I Tried 10 Budget-Friendly Drugstore Lipsticks And Here's My Review
Throughout my adolescent life, my mother would constantly tell me as she looked at my incomplete made up face, to “go put some lipstick on." I was a ChapStick girl for years! I've always loved wearing makeup and would do up my eyes, face, and cheeks, and finish it with lip balm.
Fast forward years later as a young professional, lipstick has become a staple in my makeup bag, as well as, my signature look along with bronzy clean skin and manicured brows. If I went into my bathroom and counted how many lipsticks I currently have, I wouldn't be surprised if the count exceeded 30. I know, lol.
As a beauty blogger, it's been a part of my job description to test and collect. But like most women, I like to have room to spend my money elsewhere and not break the bank due my slight obsession over makeup. So, I've rounded up 10 budget friendly, drugstore lipsticks from different brands, tested them out, and included an honest review on how they stand up next to some of our pricier favorites. Enjoy!
Wet & Wild Megalast Lip Color
Shade: 902C Bare It All
Price Tag: $1.99
Application: Initially goes on like a matte texture, but reapplied throughout the day it goes on creamier.
Pigment: Great pigment!
Tips: This is one of my favorite cheapie brands. I literally have every single color. I would recommend wearing a light lip balm underneath before you apply the lipstick.
Gripe: Some colors can be “stickier" than others after application, which could be due to the ingredients of the lipstick. You get what you pay for, right?
Worth It?: Definitely! Overall, the payoff is major and it's worth every bit of your $2. Thank me later.
Shop here
Rimmel London Moisture Renew Lipstick
Shade: In Love With Ginger
Price Tag: $5.49
Application: Glides on very smooth and creamy. I did not need to wear a lip balm underneath.
Pigment: The color is buildable which I love. More swipes equals more pigment. You don't even need a liner underneath.
Worth It?: Yes! I would compare this lipstick consistency with Dolce & Gabbana lipstick. Dolce smells better, but Rimmel London gives off max color for your dollar.
Shop here
Rimmel London Lasting Finish Matte Collection by Kate Moss
Shade: 103
Price Tag: $5.49
Application: Creamy application and dries with a matte finish.
Pigment: Incredibly pigmented.
Gripe: As it wears throughout the day, it fades away and leaves a ring of color around the outer edges of the lips.
Tip: For longer wear, apply a light balm, fill in your lips with with a lipliner, then apply the lipstick.
Worth It?: This shade is hot right now. I would definitely say it compares to some of your favorite MAC lipsticks.
Shop here
Milani Color Statement Moisture Lipstick
Shade: Matte Flirty
Price Tag: $5.99
Applications: Goes on smooth but matte
Pigment: Pretty good color.
Gripe: The color was a little uneven when applying. A lipliner underneath would help with even application. It also stained my lips a little after removing with a makeup wipe.
Tip: You have to be sure your lips are exfoliated before applying this lipstick. It will show every imperfection if you don't.
Worth It?: It's a hit or miss with this line depending on the color. I have colors from Milani with great pigment and others that just don't give me enough punch, but I still give it a thumbs up.
Shop here
Maybelline Color Sensational Creamy Matte Lip Color
Shade: Rich Ruby
Price Tag: $8.29
Application: Goes on smooth and creamy. Felt very soft with a satin finish feel, dries matte.
Pigment: Amazing color pay off! The kind that makes you say wow the moment it hits your lips.
Tip: You can apply a light balm first, but it wasn't drying at all.
Worth It?: LOVE LOVE LOVE this collection! This shade may be the runner up to my favorite NARS matte lip pencil this Fall. Total dupe to MAC Ruby Woo.
Shop here
Maybelline Color Sensational Creamy Matte Lip Color
Shade: Burgundy Blush
Price Tag: $8.29
Application: Applies satin and smooth, dries matte
Pigment: Another enviable shade with great pigment. Buildable color and you don't even need a liner underneath.
Worth It?: Another bomb shade from the same collection. There are so many colors to choose from, so you are bound to find something you love for Fall.
L'Oreal Paris Colour Riche Le Matte Lip Pen
Shade: 100 Matte For Me
Price Tag: $8.99
Application: This lipstick applies more like a lip liner and was very easy to use. It goes on creamy with a satin feel and dries matte.
Pigment: The color is vibrant which I loved!
Tip: I would recommend for women with two-toned colored lips to use a liner the same shade for even color. My lips are a little darker around the edges and pink in the middle and I could still notice the darker edges of my lips.
Worth It?: Totally! If anything, this could double solely as a liner under your favorite shade of lipstick for maximum staying power
Shop here.
L'Oreal Infallible Pro-Last Lip Color
Shade: 111 Passionate Petal
Price Tag: $12.99
Application: You apply this product using the gloss first, then top it off with the balm. As a gloss alone, it was very tacky and does not feel good on your lips. When I applied the balm over it, it moved the gloss around and made it uneven. It was just weird.
Pigment: The color wasn't bad.
Gripes: For it to be $13, it smelled cheap. It was also the hardest lipstick to get off and dried with an awkward ring around my lips. When they say long lasting they mean it. I had to scrub vigorously to remove this product with a makeup wipe.
Worth It?: No, I did not like this product at all. Not only is it the most expensive, but there are so many negatives behind it, I wouldn't recommend it to anyone.
Shop here
Revlon Super Lustrous Lipgloss
Shade: Sky Pink
Price Tag: $7.99
Application: For my girls who prefer gloss as opposed to a lipstick, you will love this line. It's light and applies more balm like than a sticky thick gloss (cough…MAC).
Pigment: Pretty soft color.
Tips: Great to wear alone or over your favorite baby pink or nude shade.
Worth It?: Yes, it's not quite as pigmented as the enviable MAC “Snob" yet, but a great runner up that won't leave that weird white ring on the inside of your lips.
Shop here
Black Radiance Perfect Tone Lip Color
Shade: Plum Orchid
Price Tag: $1.99
Application: Glides on smoothly and feels moisturizing.
Pigment: This specific color has ok pigment. It's a mild take on a purple lip.
Tips: For more pigment and punch, layer this lipstick over a purple liner.
Gripe: The consistency of this lipstick is soft, which makes me worry that it may break in half or melt down easily.
Worth It?: Yes. While there are competitive purple shades out there, I do have a red from Black Radiance that looks awesome. Just like Wet & Wild, it's definitely worth the two dollars.
Shop here
Now that I've sampled all these lippies for you ladies, which ones are you feeling? There are so many amazing brands in drugstores and I'm sure I left a couple of your favorites out, but hey, hopefully I was able to introduce you to some new faves as well!
What are some of your favorite drugstore lipstick brands and shades?
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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