Issa Rae, Ayesha Curry and Massy Arias Star In New Ad For CoverGirl And It's Magical
Covergirl unveiled a new ad staring the newest cast of iconic Covergirls which includes actress Issa Rae, chef Ayesha Curry and Massy Arias, and it's epic!
In what looks like a dramatic departure from the days of “Easy, Breezy, Beautiful", the “I Am What I Make Up" tagline emphasizes that women's empowerment and beauty go hand in hand. The ad features each woman in her own individual light dominating each moment with faces beat for the gawds.
The cast—which also features singer Katy Perry, professional road racer Shelina Moreda, and even Elon Musk's Mom, Maye Musk—glistens during scenes of strength (like motorcycles racing and weightlifting) juxtaposed to flashes of lashes, lipstick and beauty shots. The ad promotes that all women should be living life on their own terms with style at any age. This is perhaps Covergirl's most diverse line-up, which should be a breath of fresh air for many women. It is a fresh take on what it means to be a “Covergirl".
Fitness influencer Massy Arias, formerly known as Mankofit, shared the news to her Instagram account while expressing that she could have never imagined, in her wildest dreams, she'd be a Covergirl.
I remember watching America's next top model growing up as a young girl. Dreaming of a chance to experience for just one minute what it'd be like to take pictures with pretty makeup and pretend I was a model... A Covergirl. Oh, but did I ever believe I would one day become one. It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world.
With so much going on lately in the advertising world in regards to women—particularly women of color—it is not only a welcome visual, but it is likely to provide Cover Girl with additional appeal in the wake of the success of lines like Fenty Beauty. It is great to see companies make the effort to be increasingly inclusive with their marketing efforts, and it will be interesting to see if it translates into sales.
Are you here for Cover Girl's new way of embracing diversity and women's empowerment?
Michelle Schmitz is a writer and editor based in Washington, DC originally from Ft Lauderdale, FL. A self-described ambivert, you can find her figuring out ways to read more than her monthly limit of The New York Times, attending concerts, and being a badass, multi-tasking supermom. She also runs her own blog MichelleSasha.com. Keep up with her latest moves on IG: @michellesashawrites and Twitter: @michellesashas
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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6 Flexible Entry-Level Remote Careers That Truly Require No Experience
It’s always frustrating when you’re new to the job market, transitioning into something new, or you’ve taken a few gap years to care for children, and a so-called entry-level opportunity actually requires experience. If you’ve just graduated from your program or you’ve been working in another field for years, how is this possible?
Well, there are job opportunities, according to the experts at FlexJobs, that require no experience and are perfect for those who are looking to make a change or are new to an industry or role. And many of these roles are fully remote, allowing you to make money while at home (or almost anywhere in some cases.)
Here are six remote jobs that require little to no experience to help you get an idea of where to start:
1. Administrative
According to FlexJobs, there’s a demand for virtual and executive assistants who can provide support to others using the transferable skills they’ve learned either working in another industry or that they’ve been trained to do in college or a trade school. These roles require “clear communication skills and efficiency will impress potential clients and employers.” And the fun factor: You can choose what type of company or type of assistance work you want to do, oftentimes can set your own hours, and if you find purpose in helping a visionary reach their vision, this is a hit.
2. Language & Translation
Working as a translator involves “translating verbal files into written documents, using video to interpret virtually, or proofreading and cleaning up translated files.” You can also use these skills in education or for corporate communications, so if you have certifications or you’re fluent in multiple languages, this might be a good fit.
Maca and Naca/Getty Images
3. Social Media
We all know social media is here to stay, and there are lucrative ways to leverage. Brands and larger companies need passionate professionals to manage their pages, automate posts, or provide strategy, and while some professionals bring marketing degrees to these jobs, this industry is wide open for those who have skills in using popular platforms, videography, art direction, and creative voice.
4. Sales
For those who have worked in retail, have a natural gift of gab, or are motivated by the hustle, this career lane is a hit, especially when it comes to online sales jobs. Some entry-level sales positions involve working in a call center, but if you’re able to sell your transferable skills well, you can apply for sales jobs at various companies with experience from another field or a college degree from a CG in a call center environment and either taking inbound calls or making outbound calls in order to sell a product or service.
5. Customer Service
While this one can get a bad rap, it’s a great opportunity for someone looking for a change who loves serving others. Oftentimes, you can find gigs that are web-based, and several openings require no previous customer service experience. There’s also potential for growth and thriving in customer service if you’re great at sales and you land a gig at a company that rewards meeting goals every month or year. Skills in communication, typing, and professional conflict resolution are valuable in this field.
6. Travel & Hospitality
Jobs like being a travel agent allow you to help vacationers and corporate leaders alike plan, book, and troubleshoot trips, whether for business or pleasure. You can also find opportunities to work for a hotel or resort or even for small businesses that specialize in offering Airbnbs. For this job, you’ll typically need to have “good people skills and the ability to easily learn new software programs.”
Find out more about remote jobs where you need little to no experience via FlexJobs or follow them on Instagram.
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Featured image FG Trade/Getty Images