Why I'm Choosing To Be Myself While Everyone Else Is Being A Brand
It is the year of our Lord 2017 and everyone is a self-proclaimed something.
The internet is full of media mavens, inspirational speakers, "nerds," "artists," and, of course, entrepreneurs. There are a lot of jacks-of-all-trades and masters of none. But no matter who you are, the chief concern of millennials seems to be---branding.
Are you a momprenuer?
Are you a stylist?
Are you a blogger? What kind?
Oh, you're a chef? A healthy one or a "those vegans are crazy...animals are here for us to eat" one?
You DJ? Like forreal or with your laptop only?
How many followers do you have on IG?
Twitter?
Snapchat?
You get my point.
It's gone so far that instead of asking people who they are, we say, "What do you do?"
We have reduced one another to doings instead of beings.
And while I recognize the "game done changed," I have to wonder, are we doing this all wrong?
Living in Los Angeles, it's a normal happening to be introduced to someone's brand representative instead of his or her true person. The brand representative is the one who says, "Let's get drinks," puts their number in your phone, and promises to email you this week – and you never hear from them again.
Life is curated now. And in an attempt to be #lifegoals for however many people think you're interesting enough to see everyday, we often deny ourselves the opportunity to just simply be.
It happened to me.
A few years ago---I had a breakdown. I was gasping for air on the floor of my godparents' home where I was staying because I had nowhere else to go. I was working a temp job and running an online magazine. I had a boyfriend who, at the time, was doing his best to help me stay afloat. But I was drowning. Financially, spiritually and emotionally---I was completely submerged.
I was embarrassed. I was angry. I was lost.
So, I did what a lot of people do at that crossroads: I hid.
I hid the parts I deemed not good enough.
I photoshopped my sadness into fake joy so that everyone around me felt comfortable in my presence. I made my soul match my bank account so that something, anything, could feel in sync. I was trying my best to disappear while everyone else seemed to be having the best years of their lives. I was telling myself that I had to be a finished product.
Right now.
In my 20s. With, God-willing, a whole life ahead of me---I had to be perfect. After all, it was completely off brand to feel stagnant while everyone else was loving, living, and earning bigger than me.
I was fine with creating a picture of my life that was not true---as long as it looked good with a Valencia filter and a Beyonce quote.
I had to get real. I didn't have it all---I still don't.
I cry.
I hurt.
I make mistakes.
My breasts aren't perky.
My butt isn't big.
And when you see me post in the gym, I probably haven't been in weeks. When I shop at Whole Foods, I always have to check my account balance and I just graduated to shopping at Zara instead of H&M. I'm not at all where I thought I'd be right now but you know what?
I'm happy.
I am growing. I have no antiquated, harmful ideas of perfection to hold myself to.
I am enjoying the now.
I am a work in progress.
I am defining myself by no other standards than that of my own. Oprah once said, “Wherever I am, therein lies my brand"---and I couldn't agree more.
The most important business you'll ever brand is you. All of you. The imperfect broken hearted you.The you that exists regardless of who enters or exits your life. The you that exists far past listicles, bucket lists and 140 character declarations of having “it all." The you that is a work in progress.
Your healing—your freedom---it's in embracing that whether the whole world is watching or you're completely alone; you. are. enough.
Self-love is habitual. It is waking up every single day, facing yourself just as you are and committing to sticking it out: for better or for worse. It's remembering that your worth is not defined in white dresses, diamond rings, a glossy picture perfect feed or if you are someone else's #goals.
It is understanding that no amount of money, fame or popularity determines the value of the gifts you have to give. You need no one's permission to shine, sis. You only need to trust that whatever you're going through---whatever you may feel you lack---is exactly what will make you someone else's hero.
The Internet is full of gurus teaching others how to be a brand, but no one is teaching us the power of being yourself.
My life changed when I stopped hiding my scars and became committed to loving myself unconditionally and being authentically me. I want that for you. I want that for all of us.
And for the women we will raise, mentor, and inspire:
Let's stop pushing a false narrative of flawlessness and instead wear our imperfections like someone paid us to promote them. #ad.
Iman N. Milner is an actress and writer living in Los Angeles. She is the recipient of the 2015 ESSENCE Magazine Discovery Award and is known for the character Yazmin on Black and Sexy TV's "Chef Julian". Her first book "on breakups...and beginnings", is a journey through the process of healing after heartbreak and is available for purchase on Amazon and anywhere e-books are sold.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Champion's Path: How Cari Champion Is Redefining Roles For Black Women In Media
Cari Champion has had many dream jobs. All of them have helped inform what she does and does not want for herself moving forward. “I get more and more curious. My dreams evolve. My desires change,” she said. “And I feel sorry for people who can’t experience that because it’s a beautiful feeling, it’s a beautiful challenge, and it makes you everything that you are.”
When we speak in late April, the journalist and media personality is preparing for a visit to Atlanta for The Black Effect Podcast Festival. The trip would allow her to spend time in a city that she said taught her a lot about herself and working in the media industry.
Champion was still early in her career when she worked for Atlanta’s CBS affiliate news station, where she was fired, reinstated, and subsequently quit after being accused of accidentally cursing on air in 2008. (“I didn’t. They knew I didn’t. I said ‘mothersucka,’” she said of the hot mic incident.) Still, the Los Angeles native insists she only has the fondest memories of her time in the southern city.
“I grew up in West LA, then moved to Pasadena, and those kinds of familial, tight-knit Black groups just didn’t exist. LA is spread out in a lot of ways,” she said. “To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people. I had to have that entire experience.”
"To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people."
It’s been 16 years since Champion moved from Atlanta and her career, as well as her desire to center Black voices in her work, has soared. After working as an anchor and court-side reporter for The Tennis Channel, she spent nearly a decade working as a host and anchor on ESPN for shows such as First Take and SportsCenter.
By the time she began hosting Cari & Jemele: Stick to Sports, on Vice TV with Jemele Hill in 2020, Champion had increasingly become determined to shun the notion that only sports reporters and athletes could credibly discuss sports. The Vice show featured guests such as LeBron James and Magic Johnson, but also Pulitzer Prize-winning journalist Nikole Hannah-Jones and Sen. Cory Booker.
At a time when America was reckoning with its racial history, Champion solidified herself as a trailblazer for Black women in sports media, as well as a crucial voice for cultural commentary. Today, she regularly appears on CNN discussing sports, culture, and politics.
Champion is now hosting the fourth season of the podcast Naked with Cari Champion on The Black Effect Podcast Festival, which is a partnership between iHeartMedia and Charlamagne Tha God, a media personality and a friend. “We kind of grew up together in this game. And when we first started figuring out or getting attention on a different type of level than we were used to, we learned a lot together,” she said of Charlamagne. “He put this network together for people who are beginning [and] people who are old-heads in the business. He wanted to make sure that all of us had a voice.”
It’s been an adjustment for a traditional TV reporter to transition into podcasting, but Champion said she’s found the medium to be a “much more freeing world.” When she’s speaking to guests such as talk show host Tamron Hall, singer Muni Long, or retired athlete Sanya Richards-Ross, she can “get lost in a conversation” and embrace a more casual environment than the structure of a cable TV show would allow.
Behind the scenes, Champion’s still doing her part to make sure there continues to be a pipeline of Black and brown women in journalism and beyond, too.
In 2018, she launched the nonprofit Brown Girls Dream and enlisted her celebrity friends to help mentor young women in a way that she felt she was never able to receive in the early years of her own career. “When I was at ESPN, I used to get all these emails from different Black and brown girls in the business. They wanted to talk to me about how they could [have the opportunity to] do the same thing [as me],” Champion said. “It fills my heart to see somebody actually get an opportunity to talk to somebody who can guide them through their career.”
Current Brown Girls Dream mentors include journalists Jemele Hill and Nichelle Turner, marketing executive Bozoma Saint John, and more. “These women are just the dopest ever and they take time out to give back to brown girls,” Champion said. “It’s special.”
When she reflects on representation in sports media roles, the Naked host said she’s inspired by the women of color she sees on television today. “I think women of color are doing great. It’s become more and more common to be on air and be Black girl magic,” she said.
“I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is,” she added. “Because, when push comes to shove and we want to really tell a story, we sometimes have to acquiesce, and we can't tell the story the way we want to. The next level is that we actually do have editorial control.”
"I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is."
Ultimately, Champion is still dreaming and looking to make an impact. She said she wants to eventually launch her own Black news network. “I would love to have a huge platform that focused on the stories that I think Black and brown women care about,” Champion said. “There are so many stories that are being missed.”
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Featured image Emma McIntyre / Staff/Getty Images