How This 26-Year-Old Detroit Native Got Her Job Working For Diddy Through Social Media
A lot of us grew up believing the key to success was as simple as DJ Khaled’s major key alerts on Snapchat: Stay in school. Get good grades. Get your degree. #MogulTalk. But we were never really given any guidelines or play-by-plays on how to successfully navigate the ins and outs of young adulthood. We were sort of just thrown into it — a whirlpool of expectations and unexpected circumstances — with little to no warning.
26-year-old Tomeka Kolleh, Associate of the Chairman’s Office at Combs Enterprises, can personally attest to the twenty-something struggle — that horrifying stage of adulthood when you have no frigging clue what your next move is going to be. That crucial moment in life where you either choose to step out on faith or fall by the wayside.
For Tomeka, a first-generation Liberian American from Detroit, stepping out on faith meant quitting her $10/hour gig at a small coffee shop — her first job after graduating with her bachelors degree in public relations from Bowling Green State University — and moving to New York without a job or dollar to her name. It meant going hard or going home. Literally.
Images courtesy of Tomeka Kolleh
Tomeka’s older sister, Deconte, who was living in New York at the time, agreed to help her get on her feet under one condition: Tomeka would have one month to find a job in New York, and if she didn’t, she would have to return home to Detroit. Within a month of moving to NY, Tomeka held up her end of the deal and landed her first job as an admissions counselor at a post-secondary school called Plaza College. A few months later, she wound up picking up an internship at a small PR firm.
“It was a start-up agency, but they had big accounts… We had the money, we had the budget, but we had little manpower,” she said. “So I was an intern working maybe 11- to 12-hour days.”
That small amount of manpower gave Tomeka just enough room to shine.
“I knew Photoshop from back in college,” she said. “They didn’t even know I knew Photoshop until one day [when] they needed edits. I said, ‘Hey, I know how to do it!’… And so that’s when I first learned how to build corporate equity — you have to bring something to the table, or they won’t even think twice.” #MajorKeyAlert
Tomeka had saved up enough money to move into her own place right before she turned 23, but just when things were starting to look up, her situation took a turn for the worse. “I was fired from Plaza College a week before my birthday,” she said. “That was the same time I moved into a bed bug-infested apartment in Brooklyn — the worst experience of my life.”
Frustrated and defeated, Tomeka decided she would leave New York and move back home. But her sister convinced her to stay another week and she wound up picking up a temp job at a media company. Her career took a major turn not long after that.
Tomeka was offered a position a few months later at Remy Martin Cognac as a PR Assistant. While working there, she attended numerous industry events to familiarize herself with industry leads. One of the events she attended was honoring her now boss and mentor Ericka Pittman, who was Vice President of Combs Wines and Spirits at the time. “I knew who [Ericka] was before she could even speak to me. Back then I was obsessed with the industry and what the women of Ciroc were doing for the brand,” she said.
A huge admirer of Pittman, Tomeka took the opportunity to congratulate her and introduce herself. After chatting briefly, Pittman gave Tomeka her card and informed her that Ciroc was always looking for new talent.
Tomeka came across a job posting from Ciroc on Instagram not long after that. She immediately sent Pittman an email expressing her interest in the position and was invited to come in the following day to interview with Pittman and a few other executives at the Bad Boy headquarters. After three months, Tomeka was finally offered the Marketing Coordinator position at Combs Wines and Spirits, the company that houses Ciroc Vodka and Deleon Tequila. She got straight to work on her very first day.
Tomeka (left) with her boss/mentor Ericka Pittman, Vice President of Combs Enterprises.
Tomeka channeled her inner Yoncé and fell right into formation. Under Pittman’s direction, she helped manage the company’s national accounts and new business. Then, in January of 2015, Tomeka was called into Pittman’s office to speak with her about something important. Pittman had just been awarded a huge promotion from Mr. Combs himself and accepted the position on the terms that Tomeka would be promoted as well. But there was a catch — the new position would be based in LA. “At the time I had never even been to LA, and now there I was, being presented an offer to pack my things and move,” she said.
Although she had no intentions of ever moving to the West Coast, Tomeka accepted the offer right on the spot. She figured it was the biggest risk she could take that was safe.
“I had a company that was paying for me to move, I had a place to stay because my best friend had just moved out there, I had a car, and I was working for Sean Combs. So I was like, okay,” she said.
A day after returning from her 25th birthday trip to the Dominican Republic, Tomeka said her good-byes, packed up her things and moved straight to LA to begin her new role as the Associate of the Chairman’s Office for Combs Enterprises. In this position, she assists Pittman on a daily basis to synthesize the vision for all of the brands housed under the Combs Enterprises portfolio: Revolt TV, Sean John, CWS (Ciroc Vodka & Deleon Tequila), Blue Flame Agency, Bad Boy Records and Aquahydrate.
“As cliché as it sounds, every single day is different,” she said. “Some days we’re updating Mr. Combs on the activity of his companies and other days we have two weeks to plan and execute an event.”
Tomeka (left) and Vice President of Ciroc Erin Harris with Brandy, who was awarded the Women of Empowerment Award at the Ciroc Empowered Brunch in February.
Tomeka says a lot of men have a tendency to be intimidated by her career, which can be annoying. “Dating as a Millennial and a woman in the entertainment industry is super hard because now, I feel like guys in our generation — the good ones — have more options, so they treat everybody like options. And if you’re headstrong, and you know what you want, they’re like, ‘You can either play by my rules, or you can get on.’ And I’m like, no, I’m not doing that with you.”
Tomeka says a lot of men have a tendency to be intimidated by her career, which can be annoying.
“I work for Mr. Combs — I am not Puff Daddy. I am not Ericka Pittman. I don’t have a lot of money. So it’s like, don’t be intimidated by me, because I’m just a regular old girl that’s just corny and fun. It’s not that big of a deal.”
But when you’re constantly grinding and making moves, maintaining a love life can be tough. Tomeka learned this firsthand from a previous relationship.
“I was 23 at the time and he had to be maybe 28. He could work from home and he traveled for work. He was well into his career to where he had that power. Me, on the other hand, there were days I would work like 14-hour days, 15-hour days, and I would forget (we made plans). He would say, ‘Let’s go to dinner tonight.’ And I’d tell him ‘Okay.’ And then it’s 8PM and I’m like, ‘Oh, I’m so sorry, I have to cancel.’ It was one of those things where I didn’t have a choice but to choose the option that was going to feed me.”
Even though things didn’t work out, Tomeka says that experience helped her understand why so many women in the industry don’t have successful relationships.
“(Men) are okay with empowering you and supporting you, but at the same time, if you’re picking your job over them consistently, they’re like, ‘Yeah, this is pointless — I’m dating a girl, but she’s barely there.'”
Although Pittman is Tomeka’s boss, as her mentor she makes it a point to encourage her to make time for her personal life. “She’ll sit me down and stress, ‘You have to date, date, date,'” Tomeka said.
While she’s not looking to stay single forever, she’s also not willing to settle for just any guy that comes her way. “I’m conscious about my worth; I’m really conscious about who I give my time to, and I don’t want to settle just to have somebody… I’m cool with waking up and it’s not one text message on my phone. I’m used to it — I’m cool with that,” she said. “I think the biggest thing about dating in this age is don’t just know your worth, but play your worth. Because you can know your worth and you can have morals, but if you’re not exercising your morals and sticking by them, then you’re not living out your morals… I just have to do what’s best for me because some of these guys are adult-sized boys that won’t lead you like a man. So I have to be the [person] that I want to date.”
[Tweet ""The biggest thing about dating in this age is don't just know your worth, but play your worth. "]
Amen? Amen.
In addition to the love and support of her family, Tomeka attributes her inspiring journey to her faith in God. Her personal mantra is: “When the universe wants you to succeed, walk by faith and everything will fall into place on its own time.”
[Tweet ""When the universe wants you to succeed, walk by faith and everything will fall into place on its own time.”"]
“My belief [in God] didn’t become 1000% until I moved to New York,” she said. “You have to stand by faith… You couldn’t tell me when I graduated from college I was going to work for Puff. You couldn’t tell me I was going to work for Remy Martin. I didn’t know what was going to happen when I moved to New York. All the time I was in New York I used to tell myself God is not going to play you. God got me this far, he’s going to work it out. God will take care of it. God will help me get a job. And there have been times when I realized in my career that I’m scary. So if it wasn’t for God, I would’ve settled a long time ago.”
Tomeka closed with some wise words of encouragement for other Millennials who are embarking on the unknown path to success.
“I would say challenge yourself to be committed to your passion and purpose as much as possible. No, it might not come with the most money right now. No, it won’t instantly be gratifying and glamorous. But if you stay committed to your passion and purpose, all your dreams will SLOWLY come into fruition. So many times I see my peers bouncing from one hustle to the next without ever allowing one to ever truly manifest. Be committed and love it until it hurts.”
Related Post:Ericka Pittman: Diddy's Right Hand Woman Is Bringing Beauty To The Boardroom
Originally posted on According to Kori.
Kori A. Winters is a Black female 20-something with an unyielding passion and God-given purpose to motivate others through her creative talents. A 2012 graduate of Howard University, Kori earned her B.B.A. in marketing, which works hand in hand with her passion for writing and social media. Outside of her day job as a communications and social media coordinator, she runs her own blog, "According2Kori.com: The Random Thoughts of a Single Black Female", which serves as an outlet for her to uplift others, namely young women, through the sharing of Kori's life experiences and perspectives. Kori plans to use her blog as a platform to launch other projects centered around promoting principles of faith, health and self-love.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Between the rise of the creator economy and the gig economy, the window of opportunity to leverage your creativity for long-term gain has never been more potent.
For the last four years, I’ve worked as a full-time freelance writer and content creator. A year into this journey, I knew that if I wanted to create a sense of structure around my life outside of a traditional 9-5, I would have to create it.
To my surprise, that came in the form of social media.
Now, you might be wondering how someone might be able to juggle their work in a creatively-dominant career like writing while still having the mental capacity to produce ideas for their own personal brand, and well, that answer didn’t come easily.
In 2021, I hit a wall with writing and content creation.
With the stress and uncertainty that came as a result of the pandemic, to being burned out from having to live off my creativity, I reached a breaking point. For me, writing was always a space to explore my thoughts, process heavy topics, and express concepts that only words could bring reason to. However, when I didn’t have the brainpower to write or create content, I knew it was time to set parameters around my hobby of content creation and my passion for storytelling.
In this case, the biggest challenge was finding the balance between the two by releasing the guilt and shame of taking a break from both in order to reconnect with them.
Through years of trial and error, the fog finally cleared, and I was able to hit my stride in 2023. From garnering over 10K followers on TikTok, building an Instagram community around lifestyle and creative encouragement, along with my wellness collective, Black Girl Playground, and writing for xoNecole as a lifestyle contributor, the creative juices have been flowing steadily.
And it all happened by creating a strategy that allowed space for planning, resting, and creating. Today, I’ll be sharing my top tips to help you find your balance between your side hustle and passions.
On staying inspired and motivated when working on various content creation and freelancing projects:
Early this year, I came to the bright conclusion that I needed to shorten the gap between ideation and execution — and it completely changed how I create.
Oftentimes, when we have an idea come to us, we let it sit for too long, and then before we know it, we’ve either lost the enthusiasm to put it into action, or someone else grabs it. If you want to stay in a flow of creativity, whether side projects or full-time work, it’s important to not get slowed down by self-doubt, procrastination, or perfectionism.
Give yourself permission to act on your ideas as they come to you. Even if they’re a little muddy or not “perfect,” you can always fine-tune them later.
@yagirlaley shrinking the gap between [ideation] + [execution] 🧠💡#fyp #creativeadvice
On the importance of choosing a niche:
If there’s one thing that has helped me balance my work as a writer and content creator, it’s putting each in its own niche (or category). By definition, a niche is a specialized segment of the market or a specific area of expertise.
When you are creating in the same niche that you’re also making a living in, that’s an easy way to get your wires crossed. And at times, this could lead to feeling as if you don’t have any ideas for yourself because you’ve given them to the other area you're juggling.
When balancing two, you want to have enough fresh ideas to give to your personal projects and your full-time work to avoid any overlap. This ensures that your personal creative vision isn’t compromised when working on client projects while still having some for yourself.
On the strategies that have helped to maintain a consistent workflow in both areas:
I can’t stress enough how important it is to create a workflow and structure for yourself as a freelancer — this applies to those with a 9-5 in the day and a 5-9 at night, too.
As someone who admittedly has ADHD tendencies, object permanence can sometimes create a block in time and project management. That’s why I encourage creatives and professionals to create systems that allow you to see the work that’s ahead of you.
Personally, I can’t live without having multiple calendars going at once. My Google calendar keeps track of interviews for articles and events, while my physical calendar helps me keep track of important dates. I also work out of an Excel sheet where I can log in ongoing stories and track their status from drafting to submission. I’ve also heard great things about the Notion app for planning and tracking.
When it comes to creating content, spending time doing bulk content days has been an asset to my creative workflow. When I complete the videos, I save them to my drafts and upload them as needed.
Credit: Amberita
Courtesy of the writer
On the best advice for someone who is considering pursuing both content creation and freelancing simultaneously:
Don’t be ashamed of taking a break and resting — because both are essential to the life of a creative. Last month, I returned to Instagram after taking 6 months off from posting. During that time, I worked on growing my TikTok page, using the platform to practice vulnerability and allowing myself to put the fun back into creating content. Without the time, I can’t say I’d be able to approach Instagram with the same ease and playfulness; but thanks to that time away, it was possible.
Resting, letting our minds wander, or simply doing nothing are all just as productive as creating. No one can produce at all times, we have to allow ourselves the space for new concepts and ideas to flow to us. In addition to that, when we take breaks from social media, it allows us to stop the wheel of comparison and consume more than we create. So if you feel like you’re in a creative rut with all you want to balance, it may be time to take a step back, unapologetically.
Your creativity will thank you for it.
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Featured image by Sir Taylor