From Immigrant To Entrepreneur: How Rosa Acosta Hustled Her Way To Being Her Own Boss
It's July 2009 and the official video of Drake's “Best I Ever Had" has just hit the Internet.
A group of beautiful and voluptuous girls run out on the basketball court (bra-less, of course) in low-cut pink wrestling singlets and matching sweatbands repping team Drake. The beardless, baby-faced rapper is making each of his “players" feel special as they sensually stretch and bounce in attempt to get coach's attention.
But there's one girl who throughout the video doesn't appear to be vying for the title of MVP. She stays mostly in the background, occasionally caught on camera gracefully stretching, but otherwise relatively hidden. Despite the lack of visibility, it's 25-year-old Rosa Acosta's big debut. Not the one she expected when she moved from the Dominican Republic just three years before, but the one that would earn her a spot in the video girl hall of fame—whether she wanted it or not.
“I never wanted to be a model and be in music videos, this is not something that I dreamed about. This is not something that I thought would ever happen to me," she says.
Video vixen. Urban model. Four words that when paired together distastefully roll off the tongue as they come with their own set of connotations that the entrepreneur believes are neither accurate nor representative of who she is as a woman. Despite retiring from the game a few years prior, Acosta still finds herself shedding the labels of her past. “I still get a lot of calls to continue to do music videos. They will still have me doing music videos at the tender age of 45 if I was still looking good."
Like most immigrants, Rosa Acosta came to America looking for opportunity, though, in her hometown of Santo Domingo, she was arguably already a burgeoning star. As a classically-trained ballet dancer who studied since the age of four, she would graduate with honors from the Instituto de Cultura y Arte (ICA) and become the youngest soloist member of the Ballet Nacional Dominicana—performing around the country in notable shows such as The Nutcracker, Swan Lake, and Carmen. But her battle with anorexia and bulimia took a toll on her 100-pound frame, forcing her to decide between living her dream or staying alive.
At home, her circumstances weren't much better. Her mom left for America years prior, but as a single parent that didn't meet the required income level for immigration laws, she couldn't afford to bring over Acosta and her brother for the first ten years. So Acosta grew up with old-school grandparents who would place more value on virginity than education for the girls of the house.
“From an early age, I experienced this gender thing where they would try to make me feel like because I was a woman, I was less or I was just supposed to marry somebody and cook and clean. When my brother talked, they would ask him what he wanted to be when he grew older, but for me it was just she's going to marry somebody, and that's it."
Becoming a rebel, she chose to trade in her culinary skills for business school and attended the local community college against her grandparent's will. The decision caused a rift back home, so when the paperwork for coming to America was finally approved, she made moves to the land of opportunity with hopes of going back to college. But when she arrived she was unable to transfer her credits, and due to high tuition costs decided that dishing out $15,000 to go to school for massage therapy was more reasonable. By this time she had relocated from her mom's home in Pennsylvania to New York, where she picked up a job as a bartender while finishing school.
In May 2009, she received a message on MySpace from a guy who owned a website featuring videos of ex-dancers, contortionists, and strippers doing their stretching and dance routines. The former dancer didn't hesitate to put on a tank top and a pair of shorts and get back to her glory days. The video was picked up by entertainment gossip site MediaTakeOut, raking in millions of views and attracting the eyeballs of artists and magazine editors who suddenly wanted to know the new girl on the block. In a matter of months, Acosta's life went from zero to one hundred as she started picking up hosting gigs, features in KING and XXL, and a number of music video appearances for artists such as Chris Brown, Lil' Wayne, and Diddy. Even though the dollars were making sense, she didn't have the intention of staying in the business long. "I never thought of it as a career; I was just going with the flow and making some money. I always felt like it wasn't going to be something that would last for a year and then I'd try to make all the money that I can because I wanted to own a spa," she says.
She made it three years before calling it quits in 2012.
“I just realized that I was in the wrong thing when people judge you based on the fact that you are not spending $5,000 on a pair of shoes. When I saw the kind of people that I was working with and surrounding myself with every day, I said I don't even want to do this anymore. I don't want to be around people that are that dumb. I want to be around people that inspire me, that I can learn something from, that are making moves towards building true wealth."
She's partially referring to an incident in 2010 when rapper Maino commented on her “cheap" shoe game, which Acosta kindly gave the fiery response in her own interview, “I wasn't aware they could give you lessons about women's shoes in prison" before adding that she's still the same girl from the Dominican Republic and won't buy a $2,000 pair of shoes when she can't afford it. Her money goes to helping her family back in DR or her own education.
While people were checking for her bank account, Acosta was busy building it. In addition to becoming a regular on Nick Cannon's Wild 'n Out and launching her fitness apparel line Body by Acosta, she was also running her online business CossaMia, a one-stop shop for clothing designers and brands that is run and self-funded by the entrepreneur. When Acosta first came up with the idea, she reached out to fellow friends and designers Geebin Flores and Angel Brinks about the opportunity. “I just wanted to offer people the opportunity to order all the brands that they like in one place," she says. “If you like two or three of the brands that we have, instead of going to their websites and paying separate shipping, you could just pay no shipping or just one shipping for everything."
Acosta began posting the designs on Instagram, attracting more designers, and to date has almost 20 brands featured on the site. “There isn't anything wrong with capitalizing off of Instagram or any social media period. It takes a lot of time and dedication; it is not cheap to have an Instagram "boutique."
After hustling hashtags for four years, Acosta opened her flagship store on Melrose Ave. in Los Angeles this past October, and is looking to expand to other locations in the near future. “No rich mom and dad backing me up, no boyfriend, sugar daddy, investor, friend, drug dealer money, none of that stuff."
At the Grand Opening of CossaMia
"This is me doing the same thing I've been doing since the beginning—not spending my money on shoes and bags, but putting it into my work and investing in my business."
Having multiple streams of income has definitely afforded Acosta a taste of the lifestyle of the rich and famous. While on our call she was shopping for her new home (she tells me it's big), which she hoped to move into within a month. She has already purchased a home for her brother (a DJ) and her mother, who she says no longer works.
As for who will be living with her in this new, big house? That's to be determined. During most of her career, she was dating a low-key guy not in the industry who she purposefully kept out of the public eye, but they recently broke up, and according to the 31-year-old, she's not interested in young men. “I just don't have anything to talk about with a guy that is 22. I mean, I can have a casual conversation, but I doubt that I can actually be enlightened and I can learn…I just don't see myself totally connecting and clicking with people 10 years younger than me."
In fact, she admits that she's hardly ever interested in men period, which is ironic considering that her claim to fame stems from guys salivating over her silhouette. But Acosta says she never grew up being “boy crazy," and due to attending an all-girls school felt no pressure to have her first boyfriend until she was 20-years-old. “I always had my relationships are more so like my friendships with my girlfriends, they take a lot of my time. I like a guy like once every five or six years. I think that the older I get, the less I like guys. I've been hoping that I was normal and that I liked guys like everybody who are like, 'you're so hot, you're so fine' and I'm like, who?"
So does she want kids?
“Yes, definitely. I know I'm going to be a mom, I just don't know under which circumstances. Me and my best friend think about this all the time, about what if we get to the time where we feel like physically we are reaching that point but there's no men around. We have contemplated the idea of doing something where she will have my babies or I will have her babies or something like that, and the idea of getting married and doing it ourselves, but I'm not sure yet."
Now I'm curious. Is this a sexual relationship between you and your best friend? Or…
“More so in a partnership for both of us. I mean, we love each other very much in a way that is not selfish, and I don't own her and she doesn't own me. I think I have more intimacy with her than some people that are sleeping together. There's so much more to somebody's dreams and wishes and personality, and I think that I have those things with some of my friends, we know each other so well and we love each other in a way that is really amazing."
She goes on to explain that finding someone who actually cares to help you grow and who won't just slide in your DMs (which she doesn't check by the way) thinking that's all it takes to establish a connection is a dime a dozen. I'm not sure if she's talking out of frustration with her dating experience, or if she's starting to become at peace with the idea that maybe marrying a man isn't in the cards for her. The idea of intimacy versus a sexual relationship where you really understand and have a deeper connection with someone, even if it's a female friend, is an interesting conversation that challenges the traditional idea of marriage and relationships—one that isn't defined by the physical, but the mental and emotional connection with a partner.
When I ask her if she thinks growing up in a household that placed so much emphasis on her vagina had an impact on her sexuality, she says, “I always had common sense to understand that my worth goes beyond my pussy. If for some reason I could never use it again, there is somebody out there at would love me regardless. Don't get me wrong, I have a very sexual sense of humor, and I realize that a lot of people's lives are ruled off of sex and I was able to capitalize off of that and make a lot of money, but sex is very minimal in my life."
And she's certainly used her assets to create assets. With each lip-pucker, back arch, and look-back-at-it pose she padded her bank account. It's easy to confine and define her by the profession that she gracefully stretched her way into, but in an era of social media booty beauties showing less for no paychecks, Rosa Acosta has played the game smart by expanding her brand beyond her three years of fame.
It's certainly not easy to remain in the public eye when everyone has an opinion about who you are and what you do with your own body. It takes a certain level of confidence, or maybe just nonchalance, to have your every move—every post—critiqued and criticized by those who took the time to type in your name. Though Acosta appears sure of herself now, often sharing photos of her fit physique, that wasn't always the case.
“I feel like I come from a place where Rosa Acosta's are very common. Girls that look like me, there are really hundreds of them everywhere. When I came to America, people used to compliment me on things I didn't like. I think that seeing other opinions, I realized that beauty is really in the eye of the beholder. There are many opinions, but the only opinion that truly matters is yours."
I ask her how, then, did she become so confident in her sexuality. After all, posing for men's magazines and constantly being on display takes some level of guts.
“I mean, hey look, there's Photoshop, you don't need to be that confident. They're going to make sure that you look good," she says matter-of-factly. “I had my moments where I haven't been sexually confident or just confident in myself period, but I have realized that being the baddest bitch was not my priority. And being the bitch with the best body or the baddest head game, these things have never been one of my goals. I still work to make sure I look good, and that I'm happy with the way I look, but I have also tried to put as much effort on spiritually growing."
One thing you won't catch Rosa doing is being a hater. She believes in building up and not tearing down women who may look better or are doing better than her. “When I look at a woman, I try to say a couple of things that she's better at than me. I think it's healthy to realize that there are people more beautiful than you, more successful than you. I just acknowledge that people can look better, can be doing better, can be better, and then I use that as fuel and try to continue with my journey."
Just as she may be admiring other women, Rosa has her own admirable characteristics, such as her dedication to her community. She's often seen feeding the homeless on Wednesdays with My Friends House in LA, teaching dance classes to kids, and volunteering in Tanzania. And no, she's not just doing it for the 'gram, growing up in the Dominican Republic she was volunteering at home for kids with Down syndrome and also working with the animals that she so dearly loves (she recently went back to being vegetarian—ten years after being advised by her doctor to eat meat due to her eating disorders).
One thing I can say about Rosa Acosta is that she's unapologetically open, and in an industry where people put on personalities like a costume, she's managed to humbly stay true to who she is—a woman who would rather rock a pair of Forever 21 shoes and be about her business than put up a façade. Her next mission? Changing how the world views her.
And this time, the ball is in her court.
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Power Of Your Big 3: Understanding The Astrological Significance You Hold
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
Astrology has become even more mainstream and a phenomenon than it ever has in the past. We have gone beyond the, “What’s your sign?” and have moved into “What’s your big 3?” seemingly overnight, and rightly so due to the significance of knowing these important details. Your Big 3 in Astrology represents your sun sign, your moon sign, and your rising sign.
This trifecta is thought to be one of the most significant details of your birth chart and gives you and others more of a full-picture look at who you are beyond just your sun sign.
What Does Your Big 3 In Astrology Say About You?
Knowing your big 3 is important, especially if you are someone who has never really resonated with your sun sign. You read about what it means to be an Aries, but may not align with what you see or your experience with other Aries. Meanwhile, the whole time, you have a Libra rising, the complete opposite sign of Aries, and this is why you have always seen yourself as a more laid-back and less confrontational Aries.
Elements hold a key role in your birth chart and having a big 3 where the elements are all compatible or the same often signifies someone who knows who they are and is comfortable in their skin. Whereas someone with a different element for each part of their big 3 may have challenges with identity or defining who they are or how they want to present themselves. It’s a different type of perspective when looking into your big 3, and it helps you see where your strengths and needs are in life, and how to tap more into this potential.
Your Big 3 In Astrology Explained
Your big 3 can help you navigate life by understanding which part of you comes out more in different circumstances. At home, you are most like your moon sign, when you are out and about, you are most like your rising sign. Whether you are at home or out and about, your goals, purpose, and interests are most like your sun sign.
You can find out what your big 3 is by looking up a ‘Birth Chart Calculator’ on your search engine, typing in your birthday details (you will need to know your birth date, location, and the exact time you were born), and generating your birth chart.
Read below for your sun, moon, and rising signs.
YOUR SUN SIGN
Your sun sign represents the core of you and what motivates you to shine and be your best self. This is your personality, goals, purpose, identity, ego, interests, direction, and where you light up in life.
FIRE SUN (Aries Sun, Leo Sun, Sagittarius Sun)
If you are an Aries sun, a Leo sun, or a Sagittarius sun, you are outgoing, confident, fearless, and in tune with yourself and your personal goals and desires in life. You go after the things you want, and you are not afraid to take up space. You are someone who prefers to be more independent, and you are often in more leadership roles in life.
EARTH SUN (Taurus Sun, Virgo Sun, Capricorn Sun)
If you are a Taurus sun, a Virgo sun, or a Capricorn sun, you are grounded, dependable, loyal, hard-working, and logical. You prefer the finer things in life but also work hard to get where you are. You are someone others feel they can rely on, and you are often a support for other people in your life. You are very connected to the material sides of life, and have a gift for manifesting.
AIR SUN (Gemini Sun, Libra Sun, Aquarius Sun)
If you are a Gemini sun, a Libra sun, or an Aquarius sun, you are light-hearted, free-flowing, intelligent, and communicative. You speak what is on your mind, and you love to connect and communicate with others. People know you for the things you say and your out-of-the-box ideas, and you are someone who is open-minded and provides a safe space for people to be authentically themselves.
WATER SUN (Cancer Sun, Scorpio Sun, Pisces Sun)
If you are a Cancer sun, a Scorpio sun, or a Pisces sun, you are thoughtful, generous, emotional, loving, and compassionate. You care deeply about the people you love, and you are always there for others. You may be more emotional than most, and this is due to your strong intuition and open heart. You are creative, inspiring, and motivated towards connection in life.
YOUR MOON SIGN
Your moon sign represents your emotions. This is the way you express yourself emotionally, how you process your emotions, what you need in love, what makes you feel safe and nurtured, your desires, intuition, your inner world, and what’s going on beneath the surface.
FIRE MOON (Aries Moon, Leo Moon, Sagittarius Moon)
If you are an Aries moon, a Leo moon, or a Sagittarius moon, you are someone who is not afraid to communicate your emotions or how you are feeling, and you can feel your emotions from a mile away. You are confident in yourself and are someone who stands up for what you feel is right. You have a strong need to be seen and heard in your relationships, and a certain type of understanding is needed for you to emotionally thrive. You may have some challenges with anger or high energy and are working through emotional impulses in this lifetime.
EARTH MOON (Taurus Moon, Virgo Moon, Capricorn Moon)
If you are a Taurus moon, a Virgo moon, or a Capricorn moon, you are someone who is emotionally grounded, safe, comforting, and logical. You aren’t overly emotional and may not show your emotions to people much at all, but that doesn’t mean you don’t have them. You think before you speak, and you process your emotions before acting on them, and you tend to be more down-to-earth and understanding when it comes to other people’s emotional worlds as well. You are someone people go to when they need someone to talk to you as you are a very good listener.
AIR MOON (Gemini Moon, Libra Moon, Aquarius Moon)
If you are a Gemini moon, a Libra moon, or an Aquarius moon, you are someone who is fun, outgoing, and emotionally open-minded. You don’t like heavy emotions or too much emotional drama, and you tend to be more go-with-the-flow in this area of your life. Good conversation and mutual understanding are very important to you in your relationships and you want funny banter and inspiration in your connections with others.
WATER MOON (Cancer Moon, Scorpio Moon, Pisces Moon)
If you are a Cancer moon, a Scorpio moon, or a Pisces moon, you are someone who lives by their heart and values your emotional world deeply. You crave a deep type of intimacy in your partnerships and you need a partner who is going to give you that type of emotional connection. You are more private with your emotional world and you tend to hold a lot in, but this can often lead to sudden outbursts as well. Overall, you are the definition of emotion and others learn a lot from you on what it means to love and to feel.
YOUR ASCENDANT (RISING SIGN)
Your ascendant sign represents your perception and the energy you put out into the world. This is the way you come across to others, the way you express yourself, your physical traits and aesthetics, how you manifest, society, and what you expect from the world around you.
FIRE ASCENDANT (Aries Rising, Leo Rising, Sagittarius Rising)
If you are an Aries rising, a Leo rising, or a Sagittarius rising, you come across to others as confident, bold, and stylish. You are known for the way you look or the way you present yourself, and you are usually adorned in bright colors or wearing something that others take a lot of notice of. You are someone who walks into a room, and all eyes are on you, and you love that. You want to be on the move and on the go, and you love to show up in the world exactly as you are today. You see the world with a lot of possibilities and like it's yours to have fun and enjoy yourself in.
EARTH ASCENDANT (Taurus Rising, Virgo Rising, Capricorn Rising)
If you are a Taurus rising, a Virgo rising, or a Capricorn rising, you come across to others as responsible, beautiful, natural, and dependable. You are a hard worker, and you may be known for your career or the work that you do. You are someone who walks into a room and people feel an immediate sense of comfort and like you are someone they can trust. You have strong values and goals, and you are someone who knows what they want. People love to be around your down-to-earth energy, and you make others feel safe and grounded.
AIR ASCENDANT (Gemini Rising, Libra Rising, Aquarius Rising)
If you are a Gemini rising, a Libra rising, or an Aquarius rising, you come across to others as outgoing, friendly, and talkative. You see the world as a place to learn, connect, and be inspired, and you are on a quest for knowledge and understanding. You connect with people from all walks of life, and you tend to have a pretty open-minded and unique friend group. You care a lot about your style and aesthetic and always strive to be authentically you wherever you are. You can talk to people for hours and are often meeting new people and making new friends wherever you go.
WATER ASCENDANT (Cancer Rising, Scorpio Rising, Pisces Rising)
If you are a Cancer rising, a Scorpio rising, or a Pisces rising, you navigate life through the lens of your emotions, and you are deeply connected to the undercurrents of life. You are ruled by your emotions, and this side of you is not something you can keep hidden away easily. You get emotional when you think about society and others at large, and you want to be known for the kind and sincere person you are. When you walk into a room, you feel other people's energy right away and are highly empathic and intuitive.
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