Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
It’s almost that time when the girlies are gonna be hopping in the chair to get the most popular style of the warmer seasons: goddess braids. Goddess braids are not just a hairstyle; they're a statement of elegance, power, and divine beauty. Whether you've recently adorned yourself with these stunning braids or are considering them, one thing remains certain: maintaining them is key to preserving their splendor. In this guide, we'll delve into the art of maintaining goddess braids, ensuring they remain flawless for longer periods.
Let’s start with some pro tips from Breanna Knights, a Brooklyn-based stylist with over a decade of experience in the beauty and fashion industry, specializing in goddess braids. She takes pride in maintaining the beauty and longevity of her clients' goddess braids, focusing on ensuring their scalp and curls remain healthy and hydrated.
Knights’ expertise extends to understanding the tension level, hydration needs, and proper cleansing techniques for goddess braids.
Hydration Is Key:
Moisture is essential for maintaining the integrity of your goddess braids. Use a lightweight leave-in conditioner or moisturizing spray to hydrate your scalp and braids. Pay attention to the ends of the braids, as they tend to be the driest part. Avoid heavy products that can weigh down the braids and cause buildup.
“To maintain neatness and longevity for goddess braid styles, I recommend treating the goddess hair just as you would your natural curls," Knights tells us. "This consists of putting up your hair at night in a bonnet. I also encourage using mousse or a bottle of water mixed with conditioner to make the curls bounce back. These two options depend on if the curls are a synthetic blend, or if it’s 100% human hair."
When it comes to keeping the goddess curls refreshed and hydrated, Knights’ favorite mousse brands include:
Bumble and bumble's Bb Curl Mousse
Bumble and bumble
Bumble and bumble's Bb Curl Mousse is a lightweight mousse that enhances curls with a blend of oils and butters, providing long-lasting volume, and bounce without stiffness.
The Vigorol Mousse Olive Oil
Amazon
The Vigorol Mousse Olive Oil is a fave amongst the girlies. Reviewers say, “Product works well taming frizzy curls as well smoothing natural hair, human hair, and synthetic crochet or individual braided hair. Adds shine without looking or feeling greasy.”
Knights also recommends using Creme of Nature Argan Oil Intensive Conditioning Treatment mixed with water in a spray bottle. “These products are sure to bring curls back to life," she adds.
If you’re looking for particular techniques or tricks to alleviate tension or discomfort often associated with wearing goddess braids, Knights shares that knotless goddess braids are usually done with less tension at the scalp, rather than traditional braids. “I highly suggest gauging tightness throughout your braiding session with your stylist. Should your braids end up too tight, one of my favorite go-to's is the Bumble and bumble’s Hairdresser's Invisible Oil. It provides a cool sensation on the scalp, without over saturating the scalp with oil,” Knights says.
The stylist also suggests a spray bottle with water to relieve tension. Additionally, less styling in the first few days of installing the braids to avoid scalp irritation.
Gentle Cleansing:
One topic that can be confusing when committing to goddess braids is the washing process. Should I wash my braids? How often should I wash them? We had all the questions, and Knights came with the tea. “Everyone’s wash [day] routine is different. To each client’s discernment, by weeks 3-4, if your scalp is itchy or shows signs of dandruff, it would be safe to wash your braids.
"I highly recommend paying more attention to the scalp rather than the braids itself. Keeping the braids up in a bun while saturating the scalp will keep the curls from matting and tangling during the wash process. After washing the scalp I recommend reapplying mousse and tying the hair down with a scarf to help tame any frizz that may occur after washing.”
Protect Your Crown:
One of the biggest keys to the longevity of goddess braids is having a braid bonnet and shower cap to ensure that the braids are dry. Invest in a satin or silk bonnet or scarf to protect your goddess braids while you sleep. Cotton pillowcases can cause friction, leading to frizz and flyaways. Additionally, tying your braids with a silk scarf can help preserve their shape and prevent them from unraveling.
“Combing through the loose curls with your fingers and having a routine to ensure that the hair isn't matting or entangling into one another can help with longevity as well," Knights shares. "The same way you’d care for your curls after a successful wash day would also promote the longevity for any 'goddess' style!”
Courtesy
Regular Touch-ups:
As your natural hair grows, your goddess braids may begin to loosen or develop new growth around the edges. Schedule regular touch-up appointments with your hairstylist to re-braid the edges and ensure a seamless look. Avoid leaving braids in for too long, as this can cause tension on the scalp and lead to breakage.
Minimize Manipulation:
While it's tempting to constantly touch and style your goddess braids, excessive manipulation can lead to frizz and premature loosening. Limit the use of styling tools and refrain from pulling or tugging on the braids. Embrace the natural beauty of your braids and allow them to flourish with minimal interference.
Nourish from Within:
Maintaining healthy hair starts from within. Ensure you're consuming a balanced diet rich in vitamins, minerals, and hydration to promote hair growth and vitality. Incorporate foods such as fruits, vegetables, lean proteins, and plenty of water into your daily routine for optimal hair health.
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In this modern era, establishing romantic connections has become increasingly challenging. From knowing what to say on the first date to knowing when to make things official, the rules have changed and this ain’t the same dating game that led to our parents falling in love and starting a family.
Because times are hard and dating is harder, we had to look to an expert to help us understand when that casual fling becomes something serious. So we chatted with Karina F. Daves, a relationship coach who has made it her mission to teach women how to enjoy more satisfying partnerships.
As a relationship coach, Daves leverages her experience as a former social worker and adjunct professor of women’s studies to teach women how to strategically evaluate their personal identity, values, and standards so that they can elevate their relationships and themselves.
She tells xoNecole, “You should not be with somebody for their potential. The key is being with somebody for their patterns. Instead of looking at it as one specific milestone, look at it as there are multiple patterns at which this person is showing you what role they want to play, what their values are.”
"You should not be with somebody for their potential. The key is being with somebody for their patterns."
Daves’ work has amassed more than 240,000 followers across her social media platforms, and her videos have reached close to 25 million and half a million alone this month.
According to the relationship coach, some key indicators that a relationship is going from casual to serious are:
“You talk about it going to a serious level, and you talk about intentions. Intentions are very clear in a relationship that is serious. At this point, you intend to date each other either for fun or you're dating for marriage. This is something that is very comfortably talked about.” She adds, “You enter each other's worlds fully. This means that you meet people in each other's world, but you also become part of their routine. You're not a task that they have to do, you are just a normal part of their day-to-day life."
“You're not a task that they have to do, you are just a normal part of their day-to-day life.”
In terms of how partners can communicate effectively about their expectations and intentions as a relationship becomes more serious, Daves shares:
“You will want to become serious by being vulnerable and having this conversation. Before the actual communication part occurs, you have to identify what it is that you want this relationship to be. What is it that you want out of a future partnership?”
Daves emphasizes the need for clear communication and suggests doing away with the potential you see in the person and instead focusing on what you want in love. "This is an opportunity for that person to say that's not who they are and that they can't give you that."
"Relationships should also be fun. We do not want to forget that these conversations can be serious, but also a source of fun and joy. They do not need to feel heavy. If you see that they are joyful, this can be a good indicator of what the rest of the relationship would be like when you're getting ready to have serious conversations," Daves concludes.
We know that specific milestones or stages in a relationship can help signify its deepening commitment; Daves has these tips for navigating these transitions:
Introducing one another to each other's worlds can be a big indicator that the relationship you share is getting serious. "When you start meeting each other’s friends and families, this is a big milestone and a vulnerable place to be." Another sign that things are getting serious is openly professing the "L" word. "Communication is significant as far as proclaiming that you love your partner. These are really big milestones that shouldn't be forced."
Speaking of communication, Daves adds that “another big indicator is how you overcome your first moment of misalignment. This is a huge indicator of the rest of the triumphs that you will face. Were you both open? Did you both feel safe sharing? Did you respect each other's point of view? How did you resolve the issue?”
"Communication is significant as far as proclaiming that you love your partner. These are really big milestones that shouldn't be forced."
Lastly, Daves suggests assessing one another's level of emotional investment:
One of the ways Daves suggests we assess the level of emotional investment is by doing a simple activity called “eggs in a basket.”
This activity involves discussing important and valued aspects of a relationship. Daves explains, “The way to assess the level of emotional investment is to test their heart posture. 'Heart posture' is referring to where their heart stands when it comes to this relationship and how it logically has made sense of it all.”
In those instances, ask each other the following questions:
- Do you feel clear about our intentions and where our relationship is going?
- Do you see me as a life partner?
- Are we past potentially seeing us together to understand each other's patterns and choosing to make that commitment?
- Are we a part of our life’s plan?
- Do you still have individual goals?
“This isn’t just about seeing their investment in the relationship but also how they’re choosing to invest in themselves as people. You don’t want a partner that will lose themselves in the relationship because you won’t have a partner anymore, you’ll have someone to parent,” Daves said.
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A wise woman once said, “Every year, the women of New York leave the past behind and look forward to the future. This is known as Fashion Week…” This season, New York Fashion Week took on a different shape as it transitioned to its new Chelsea campus in the towering Starett Lehigh Building.
Designer Nia ThomasCourtesy
More importantly, a number of Black designers like House of Aama and Sergio Hudson took center stage, unveiling their fall/winter collections to a global audience. These talented individuals showcased a range of innovative and inspiring designs, celebrating Black culture and creativity. From bold prints and vibrant colors to intricate details and thoughtful silhouettes, their pieces reflected a unique blend of artistry and empowerment.
Silver & Riley Lola Banjo
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Emerging designers also made their mark on and off the runways, showcasing their fresh perspectives and innovative ideas. With a focus on sustainability and ethical fashion, these designers offered a glimpse into the future of Black design. From mommy-daughter duo Maui x Lolita challenging the concept of the modern woman to the bevy of Black designers on display at the Black in Fashion Council showrooms, it was a joy to see us taking up space.
Twins and designer duo BruceGlen
Courtesy
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Every September, fashion lovers from all over the world descend on New York City to take in all the fashions from the runways to the streets. The city is transformed into a fashion mecca, with shows, parties, and events taking place all over town. Fashionistas can see the latest trends from top designers, and street-style photographers capture the best looks from the city's most stylish residents and transplants. It's a week of non-stop fashion, and it's a must-see for any fashion lover.
This fashion week definitely hit different for me. It felt heavier and not as fun as it used to be. One day, once I’ve processed everything with my therapist, I’ll be able to talk about the psychological Olympics that overwhelm me, from what to wear to not being accepted by certain groups — it’s just so much. And we don’t talk about what it does to your mental. I’m definitely living in the BOTH/AND space — it felt grueling, and I felt blessed. So let’s run back my week so you can see what it’s like to be a fashion writer during New York Fashion Week.
Day 1
Harlem Fashion Row celebrated its 16th year by hosting the Style Awards at the Apollo Theater. Kelly Rowland, Wayman and Micah, Gabriela Karefa-Johnson, Stella Jean, Johnny Nunez, and A$AP Rocky were among the honorees. Megan Renee, Nicole Benefiled Portfolio, and A. Potts showed off some head-turning designs. The show concluded with a tribute to hip-hop by Doug E. Fresh.
Fit Check — I opted for an all-black look comprised of a bralette, voluminous tulle skirt, combat boots, and bedazzled NY fitted cap. I wanted to give rose in Harlem.
Day 2
When I received the Hanifa presentation invitation, my life was made. For me, Hanifa has always been a showstopper with its inclusive designs and larger-than-life collections. Not to mention, the designer, Anifa, is proof of what resilience looks like. From being the first designer to put on a virtual fashion show during the pandemic to creating another collection after just giving birth. The event brought out some of our favorite fashion girlies like Serayah, Maiya the Don, and Aaliyah Jay. The playlist was lit, the drinks were hitting, and the looks were looking.
Photo courtesy of Joce Blake
Fit Check: Since I love a Hanifa piece, I just had to remix one of my favorite skirts of all time. I coupled a daring knitted top with a Hanifa maxi skirt and accessorized with a matching knit bag. To stay comfy, I kicked back in orange Nike Dunks.
Day 3
On the third day, I pulled up to the Miss Circle NYFW Kickoff Party. Miss Circle CEO Isabel Deng expressed her excitement about hosting the event again to kick off New York Fashion Week in a press release. She said that Miss Circle is deeply intertwined with the New York fashion scene because their flagship store is located in the heart of Soho. She added that the evening is their way of celebrating this New York moment with their devoted fans and the local community. And while this isn’t a Black-owned brand, the melanin was all over. Riley Burruss, Ciara Miller, Sofi The Oddity, and Tarah Lynn were just some of the fashion lovers who arrived in style.
Photo courtesy of Joce Blake
Fit Check: I donned a black and gold top complete with sequin and fringe that perfectly paired with my golden bottoms from Char Workroom. It was really the golden cowboy boots that sealed the deal.
Day 4
Day 4 was a doozy. First up, I stopped by the Cinq à Sept presentation set against New York’s stunning skyline. The Cinq à Sept Spring 2024 Collection is inspired by Old Hollywood glamour and the Côte d’Azur. It is sophisticated, romantic, and celebratory. The collection embodies a sense of slowing down and new beginnings.
After that, I went to Kate Spade at The Standard High Line, where the colors and patterns were on full display. I was in heaven, surrounded by polka dots and sequins. The presentation was filled with vibrant and eye-catching clothing and accessories. I could have spent hours browsing the clothes, but I eventually had to tear myself away and head to the Raise Fashion Collective at The Standard Hotel.
Specifically, I wanted to support one of my favorite brands, CISE, because “Protect Black Women” is forever the motto. One of the advantages of attending fashion showcases is that I have the opportunity to see new brands like Concept 26, a jewelry collection created by Shari Smith; she birthed it to accompany women's life journeys and enhance their confidence. Or Vontélle Eyewear, founded by Tracy Green & Nancey Harris, to meet the demand for vibrant color and patterns and better fitting eyewear. It’s all about fit, fashion, and functionality.
Up next, the Kensington Grey Brunch filled me up as Black creators took over Neuhouse to talk all things fashion and creation. Their annual NYFW event was a conversation with American Fashion Designer Dapper Dan, Ami Colé Founder and CEO Diarrha N'Diaye - Mbaye, Topicals Founder and CEO Olamide Olowe, Jeneé Naylor, Kia Marie, Karen Blanchard, and Kensington Grey Founder and CEO Shannae Ingleton Smith. The event was held to discuss the intersection of fashion, entrepreneurship, and brand strategy.
(L-R) Olamide Olowe, Diarrha Ndiaye and Jenee Naylor
Photo courtesy of Kensington Grey
The panelists discussed their experiences as Black entrepreneurs in the fashion industry and how they are using their platforms to promote diversity and inclusion. They also spoke about the importance of using fashion as a tool for social change.
It’s not NYFW if I don’t hit up the Essence Fashion House. This year’s theme: WHERE BLACK CREATIVITY REDEFINES FASHION. This event celebrated Black culture and fashion, providing tools for Black-owned brands and creatives to thrive. Attendees gathered to learn, be celebrated, and be inspired.
The lineup included:
- Hip Hop, “Haute” Sh*t, & Heritage: The Best of Bed Fellows
- Navigating Mental Health And Wellness Behind The Scenes In Fashion
- What is Sustainability in Black Fashion
- African Fashion and Garments
- Are Black People Buying Black Luxury
- SOKO MRKT, a retail pop-up of emerging & established Black designers
Fit Check: This look was sponsored by my mama. *cues On My Mama* My mom thrifted an amazing black and white polka dot shacket that I decided to pair with wide-leg camo pants that I stole from her closet. I accessorized with an edgy basketball purse.
Day 5
At this point, I wasn’t sure what day it was, but my first stop was the Flying Solo show featuring Denver-based designer HAUS. This Black-owned and queer-led design house creates urban contemporary, gender-affirming, and inclusive clothing with an emphasis on sustainability. HAUS designs are primarily intended to fit gender non-conforming people, and they offer both standard and customizable options to fit everyone. By using vegan and recycled materials in a small-batch production process, HAUS is able to achieve its mission of creating garments that truly include all bodies, all people, all the time.
Then, it was on to Son Jung Wan, one of my favorite designers. The "Harmony" collection was inspired by the beauty of natural movements and personifies humanity in its most artistic form. The collection features powerful silhouettes with delicate gentleness, created with ruffles, light silk, organza, chiffon, and mesh.
The last stop was alice + olivia by Stacey Bendet, where the weather gods thought a torrential rain shower was appropriate. The brand's Spring 2024 Collection was inspired by Capote’s Swans and high-society of the 1960s, presenting a fresh take on the historic era.
(L-R) Adee Erhabor, Courtney Simpson, a guest, Joce Blake, and Ashley Weddington
Photo courtesy of Joce Blake
Fit Check: Since corsets and cargos are in, I went for an ethereal yet edgy vibe in a vibrant blue corset with metallic cargo pants. I was feeling gaudy, so I layered up some diamond necklaces to coordinate with the diamonds in my top and the shine of my pants.
Day 6
Only two things mattered on Day 6 - the Sergio Hudson Show & Afterparty. Even before Sergio graced the cover of Essence with THEE Keke Palmer, I was a fan. The way he designs for the magic that is the Black women keeps me in awe. And I’m not the only one because he brought the girls out from La La Anthony to Marsai Martin to Nene Leakes to Angela Rye to Yvonne Orji to Kimora Lee Simmons. The runway was awash with feminine pieces that skillfully blended classic staples with risqué pieces. The models wore everything from delicate silk blouses to daring leather pants, and the overall effect was both elegant and edgy. The collection was a clear statement from the designer that femininity is not one-dimensional and that it can be expressed in many different ways.
Photo courtesy of Joce Blake
Fit Check: I had to save my multicolored structured jacket for this day. I wanted to be like Kanye West the entire night — DO YOU SEE THIS COAT!? Underneath, I wore an ombre dress and finished the look with orange heels and a Coach Tabby.
Day 7
Each season, the Global Fashion Collective brings fashion designers from all over the world to present their latest collections. This event is a celebration of the power of creativity and the beauty of diversity, as it features everything from avant-garde designs to classic fashion staples. I’m always blown away by the emerging designers’ stylish iterations.
I concluded the night with the fabulous creations by Sammy B Designs. Ever since Samantha Black burst onto the scene years ago, she has been one to watch, and Beyoncé agrees. This season, she elevated her ready-to-wear clothing line, which is feminine with an eclectic edge, with sequins, mesh, vibrant colors, logomania, cutouts, and puffed fabric, ranging from joggers to coordinated sets to dresses. After she slayed the runway, then we partied all night with some fire tunes and groovy drinks from Appleton Estate.
(L-R) Ashley Weddington, Joce Blake, and Courtney Simpson
Photo courtesy of Joce Blake
Fit Check: I can’t lie — this look was not planned, but when my girls said they were going with all-denim looks, then I knew I needed to come through. I rocked my denim jacket from the Daquane Cherry and Steve Madden collection because it was giving Basquiat art on the back. On the bottom, I wore flared denim jeans and brought the look to completion with an urban take on the cowboy hat. Altogether, we were giving Destiny’s Children.
Day 8
I had to take a break on Tuesday to get my life together. By Wednesday morning, I was jumping back in with Indonesia Now as my first show. Indonesian fashion designers Ivan Gunawan, Merdi Sihombing, Ayumi, IKAT Indonesia by Didiet Maulana, Ghea Panggabean, Amero X Livette, and Suedeson by Kimberly Tandra X MANDY'S' all showcased their Spring/Summer 2024 collections. The collections were inspired by a variety of sources, including the golden age of the Majapahit empire, traditional Batak patterns, street style, the diversity of Indonesia's traditional clothing silhouettes, the strength of Sumbanese women and weavers, the Borobudur temple, geometric abstract triangle motifs, and Indonesian women with different styles and dreams.
I stopped by the Black in Fashion Council showroom to indulge in more emerging designers. Fumi the Label brought the colorful knots we need all year round. KHOI introduced a new jewelry collection full of intention. Tejahn Burnett presented the footwear selection of our dreams. I was really impressed with all of the designers, and I can't wait to see what they come up with next.
The Black in Fashion Council is an organization that supports and promotes Black designers in the fashion industry. The showroom is a great place to see the latest designs from Black designers and to learn more about their work. I highly recommend checking it out if you're interested in fashion or supporting Black businesses.
WhenSmokeClears brought the New York City flavor we all love and adore. It was the way every model rocked Timberlands. The collection is undoubtedly an extension of the brand's previous collections, which create community like never before. My favorite moment: the most beautiful pregnant woman stole the show in a denim cape dress with coordinating denim pants.
Photo courtesy of Joce Blake
Fit Check: The last day’s fit was giving blushing bride as I adorned an all-pink look complete with pink cargo pants, a pink frilly, floral top, and a pink veil outlined with roses that fell to the floor. To add more pink, I carried my favorite pink paisley Brandon Blackwood bag.
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Feature image courtesy of Joce Blake
Harlem Fashion Row's Fashion Show And Style Awards Was A Love Letter To The Culture
For over a decade, Harlem’s Fashion Row has served as a safe space for creatives of color to shine bright without fear of being dimmed. This week, HFR celebrated its 16th year of providing business solutions to retailers committed to equity for Black and Latin-X design talent. This beacon has served as a bridge between retailers and designers of color through collaborations, experiential marketing, pipeline programs, and brand strategy.
Set against the backdrop of the historic Apollo Theater in Harlem, the night was nothing short of amazing as a Black hip-hop orchestra serenaded the crowd with legendary tunes from “Big Poppa” to “Moment 4 Life.” It was pure magic as the scene was set to begin the Style Awards.
Tim Weatherspoon surprised his wife, Kelly Rowland, with a heartfelt speech as he presented her with the Fashion Icon of the Year Award. “I couldn’t pass up this moment to tell you that you’ve always been my icon,” the talent manager said. He went on to share that he scoured social media to pull some compliments from the toughest of critics. Weatherspoon said, “My assumption is that these are good ‘Kelly eats the girls every time. Fire emoji, fire emoji, fire emoji.’’’
As the Destiny’s Child alum accepted her award, she proclaimed her love for “that Black man.” Rowland was full of joy and adoration as she accepted the award, reminiscing on the days when she was a little girl from Texas in a group of country girls where stylists were not jumping at the opportunity to dress them. “Tina took matters into her own hands, and she dressed us. We learned what it felt like to start a trend. I remember what it felt like — the pride in it. I also know that ‘we’ start the trends and ‘we’ make what’s cool, cool. Fashion should be grateful for us.”
L-R: Tamron Hall, Stella Jean, and Brandice Daniel
Shutterstock
Then, the incomparable styling duo, Wayman and Micah, took to the stage to receive the Stylist of The Year Award. These two best friends were honored for their creative styling on the likes of Regina King, Tessa Thompson, Taraji P. Henson, Jodie Turner, and so many more. The partners in style applauded HFR’s founder, Brandice Daniel, for creating a table for us. “The table is marble and custom,” Micah exclaimed.
The fashion heavy hitters were absolutely in the building. Gabriela Karefa-Johnson, a New York-based stylist and VOGUE Global Contributing Fashion Editor-at-Large renowned for her eye for emerging designers and her narrative-driven approach to diversifying representation in fashion, accepted the Editor of the Year Award.
Tamron Hall sang the praises of the Designer of the Year recipient, Stella Jean, for being a visionary who not only creates whimsical pieces but takes a stand for what she believes in. “During this pivotal moment, one designer made a courageous and impactful decision. Stella Jean, an Italian-Haitian fashion visionary, took a stand in a bold and powerful move. Stella Jean pledged to return to the runway only when she would no longer be the sole Black designer on the Milan schedule.”
Johnny Nunez, the culture’s #1 photographer, reminded us of the importance of perseverance in the face of rejection while accepting the Photographer of the Year award. Just before his speech, Valeisha Butterfield, Google's Vice President of Partnerships & Engagement, gave Nunez his flowers for always making her feel seen and appreciated, which gave her the determination to be herself and take up space.
A$AP Rocky
Shutterstock
A$AP Rocky lit up the historic Apollo stage with his undeniable charm and intrinsic style. Dressed in a cardigan, Louis Vuitton tie, and a voluminous kilt while his head was adorned with embellished hair clips, he was walking proof that he’s a fashion, music, and culture innovator just like the name of the award he was receiving, the Virgil Abloh Award. For this Harlem native, it was a full circle moment as Abloh helped the rapper with his start in the industry years ago when he helped design his first album cover.
Designers Megan Renee, Nicole Benefiled Portfolio, and A. Potts showcased their transformational designs, which varied in style, texture, and color. Megan Renee's designs were inspired by unapologetic femininity. Nicole Benefiled Portfolio's designs were more geometric and modern, with a focus on clean lines and bright colors. A. Potts' designs were eclectic and playful, with a focus on mixed patterns and bold colors. All three designers created unique and eye-catching pieces that turned heads.
The show concluded with a beautiful tribute to hip-hop by the legendary Doug E. Fresh. The entire show was a celebration of all that is good about fashion, and it was a reminder of why the culture continues to inspire and influence people all over the world. HFR’s New York Fashion Week kickoff was a love letter to the culture, and it was delivered with nothing but style, care, and love.
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Meet Tomi and Asmeret, two extraordinary women who have set out on a mission to celebrate and uplift Black beauty in all its vastness and diversity. Tomi has had a successful career in the fashion, beauty, and tech industries, currently leading inclusive technology communications at Pinterest. On the other hand, Asmeret boasts an extensive background in luxury fashion production and is now a passionate social activist, fighting food injustice through the One Love Community Fridge.
Their paths crossed through Asmeret's husband, the remarkable Stanley Lumax, who played a role in connecting these like-minded souls. They soon discovered their shared passion for their culture and a desire to build a strong community that pays it forward for future generations.
The duo's journey began with the creation of The Black Beauty Club in 2020, with a primary goal of bridging the resourcing gap for Black beauty founders. The digital conversations they initiated quickly revealed an appetite for discussions rooted in culture, as beauty and wellness rituals are deeply embedded in the heritage of Black people.
For Black women, this space holds significant importance as it embraces the essence of community, a vital aspect of their shared rituals. The Black Beauty Club allows them to learn from each other and experience the vastness of their beauty and culture. Moreover, it lays the foundation for future generations, instilling a sense of self-love that empowers them to navigate life's challenges.
Photo Courtesy of The Black Beauty Club
Defining beauty within the context of Black people proves complex due to the incredible diversity across cultures. However, Tomi and Asmeret recognize beauty as a powerful cultural experience for the Black community, with nuances that are deeply enriching.
The topics discussed within The Black Beauty Club reflect a commitment to creating positive and uplifting conversations. By exploring themes such as the perception of Black queer masc/femme men as beauty consumers and the cultural impact of African beauty products with ingredients from across the diaspora, they shed light on often overlooked aspects of Black beauty.
Photo Courtesy of The Black Beauty Club
The focus on solution-oriented discussions is essential for addressing beauty's deep-rooted challenges, considering the lens society places on beauty that can be anti-feminist and anti-Black, and brown people. Tomi and Asmeret aim to provide a safe space that navigates these experiences with empathy and positivity, even in the face of difficulty.
To support Black women in the beauty space and embrace their beauty, championing one another is vital. They stress the importance of recognizing that Black women are not monolithic entities but diverse individuals with unique stories and experiences.
Photo Courtesy of The Black Beauty Club
For Black women seeking affirmation, Tomi and Asmeret draw inspiration from Toni Morrison's words: "You are your best thing." These empowering words remind Black women of their inherent beauty, strength, and resilience.
As The Black Beauty Club continues to thrive, Tomi and Asmeret envision a future where conversations about beauty remain solution-oriented, fostering unity, acceptance, and celebration of the expansive and ever-evolving essence of Black beauty. Their dedication to uplifting Black beauty culture leaves an indelible mark, empowering the next generation to embrace their heritage and flourish with confidence.
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Feature image courtesy of The Black Beauty Club