These Two Women Launched A Vending Machine Of Flats
At the Harborplace Mall in Baltimore nestled next to Starbucks, there's a vending machine that doesn't sell salty snacks as a quick-fix to hunger, but instead displays comfortable shoes for the woman on the go who needs a break from the pain that often accommodates a pricey pair of heels.
The vending machine is called Sole Savers, and it's the brainchild of 33-year-old business owner Melodie Narain.
Like many entrepreneurs, it started with a problem. When Melodie slipped on a pair of heels just two months after giving birth, she quickly discovered that she could no longer wear her stylish pumps for more than a few hours.
A conversation with her mom and business partner, Teresa, who also could no longer wear heels due to knee surgeries, soon turned into an idea of creating affordable shoes that any woman with aching feet could conveniently purchase on-the-go.
But creating a vending machine to push out a rollable pair of flats was no easy feat. In fact, when Melodie first came up with the concept for Sole Savers, she didn't intend for her mother to be her business partner. "Initially when I started coming up with the concept, I didn't want to share it with my family yet because I was like they're going to say that I'm just bringing another business idea to them. So I said okay, I'm going to fully develop this and I'm going to share it with some of my investor friends that have high net worth."
Utilizing business relationships from previously working with CEOs and executives, Melodie brought her idea to a friend and investor. He was sold, but when the duo presented the idea to his wife they ran into a roadblock. “She didn't really want him working in a business partnership with a female, so she rejected the concept," says Melodie. “And who am I to argue with the wife?"
The quest for a perfect partnership didn't end there. She brought the idea back to her mom, who jumped at the opportunity to also bring a philanthropic element to the business through the mission of helping others and donating to non-profits organizations.
With her background in fashion marketing and her business acumen, Melodie was able to wear two hats as both creator and strategist. She first researched all of her competitors to determine if there was room in the market for what she was offering, even going as far to reach out to let them know that she was starting the business not just for profit, but in hopes to help others such as her two-year-old niece Teyana who was born with Congenital Heart Disease, by partnering with non-profit organizations.
She also heavily researched her product to find the right kind of shoes and material that would be convenient and compact enough to fit into a pocketbook, and read everything she could find on vending machines while looking for the best places to launch her product. With vending machines averaging a cost of $10,000 to $25,000 depending on the level of enhancements from touch screen features to digital ads, it was important for the Maryland native to make sure that her business plan was foolproof.
“A lot of times when people want to start companies they have this idea but they don't do any kind of research, and then they launch something and it completely bombs because they don't do the market research," Melodie says. “The times that we live in everything is so accessible to us, so a person that doesn't do their research, they're just not making a smart decision."
Despite all of her legwork, they still ran into some challenges. When the first machine arrived it wasn't configured properly and instead of buyer's being able to see the shoe through a transparent container, they had to hope that they selected the right color numerically on the touch screen, making it more confusing for her customers. They also realized that the shoes weren't thick enough to comfortably walk on rockier terrain, and had to create a second prototype with a thicker sole to provide the right amount of comfort and cushion.
After a year of planning and designing the product, Melodie and Theresa launched Sole Savers this past September. They placed the first machine in a nightclub, logically thinking that the hundreds of women ready to kick off their shoes after dancing the night away would do well for business, but Melodie, who wanted her customer's to not just buy the product, but to also connect with it, felt like the club scene didn't fit their target customer. So they moved the machine to the Gallery at Harborplace in Baltimore—an area with heavy foot traffic and tourism. Within the first day Melodie had already sold eight pairs of flats, which retail at $19.95 a pair. Though the website generates most of their revenue, she's hoping to expand into bigger markets and into convention centers in the near future.
Working her full-time job in real estate while running a business on the side and being a mother to her two-year-old son leaves little time for self indulgence, but Melodie credits her prayer life and having help from the father of her child to her being able to get through the days where she's burning the midnight oil. Her mother, who also still works full-time with the government, takes care of the philanthropic aspects of the business, focusing on smaller non-profit organizations with less notoriety. For the entrepreneurs, Sole Savers is just as much about saving souls as well as soles.
“We try to find charities that people don't really know about because while Sole Savers is in the infancy stage now, I see it being such a major storm in households, convention centers, conference centers and churches, and I'd like for these other charities on a mission to really help grow with our business."
Recently, Sole Savers launched their spring collection, which includes the red “Teyana" flat named in honor of her niece who has had two open-heart surgeries before the age of two. “When we talked about Sole Savers in the brainstorming stages, we were talking about when Teyana becomes an adult that we will have an avenue that will provide for a very strong quality of life for her."
The remaining shoes were designed to fit the woman who may not be up on the latest trends, but they always put their best foot forward in all areas of their life.
“A stylish woman isn't always trendy. It's a certain level of class and elegance that a woman has and I think that's what's important for me in branding sole savers. It's very stylish; it's very current, but it's not trendy."
While it may not be about the clothes, it's certainly about the mission of doing something that's rooted in love and passion. For Melodie and Teresa it starts with saving soles, one foot at a time.
To find out more about Sole Savers and how to grab you a pair of comfortable flats, head over to SoleSavers.co.
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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From Toxic Traits To Transformative Growth: Understanding Evolved Vs. Unevolved Zodiac Signs
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
Have you ever heard someone talk about a certain zodiac sign and wondered why your experience of that particular sign has been completely different? We have all heard about the notorious Gemini Man or Virgo Man being a difficult partner to have in love, but does this apply to all Geminis and all Virgos? Well, this is where the discussion of evolved signs vs. unevolved signs comes in. It’s the idea that, while some toxic or challenging traits are more prevalent in certain signs, it also depends on the individual at hand and on whether or not they have evolved in life.
Evolved vs. Unevolved Signs: A Guide
Astrology is life-changing not only because it allows you to learn more about yourself, but it also allows you to see certain behaviors or traits in yourself, and change them if you are not happy with the way they manifest in your life. To be evolved means to learn and develop. In order to tell whether you are dealing with an evolved sign or an unevolved sign, look at the way they navigate their strengths and weaknesses. We are all predisposed to certain behaviors aligned with our zodiac sign; it’s how you grow from your experiences rather than what you accept as a defining characteristic of who you are.
Evolved signs have done the inner work, unevolved signs make excuses for their behavior.
When we are talking about evolved zodiac signs, we are talking about the Virgo who appreciates progress more than perfection, the Libra who trusts that they can stick to a decision rather than accepting they are incapable of making the best one, and the Aries who takes intentional action rather than an impulsive one. It’s those people you meet and they make you change your perspective on a certain sign you may have had a negative experience with in the past. An unevolved sign, however, is the Aquarius who isolates rather than expresses how they are feeling, the Scorpio who lets their jealousy get the best of them rather than trusting their connections, and the Leo who puts their ego before anything else.
The good news is that if you feel you are living a more unevolved version of your zodiac sign, you can change this by first addressing where you may be self-sabotaging, and where you can highlight more of your strengths. Healing from past traumas, seeking a therapist or astrologer, or overall making your well-being more of a priority all will benefit. When you are feeling good within, you attract more experiences to you to where you can be that evolved version of yourself rather than entertain old habits or ways of relating that don’t serve you.
It takes work, but the more you tap into the evolved version of yourself and strengthen this part of you, the less you will revert to your old ways or attract those same types of toxic or unevolved people towards you.
So, how do you know which side of the coin you are dealing with or are yourself? Read below to find out more about the traits and characteristics of the evolved vs. unevolved signs of the zodiac.
EVOLVED ARIES
- Confident
- Methodical
- Disciplined
- Leader
- Energetic
UNEVOLVED ARIES
- Aggressive
- Short-tempered
- Reckless
- Arrogant
- Impulsive
You’ll know whether you are dealing with an evolved Aries versus an unevolved Aries through the way they communicate and approach others. If they are confident and encouraging, you are dealing with an evolved Aries who is comfortable with who they are but also doesn't feel the need to force their energy on you. Unevolved Aries will make you take a step back, evolved Aries will make you want more. Aries’ strengths are that they are bold and assertive, but an unevolved Aries tends to create more disagreements or challenges with others in the process.
EVOLVED TAURUS
- Abundance-mindset
- Grounded
- Generous
- Compassionate
- Trustworthy
UNEVOLVED TAURUS
- Materialistic
- Stubborn
- Lazy
- Vengeful
- Envious
An evolved Taurus versus an unevolved Taurus can be differentiated by the person who has stability or who has goals in life that they share with you and are working towards. The unevolved Taurus you will most likely find on the couch, demanding that you give them what they need at the same time. Unevolved Tauruses tend to show traits of envy or jealousy when you are explaining a recent win to them. An evolved Taurus will be the first person you want to go to with the good news, and they are a big support and secure person to their loved ones.
EVOLVED GEMINI
- Communicative
- Curious
- Creative
- Innovative
- Fun
UNEVOLVED GEMINI
- Confusing
- Chaotic
- Disorganized
- Bored
- Unpredictable
An evolved Gemini will have you feeling understood, heard, and inspired. They are fun and light-hearted people to be around. An unevolved Gemini will have you questioning them, life, and everything in between- and will create unneeded chaos in your life. Unevolved Geminis are notorious for being unavailable and disloyal in relationships, and you can tell the difference between whether they are evolved or not by what they do when they are bored. Do your Gemini create or connect, or do they do something destructive, leaving you feeling a deep sense of distrust around them?
EVOLVED CANCER
- Compassionate
- Nostalgic
- Supportive
- Nourishing
- Protective
UNEVOLVED CANCER
- Moody
- Holds a grudge
- Pessimistic
- Manipulative
- Clingy
An evolved Cancer leaves you feeling supported, nourished, and loved. An unevolved Cancer may make you feel the same way, but will be hot and cold on when and how they show it. An evolved Cancer will be your go-to and someone you can trust with basically anything. An unevolved Cancer, however, you will steer away from and not want to express yourself to them for fear of them making things worse. Evolved Cancers understand their emotions, unevolved Cancers let their emotions get the best of them.
EVOLVED LEO
- Self-confident
- Passionate
- Generous
- Motivating
- Kind-hearted
UNEVOLVED LEO
- Entitled
- Angry
- Selfish
- Controlling
- Dramatic
Evolved Leo has an evolved ego. They have a strong sense of self, they know who they are and what they want, but they don’t let that get in the way of how they treat others. Unevolved Leos command the room in a way where you are looking at them in shock rather than in awe. Unevolved Leos think the world revolves around them, evolved Leos think the same thing but also want other people to be in that world or think the same thing about themselves as well. Evolved Leos are like the Sun, and you will feel enlivened in their presence.
EVOLVED VIRGO
- Organized
- Caring
- Down-to-Earth
- Inspiring
- Helpful
UNEVOLVED VIRGO
- Perfectionist
- Overly critical
- Resentful
- Anxious
- Cynical
The easiest way to tell the difference between an evolved Virgo and an unevolved Virgo is the way they make you feel. If they make you feel inspired and like you can accomplish or experience great things, you are dealing with an evolved Virgo. If they are overly critical of everything you do, you are dealing with an unevolved Virgo. Evolved Virgos help you grow, unevolved Virgos tend to make you feel incapable of that. Evolved Virgos can laugh off or let go of the little things, unevolved Virgos will get caught up in them.
EVOLVED LIBRA
- Relationship-oriented
- Balanced
- Charming
- Diplomatic
- Fair
UNEVOLVED LIBRA
- Codependent
- People-pleaser
- Flaky
- Indecisive
- Dishonest
Evolved Libras make some of the best partners, friends, and confidants. Unevolved Libras make some of the hardest of the above to maintain. The difference between the two is the Libra's ability to find the balance between their needs and the needs of others. Libras are relationship-oriented people, but unevolved Libras tend to let this trait get the best of them and will be in and out of relationships and never really settle down to figure out what they truly want and need. Evolved Libras love, but will not sacrifice their sense of self in the process.
EVOLVED SCORPIO
- Passionate
- Mysterious
- Intuitive
- Transformative
- Resilient
UNEVOLVED SCORPIO
- Obsessive
- Secretive
- Reclusive
- Destructive
- Ruthless
The difference between an evolved Scorpio and an unevolved Scorpio is their ability to let go. Evolved Scorpios have learned from their past and have made their life better in the process. Unevolved Scorpios hold onto a lot of resentments and often cause themselves or others emotional turmoil. Evolved Scorpios can let people in and make some of the most loyal, protective, and supportive partners. Unevolved Scorpios tend to be very distrustful of others and have a hard time letting go of control in any way or letting people get close to their inner world.
EVOLVED SAGITTARIUS
- Outgoing
- Optimistic
- Spiritual
- Adventurous
- Genuine
UNEVOLVED SAGITTARIUS
- Dramatic
- Brash
- Superiority-complex
- Unreliable
- Careless
The evolved Sagittarius are inspiring, optimistic, and hopeful. The unevolved Sagittarius is just about the complete opposite of that. Evolved Sagittariuses have learned to fuel their adventurous spirit with intentional action rather than recklessness, and are there for their loved ones rather than leaving people hanging or being unreliable. Unevolved Sagittariuses can be very rude and aggressive and will mask this behavior with humor. They can be very harsh, rather than the evolved Sagittarius who is still outgoing, but is also genuine and confident and aligned with their highest self.
EVOLVED CAPRICORN
- Hard-working
- Loyal
- Stable
- Sensible
- Ambitious
UNEVOLVED CAPRICORN
- Workaholic
- Unforgiving
- Rigid
- Stubborn
- Dominating
When you are looking at an evolved Capricorn, you find yourself in the presence of someone loyal, hardworking, and down-to-earth. An unevolved Capricorn can be judgemental and cold, with only their personal goals in mind. Unevolved Capricorns seem to be stuck in the same place in life, and unmoving in what they believe is best for them. Evolved Capricorns are open to feedback and are flexible enough to figure out what is truly best for them, to explore, and to allow someone else to lead them at times. Evolved Capricorns are responsible and productive but take care of their well-being in the process.
EVOLVED AQUARIUS
- Freedom-oriented
- Logical
- Friendly
- Open-minded
- Outgoing
UNEVOLVED AQUARIUS
- Distant
- Cold
- Disloyal
- Detached
- Superiority-complex
Evolved Aquarius and unevolved Aquarius are mirrors of each other. The evolved version of Aquarius is friendly, open-minded, and supportive of not only themselves but of others as well. The unevolved version of Aquarius can be quite distant and detached from their relationships and life altogether and can be hard for people to get close to. Evolved Aquariuses value their independence, but don't use escapist behavior as an excuse for their actions. Unevolved Aquariuses will leave someone on read for months instead of just telling someone how they feel.
EVOLVED PISCES
- Loving
- Intuitive
- Compassionate
- Creative
- Romantic
UNEVOLVED PISCES
- Consuming
- Escapist
- Moody
- Distant
- Unrealistic
Evolved Pisces are the artists, muses, lovers, and dreamers. Unevolved Pisces may have that same creative energy but tend to wear rose-colored glasses that get them into trouble in the process. Pisces are hard to grasp in the first place with their fluid, mutable nature, but an unevolved Pisces will make that distance feel like miles. Unevolved Pisces can get pretty messy and will act out on their emotions without getting the full picture or giving themselves time to sort things through. Evolved Pisces on the other hand, let their emotions inspire them and know how to step into their true power.
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Featured image by Tanja Ivanova/Getty Images