From Immigrant To Entrepreneur: How Rosa Acosta Hustled Her Way To Being Her Own Boss
It's July 2009 and the official video of Drake's “Best I Ever Had" has just hit the Internet.
A group of beautiful and voluptuous girls run out on the basketball court (bra-less, of course) in low-cut pink wrestling singlets and matching sweatbands repping team Drake. The beardless, baby-faced rapper is making each of his “players" feel special as they sensually stretch and bounce in attempt to get coach's attention.
But there's one girl who throughout the video doesn't appear to be vying for the title of MVP. She stays mostly in the background, occasionally caught on camera gracefully stretching, but otherwise relatively hidden. Despite the lack of visibility, it's 25-year-old Rosa Acosta's big debut. Not the one she expected when she moved from the Dominican Republic just three years before, but the one that would earn her a spot in the video girl hall of fame—whether she wanted it or not.
“I never wanted to be a model and be in music videos, this is not something that I dreamed about. This is not something that I thought would ever happen to me," she says.
Video vixen. Urban model. Four words that when paired together distastefully roll off the tongue as they come with their own set of connotations that the entrepreneur believes are neither accurate nor representative of who she is as a woman. Despite retiring from the game a few years prior, Acosta still finds herself shedding the labels of her past. “I still get a lot of calls to continue to do music videos. They will still have me doing music videos at the tender age of 45 if I was still looking good."
Like most immigrants, Rosa Acosta came to America looking for opportunity, though, in her hometown of Santo Domingo, she was arguably already a burgeoning star. As a classically-trained ballet dancer who studied since the age of four, she would graduate with honors from the Instituto de Cultura y Arte (ICA) and become the youngest soloist member of the Ballet Nacional Dominicana—performing around the country in notable shows such as The Nutcracker, Swan Lake, and Carmen. But her battle with anorexia and bulimia took a toll on her 100-pound frame, forcing her to decide between living her dream or staying alive.
At home, her circumstances weren't much better. Her mom left for America years prior, but as a single parent that didn't meet the required income level for immigration laws, she couldn't afford to bring over Acosta and her brother for the first ten years. So Acosta grew up with old-school grandparents who would place more value on virginity than education for the girls of the house.
“From an early age, I experienced this gender thing where they would try to make me feel like because I was a woman, I was less or I was just supposed to marry somebody and cook and clean. When my brother talked, they would ask him what he wanted to be when he grew older, but for me it was just she's going to marry somebody, and that's it."
Becoming a rebel, she chose to trade in her culinary skills for business school and attended the local community college against her grandparent's will. The decision caused a rift back home, so when the paperwork for coming to America was finally approved, she made moves to the land of opportunity with hopes of going back to college. But when she arrived she was unable to transfer her credits, and due to high tuition costs decided that dishing out $15,000 to go to school for massage therapy was more reasonable. By this time she had relocated from her mom's home in Pennsylvania to New York, where she picked up a job as a bartender while finishing school.
In May 2009, she received a message on MySpace from a guy who owned a website featuring videos of ex-dancers, contortionists, and strippers doing their stretching and dance routines. The former dancer didn't hesitate to put on a tank top and a pair of shorts and get back to her glory days. The video was picked up by entertainment gossip site MediaTakeOut, raking in millions of views and attracting the eyeballs of artists and magazine editors who suddenly wanted to know the new girl on the block. In a matter of months, Acosta's life went from zero to one hundred as she started picking up hosting gigs, features in KING and XXL, and a number of music video appearances for artists such as Chris Brown, Lil' Wayne, and Diddy. Even though the dollars were making sense, she didn't have the intention of staying in the business long. "I never thought of it as a career; I was just going with the flow and making some money. I always felt like it wasn't going to be something that would last for a year and then I'd try to make all the money that I can because I wanted to own a spa," she says.
She made it three years before calling it quits in 2012.
“I just realized that I was in the wrong thing when people judge you based on the fact that you are not spending $5,000 on a pair of shoes. When I saw the kind of people that I was working with and surrounding myself with every day, I said I don't even want to do this anymore. I don't want to be around people that are that dumb. I want to be around people that inspire me, that I can learn something from, that are making moves towards building true wealth."
She's partially referring to an incident in 2010 when rapper Maino commented on her “cheap" shoe game, which Acosta kindly gave the fiery response in her own interview, “I wasn't aware they could give you lessons about women's shoes in prison" before adding that she's still the same girl from the Dominican Republic and won't buy a $2,000 pair of shoes when she can't afford it. Her money goes to helping her family back in DR or her own education.
While people were checking for her bank account, Acosta was busy building it. In addition to becoming a regular on Nick Cannon's Wild 'n Out and launching her fitness apparel line Body by Acosta, she was also running her online business CossaMia, a one-stop shop for clothing designers and brands that is run and self-funded by the entrepreneur. When Acosta first came up with the idea, she reached out to fellow friends and designers Geebin Flores and Angel Brinks about the opportunity. “I just wanted to offer people the opportunity to order all the brands that they like in one place," she says. “If you like two or three of the brands that we have, instead of going to their websites and paying separate shipping, you could just pay no shipping or just one shipping for everything."
Acosta began posting the designs on Instagram, attracting more designers, and to date has almost 20 brands featured on the site. “There isn't anything wrong with capitalizing off of Instagram or any social media period. It takes a lot of time and dedication; it is not cheap to have an Instagram "boutique."
After hustling hashtags for four years, Acosta opened her flagship store on Melrose Ave. in Los Angeles this past October, and is looking to expand to other locations in the near future. “No rich mom and dad backing me up, no boyfriend, sugar daddy, investor, friend, drug dealer money, none of that stuff."
At the Grand Opening of CossaMia
"This is me doing the same thing I've been doing since the beginning—not spending my money on shoes and bags, but putting it into my work and investing in my business."
Having multiple streams of income has definitely afforded Acosta a taste of the lifestyle of the rich and famous. While on our call she was shopping for her new home (she tells me it's big), which she hoped to move into within a month. She has already purchased a home for her brother (a DJ) and her mother, who she says no longer works.
As for who will be living with her in this new, big house? That's to be determined. During most of her career, she was dating a low-key guy not in the industry who she purposefully kept out of the public eye, but they recently broke up, and according to the 31-year-old, she's not interested in young men. “I just don't have anything to talk about with a guy that is 22. I mean, I can have a casual conversation, but I doubt that I can actually be enlightened and I can learn…I just don't see myself totally connecting and clicking with people 10 years younger than me."
In fact, she admits that she's hardly ever interested in men period, which is ironic considering that her claim to fame stems from guys salivating over her silhouette. But Acosta says she never grew up being “boy crazy," and due to attending an all-girls school felt no pressure to have her first boyfriend until she was 20-years-old. “I always had my relationships are more so like my friendships with my girlfriends, they take a lot of my time. I like a guy like once every five or six years. I think that the older I get, the less I like guys. I've been hoping that I was normal and that I liked guys like everybody who are like, 'you're so hot, you're so fine' and I'm like, who?"
So does she want kids?
“Yes, definitely. I know I'm going to be a mom, I just don't know under which circumstances. Me and my best friend think about this all the time, about what if we get to the time where we feel like physically we are reaching that point but there's no men around. We have contemplated the idea of doing something where she will have my babies or I will have her babies or something like that, and the idea of getting married and doing it ourselves, but I'm not sure yet."
Now I'm curious. Is this a sexual relationship between you and your best friend? Or…
“More so in a partnership for both of us. I mean, we love each other very much in a way that is not selfish, and I don't own her and she doesn't own me. I think I have more intimacy with her than some people that are sleeping together. There's so much more to somebody's dreams and wishes and personality, and I think that I have those things with some of my friends, we know each other so well and we love each other in a way that is really amazing."
She goes on to explain that finding someone who actually cares to help you grow and who won't just slide in your DMs (which she doesn't check by the way) thinking that's all it takes to establish a connection is a dime a dozen. I'm not sure if she's talking out of frustration with her dating experience, or if she's starting to become at peace with the idea that maybe marrying a man isn't in the cards for her. The idea of intimacy versus a sexual relationship where you really understand and have a deeper connection with someone, even if it's a female friend, is an interesting conversation that challenges the traditional idea of marriage and relationships—one that isn't defined by the physical, but the mental and emotional connection with a partner.
When I ask her if she thinks growing up in a household that placed so much emphasis on her vagina had an impact on her sexuality, she says, “I always had common sense to understand that my worth goes beyond my pussy. If for some reason I could never use it again, there is somebody out there at would love me regardless. Don't get me wrong, I have a very sexual sense of humor, and I realize that a lot of people's lives are ruled off of sex and I was able to capitalize off of that and make a lot of money, but sex is very minimal in my life."
And she's certainly used her assets to create assets. With each lip-pucker, back arch, and look-back-at-it pose she padded her bank account. It's easy to confine and define her by the profession that she gracefully stretched her way into, but in an era of social media booty beauties showing less for no paychecks, Rosa Acosta has played the game smart by expanding her brand beyond her three years of fame.
It's certainly not easy to remain in the public eye when everyone has an opinion about who you are and what you do with your own body. It takes a certain level of confidence, or maybe just nonchalance, to have your every move—every post—critiqued and criticized by those who took the time to type in your name. Though Acosta appears sure of herself now, often sharing photos of her fit physique, that wasn't always the case.
“I feel like I come from a place where Rosa Acosta's are very common. Girls that look like me, there are really hundreds of them everywhere. When I came to America, people used to compliment me on things I didn't like. I think that seeing other opinions, I realized that beauty is really in the eye of the beholder. There are many opinions, but the only opinion that truly matters is yours."
I ask her how, then, did she become so confident in her sexuality. After all, posing for men's magazines and constantly being on display takes some level of guts.
“I mean, hey look, there's Photoshop, you don't need to be that confident. They're going to make sure that you look good," she says matter-of-factly. “I had my moments where I haven't been sexually confident or just confident in myself period, but I have realized that being the baddest bitch was not my priority. And being the bitch with the best body or the baddest head game, these things have never been one of my goals. I still work to make sure I look good, and that I'm happy with the way I look, but I have also tried to put as much effort on spiritually growing."
One thing you won't catch Rosa doing is being a hater. She believes in building up and not tearing down women who may look better or are doing better than her. “When I look at a woman, I try to say a couple of things that she's better at than me. I think it's healthy to realize that there are people more beautiful than you, more successful than you. I just acknowledge that people can look better, can be doing better, can be better, and then I use that as fuel and try to continue with my journey."
Just as she may be admiring other women, Rosa has her own admirable characteristics, such as her dedication to her community. She's often seen feeding the homeless on Wednesdays with My Friends House in LA, teaching dance classes to kids, and volunteering in Tanzania. And no, she's not just doing it for the 'gram, growing up in the Dominican Republic she was volunteering at home for kids with Down syndrome and also working with the animals that she so dearly loves (she recently went back to being vegetarian—ten years after being advised by her doctor to eat meat due to her eating disorders).
One thing I can say about Rosa Acosta is that she's unapologetically open, and in an industry where people put on personalities like a costume, she's managed to humbly stay true to who she is—a woman who would rather rock a pair of Forever 21 shoes and be about her business than put up a façade. Her next mission? Changing how the world views her.
And this time, the ball is in her court.
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Less & Less Of Us Have Close Friends These Days. Why Is That?
German philosopher Friedrich Nietzsche once said, “It is not a lack of love, but a lack of friendship that makes unhappy marriages.” At close to two decades of working with married couples, I agree with this man 1000 percent. It’s actually the main motivation for why I once penned, “Are You Sure You're Actually FRIENDS With Your Spouse?” because, the reality is, if you’re not friends with the person who you vowed to share every aspect of your life with, for the rest of your life, it’s going to be very difficult (if not damn near impossible) to honor that level of commitment. Without question, I will now and forever die on the hill that if you like your partner, you can make it through the not-so-in-love-right-now moments. Vice versa? Eh…not so much.
A basis for why I feel this way? Another quote immediately comes to mind. Famed author Jane Austen once wrote: “There is nothing I would not do for those who are really my friends. I have no notion of loving people by halves, it is not my nature.” You know, back when I also wrote “10 Things You Should Absolutely Expect From Your Friendships” for the platform, I shared that some of the traits of a friend — a real friend — include loyalty, honesty and compassion. And if you can’t say that your spouse is this way (as they say the same thing about you), chile…what is y’all doin’ over there?
So, why am I talking about marriage when this article is supposed to be about friendship? It’s because, something that life has taught me, kinda sorta the hard way, is we should vet potential friends — especially close friends — almost like we would a spouse.
And if you keep reading, I think you’ll get why I framed the intro in the way that I did.
Why Friendships Are Still Hella Essential
GiphyOkay, so before I get into why it seems that people have fewer friends than they ever had before, let me just say that, even as an ambivert who enjoys my own company and has absolutely no problem with being alone a good amount of the time, every personality type needs friends. That’s not just my opinion;science makes it a fact. Not only do studies support thathealthy friendships help us to feel more satisfied with our lives, but they can also reduce our chances of experiencing depression, stress, and anxiety and they increase longevity overall.
This is why — without going too deep because it’s kind of another topic for another time — it’s important to not allow past hurts and disappointments from former friends (or folks you thought were your friends) to cause you to build up walls as you declare that you don’t need anyone. When you do that, all you’re really doing is working against your own health and well-being. The saying that “no man (or woman) is an island”? It is absolutely true.
That said, even if it’s just a couple of people, make sure that you’ve got individuals in your life who you can call a friend and, in turn, they can say the very same thing about you, okay?
Are All of Those People Your Actual Friends? Or Do You Just Happen to Know a Lot of Folks?
GiphyAight but what if you happen to be someone who swings on the other side of few? Meaning, if someone were to ask you how many friends you had, you’d quickly declare that you’ve got too many to count. Listen, not to patronize or anything yet, but whenever I hear folks (especially if they are over 35) say something along those lines, it takes me back to high school — a time when so many of us thought that so long as we knew a ton of folks and/or we were popular, clearly, we had many friends.
Wisdom and pure ole’ dealing with humans on a consistent basis will teach you that an article that I wrote a few years back for the platform has a title that is spot-on: “According To Experts, We Only Have A Few Friends — Here's Why.” According to it, the average American (based on a survey that was conducted) has somewhere around 16 friends. Oh, but wait. Last fall, I wrote another article for the platform entitled, “What's The 'Five Friendship Theory' All About?” According to it, if you’re someone who takes the word “friend” and the responsibility that comes along with it very seriously and quite literally, as an adult, you can probably only maintain about five close friendships.
Why? Well, that brings in another article that I once wrote: “Life Taught Me That True Friendships Are 'Inconvenient.'” Chile, I don’t know about y’all but my friends know that if I call you that, you can call me in the middle of the night, and you can have money towards your rent (I’m not your mama but we all have hard times sometimes) and I’m gonna have your back in a way where you’ll wonder where you stop and I start — and no, I don’t have a lot of bandwidth for a ton of those people.
Okay, but what if you’re someone who is like, “I know that I have more than 16 and definitely more than five friends, no question”? The next thing that I would encourage you to explore is a theory by Aristotle (check out “According To Aristotle, We Need ‘Utility’, ‘Pleasure’ & ‘Good’ Friends”). Without even realizing it, many of us have people who we use the word “friend” for when…it’s kind of like how social media apps say “friend”: we’re familiar with one another and enjoy some of the same things, we might even have some of the same goals; at the same time, though, we’re not “all-encompassing friends.” We just get along really well at work (utility friends) or like to go to brunch at the same spots sometimes (pleasure friends).
Taking all of this into account, are you sure that you have a ton of actual friends? Or do you just happen to know a lot of people and you use that word for the lack of having another?
And that brings me to my next point.
There’s A LOT of Space Between “Friend” and “Enemy”
GiphyIf you read a lot of my friendship content, something that you will notice me saying quite a bit is that there is quite a bit of space between friend and enemy. It needs to be mentioned, as often as possible, because there are some people who get offended if you don’t consider them to be a friend — and that is unfortunate. I say that because the conclusion shouldn’t automatically be that they are your enemy just because “friend” isn’t what immediately comes to your mind.
They can be an acquaintance. They can be “cool people.” There is someone in my life who, while we’re not friends in the traditional sense, we are each other’s confidant; years ago, we agreed that we would be the place to tell each other whatever and it would stay between us — that is the main purpose that we serve in each other’s lives. Some people, you may consider to be spiritual family in the sense that you care for them and have some deeply profound things in common and still, they are not exactly a friend (I mean, a lot of blood relatives aren’t “friends” with each other).
All I’m trying to say here is we’re all too old now to only put folks in two boxes when it comes to this particular relational dynamic: friend or enemy. So, take some time out to seriously reflect on what you consider the various people in your life to be. I can promise you from personal experience that the sooner you know and the clearer you are, the easier it will be on everybody — because needs and expectations will be clear to you (and them once you articulate them) too.
What Got Folks to Having Less Friends? The Pandemic Plays a Significant Part.
GiphySo finally on to what inspired this piece to begin with. A part of it was an article that was published last year by Big Think entitled, “Americans more than ever have no friends. Here are 5 steps to make more friends.” Another was something that The New Yorker published back in 2021; it’s entitled “What COVID did to friendship.” Y’all don’t have enough time and I don’t have enough space to get into the fact that, just because the media may be talking about it less, that doesn’t mean that we’re not still in a pandemic.
In fact,one article stated my thoughts on it quite well when it said, “The real question, then, is not whether COVID is still a pandemic, but how much COVID illness and death are we willing to accept?” SMDH. And one of the things that has come with experiencing COVID is an interesting type of PTSD: detachment. There are plenty of articles out here to support the fact that my saying that is not merely my opinion.
Even according to the American Psychological Association, loneliness damn near skyrocketed, especially during lockdown and, unfortunately, a lot of people have not recovered from it. That’s why it did not surprise me at all when I read that more than ever, many people do not consider anyone to be a best friend; fewer people are relying on friends for any type of real support, and there is a semi-steady decline in people having friends, especially quality friendships, overall.
In fact, as far as close friends go, currently, close to 50 percent of Americans say that they only have three or fewer, and a relevant contributor to that was what the pandemic revealed as far as people’s proactive participation in other individuals’ lives (I actually read that young women were the ones who lost touch with friends during the peak of the pandemic the most). I also thought it was interesting that some studies cite that 12 percent of Americans say that they don’t have any friends at all.
Is the pandemic the only cause? No. So are things like people working more hours and spending more time online than they probably should (which also increased due to the pandemic, though). To that, Teen Vogue once published, “Social Media Is Impacting IRL Friendships” and Healthline once published, “Social Media Is Killing Your Friendships.” Then we also have to factor in having families of our own which can also take up a lot of time, and that sometimes can cause us to forget to nurture our friendships; so, before you know it, they fade to black. Not due to a fallout or anything, just…life.
And all of this? Some people are saying that it has led to what is known as a “friendship recession.” A huge flag about that is there are reports that a drop in close friends can cultivate a type of loneliness that is just as health hazardous as smoking a whopping 15 cigarettes a day. Not good, y’all. Not. Good.
Quality over Quantity Is Key. Just Make Sure That You Have a Friend or Two.
GiphyOkay, so what is my overall point? That’s a fair question. Just like sometimes “life life-ing” can make us forget to tend to our friendships, if you don’t stumble across content like this, you might not even realize that you’re feeling mentally stressed, emotionally strained, or super isolated and it’s all because you need to prioritize your friendships — because your mind, body, and spirit need them. Again, science has proved it.
At the same time, if, like a client of mine, you find yourself getting a little bit paranoid because you have noticed that over the past several years, your close friend count has been far less than what it used to be, this article proves that you are absolutely not (pardon the pun) alone. Honestly, there’s nothing wrong with having a very small circle of friends because quality is gonna beat out quantity every time; you just need to assess when it happened and why so that you can be sure that you are choosing it to play out that way and it’s not due to some underlying cause that you hadn’t taken into consideration — until now.
An Italian priest by the name of Thomas Aquinas once said, “The happy man in this life needs friends.” Even if it’s just one or two people, please make sure that you have folks who aren’t just your friend but your very close friend. You need them. They need you.
Everyone else, figure out where they fall and nurture accordingly. Life is a lot. We all get by with the help of our friends. Real talk, y’all. Thank goodness for them.
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Featured image by jose carlos cerdeno martinez/Getty Images