Attract Job Recruiters On LinkedIn With These 4 Easy Steps
If you clicked on a link to read this, you are probably eagerly waiting for my magic tips on getting the interview that you deserve and want. My guess is that you have been putting in application after application, but no one is responding to you. You are beginning to think that the energy that you have put into your job search is a waste of time, and you may be on the verge of giving up.
Before I give you my tips on becoming more marketable to recruiters, I want you to take note of the most important tip of them all: Do not give up. Although the job search journey can be rough, long, and down-right depressing, you cannot give up on yourself and the process.
The most important thing that you need to do before you start your job search is to invest more time and energy into your LinkedIn profile (and if you don't have one, you need to get one asap). LinkedIn is the largest social media network for professionals, and according to Jobvite, 94% of recruiters are active on LinkedIn, but only 36% of candidates are. Even more, most people that are on LinkedIn do not take out time to optimize their LinkedIn profile to the fullest.
After you read this post, incorporate my 4 tips into your LinkedIn profile, and I promise you will have recruiters running to your inbox.
1) Create a headline to reflect who you are, and what you are looking for.
Your LinkedIn headline should clearly tell people, who you are (your name), what credentials you have (i.e. MBA, MS, etc.), and what you are looking for (or what you are currently doing if you want to stay in the same field). For example, "HR & Management Professional" is better than "HR Professional at XYZ Company." While it is great to advertise who you are working for, this information can go in the "Experience" section of your profile. Also, by having information on what you are doing or the type of career that you are seeking, recruiters can find your profile at a quick glance when they are searching for candidates with specific keywords.
When I first updated my LinkedIn profile after graduating from college, my LinkedIn headline read, “Brittani Hunter, Assistant General Manager at American Campus Communities." After I went to a few personal branding seminars and did my own research online, I found that this was not the most effective headline, especially since I knew I wanted to be introduced to more opportunities outside of my 9-5. I then changed my headline to, “Brittani Hunter, HR & Management Professional/Freelance Blogger." Since then, I have received more requests from like-minded professionals in HR, management, and journalism simply because of my headline. Whenever you want to find more LinkedIn connections (followers), you can use any search query and anyone that has that associated name in their profile will appear. For example, if you go to LinkedIn, and search for “Human Resources" a list of anyone that has “Human Resources" in their headline will appear. Check out a copy of my LinkedIn headline below:
2) Do not treat LinkedIn as just your online resume.
While LinkedIn contains your job history and contact information just like a regular resume, it is so much more. LinkedIn can allow you to easily network with others, and connect with recruiters. It is important to be active on LinkedIn by joining groups, sharing articles with your connections, and by engaging in discussions and posts. By doing so, you will be able to drive more traffic to yourself, and you will be more marketable. The benefits of networking with people in the discussions or groups will be valuable; you will be able to meet recruiters, get first-hand knowledge of upcoming jobs, and connect with people that work in your desired field.
The first time you engage in LinkedIn discussions, it may feel a little weird – or at least it felt a little weird to me because I was engaging in conversations with people that I had never met or seen in my life. Nonetheless, I got over it and started adding my input in certain posts on LinkedIn that were interesting to me. One cool feature with LinkedIn is that when you begin to join in on LinkedIn discussions, you will be notified when someone comments on the discussion. Normally when this happens to me, I will receive an email and a notification from the LinkedIn mobile app. In my experience in engaging in LinkedIn discussions, it has helped me obtain more connections, and even several requests to interview for new opportunities. A few months ago, a recruiter from a management company really liked my comments and my input on the discussion of recruiting using social media. A few days after the discussion began, I received a message from the recruiter in my LinkedIn inbox about an new job opportunity. Although I wasn't actively looking for a job and didn't interview, this alone proves that you never know who you may meet or can impact by being active in LinkedIn discussions.
3) Toot your own horn.
On LinkedIn, you are able to list your skills and include portfolio information if you have one. Often times, we shy away from telling the world all the amazing things that we are good at. Just like Marianne Williamson said in her legendary poem Our Deepest Fear, "Your playing small does not serve the world."
"We are all meant to shine." Use LinkedIn to shine and talk about how great you are. Whether you want to discuss how well-versed you are at Photoshop, creating websites, or at Microsoft Excel, you should take advantage in tooting your own horn. Also, be sure to include links to your portfolio or website if you have one (and if you don't, invest time into creating one).
When I first started blogging, I didn't have enough courage to tell the world about it. I had even created my own site using Wix and started a weekly blog, but I didn't promote it on LinkedIn at all. I eventually got over my insecurities, and I began to promote my blog posts on LinkedIn, and I even listed the skills that I gained from blogging and creating my site using Wix. A few months ago when I decided that I wanted to increase my network and write for other people, I used LinkedIn as my digital resume/portfolio and it has helped me land several contributor and editor roles, including this one on xoNecole :). The new positions that I have received has given me access to more platforms to display my writing skills and passion, and is has helped me connect with more people.
4) Let others toot your horn, too.
The recommendation section of LinkedIn is something that I love. On LinkedIn, other people can post recommendations to your page and this will also show recruiters how awesome you are. I recommend that you get at least 3-4 recommendations. You can get one from a professor, client, past employer, current employer, or from a co-worker. I know you are probably wondering how in the world will you be able to get the recommendations and it's simple - you ask for them. When I first read about the benefit of having LinkedIn recommendations, I reached out to literally everyone (there was no shame in my game!).
This is the script that I used and sent to everyone, and I recommend that you use it too:
Hello!
I hope you are doing well. I'd like to ask a huge favor — Would you write a quick LinkedIn Recommendation for me? I would love it if you'd mention my hard work ethic, my team work skills, and my organizational skills. If you have any questions or if you would like for me to write a recommendation for you, please let me know.
Do you think you could write that out in the next week or so? If so, I'll really appreciate it.
Thanks in advance for your help,
Here are 4 things that you should take from the script that I used:
1) Make it quick, and to the point.
My message to each person was only 90 characters. No one wants to read a whole novel, so make sure you get to the point and make your request clear.
2) Tell them exactly what you want.
If you look back at my script, you will see that I requested them to talk about my "hard work ethic, my team work skills, and my organizational skills." You should know, it is nothing wrong with telling them how you want the recommendation written. Be strategic in your recommendation requests. If you want your old boss to talk about how well you did managing a budget, tell them to put it in the recommendation (it doesn't hurt to ask).
3) Offer to write your recommendation for them.
Some of the reasons why people refrain from writing recommendations is that they are either a) extremely busy or b) have horrible writing skills. In either case, you can save the day by just writing it for them. By the way, no one can brag about YOU your better than yourself!
4) Give them a deadline.
You never want to ask someone for something without telling them when you need it. If you don't give people a deadline, more than likely, they will put it on the end of their to do list and you may never get it.
Now that you have my magic tips, get on LinkedIn and optimize your profile!
Featured image by Christina @ wocintechchat.com on Unsplash
Brittani Hunter is a proud PVAMU alumni and the founder of The Mogul Millennial, a business and career platform for Black Millennials. Meet Brittani on Twitter and on the Gram at @BrittaniLHunter and @mogulmillennial.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Growing up in Brooklyn, New York, Caribbean culture has always been all around me, from the food to the dancehall and soca music to traditions carried out by all of the Caribbean people living in the city. As a youngin, I loved attending the West Indian Day Parade every September because the floats, steel drums, extravagant feathers, and upbeat music made me feel free and gave me a deeper appreciation for the culture.
As I got older, I learned that the yearly Carnivals happening across the Caribbean put NYC’s little festivities to shame. Traveling to the islands themselves and experiencing the people and culture first-hand really gives you a deeper understanding and appreciation for Caribbean culture.
The history of Carnival celebrations in the Caribbean can be traced back to enslaved people who were forbidden from participating in the Pre-Lenten celebrations and thus created their own celebrations and traditions, which over time developed into celebrations of freedom and rebellion. Each country in the Caribbean has its own unique history of celebrations, as well as its own Carnival traditions that set it apart from other festivities.
What started as a Pre-Lenten celebration is now celebrated during a range of months throughout the year and now attracts hundreds of people from all over the world. Here are six carnivals that you should go to this year to experience this culture for yourself.
Crop Over - Barbados Carnival
Crop Over Dates: July 31, 2024 - August 6, 2024
What better place to celebrate carnival than the home of our Bajan Queen Rihanna? While some festivities start as early as May, the official festival season in Barbados starts in July and ends in early August. Crop Over originally started as a way for plantation workers to celebrate the end of the sugarcane harvest season and has now evolved into a much larger celebration. Crop Over is a blend of both old and new traditions, such as the Ceremonial Delivery of the Last Canes, and Cohobblopot, where bands show off their beautiful costumes and play soca and calypso music.
All of the week's festivities culminate with the Grand Kadooment, Crop Over’s big parade featuring all of the bands and droves of people taking to the streets in their beautiful costumes and dancing to the local music.
Other things to do: Visit Hunte’s Garden in Joseph’s Parish and find peace in the picturesque garden while spotting an array of different birds and animals. If you’re looking for beach relaxation, spend a day at Carlisle Bay, the perfect beach for swimming, taking in some sun, and a possible turtle sighting.
Saint Thomas Carnival
Saint Thomas Carnival Dates: April 28, 2024 - May 5, 2024
No passport? That won’t be a problem for U.S. travelers looking to get in on the carnival experience. Saint Thomas, one of the three U.S. Virgin Islands, is known for its crystal clear beaches, scuba diving scene, and overall vibrant culture. The island celebrates its carnival in late April and features a dynamic lineup of events including colorful adult and kiddie parades, calypso competitions, and street parties. Virgin Islanders are known to love to party, so make sure to fill up before the festivities with some local favorites like johnny cakes, callaloo, and conch fritters.
With its rich cultural heritage and lively atmosphere, this is a carnival experience perfect for a first-timer who wants to ease their way into the lifestyle.
Other things to do: Visit one of Saint Thomas’ many turquoise blue beaches such as Coki, Magens Bay, Brewers Bay, or Lindquist Beach. Coki Beach is perfect if you're looking for a more lively experience and want to snorkel without swimming far out, and Brewers Bay is best known for the sea turtles that you can see from the sand. You can also take a short ferry over to Saint John, another of the Virgin Islands, and spend a day at Lime Out, a floating taco and margarita bar.
Spicemas - Grenada Carnival
Courtesy of Grenada Tourism Authority
Spicemas Dates: August 7, 2024 - August 14, 2024
Grenada, also known as the Spice Isle due to its production of a variety of spices, has one of the most anticipated carnivals every year. During Spicemas, revelers hit the streets for lively music, paint, oil, dancing, and good times. One of the most important aspects of Spicemas is Jab Jab, a celebration that involves covering one's body in black oil or paint. This tradition started as a post-emancipation masquerade, in which former enslaved Africans would paint themselves black emulating a “Jab” derived from the French word diable, which means devil.
This was a way of mocking their former masters and also represented rebellion and freedom. Since then, the tradition has evolved into a staple of Carnival on J’ouvert morning, a celebration of freedom, and undoubtedly an element that makes Grenada stand out from other Carnivals across the diaspora. Outside of J’ouvert, Spicemas is a beautiful culmination of colorful and vibrant costumes, steel band competitions, delicious rum, and music that you’ll dance to all night.
Grenada is celebrating 50 years of independence this year, so just know that Spicemas is going to be extra special!
Other things to do: For the ocean lovers, the Molinere Bay Underwater Sculpture Park is a must-see attraction. It is the world's first underwater sculpture park and a popular excursion for folks visiting the island. This year, five new installations are being added to the park, which can all be viewed through snorkeling, diving, or a glass bottom boat ride.
Antigua Carnival
Antigua Carnival Dates: July 31, 2024 - August 7, 2024
Every August, carnival lovers flock to the beautiful island of Antigua for its annual carnival festival. First celebrated in 1957, Antigua’s Carnival started as a celebration of emancipation from slavery and has since expanded into a dynamic showcase of local talent, music, and cultural pride. Some events to look forward to are the Party Monarch and Calypso Monarch competitions, as well as the Caribbean Queen’s Competition.
Antigua Carnival is an almost two-week extravaganza that leads into J’ouvert on Carnival Monday and the main parade on Carnival Tuesday. If you love good music, vibrant costumes, and delicious food, this is the carnival for you.
Other things to do: Take a trip to Shirley Heights Lookout for live music and breathtaking panoramic views of the coastline and ocean. And with 365 beaches in total, you’d be missing out if you didn’t fit in a few on your itinerary.
Bermuda Carnival
Bermuda Carnival Dates: June 12, 2024 - June 17, 2024
Also known as Heroes Weekend, Bermuda Carnival may be smaller than some of the other carnivals, but is still a great time. Bermuda is one of the newer carnivals, originating in 2015. Celebrated in June, this long weekend of festivities draws inspiration from other popular carnivals while also highlighting elements of Bermudian culture. You can expect some similar elements as other countries such as daily fetes, soca music, and a parade filled with different bands and extravagant costumes.
They also celebrate Bermuda’s National Heroes during carnival with a national feast. Bermudians have immense pride in their country and culture, and their carnival is the biggest celebration of the year that you don’t want to miss.
Other things to do: Take a day trip to Crystal and Fantasy Caves, beautiful caves formed over millions of years that you can take tours of. Spend a few hours taking in these beautiful natural wonders and seeing some of the formations and underground pools.
Saint Lucia Carnival
Saint Lucia Carnival Dates: July 10, 2024 - July 17, 2024
Home to some of the most beautiful mountains and beaches in the Caribbean, Saint Lucia has the perfect backdrop for an unforgettable carnival experience. Saint Lucia Carnival didn’t take flight until the late 1940s but has grown into a favorite for both novice and seasoned masqueraders. Formerly held in February, this carnival now kicks off in July which allows it not to compete with the highly revered Trinidadian carnival that also happens at that time. Saint Lucia’s Carnival has grown in popularity over the years because of the lively music, delicious food, and turned-up fetes.
One of the highlights is the Parade of the Bands, where masqueraders adorned in elaborate costumes dance through the streets to the rhythms of soca, calypso, and steelpan music. The best way to prepare for the Saint Lucia Carnival is to stay hydrated and well-fed so that you can thoroughly enjoy the plethora of events and parties happening from early morning to nightfall.
Other things to do:The Pitons, Gros Piton and Petit Piton are a UNESCO World Heritage Site and one of the main attractions in Saint Lucia. Take a hike of Gros Piton or just marvel at its natural beauty. If you're there on a Friday night, stop by the weekly Gros Islet Street Party, which is filled with music, drinks, and local food.
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Featured image courtesy of Grenada Tourism Authority