Ade Samuel On How She Hustled An Internship To Become A Top Celebrity Stylist
Ade Samuel is already hard at work when I walk into the living room of Yara Shahidi's home.
She moves swiftly back and forth between two full clothing racks and the Black-ish star—barefoot in an oversized black coat and a khaki-colored cap, her assistant closely in tow waiting to buckle a shoe or tighten a belt at a moment's notice. Yara playfully poses as Ade snaps photos of her finished look for reference before moving on to the next visual.
“Yara and I met when I did the Essence cover," she says, referring to the first-ever “Black Girl Magic" issue that also celebrated fellow trailblazers Teyonah Parris and Johnetta "Netta" Elzie on three separate covers.
At 27 years old, Ade is doing the damn thing. She has snagged clients like Nicole Richie and Christina Aguilera to Alicia Keys and Marsha Ambrosius, just to name a few who've walked red carpets of award shows and graced sets of high-fashion magazine shoots donning her style visions.
When it comes to her clients, Ade is all about her business. While prepping Yara for the Radio Disney Awards, I watch her mind turn as she directs her assistant in straight boss mode. After a few minutes, she remembers that I'm still in the room and kindly asks if I've gotten everything that I needed and promises to meet up the following week before hustling back over to Yara to finish her morning session. I catch the hint and head towards the door, feeling a little Alice in Wonderland as I exit the world of the fashion queen and tumble back into my own.
Yara Shahidi style session
As a child, Ade undoubtedly knew that her place was in the fashion world. Born to Nigerian parents, where colorful garments with bold patterns and vast arrays of textures were a staple in the Samuel household, it's no surprise that she put pencil to paper drawing dresses and creating her own creative combinations.
“It's so funny because my family are not fashion-driven people," Ade says when we catch up a few days later. We're seated outside at a large round table at Aroma Coffee & Tea, one of her favorite food spots as confirmed by the cashier who gave her a knowing smile when we strolled up to the counter. “I honestly just had an innate feeling and love for it. When I would watch movies, I wouldn't be interested in the movie itself and what's happening, I'd just sit there like, 'Oh, shit, what are they wearing? How can I wear that to school?' I was a little girl, like six or seven, and I was like, I want to put this on.'"
“I honestly just had an innate feeling and love for [fashion]."
At Buffalo State University, she did a three-year program in Fashion, Merchandising and Textile Technology while picking up internships at fashion and beauty PR firm Tractenberg & Co. and W magazine. Working in editorial, she found that having a strong knowledge of high-fashion brands wasn't optional, it was a necessity. So she spent a semester abroad in Siena, Italy to understand the appeal of Italian-made designs. “I wanted to see how art influenced fashion and understand why art is so important to designers like Dolce & Gabbana and Valentino," says Ade. “It's because the art culture in Italy is insane, from the buildings, the architects, the painters."
After returning to the states, she interned at Teen Vogue while completing her formal education at the Fashion Institute of Technology and working as a manager at the South Street Seaport location for Express. At the end of her senior year, she was offered a position at the magazine as a fashion assistant, but it wasn't quite what she had in mind for her career path.
“I turned the job down at Teen Vogue because I wanted to be a stylist. Why would I take a position to be in the fashion closet when I wanted to be a stylist?" she says, biting into her egg, black bean and bacon breakfast burrito.
“I remember talking to James [Worthington DeMolet] and Karla Welch, and Karla telling me, 'You can always be a stylist. Working at a magazine is once in a lifetime. It's a great way to cultivate relationships. This is the way people are going to know who you are.' So I took their advice and ended up doing that; I went back to the magazine."
At Teen Vogue she slayed. So much so that she was promoted to Accessories Market Assistant Editor before a job with Kate Young for Season 2 of Fashion Star landed her in Hollywood styling for Nicole Richie, just shortly after leaving the magazine. But once the gig was up, the Bronx-native found herself on a flight back home.
Booking consistent jobs is one of the many challenges of being a stylist, and one that Ade doesn't take lightly. “There's always that fear as a stylist of will they book me again? So you always have to deliver. Every time it has to be something new, something fresh. It has to be something that makes people remember."
It's part of what drives her to go above and beyond to make her clients happy and to cultivate strong relationships with fellow stylists, brands and clientele. “You have to know your competition and you have to see what they're doing that's keeping them consistent in work. Think about what you can do in your niche and how to be an innovator with your clients. The reason why some stylists don't find consistent work is because they do the bare minimum. They do like, 'Okay, let me go call in clothes' or 'Let me go to the store and buy something and then put it on my client' when it's like you're costing them money now. A stylist like me or a bigger stylist has relationships. We don't need to go to Versace and shop. We can just get Versace in for you through our relationships with the PR company."
"Think about what you can do in your niche and how to be an innovator with your clients."
Three months after being back in New York, Ade received a referral of Nicole Richie to work as an assistant to Simone Harouche, stylist for stars such as Miley Cyrus and Christina Aguilera. Once again Ade packed her bags and headed for L.A.—and this time she wasn't coming back.
“I think it's all about showing people that you work hard without trying to show them you work hard," says Ade. "Sometimes I run into interns who are trying so hard to prove to me that they're doing work instead of just doing it."
"The work is going to show for itself."
I try to please who I'm working with and just make them feel comfortable and at peace. At the end of the day, styling and fashion is such a stressful industry that the assistant, intern or whoever you're working with should alleviate that. That's what I always try to do and that's my mentality about assisting and being a part of this space and energy of people when it comes to work. How can we alleviate each other's stress? How can we work with each other to make magic happen?"
Ade pauses to check her phone as I glance at mine. We're running late. “Let's head out," she says, taking a last swig of her latte.
I navigate the snake-like roads through Hollywood Hills, and park outside the home of Ade's client. Minutes later, Ade pulls up and heads inside, instructing her assistant to grab the garment bags before walking through the gate. After a few moments, she waves me inside the door of Big Sean's house.
“With Sean, he's street but then he's also high fashion," Ade says at she sets up the clothing rack for their styling session. “I love to do research based on the event that I get. When I look at a different red carpet or a different premiere, I usually do my research based on what people have worn in the past, then I develop and go from there."
Earlier, Ade confessed that Big Sean was one of the clients she really looked forward to working with. “Because I liked his style," she says matter-of-factly. “I'm someone who likes a challenge in myself; I've never had a male client, but I knew I was able to do it. Big Sean, to me, has his own personal swag and style that's so trendy but yet not trying. It's his innate style to dress the way he does."
Ade's first session with the Detroit rapper was for the Grammy Awards, where his white and black tux and black patent leather Giuseppe Zanotti loafers became one of the most talked about red carpet looks of the night. In an interview with The Hollywood Reporter, Ade revealed that she referenced Al Pacino's character Tony Montana in Scarface for the formal fit. “It's kind of having that balance and looking for people, looking at different movies, and things that inspire me to differentiate his style and not make it so trendy," she says before rushing out of the room for more clothes.
It may be connections that have gotten her on the sets of high-fashion magazines, on the style team for Beyoncé's “Formation" video and working with A-list clients. But it's her work ethic and consistent dedication to her craft that's helped Ade brand herself amongst the fashion elite.
She hopes to not only have her name whispered amongst her clients, but also on the lips of the everyday consumer with her own shoe line Ade Samuel Shoes. “Everything that I've been doing—having my full time jobs, being an intern, assistant and then being able to turn around and create a shoe line—is still a shocker, but I'm happy that it's all come together and it's been major."
Despite the accomplishments that pad her résumé, Ade still has one thing in common with many of her fellow peers. “I think I'm still learning what my purpose is as I grow every day. It's something that I don't think I'm going to know or understand until I kind of get older, because every day I'm still figuring things out. I can't really put my finger to it, but I never get to a place where I'm like my purpose is to be a stylist, because I'm into so many other things. I'm a designer. I'd like to be on television. I'd like to be on-air, but I love clothes and I know that I'm great in that. I'm confident in doing that. Can I do other things? Yes, but I have to understand that it takes time."
One thing's for sure, on the road to purpose, she won't be easing her foot off the gas pedal anytime soon. “Slow down? What is that?" she laughs. "No, I really don't slow down now. I'm happy when my clients are happy. The fact that I am able to style my client, and make them feel good and confident on the red carpet or on the runway…that allows me to be appreciative. The fact that I spoke my dream to existence, I feel appreciative about that."
For this boss chick, it's full speed ahead as she takes the fashion industry by storm. No brakes necessary.
Go behind the scenes with Ade as she styles Big Sean and Yara Shahidi below!
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Listen, when you live in Music City like I do, one way or another, you’re gonna find yourself involved in the music industry, even if it’s just by way of association. However, because I grew up in a music industry home and I got my start as an entertainment writer, the amount of stuff that I learned about artists — lawd.
Take a particular artist, who will remain nameless and who, to this day, is one of the most condescending and patronizing individuals I have ever met. One day, as someone who used to work with them was cosigning on that very point, they brought up an example that is perfect for the direction of today’s piece.
Them: “She was always trying to talk about how young people only have sex on their minds, and she would pray for their obsession with it. When we all told her to be quiet because she basically got married at 12, she shut up real quick.”
I bet she did. It’s real easy to “not understand” what you personally don’t have to deal with. Yeah, I wonder if she had waited until even 25 to get married if she would be preaching the same sermon about sexual sobriety. Ah, and sermon. Yeah, that’s a nice segue, too, because if there is another place that is notorious for being in the pulpit about sexual promiscuity while ironically encouraging singles to be consumed, if not obsessed, with finding a spouse, it’s the Church — well, many churches.
Where am I going with all of this? I ain’t got no lies for you. The Good Book says that the truth is what sets us free (John 8:31-32), and there’s no time like the present to tackle something that is quite relationally rampant and yet, interestingly enough, doesn’t get addressed nearly enough: emophilia.
Never Heard of Emophilia Before? Chile, I’m Not Surprised.
GiphyBack when I was in college, I went to school with someone who was always talking about getting married and who God told her was her husband. Looking back, it’s kind of comical (and sad…yes, both at the same time) to think about just how many men she claimed that was. It’s also kind of buck that, all these years later, she’s had multiple husbands (and yes, she put “God on them” every single time) while enjoying taking digs around the fact that, according to her, my body count is much higher than hers (I’m currently sitting at 14; I never asked what hers was).
Yep, even though it’s been years since I’ve “added a notch” and although she’s had three husbands while I’ve had none, she still thinks that my sexual partners are “worse” than her many husbands. Nevermind the fact that (since she’s bringing God all up in it) Malachi 2:16 says that God hates divorce and, well, I’ll let y’all read I Corinthians 7:10-11 (as far as remarriage goes) — I’ve been more promiscuous, and so she will always find that to be far worse.
Is it, though? Or do a lot of people just not know that, similar to how porn isn’t just about sex because it can also mean an excessive amount of something, promiscuous can also mean “consisting of a number of dissimilar parts or elements mingled in a confused or indiscriminate manner” — and that’s why emophilia is a thing. And just what does it mean exactly? EMOTIONAL PROMISCUITY.
To me, this isn’t anything new (although I used to use a different word for promiscuity here; that’s another message for another time). When you grow up in Church culture, if you’re truly paying attention, you notice that emotional promiscuity is a fever pitch in many congregations. It’s like folks want to get married so badly (or have been programmed to think that they should) that “this guy…no, this guy…oh, my bad, THIS GUY is my husband” — and you’re so used to hearing people say it that you kind of go numb (or at least, develop a deaf ear).
And when you sit and watch how a lot of prophesying (or is it prophe-lying?) plays out, folks approached marriage like their spouse was an ingredient or something — just add a man as you stir him into your fantasy of a long-term relationship — and so they weren’t really prepared for what marriage required. Why? Because they didn’t really love the person; it was more like they were in love with falling in love. And because of that, their marriage became hell, and as a result, they try to go all Flip Wilson (the real ones know) on it with some “the devil made me do it”…when it was more like one of my all-time favorite quotes: “Hell is truth seen too late.” (Thomas Hobbes)
Goodness. Just imagine how much drama and/or pain could’ve been spared if folks were introduced to emophilia — again, emotional promiscuity — as soon as they were taught sexual promiscuity, especially since, again, one definition of promiscuity is putting parts together without any type of order or in a way that causes nothing but chaos and confusion (and won’t that preach)?
Okay, so is emophilia the same thing as being a love addict? Great question. Actually, they’re very similar, although a love addict has a tendency to become very fixated on a person to the point where all of those songs about not being able to breathe or live with someone make all of the sense in the world in their eyes. Love addicts also are the type of people who feel like they don’t have much value unless they are in a relationship.
Emophilia comes from a different angle. These are people who, as one mental health expert put it, like the feeling of falling in love (more on that in a sec) and, because they enjoy the “hit” of it so much, 1) they can think that they met “the one” after just one date; and/or 2) they can easily find themselves feeling this way about multiple individuals, and/or 3) they tend to find themselves attracted to (or caught up in) the wrong types of folks: narcissists and highly-manipulative individuals definitely top the list.
Why? Well, for one thing, they move so fast that their discernment isn’t very keen, and two, they move so fast that they don’t make the time to step back, self-reflect, and heal before getting into a new situation with someone else. To them, they just chalk it all up to their pursuit of love and just move on to the next person — for as long as it takes. And honestly, that is pretty unhealthy. For a few reasons.
Starting with believing that “falling in love” is a responsible approach to love in the first place.
I’ll explain.
“Falling in Love” Isn’t Really a Thing, Though
GiphyI’ve shared in other articles that Albert Einstein once said, “Gravitation is not responsible for people falling in love.” For the record, I believe the full quote is, “Falling in love is not at all the most stupid thing that people do, but gravitation cannot be held responsible for it.” What he’s pretty much saying here is you don’t “fall” in love; love is a choice. And I agree.
However, let’s roll this back a bit. To fall is to drop, usually involuntarily. And as much as our culture is totally irresponsible when it comes to the word “love” (for instance, I can’t stand the television show For My Man; they constantly abuse the word. Love doesn’t make us do crazy things. Love doesn’t provoke reckless and violent behavior. Love isn’t criminal. Humans can come up with some very toxic behaviors; it’s not in the name of true love, though), the reality is that love doesn’t happen involuntarily. When you’re speaking of the I Corinthians 13 biblical version of love (love is patient, love is kind, love puts others first, love endures), if you really believe that God is love (I John 4:8&16) and if you think that love is an action and not just a feeling (and it is) — then no, it doesn’t “just happen.” Love is a series of decisions — with words and actions that follow. So no, y’all, you cannot actually “fall in love.”
What you can do is fall into attraction; you can be attracted to someone involuntarily (unintentionally, unconsciously), and sometimes that feeling can be so euphoric that you might be tempted to use the word “love” to define it — yet c’mon: does it even make mature sense to say that you did something as grand and life-altering as LOVE SOMEONE without intention or conscious? To me, that sounds like something a child would say. Give yourself more credit. Give love more credit, too.
And that’s why this part of the article has the heading that it does. It doesn’t matter if a saying is popular (a lot of popular stuff is dead wrong); it matters if it’s correct, and “falling in love” simply isn’t. Do I believe that you can be in love? Yes. Even then, though, not by yourself (check out “Like, Love & In Love: How To Really Know The Difference”); the literal definition of “in” proves that (because in means “with”). Perhaps, if this was stated more, there would be less unhealthy relationships, less divorces, or more folks who took responsibility for who and how they loved instead of chalking it up to just being frivolous and emotional. You deserve better. LOVE DESERVES BETTER.
And that is a huge part of the reason why emophilia is hella problematic. It’s because everything that I just said, bucks it at every single turn. It wants people to think that you can just fall, over and over again, for the wrong people (for you), and you don’t need to take any type of personal accountability for it because…that’s just how love is — that’s just what being in love is like. Emophilia will have you out here being so emotionally promiscuous that you remain in the pattern of confusion by joining parts of yourself to pieces of others…when they simply don’t belong there.
And sadly, because emophilia is such a thing, it will encourage you to fix all of this by “falling in love,” yet again, when the actual thing that you should do is figure out how you became an emophiliac in the first place — so that you can stop “falling in love” and actually walk wisely and soberly into true love instead.
5 Ways to Break Free from Being an Emophiliac
GiphySo what if you saw yourself in at least a part of this and you’re ready to free your own self from emophilia. What should you do? For starters, here are five tips.
1. Take accountability for what got you here. If you are a fan of the “fall in love” phrase, it’s going to take a while to reprogram your mind from thinking that things “just happen” to you when it comes to relationships. So take a moment. Do some real soul-searching and journaling about why you like the concept of falling so much, if you’ve got a pattern that is counterproductive, and what you honestly think that needs to be done on your part. Oh, and if you know that you have an “unhealthy type” that you are drawn to, research their traits too.
2. Do some reading, researching, meditating, and praying about what love actually is. Real talk, this one is a lifelong journey. Just know that if folks even applied the I Corinthians 13 version alone, they would mature in love exponentially. When it comes to love, what I will say for now is love is something that betters your mind, body, and spirit and does not compromise in that way. If you are “loving someone” and you’re not getting these types of results or if your love isn’t making them better…it isn’t love. Attraction, maybe. Elation, perhaps. Love? Nah.
3. See a therapist (or relationship life coach). There are some clients I have who would probably admit that they are an emophiliac (or at least one in recovery) if you asked them. Most of them are single and some of them will randomly make an appointment with me just so that I can share with them what I see from the outside looking in. Listen, there is nothing wrong with seeing a professional if you’re trying to “unlearn to relearn” when it comes to all of this. I applaud it. More folks should.
4. Be abstinent for a while. You know the saying: If you want something different, you have to do things differently. For an emophiliac, all they know is going from person to person or relationship to relationship. You can’t really heal from this type of mindset unless you take some time away from what’s causing it in the first place. A season away from emotional promiscuity will help you to learn how to find other things that can make you feel good — other than a man, a relationship, or “falling in love.” That way, you can know when the love is real instead of the attraction being (potentially) deceptive.
5. CHOOSE. LOVE. I don’t care what this weird ass culture tries to cram down our throats: love doesn’t just happen to us; we choose it. Daily. Married people choose each other. Daily. If you’re dating someone, you are choosing them. Daily. This perspective is what brings integrity into love, longevity into love, and honor back to love.
That said, one thing that comes up when it comes to the topic of promiscuity is “casual” and love deserves so much more than words like “accidental,” “offhand” and “not premeditated.” If you’re going to really love someone, choose it; don’t be promiscuous about it. You deserve better. Love deserves better.
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For some of you, "emophilia" may be your something new for the day as far as the word. Yet, now that it’s been unpacked, if it’s something that you can relate to, more than just a lil’ bit, there’s no time like right at this very moment to stop being emotionally promiscuous…so that you can learn how to love the right way…the best way…the chosen way.
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