Issa Rae, Ayesha Curry and Massy Arias Star In New Ad For CoverGirl And It's Magical
Covergirl unveiled a new ad staring the newest cast of iconic Covergirls which includes actress Issa Rae, chef Ayesha Curry and Massy Arias, and it's epic!
In what looks like a dramatic departure from the days of “Easy, Breezy, Beautiful", the “I Am What I Make Up" tagline emphasizes that women's empowerment and beauty go hand in hand. The ad features each woman in her own individual light dominating each moment with faces beat for the gawds.
The cast—which also features singer Katy Perry, professional road racer Shelina Moreda, and even Elon Musk's Mom, Maye Musk—glistens during scenes of strength (like motorcycles racing and weightlifting) juxtaposed to flashes of lashes, lipstick and beauty shots. The ad promotes that all women should be living life on their own terms with style at any age. This is perhaps Covergirl's most diverse line-up, which should be a breath of fresh air for many women. It is a fresh take on what it means to be a “Covergirl".
Fitness influencer Massy Arias, formerly known as Mankofit, shared the news to her Instagram account while expressing that she could have never imagined, in her wildest dreams, she'd be a Covergirl.
I remember watching America's next top model growing up as a young girl. Dreaming of a chance to experience for just one minute what it'd be like to take pictures with pretty makeup and pretend I was a model... A Covergirl. Oh, but did I ever believe I would one day become one. It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world.
With so much going on lately in the advertising world in regards to women—particularly women of color—it is not only a welcome visual, but it is likely to provide Cover Girl with additional appeal in the wake of the success of lines like Fenty Beauty. It is great to see companies make the effort to be increasingly inclusive with their marketing efforts, and it will be interesting to see if it translates into sales.
Are you here for Cover Girl's new way of embracing diversity and women's empowerment?
Michelle Schmitz is a writer and editor based in Washington, DC originally from Ft Lauderdale, FL. A self-described ambivert, you can find her figuring out ways to read more than her monthly limit of The New York Times, attending concerts, and being a badass, multi-tasking supermom. She also runs her own blog MichelleSasha.com. Keep up with her latest moves on IG: @michellesashawrites and Twitter: @michellesashas
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Why You Should Implement The Closing Shift Cleaning Hack Into Your Daily Routine
A new cleaning hack could allow you to do away with Saturday cleaning altogether because your house is already tidy. Closing shift cleaning is a viral trend originally named by influencer Clara Pierce, who shared with her followers how she keeps her apartment clean and how that leads to productivity and a better overall experience in her apartment daily.
"Whenever I'm really trying to set myself up for success for the next day, I close up my apartment like I'm closing a shift at work. Sometimes, the closing shift involves cleaning my entire apartment, and other times, it involves cleaning it 10% to make sure that it's better for the next day," Pierce shared with her followers.
The Closing Shift Cleaning Hack
@clararpeirce goodnight 😴🫶🏼 #closingshift #closingshiftcleaning #nightroutine
The closing shift video has garnered over 3.8 million views, and the hashtag #closingshiftcleaning now has over 71.3 million views, proving that TikTok users are benefiting from this cleaning trend. Now that we've entered the spring equinox, I applied this trend to my own home and discovered that spending an hour tidying my home daily versus having days where I clean for hours was far more productive.
The day-to-day ways that your home can become messy with dirty dishes, clothes, boxes from packages, etc., can easily create an environment that isn't conducive to rest. My home is my sanctuary, and with a busy schedule, making time on the weekends for one big clean wasn't giving me the experience that I needed in my home.
But taking the time every night before I went to bed to clean allowed me to wake up in an environment that not only looks good but feels good for my space and my mind. It also helped me to develop a routine to clean my dog's food and drink bowls nightly so that he was also benefiting from the closing shift routine, as the FDA recommends washing pet food bowls and utensils "after each use" and cleaning water bowls daily.
Decluttering experts such as Rebekah of Organize for Love have shared similar organization skills across social media platforms and through their offerings for those looking to organize their homes and lives. In this Instagram post, she discusses the importance of scheduled decluttering as well as having a routine to clean.
Have you tried the closing shift cleaning hack for your daily routine, or are you team "get somebody else to do it" with a weekly housekeeper? Please sound off in the comments, and let's get to cleaning.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Rockaa/Getty Images