After Losing Her Mom To Cancer, This Woman Quit Her Job And Opened A Juice Bar
Oftentimes it's life's wake-up calls that lead you to your purpose.
Losing a job, hitting financial hard times, or even encountering a health scare can unexpectedly lead you from a moment of tragedy to a lifetime of triumph.
For Jerri Evans, founder and owner of Turning Natural juice shops, it was her mother's diagnosis of breast cancer that lead her to a lifestyle that would not only impact her family, but the thousands of customers who filter into her stores daily.
I first learned about Jerri after she supplied an array of her signature juices at a Toyota Green Initiative VIP dinner during the Broccoli Festival in Washington, DC. After hearing a snippet of her story, I knew I wanted to learn more.
I caught up with Jerri via phone on an early Friday afternoon as she navigated from one of three stores in southeast Washington, DC to the other just fifteen minutes away. “The free time I do get is driving from store-to-store," she admitted to me, hinting at her hectic schedule that often accompanies being an entrepreneur. Not that she's complaining, though. Because when you're in a position of service the reward comes not with the amount of sleep you get, but in the amount of lives you change.
As the closest sister to her mom, Jerri's mother took note of the lack of improvements that came with watching her sister go through chemotherapy and other unsuccessful treatments. When she was diagnosed with her own bout of breast cancer, she chose another route to her healing. “She took a holistic and alternative approach to it mostly because she saw how things didn't work for my aunt, and how chemotherapy and all of the different treatments that they were shoving down people's throat to those who had cancer just really wasn't the best option."
Growing up in Southeast D.C. the idea of healthy eating was unprecedented. Though her mom made sure her and her brother always ate something green, she counteracted the “healthy" with the typical diet of a community flanked by liquor stores and carry-out shops—chicken with mambo sauce, honey buns and fruit snacks from the corner store, and hot sausages and pickles from the neighborhood candy lady.
While there are many stories of cancer patients never being made aware of alternative options for treatment, the doctors at the Cancer Treatment Center of America in Chicago did well to inform Jerri's mother of how much her diet was contributing to her declining health. Foods filled with added sugar, processed foods such as lunchmeat, and genetically modified organisms (GMO) such as corn and soy products all played a role in the development of cancerous cells. "I will never forget her doctor asked her, 'Do you want to survive? You have to want this more than what I could do for you.' And of course if you ask any cancer patient the answer is yes."
After her mom returned from the Cancer Treatment Center she decided to no longer feed the cancer, but to starve it altogether. “She realized that if she was going to beat cancer it was solely going to be up to her and the things she consistently did, and she became very aggressive with the transition."
Jerri came home one day to find her fruit snacks and honey buns tossed out, and shopping trips to Costco and Safeway soon replaced by ones to Whole Foods. “We're like whoa, lady, we don't have cancer, why do we have to eat this? But ultimately she was just teaching us that it's a lifestyle. It's not about what you have to change; it's about making that change now.
"It's not about what you have to change; it's about making that change now."
For nine-and-a-half years Jerri's mother successfully fought against cancer by replacing the standard American diet with one filled with organic fruits, vegetables, whole foods, and juices, which she often shared with family and friends who would come by the house. But in 2010 she lost that battle, and Jerri's world came to a halt.
At the time she was working in Atlanta at Lockheed Martin where she oversaw the building of weapons for F-22 fighter jets. Shortly after the news of her mother's transition, she quit her job. "I did absolutely nothing for about two years; I just traveled. I bought any and everything that I could. I had a closet full of unhappy because I just wanted to feel something again, and my mom and I were extremely close. All of my friends were like well what's next, what are you going to do? And I just didn't know, and I didn't want to do anything. I just wanted to be unhappy because that was just the safer place for me and the most normal thing.
“I just wanted to be unhappy because that was just the safer place for me and the most normal thing."
It took her mom appearing to her in a dream to pull Jerri out of her slump. “She was standing in my door while I was in my bed and she was like, 'why are you so broken?' And I'm looking at her like really, you're really asking me this? And she said, 'you're obligated to continue creating.'"
Jerri wasn't sure what her next steps were, but she knew she had to get back to her hometown of D.C. Once she relocated she realized that though she wasn't overly passionate about juicing, she had an obligation and love for helping people. She continued what her mother started years ago, which allowed her to fulfill both the part of her that wanted her mother's legacy to live on while inspiring others to live healthily.
With just $300 and a newly purchased juicer from her cousin, Jerri launched Turning Natural out of her kitchen. At first she started with just doing juice cleanses, which she offered to friends and family. But word spread of her healing beverages and soon people were looking for individual juices that they could consume outside of a cleanse. “Now people want individual juices, and I was not about to deliver individual juices because it just didn't make sense. And so I said okay, now we may need to look into getting a space."
Jerri, admittedly, was nervous about opening her first juice bar in what she calls a food desert. The USDA defines "food deserts" as areas in inner cities or rural areas were low-income residents have less access to affordable healthful foods. Though she knew the healing power of her juices, she wasn't sure if a community that was used to Popeye's and corner stores would be willing to shell out $6 or more on her healthy drinks. She considered opening the shop in a more health-friendly area, like Georgetown, but decided that her own people should have the opportunity to live a better lifestyle just as much anybody else. "I felt convicted. How dare I take something that my community not only needs but also deserves to another community that it's normal? Let's bring that normalcy in our own space."
Today, Turning Natural is successfully feeding and empowering the community with healthy alternatives. Walk into any one of her three shops and you'll see knowledgeable staff members educating customers on their menu items that feature fun and relatable names such as the Green Latifah and Swizz Beatz, as well as a full salad bar, and vegan and vegetarian food items.
For cancer patients, she offers juices for free.
"You just see the life come back into them. They feel hopeful again. They feel like they're aren't many plans out there for people with cancer other than just conventional medicine and so when we do the juicing they come back and they say my energy is much better, I don't feel as fatigued, and even though I'm still not eating, I feel nutritionally balanced because I'm getting all of the nutrients that I need in this juice. Those stories are very, very encouraging and it makes those difficult days a little bit easier."
Jerri hopes to open more stores in the DMV area and entrust stores to dedicated staff that's committed to her vision to build upon her mom's legacy. While she never imagined that she would own juice bars, it's possibly the very thing that's saved her life just as much as others.
“It makes me very emotional that people trust me with their health and that people believe in the vision, they believe in my mom's story. And I'm extremely grateful for that."
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Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Growing up in Brooklyn, New York, Caribbean culture has always been all around me, from the food to the dancehall and soca music to traditions carried out by all of the Caribbean people living in the city. As a youngin, I loved attending the West Indian Day Parade every September because the floats, steel drums, extravagant feathers, and upbeat music made me feel free and gave me a deeper appreciation for the culture.
As I got older, I learned that the yearly Carnivals happening across the Caribbean put NYC’s little festivities to shame. Traveling to the islands themselves and experiencing the people and culture first-hand really gives you a deeper understanding and appreciation for Caribbean culture.
The history of Carnival celebrations in the Caribbean can be traced back to enslaved people who were forbidden from participating in the Pre-Lenten celebrations and thus created their own celebrations and traditions, which over time developed into celebrations of freedom and rebellion. Each country in the Caribbean has its own unique history of celebrations, as well as its own Carnival traditions that set it apart from other festivities.
What started as a Pre-Lenten celebration is now celebrated during a range of months throughout the year and now attracts hundreds of people from all over the world. Here are six carnivals that you should go to this year to experience this culture for yourself.
Crop Over - Barbados Carnival
Crop Over Dates: July 31, 2024 - August 6, 2024
What better place to celebrate carnival than the home of our Bajan Queen Rihanna? While some festivities start as early as May, the official festival season in Barbados starts in July and ends in early August. Crop Over originally started as a way for plantation workers to celebrate the end of the sugarcane harvest season and has now evolved into a much larger celebration. Crop Over is a blend of both old and new traditions, such as the Ceremonial Delivery of the Last Canes, and Cohobblopot, where bands show off their beautiful costumes and play soca and calypso music.
All of the week's festivities culminate with the Grand Kadooment, Crop Over’s big parade featuring all of the bands and droves of people taking to the streets in their beautiful costumes and dancing to the local music.
Other things to do: Visit Hunte’s Garden in Joseph’s Parish and find peace in the picturesque garden while spotting an array of different birds and animals. If you’re looking for beach relaxation, spend a day at Carlisle Bay, the perfect beach for swimming, taking in some sun, and a possible turtle sighting.
Saint Thomas Carnival
Saint Thomas Carnival Dates: April 28, 2024 - May 5, 2024
No passport? That won’t be a problem for U.S. travelers looking to get in on the carnival experience. Saint Thomas, one of the three U.S. Virgin Islands, is known for its crystal clear beaches, scuba diving scene, and overall vibrant culture. The island celebrates its carnival in late April and features a dynamic lineup of events including colorful adult and kiddie parades, calypso competitions, and street parties. Virgin Islanders are known to love to party, so make sure to fill up before the festivities with some local favorites like johnny cakes, callaloo, and conch fritters.
With its rich cultural heritage and lively atmosphere, this is a carnival experience perfect for a first-timer who wants to ease their way into the lifestyle.
Other things to do: Visit one of Saint Thomas’ many turquoise blue beaches such as Coki, Magens Bay, Brewers Bay, or Lindquist Beach. Coki Beach is perfect if you're looking for a more lively experience and want to snorkel without swimming far out, and Brewers Bay is best known for the sea turtles that you can see from the sand. You can also take a short ferry over to Saint John, another of the Virgin Islands, and spend a day at Lime Out, a floating taco and margarita bar.
Spicemas - Grenada Carnival
Courtesy of Grenada Tourism Authority
Spicemas Dates: August 7, 2024 - August 14, 2024
Grenada, also known as the Spice Isle due to its production of a variety of spices, has one of the most anticipated carnivals every year. During Spicemas, revelers hit the streets for lively music, paint, oil, dancing, and good times. One of the most important aspects of Spicemas is Jab Jab, a celebration that involves covering one's body in black oil or paint. This tradition started as a post-emancipation masquerade, in which former enslaved Africans would paint themselves black emulating a “Jab” derived from the French word diable, which means devil.
This was a way of mocking their former masters and also represented rebellion and freedom. Since then, the tradition has evolved into a staple of Carnival on J’ouvert morning, a celebration of freedom, and undoubtedly an element that makes Grenada stand out from other Carnivals across the diaspora. Outside of J’ouvert, Spicemas is a beautiful culmination of colorful and vibrant costumes, steel band competitions, delicious rum, and music that you’ll dance to all night.
Grenada is celebrating 50 years of independence this year, so just know that Spicemas is going to be extra special!
Other things to do: For the ocean lovers, the Molinere Bay Underwater Sculpture Park is a must-see attraction. It is the world's first underwater sculpture park and a popular excursion for folks visiting the island. This year, five new installations are being added to the park, which can all be viewed through snorkeling, diving, or a glass bottom boat ride.
Antigua Carnival
Antigua Carnival Dates: July 31, 2024 - August 7, 2024
Every August, carnival lovers flock to the beautiful island of Antigua for its annual carnival festival. First celebrated in 1957, Antigua’s Carnival started as a celebration of emancipation from slavery and has since expanded into a dynamic showcase of local talent, music, and cultural pride. Some events to look forward to are the Party Monarch and Calypso Monarch competitions, as well as the Caribbean Queen’s Competition.
Antigua Carnival is an almost two-week extravaganza that leads into J’ouvert on Carnival Monday and the main parade on Carnival Tuesday. If you love good music, vibrant costumes, and delicious food, this is the carnival for you.
Other things to do: Take a trip to Shirley Heights Lookout for live music and breathtaking panoramic views of the coastline and ocean. And with 365 beaches in total, you’d be missing out if you didn’t fit in a few on your itinerary.
Bermuda Carnival
Bermuda Carnival Dates: June 12, 2024 - June 17, 2024
Also known as Heroes Weekend, Bermuda Carnival may be smaller than some of the other carnivals, but is still a great time. Bermuda is one of the newer carnivals, originating in 2015. Celebrated in June, this long weekend of festivities draws inspiration from other popular carnivals while also highlighting elements of Bermudian culture. You can expect some similar elements as other countries such as daily fetes, soca music, and a parade filled with different bands and extravagant costumes.
They also celebrate Bermuda’s National Heroes during carnival with a national feast. Bermudians have immense pride in their country and culture, and their carnival is the biggest celebration of the year that you don’t want to miss.
Other things to do: Take a day trip to Crystal and Fantasy Caves, beautiful caves formed over millions of years that you can take tours of. Spend a few hours taking in these beautiful natural wonders and seeing some of the formations and underground pools.
Saint Lucia Carnival
Saint Lucia Carnival Dates: July 10, 2024 - July 17, 2024
Home to some of the most beautiful mountains and beaches in the Caribbean, Saint Lucia has the perfect backdrop for an unforgettable carnival experience. Saint Lucia Carnival didn’t take flight until the late 1940s but has grown into a favorite for both novice and seasoned masqueraders. Formerly held in February, this carnival now kicks off in July which allows it not to compete with the highly revered Trinidadian carnival that also happens at that time. Saint Lucia’s Carnival has grown in popularity over the years because of the lively music, delicious food, and turned-up fetes.
One of the highlights is the Parade of the Bands, where masqueraders adorned in elaborate costumes dance through the streets to the rhythms of soca, calypso, and steelpan music. The best way to prepare for the Saint Lucia Carnival is to stay hydrated and well-fed so that you can thoroughly enjoy the plethora of events and parties happening from early morning to nightfall.
Other things to do:The Pitons, Gros Piton and Petit Piton are a UNESCO World Heritage Site and one of the main attractions in Saint Lucia. Take a hike of Gros Piton or just marvel at its natural beauty. If you're there on a Friday night, stop by the weekly Gros Islet Street Party, which is filled with music, drinks, and local food.
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Featured image courtesy of Grenada Tourism Authority