
How Melody Ehsani Defied Cultural Norms & Became The First Woman To Design A Reebok Pump

At any given time of day, Fairfax Avenue turns into a catwalk for streetwear aficionados. They step out in neon Air Max's with doorknockers dangling from their ears while multi-ringed fingers snap and flick their latest fashion conquest. They're dressed to the nines in urban gear, and some even camp out for days outside the doors of popular skateboard and streetwear brands, vying to claim the title of being the first to scoop the latest release.
Photo Credit: Kiah McBride
In the midst of the “all boys club" of apparel stores is the boutique ran by designer, Melody Ehsani — a bright white shop with vibrant-colored threads, multi-dimensional jewelry and chromed-out bikes. Though she stands out by gender, her designs fit into the hip-hop culture of consumers that grace the gritty West Hollywood street. Her designs have adorned the ears, hands and backs of artists, such as Erykah Badu, Beyoncé, and Lauryn Hill, and like her fellow soul sisters, she stands to ensure that we're not confined by societal norms — that we're accounted for and heard.
Redefining the proverbial rules is nothing new to Ehsani. She grew up in a Persian household that preferred fitting into molds over breaking them. “Parents Just Don't Understand" became her mantra as she fought to maintain her creativity and identity with little support from her family. Though her mother was a painter, art as a career wasn't considered realistic. It was good to be a doctor, being a designer was disgraceful.
“I wanted to be a pediatrician because I wanted to please my parents, and my culture identified being a doctor as the highest possible value in terms of role," Ehsani says of her days before design.
Though she didn't become a doctor she still went the “safe" route, trading in her stethoscope for social justice, and dedicating undergrad to prepping for a career in law, interning on Capitol Hill at the Lawyer's Committee for Civil Rights, and working as a paralegal for a private firm before throwing in the towel a week into law school upon realizing that her purpose wasn't in legal.
“I still felt like I hadn't found a place for myself within the legal field," she says. “I had a meltdown when I found out how much law school was going to cost me, and knew that I couldn't pay off my loans unless I worked in the field, and that gave me major anxiety at the time."
She searched her soul, read self-help books, and consulted close friends who helped her to discover that she was repeating the patterns of her parents who subscribed to a culture where blueprints weren't created, but were followed. She credits prayer and meditation to being the catalyst behind her transformation and decision to follow her passion instead.
“I would have these conversations with God and be like show me my path, show me how to serve you, and show me what you look like to me!" she says. “Establishing that personal relationship with my Creator outside of any learned constructs was very powerful. I found guided meditation to work very well for me. I would literally put questions to my soul, and my soul would answer. My intuition has and continues to sharpen as a result, and it has helped me make a lot of decisions with a clear head while being true to myself."
At 23, she went back to embracing the real Melody who bumped N.W.A., studied hieroglyphics, and rocked bamboo earrings and three-fingered rings. She enrolled in the Art Center College of Design in Pasadena and interned at Creative Recreation before deciding to sketch out her own shoe designs. But becoming a designer wasn't an easy feat, and during the period in between waiting for her shoes to arrive, she started experimenting with the laser cutter at school, ultimately creating what would become the Melody Ehsani jewelry collection.
“Love is not this esoteric thing that's in the air. Its real, its powerful. Find what you love no matter how big or small it is and do it everyday, and I promise it will serve you," she says. “I think often times we feel bogged down because of the breadth of the work we think we have to do to 'find ourselves,' but start small. If you're asleep on the couch, just wake up. If you're awake on the couch, just sit up. If you're sitting, stand up. Just one small step and we can all move forward.“
Behind the Business
When I first came across Melody Ehsani, I was instantly hooked by her creative designs. I saved my dollars to make my first purchase — a pair of lightening shaped earrings that I still rock to this day—and waited anxiously for the mailman to deliver my goods. I opened the box and pulled out a card that read “Stop Waiting to Be Who You Already Are." The words spoke to me, and I later went out and bought a frame so it could sit on my desk as a reminder to no longer speak about who I wanted to be, but to boldly claim who I already am. Packaging is something sometimes overlooked, but when carefully curated can be just as distinguishable as your brand.
“I was really into package design, so I wanted it to be beautiful," says Ehsani about the decision behind her packaging. “I had an image of a certain warm pink and gold and I wanted to make sure my tag line “I see you" was on the box. It was “I see you" because the first friend that really mirrored back to me who I was, said that to me, and it was so powerful because I believed it. I also learned that in Africa, it's a common greeting from one person to the next. I found that to be the most beautiful thing ever. From that moment on I wanted to pay it forward, be it forward to everyone who wore or purchased my items."
Ehsani said the hardest part of the design process is the manufacturing. She spent a few months in China building relationships and researching the best manufacturers to produce her custom designs. “Now there is no need for this for people starting out. You can find everything online," she says.
Over the last decade she's built a distinguishable brand, developing a cult-like following of women who are just as in love with urban culture as the designer herself. But it's not just her colorful collection that is drawing people to the shop, but the message behind the material.
“I actually have been following Mel for a long time,“ says Daisy Espana, a model who doubles as an intern at the M.E. shop. “I liked how her message was that you can be yourself. You don't ever have to switch up or pretend to be somebody you're not; who you are is perfect. I love that because growing up I felt like I was an outsider; I didn't really fit in. But coming here, she was very welcoming and she's always been like that, and it's kind of like a big sister, somebody to look up to."
Authenticity is etched in her brand, from the designs often intertwining her Persian and American background to the motivational messages inserted into her packaging. Carving out her own lane has been just as fulfilling to her as it's been inspirational to others.
“I knew the only way I could serve myself and the world was by expressing it through doing something that I really loved. Having this understanding within myself helped me to overcome any fear and move forward with what I knew to be true."
Building Beyond the Brand
On an early Friday evening, a group of over 120 women and men packed into the M.E. shop to talk “Race, Racism & The Healing Process," one of the many discussions hosted by Ehsani and her select guests as a part of the Speaker Series, where she transforms her retail space into an open discussion forum on a variety of issues plaguing the community and society as a whole.
"I'm building a fashion empire, but in reality I'm really building an empire of service, fashion is just the vehicle," Ehsani says. “Using my platform to create community and try to move the feminine forward is my passion and my purpose. I like looking at trends in the world and figuring out what kind of messaging I want to create to support or refute those trends."
Being the only woman to open shop on a strip dominated by male-owned brands like Supreme and Diamond Supply isn't Ehsani's only breakthrough as an urban fashion entrepreneur. In 2011 she claimed the title of being the first female to have a pump sneaker with Reebok — her design sold out within hours — and has continued to collaborate with the brand on a number of custom design projects.
But still, being fearless enough to be the woman of the block is pretty damn awesome.
“It was very needed and very smart of Mel to do it like hey let's put this here," says Espana. “We're going to scream louder than any other shops here because we're the only girl store here, so girls love us for that. We started noticing that a lot of those stores started carrying girl stuff like oh okay, we're going to make this a real section in our store now."
Breaking barriers and defying the odds both creatively and culturally has enabled Ehsani to build a rewarding life instead of a regretful one. After all, well-behaved women rarely make history.
“It's always safer to repeat history, to do what's always been done, but that's not why I'm here; that's not why God created me," says Ehsani. “I believe each person on this planet right now is a special part of the remedy to all the ills that are happening. We can't afford to repeat history; we have to make it."
Precisely.
For more of Melody, follow her on Instagram.
- MELODYEHSANI (@MELODYEHSANI) | Twitter ›
- Jewelry Designer Melody Ehsani on Craftsmanship - YouTube ›
- About - Melody Ehsani ›
- This L.A. Streetwear Designer Changed The City's Retail Game ... ›
- Custom Designer - Melody Ehsani ›
- Melody Ehsani (@melodyehsani) • Instagram photos and videos ›
- Official Melody Ehsani Website ›
Love Is The Muse: How Skylar And Temi Built A Creative Life Together
When Temitope Ibisanmi DM’d the word “muse” to Skylar Marshai, he knew he was shooting his romantic shot. He didn’t realize, however, that he was connecting with his future business and creative partner, too.
“I was the boyfriend,” Temi says. “Everybody out there knows, you’re the cameraman at that point.”
Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Today, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
The ChatGPT Prompts That Got Me Through A Career & Life Transition
Oftentimes when we hear about ChatGPT prompts, there's always some sort of business pitch, entrepreneurship push, or other shortcut connected to money-making. (Well, at least that's been the annoying case with my Instagram feed.) It's undeniable, though, that ChatGPT prompts can be game-changers, even beyond business plans or revenue schemes.
For me, creating and using my own ChatGPT prompts has been more about self-motivation, self-development and inspiration, especially at a tough time of career transitions and personal shifts. And as cray-cray as things seem in the U.S., especially related to one's livelihood, future financial stability, and overall mental health, I decided to take back a bit of my power using a great AI resource that you'll literally wonder how the hell it knows you so well to even answer your prompts so accurately.
Here are a few ChatGPT prompts that have been super-helpful and empowering related to career and finances. Simply visit OpenAi.com/Index/ChatGPT (or use the app of your choice), copy and paste the prompts, and be sure to fill in the blanks before submitting them:
The "Level Up" Prompt
Write an encouraging letter to a Black [your age]-year-old woman who is a [occupation] and wants to level up in her career. She lives in [city and/or state], earns [your yearly salary], and wants to be able to [career passion 1], [career passion 2], [career passion 3] during her work day. She also wants to earn [your dream salary] and work from [office/home/dream place of business] but feels challenged by [briefly state challenge here in 3-4 words.]
I swear ChatGPT got me all the way together, reminded me of the amazing experienced journalist, editor, and speaker that I am, and gave quick tips on how to take things to the next level that are actually doable.
The "Get My Credit Card Debt In Check" Prompt
Write a detailed plan, with categories, for a woman in her [age group] who is a [occupation] earning [your yearly salary]. She wants to cut at least 50 percent of her current credit card debt of [card balance] with an APR of [percentage]. Her minimum payment is [amount] and she'd like to cut down in [days/months/years]. Her expenses include [list] along with non-negotiable spending on [leisure/travel/fitness/wellness or other activity].
From here, it can also create spreadsheets or you can request that it get more specific with each category. You can also request that the plan be adjusted based on the first response and whether it truly fits something you can realistically do. Add more specific details based on your life, the unique challenges you face, or other options you have in mind knowing what you're capable of or you're realistically interested in doing to pay off a debt.
The "Retire Early" Prompt
Write a step-by-step early retirement plan for a woman age [your age]. She has [time in years] of experience in [industry] and has been working for her current company for [how many years]. She also currently earns [amount] per year. She lives in [city and/or state], [rents/owns], and has [amount] in savings. She also has [amount] in her 401K [or Roth IRA---whichever is relevant to your situation.] She currently has [amount] in her checking account(s). [Add any other details about your earnings including side hustles, businesses, freelance work, settlements, lottery, rental income, or other funds you have access to.] She has [amount] in unpaid debt. She'd like to retire by [age; and be reasonable sis] and live in [city and state/country].
While early retirement might seem like a pipe dream to some of us, a prompt like this lets you know that it's more possible than you think. It's also something great to take to a financial adviser so you can sift through what's actually doable (based on real-life scenarios) and what's not.
The "Career Pivot" Prompt
Write a plan for a woman who works as a [occupation] and wants to pivot into earning money doing [new career or career activity]. She is passionate about [activity or goal] to serve [potential audience/client/customer]. She wants to transition out of [current career] to earn [amount] doing [new career or career activity] by [time/date] and earn [dream income that you'd make doing the new career activity]. Include steps and categories. Include a timeline to achieve this by [date].
This is a helpful prompt when you feel stuck in your current role (or even your career altogether) and simply need inspiration on what could be the perfect pivot. You can update this to include different career activities or scenarios, add company names or brands, and even ask for pitches or ways to brand yourself online to achieve this goal.
The "Faith-Filled Career Confidence Booster" Prompt
Write a letter from God to a woman who is feeling like she is behind in life. She feels lost and scared, especially with everything that is going on in the U.S. right now, politically and economically. She is [age], works as a [occupation], and lives in [city/state]. She has [educational degrees or training], loves [three passions/hobbies/favorite activities], and has [mention family, spouse, children, or other loved one, even if a pet here.] She is [mention three things you like about yourself including one about your appearance]. She wants to achieve [list two small but important goals here that are related to personal and/or professional life]. She has faced [list any major and specific challenges, briefly, here] and does not know how she will handle these challenges. Include [Bible verses] of encouragement to study.
This prompt had me in tears, but it reminded me of my Biblical upbringing and my foundation for success and motivation. It also reminded me to get stronger in my faith, to read my Bible a bit more, and to stop allowing doom and gloom to inform my approach to problem-solving.
The "Talk That Career Ish" Prompt
Write a letter from the perspective of a football [or sport of your choice] coach for a woman aged [age] who works as the best [occupation] in [city, state]. She has accomplished [list 3-5 highlights of your career, whether past or recent] and is a leader in [relevant business or career activities that reflect leadership, whether you've accomplished these things or they're aspirational]. She brings the following skills to the work with her: [list 2-5] and she is proud of [aspirational career goal of you at your highest career self.]
Add in the name of your favorite coach and this gets even better! (I used Deion Sanders, but choose who you want.) You'll not only get hyped up to remember the fabulous bad boss you are, but you'll also get tips on how to be even more successful in the future.
Try any of these prompts and use them as stepping stones to prompt positive thinking, further conversations for financial and career planning, or just a fun and potentially constructive distraction from all the mess that's going on. Dig deeper and request more specific steps, inclusions of actual resources like books, conferences, or course recommendations, or create images, vision boards, or graphs. Add in specifics that will help you remain accountable in planning to meet a specific financial or career goal.
Also, this is a big one: Be sure to remember that ChatGPT is simply a tool. It's neither a genie nor the Almighty. You'll need to fact-check, use common sense, and adjust any sort of plans based on your actual reality. Try out these ChatGPT prompts as springboards for sparking imagination, motivation, and innovation.
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Featured image by Getty Images