How Beyoncé’s “Formation” Proved To Be The “Woke” Anthem Of 2016
If Beyoncé had a pocket full of f*cks, she probably wouldn't give them to you, and she make that crystal clear to her haters in her new video, "Formation," which she dropped by surprise today.
The video goes so hard that the Internet has basically labeled it as an anthem for "#BlackLivesMatter" and for those who aren't able to GAF. The result is a Beyhive full of social media followers who are going nuts over Beyoncé's new visuals.
The song, which was produced by Mike Will Made-It and co-written by Swae Lee of Rae Sremmurd, appears to be set in New Orleans, where she kicks it Southern girl style while riding dirty in an El Camino, and going hard in the paint in a drill team formation with her dancers.
The video features glimpses of her sister Solange, little Miss Blue Ivy (who is looking so very cute and fly), and vocal work from rapper Big Frieda.
Queen Bey also got political in the video, where you will see images of her sitting on a sinking police car, and spray paint graffiti on a building that says, "Stop killing us."
However, it's the "woke" that seems to be capturing fans the most. The child dancing in a hoodie, a man holding a "More Than A Dreamer" headline with Dr. King's image on a newspaper, and Beyoncé proudly holding up a black power fist while standing on a police car has captured everyone's attention.
The lyrics to "Formation" are also sure to keep Twitter tongues wagging for at least the next three years. Lyrics like, "When he f*ck me good I take his ass to Red Lobster, cause I slay," "I might just be a black Bill Gates in the making, cause I slay," and "Earned all this money but they never take the country out me, I got hot sauce in my bag, swag," is already generating hilarious Twitter responses from fans and celebrities alike. Even Southwest Airlines got in on the Twitter responses to the video.
The Queen is slated to rock tomorrow's Super Bowl Half Time show with Coldplay and Bruno Mars. Entertainment Tonight has confirmed that Beyoncé will be rocking to this jam at the Super Bowl during her set.
What has not been confirmed is what star will be joining Beyoncé on stage for her her show. A "reputable source" told Clever News that a dance battle is supposed to take place during the Half Time Show between Beyoncé and an unnamed celebrity. Since Bey is the queen of bombshell surprises, we'll probably have to wait until half time to see who will be dropping by the stage with her. *sigh*
Until then, download Beyonce's latest track for free on Tidal, and watch the full music video below.
#XOtribe, are you feeling the new track? Sound off in the comments.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Rihanna Talks Shedding Expectations And Finding Balance As A Mother
Since becoming a mother in 2022, Rihanna has defined parenthood by her terms and hopes to pass that sense of autonomy on to her children.
For Vogue China’s April cover story, Rihanna shared her perspective on raising her two sons with A$AP Rocky, and how she hopes to preserve her children’s uniqueness, devoid of societal expectations.
"The most beautiful thing...is that [children] come into the world with their own individuality and sincerity, without any logic or conformity,” she told the publication. “Which usually makes you feel that you must fit into a certain group."
The “Work” artist, known for her trendsetting style and captivating persona, expressed her desire to support children in fully embracing their individuality and encouraging them to be whoever they want to be. "It's really beautiful to see and I want to continue to help them navigate that and make sure that they know they can be whoever they want to be,” she says.
She continues, “They should embrace it completely, because it's beautiful, and it's unique. I love them just that way."
From shattering music charts to shaking up the beauty industry, Rihanna has forged a path that has since created the “dream” life we see today. One that she says has made her parents proud of.
“I’m living my dream,” she continued. “My parents were very proud of that because they just wanted me to be happy and successful. So, I think the key thing is to find some kind of balance. Yes, balance is important. Do this and you get the best of both worlds. You can write your own life the way you want, and it will be beautiful. Sometimes, you just need to let go of everyone’s expectations and start living your own story.”
Rihanna, who shares sons, RZA, 23 months, and Riot, 8 months, with rapper A$AP Rocky, recently shared her vision for expanding her family in the future in Interview Magazine.
When stylist Mel Ottenberg asked about the number of additional children she hoped to have, Rihanna replied, "As many as God wants me to have.”
"I don't know what God wants, but I would go for more than two. I would try for my girl,” she adds. “But of course, if it's another boy, it's another boy."
Featured image by Neil MockfordWireImage