After Losing Her Mom To Cancer, This Woman Quit Her Job And Opened A Juice Bar
Oftentimes it's life's wake-up calls that lead you to your purpose.
Losing a job, hitting financial hard times, or even encountering a health scare can unexpectedly lead you from a moment of tragedy to a lifetime of triumph.
For Jerri Evans, founder and owner of Turning Natural juice shops, it was her mother's diagnosis of breast cancer that lead her to a lifestyle that would not only impact her family, but the thousands of customers who filter into her stores daily.
I first learned about Jerri after she supplied an array of her signature juices at a Toyota Green Initiative VIP dinner during the Broccoli Festival in Washington, DC. After hearing a snippet of her story, I knew I wanted to learn more.
I caught up with Jerri via phone on an early Friday afternoon as she navigated from one of three stores in southeast Washington, DC to the other just fifteen minutes away. “The free time I do get is driving from store-to-store," she admitted to me, hinting at her hectic schedule that often accompanies being an entrepreneur. Not that she's complaining, though. Because when you're in a position of service the reward comes not with the amount of sleep you get, but in the amount of lives you change.
As the closest sister to her mom, Jerri's mother took note of the lack of improvements that came with watching her sister go through chemotherapy and other unsuccessful treatments. When she was diagnosed with her own bout of breast cancer, she chose another route to her healing. “She took a holistic and alternative approach to it mostly because she saw how things didn't work for my aunt, and how chemotherapy and all of the different treatments that they were shoving down people's throat to those who had cancer just really wasn't the best option."
Growing up in Southeast D.C. the idea of healthy eating was unprecedented. Though her mom made sure her and her brother always ate something green, she counteracted the “healthy" with the typical diet of a community flanked by liquor stores and carry-out shops—chicken with mambo sauce, honey buns and fruit snacks from the corner store, and hot sausages and pickles from the neighborhood candy lady.
While there are many stories of cancer patients never being made aware of alternative options for treatment, the doctors at the Cancer Treatment Center of America in Chicago did well to inform Jerri's mother of how much her diet was contributing to her declining health. Foods filled with added sugar, processed foods such as lunchmeat, and genetically modified organisms (GMO) such as corn and soy products all played a role in the development of cancerous cells. "I will never forget her doctor asked her, 'Do you want to survive? You have to want this more than what I could do for you.' And of course if you ask any cancer patient the answer is yes."
After her mom returned from the Cancer Treatment Center she decided to no longer feed the cancer, but to starve it altogether. “She realized that if she was going to beat cancer it was solely going to be up to her and the things she consistently did, and she became very aggressive with the transition."
Jerri came home one day to find her fruit snacks and honey buns tossed out, and shopping trips to Costco and Safeway soon replaced by ones to Whole Foods. “We're like whoa, lady, we don't have cancer, why do we have to eat this? But ultimately she was just teaching us that it's a lifestyle. It's not about what you have to change; it's about making that change now.
"It's not about what you have to change; it's about making that change now."
For nine-and-a-half years Jerri's mother successfully fought against cancer by replacing the standard American diet with one filled with organic fruits, vegetables, whole foods, and juices, which she often shared with family and friends who would come by the house. But in 2010 she lost that battle, and Jerri's world came to a halt.
At the time she was working in Atlanta at Lockheed Martin where she oversaw the building of weapons for F-22 fighter jets. Shortly after the news of her mother's transition, she quit her job. "I did absolutely nothing for about two years; I just traveled. I bought any and everything that I could. I had a closet full of unhappy because I just wanted to feel something again, and my mom and I were extremely close. All of my friends were like well what's next, what are you going to do? And I just didn't know, and I didn't want to do anything. I just wanted to be unhappy because that was just the safer place for me and the most normal thing.
“I just wanted to be unhappy because that was just the safer place for me and the most normal thing."
It took her mom appearing to her in a dream to pull Jerri out of her slump. “She was standing in my door while I was in my bed and she was like, 'why are you so broken?' And I'm looking at her like really, you're really asking me this? And she said, 'you're obligated to continue creating.'"
Jerri wasn't sure what her next steps were, but she knew she had to get back to her hometown of D.C. Once she relocated she realized that though she wasn't overly passionate about juicing, she had an obligation and love for helping people. She continued what her mother started years ago, which allowed her to fulfill both the part of her that wanted her mother's legacy to live on while inspiring others to live healthily.
With just $300 and a newly purchased juicer from her cousin, Jerri launched Turning Natural out of her kitchen. At first she started with just doing juice cleanses, which she offered to friends and family. But word spread of her healing beverages and soon people were looking for individual juices that they could consume outside of a cleanse. “Now people want individual juices, and I was not about to deliver individual juices because it just didn't make sense. And so I said okay, now we may need to look into getting a space."
Jerri, admittedly, was nervous about opening her first juice bar in what she calls a food desert. The USDA defines "food deserts" as areas in inner cities or rural areas were low-income residents have less access to affordable healthful foods. Though she knew the healing power of her juices, she wasn't sure if a community that was used to Popeye's and corner stores would be willing to shell out $6 or more on her healthy drinks. She considered opening the shop in a more health-friendly area, like Georgetown, but decided that her own people should have the opportunity to live a better lifestyle just as much anybody else. "I felt convicted. How dare I take something that my community not only needs but also deserves to another community that it's normal? Let's bring that normalcy in our own space."
Today, Turning Natural is successfully feeding and empowering the community with healthy alternatives. Walk into any one of her three shops and you'll see knowledgeable staff members educating customers on their menu items that feature fun and relatable names such as the Green Latifah and Swizz Beatz, as well as a full salad bar, and vegan and vegetarian food items.
For cancer patients, she offers juices for free.
"You just see the life come back into them. They feel hopeful again. They feel like they're aren't many plans out there for people with cancer other than just conventional medicine and so when we do the juicing they come back and they say my energy is much better, I don't feel as fatigued, and even though I'm still not eating, I feel nutritionally balanced because I'm getting all of the nutrients that I need in this juice. Those stories are very, very encouraging and it makes those difficult days a little bit easier."
Jerri hopes to open more stores in the DMV area and entrust stores to dedicated staff that's committed to her vision to build upon her mom's legacy. While she never imagined that she would own juice bars, it's possibly the very thing that's saved her life just as much as others.
“It makes me very emotional that people trust me with their health and that people believe in the vision, they believe in my mom's story. And I'm extremely grateful for that."
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Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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From Toxic Traits To Transformative Growth: Understanding Evolved Vs. Unevolved Zodiac Signs
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
Have you ever heard someone talk about a certain zodiac sign and wondered why your experience of that particular sign has been completely different? We have all heard about the notorious Gemini Man or Virgo Man being a difficult partner to have in love, but does this apply to all Geminis and all Virgos? Well, this is where the discussion of evolved signs vs. unevolved signs comes in. It’s the idea that, while some toxic or challenging traits are more prevalent in certain signs, it also depends on the individual at hand and on whether or not they have evolved in life.
Evolved vs. Unevolved Signs: A Guide
Astrology is life-changing not only because it allows you to learn more about yourself, but it also allows you to see certain behaviors or traits in yourself, and change them if you are not happy with the way they manifest in your life. To be evolved means to learn and develop. In order to tell whether you are dealing with an evolved sign or an unevolved sign, look at the way they navigate their strengths and weaknesses. We are all predisposed to certain behaviors aligned with our zodiac sign; it’s how you grow from your experiences rather than what you accept as a defining characteristic of who you are.
Evolved signs have done the inner work, unevolved signs make excuses for their behavior.
When we are talking about evolved zodiac signs, we are talking about the Virgo who appreciates progress more than perfection, the Libra who trusts that they can stick to a decision rather than accepting they are incapable of making the best one, and the Aries who takes intentional action rather than an impulsive one. It’s those people you meet and they make you change your perspective on a certain sign you may have had a negative experience with in the past. An unevolved sign, however, is the Aquarius who isolates rather than expresses how they are feeling, the Scorpio who lets their jealousy get the best of them rather than trusting their connections, and the Leo who puts their ego before anything else.
The good news is that if you feel you are living a more unevolved version of your zodiac sign, you can change this by first addressing where you may be self-sabotaging, and where you can highlight more of your strengths. Healing from past traumas, seeking a therapist or astrologer, or overall making your well-being more of a priority all will benefit. When you are feeling good within, you attract more experiences to you to where you can be that evolved version of yourself rather than entertain old habits or ways of relating that don’t serve you.
It takes work, but the more you tap into the evolved version of yourself and strengthen this part of you, the less you will revert to your old ways or attract those same types of toxic or unevolved people towards you.
So, how do you know which side of the coin you are dealing with or are yourself? Read below to find out more about the traits and characteristics of the evolved vs. unevolved signs of the zodiac.
EVOLVED ARIES
- Confident
- Methodical
- Disciplined
- Leader
- Energetic
UNEVOLVED ARIES
- Aggressive
- Short-tempered
- Reckless
- Arrogant
- Impulsive
You’ll know whether you are dealing with an evolved Aries versus an unevolved Aries through the way they communicate and approach others. If they are confident and encouraging, you are dealing with an evolved Aries who is comfortable with who they are but also doesn't feel the need to force their energy on you. Unevolved Aries will make you take a step back, evolved Aries will make you want more. Aries’ strengths are that they are bold and assertive, but an unevolved Aries tends to create more disagreements or challenges with others in the process.
EVOLVED TAURUS
- Abundance-mindset
- Grounded
- Generous
- Compassionate
- Trustworthy
UNEVOLVED TAURUS
- Materialistic
- Stubborn
- Lazy
- Vengeful
- Envious
An evolved Taurus versus an unevolved Taurus can be differentiated by the person who has stability or who has goals in life that they share with you and are working towards. The unevolved Taurus you will most likely find on the couch, demanding that you give them what they need at the same time. Unevolved Tauruses tend to show traits of envy or jealousy when you are explaining a recent win to them. An evolved Taurus will be the first person you want to go to with the good news, and they are a big support and secure person to their loved ones.
EVOLVED GEMINI
- Communicative
- Curious
- Creative
- Innovative
- Fun
UNEVOLVED GEMINI
- Confusing
- Chaotic
- Disorganized
- Bored
- Unpredictable
An evolved Gemini will have you feeling understood, heard, and inspired. They are fun and light-hearted people to be around. An unevolved Gemini will have you questioning them, life, and everything in between- and will create unneeded chaos in your life. Unevolved Geminis are notorious for being unavailable and disloyal in relationships, and you can tell the difference between whether they are evolved or not by what they do when they are bored. Do your Gemini create or connect, or do they do something destructive, leaving you feeling a deep sense of distrust around them?
EVOLVED CANCER
- Compassionate
- Nostalgic
- Supportive
- Nourishing
- Protective
UNEVOLVED CANCER
- Moody
- Holds a grudge
- Pessimistic
- Manipulative
- Clingy
An evolved Cancer leaves you feeling supported, nourished, and loved. An unevolved Cancer may make you feel the same way, but will be hot and cold on when and how they show it. An evolved Cancer will be your go-to and someone you can trust with basically anything. An unevolved Cancer, however, you will steer away from and not want to express yourself to them for fear of them making things worse. Evolved Cancers understand their emotions, unevolved Cancers let their emotions get the best of them.
EVOLVED LEO
- Self-confident
- Passionate
- Generous
- Motivating
- Kind-hearted
UNEVOLVED LEO
- Entitled
- Angry
- Selfish
- Controlling
- Dramatic
Evolved Leo has an evolved ego. They have a strong sense of self, they know who they are and what they want, but they don’t let that get in the way of how they treat others. Unevolved Leos command the room in a way where you are looking at them in shock rather than in awe. Unevolved Leos think the world revolves around them, evolved Leos think the same thing but also want other people to be in that world or think the same thing about themselves as well. Evolved Leos are like the Sun, and you will feel enlivened in their presence.
EVOLVED VIRGO
- Organized
- Caring
- Down-to-Earth
- Inspiring
- Helpful
UNEVOLVED VIRGO
- Perfectionist
- Overly critical
- Resentful
- Anxious
- Cynical
The easiest way to tell the difference between an evolved Virgo and an unevolved Virgo is the way they make you feel. If they make you feel inspired and like you can accomplish or experience great things, you are dealing with an evolved Virgo. If they are overly critical of everything you do, you are dealing with an unevolved Virgo. Evolved Virgos help you grow, unevolved Virgos tend to make you feel incapable of that. Evolved Virgos can laugh off or let go of the little things, unevolved Virgos will get caught up in them.
EVOLVED LIBRA
- Relationship-oriented
- Balanced
- Charming
- Diplomatic
- Fair
UNEVOLVED LIBRA
- Codependent
- People-pleaser
- Flaky
- Indecisive
- Dishonest
Evolved Libras make some of the best partners, friends, and confidants. Unevolved Libras make some of the hardest of the above to maintain. The difference between the two is the Libra's ability to find the balance between their needs and the needs of others. Libras are relationship-oriented people, but unevolved Libras tend to let this trait get the best of them and will be in and out of relationships and never really settle down to figure out what they truly want and need. Evolved Libras love, but will not sacrifice their sense of self in the process.
EVOLVED SCORPIO
- Passionate
- Mysterious
- Intuitive
- Transformative
- Resilient
UNEVOLVED SCORPIO
- Obsessive
- Secretive
- Reclusive
- Destructive
- Ruthless
The difference between an evolved Scorpio and an unevolved Scorpio is their ability to let go. Evolved Scorpios have learned from their past and have made their life better in the process. Unevolved Scorpios hold onto a lot of resentments and often cause themselves or others emotional turmoil. Evolved Scorpios can let people in and make some of the most loyal, protective, and supportive partners. Unevolved Scorpios tend to be very distrustful of others and have a hard time letting go of control in any way or letting people get close to their inner world.
EVOLVED SAGITTARIUS
- Outgoing
- Optimistic
- Spiritual
- Adventurous
- Genuine
UNEVOLVED SAGITTARIUS
- Dramatic
- Brash
- Superiority-complex
- Unreliable
- Careless
The evolved Sagittarius are inspiring, optimistic, and hopeful. The unevolved Sagittarius is just about the complete opposite of that. Evolved Sagittariuses have learned to fuel their adventurous spirit with intentional action rather than recklessness, and are there for their loved ones rather than leaving people hanging or being unreliable. Unevolved Sagittariuses can be very rude and aggressive and will mask this behavior with humor. They can be very harsh, rather than the evolved Sagittarius who is still outgoing, but is also genuine and confident and aligned with their highest self.
EVOLVED CAPRICORN
- Hard-working
- Loyal
- Stable
- Sensible
- Ambitious
UNEVOLVED CAPRICORN
- Workaholic
- Unforgiving
- Rigid
- Stubborn
- Dominating
When you are looking at an evolved Capricorn, you find yourself in the presence of someone loyal, hardworking, and down-to-earth. An unevolved Capricorn can be judgemental and cold, with only their personal goals in mind. Unevolved Capricorns seem to be stuck in the same place in life, and unmoving in what they believe is best for them. Evolved Capricorns are open to feedback and are flexible enough to figure out what is truly best for them, to explore, and to allow someone else to lead them at times. Evolved Capricorns are responsible and productive but take care of their well-being in the process.
EVOLVED AQUARIUS
- Freedom-oriented
- Logical
- Friendly
- Open-minded
- Outgoing
UNEVOLVED AQUARIUS
- Distant
- Cold
- Disloyal
- Detached
- Superiority-complex
Evolved Aquarius and unevolved Aquarius are mirrors of each other. The evolved version of Aquarius is friendly, open-minded, and supportive of not only themselves but of others as well. The unevolved version of Aquarius can be quite distant and detached from their relationships and life altogether and can be hard for people to get close to. Evolved Aquariuses value their independence, but don't use escapist behavior as an excuse for their actions. Unevolved Aquariuses will leave someone on read for months instead of just telling someone how they feel.
EVOLVED PISCES
- Loving
- Intuitive
- Compassionate
- Creative
- Romantic
UNEVOLVED PISCES
- Consuming
- Escapist
- Moody
- Distant
- Unrealistic
Evolved Pisces are the artists, muses, lovers, and dreamers. Unevolved Pisces may have that same creative energy but tend to wear rose-colored glasses that get them into trouble in the process. Pisces are hard to grasp in the first place with their fluid, mutable nature, but an unevolved Pisces will make that distance feel like miles. Unevolved Pisces can get pretty messy and will act out on their emotions without getting the full picture or giving themselves time to sort things through. Evolved Pisces on the other hand, let their emotions inspire them and know how to step into their true power.
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Featured image by Tanja Ivanova/Getty Images