas of their life.
“A stylish woman isn't always trendy. It's a certain level of class and elegance that a woman has and I think that's what's important for me in branding sole savers. It's very stylish; it's very current, but it's not trendy."
While it may not be about the clothes, it's certainly about the mission of doing something that's rooted in love and passion. For Melodie and Teresa it starts with saving soles, one foot at a time.
To find out more about Sole Savers and how to grab you a pair of comfortable flats, head over to SoleSavers.co.
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Another season of Love Is Blind has come to a close, and almost two months later we’re still unpacking the drama that is Clay and AD. The finale, reunion, and post-interviews with Clay and AD after season six of Love Is Blind left millions of people wondering - why couldn’t AD see the signs? Clay told her he had a fear of marriage, his parents experienced infidelity, and he seemed to have many doubts about saying, "I do."
After changing his mind at the altar and hearing AD question why she feels like she’s never enough, I was finished watching. I didn’t need to hear anything else because, at that moment, I realized this wasn’t about Clay; this was about AD feeling inadequate before she ever met Clay.
If I’m honest, I don’t watch much dating television. TikTok keeps me updated with the clips that I need to see in order to be kept in the loop, but it’s difficult for me to watch an entire season of dating TV because seeing Black women settle for less and questioning their beauty is a trigger for me. In many ways, there were points in my life where I was AD, settling and ignoring red flags because I wanted to be loved.
Now, on the other side, it doesn’t feel good to see Black women lower their standards on national television. There have been many hot takes on this couple and who was in the wrong. Did Clay play in AD’s face or did she not listen to the truth of what he told her from day one? Was his reason for joining the show to promote his business and not to find the one?
We’ll never know the truth, but what we can do is learn tactics to better our self-worth. Founder and CEO of The Self Love Organization Denise Francis shared her expertise with xoNecole on what tangible steps to take to improve feelings of worthiness. “Self-love blooms in a garden where self-worth is planted, nourished, and whole. However, when your self-worth is challenged, displaced, or broken, it could be difficult to rebuild," Denise explains.
How To Rebuild Self-Worth
During her self-love coaching sessions, Denise likes to walk her clients through the cornerstones of rebuilding self-worth: grace and self-compassion. To her, self-worth is never lost, it's only displaced, so practicing self-compassion and giving yourself grace is a must. "We tend to place our self-worth in entities and people of ourselves such as relationship status, physical appearance, material possessions, social media followings, what others think of us, and more. Self-worth is not something to be measured by anyone or anything outside of ourselves because we all innately hold value and worth.
"Self-worth is not something to be measured by anyone or anything outside of ourselves because we all innately hold value and worth."
"When we place our value into people or things, we tend to feel that we are not enough, worth it, special, or important when relationship status, job titles, friendships, and physical appearances are lost or changed. We then tend to feel lost within ourselves because we’ve placed our value outside of ourselves. Using grace and compassion, you can rebuild your self-worth by returning home to who you are at your core," she concludes.
How To Return Home To Yourself
Denise advises taking a step back and using self-reflection through journaling by answering the following journaling prompts:
First, ask yourself, "What do you tend to attach your self-worth to and why?"
Is it your relationships, your job title, your finances, your appearance, etc.? Why do you think you place so much emphasis on external status? How does it make you feel when you are defining yourself through these entities and/or people outside of yourself?
Then, ask yourself, "Without these things, who am I?"
Once you have your answers, show yourself kindness, remove the shame, and, as Denise says, "Redefine yourself by detaching your value from the things and people you have no control over and no longer serve you. Challenge yourself to define yourself outside of titles and societal values."
"By returning home to your core, you find value in who you are as a person. You begin to find value in the way you love instead of your relationship status, your compassion instead of your popularity, your drive instead of your income/job title, and your heart instead of your physical appearance," she adds.
"By returning home to your core, you find value in who you are as a person."
"Be intentional with healing your self-worth by leaning into the people and things that nourish your core values. Surround yourself with the people who love and cherish you, they will always remind you just how valuable you truly are."
It all goes back to self-compassion and grace. As Denise explains, leading with those two things as you heal and rebuild your self-worth allows you to reduce negative self-talk that might come up for you. "This weakens thoughts like, 'I am not enough... why am I never enough?'" she shares, "And 'I don't deserve this while strengthening thoughts like 'I deserve better,' 'I am enough,' and 'I am worth it.'"
Denise continues, "Once you return home and remember the irreplaceable person you are, you can rebuild your self-worth by placing it back where it belongs. It belongs to you."
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