About Us | xoNecole



Necole-2-494x488They say the best way to find your own path is to get lost in the journey.

That’s exactly what I’m doing.

It’s been over a year since I wrote the letter ‘It’s Time To Move On’, explaining why I was walking away from my award-winning site, Necole Bitchie, a brand and business I founded in 2008 and built into one of the leading urban gossip sites in the digital world. The decision has come to define me, both personally and professionally, and, as a result, I’ve been humbled and rewarded in new and inspiring ways.

Once upon a time I was just another girl from a small town on Maryland’s Eastern Shore who’s best job prospects were Wal-Mart and a pickle plant. Then I became that girl who’s parents died before becoming that girl escaping into her daydreams. Eventually, I evolved into that celebrity gossip blogger who hit the red carpet and sat VIP at industry parties. But along the way, I became something I wasn’t, someone I didn’t recognize, a caricature of who I was and all that I could be.

That’s when I knew I had to change directions, and start xoNecole.com

xo_about_groupToday I’m using my voice as a successful female entrepreneur to not only empower young girls, but also to redefine how women share their stories, showcase their style, and speak their minds. xoNecole is a place where positive images of women of color flourish, where life, work, travel, and fashion intersect. A platform for responsible reporting on the news you want to know.

It’s been a long, winding road since I was kicked out of my aunt’s house without a dollar to my name and a burning desire to create change. Sometimes, we have to go out of our way—get out of our own way—to get back on track. That fire still flames within, but now I know how to control it, give it greater meaning.

Now I’m in the driver’s seat, uncovering this journey, rediscovering my path.

And that’s exactly what I want to be doing.

I hope you enjoy the new site! Feel free to drop us a line with your thoughts, feedbacks or to submit your personal essays at editor@xonecole.com.



“I was pleased, impressed, and contemplated on the impact her decision was going to make for our generation. If she could leave the limelight for the search or the start of something different, something more, something of purpose and meaning, then who else could this inspire?”

Saba Tekle, Huffington Post


“Changing successful paths is not easy. I salute Necole for her courage and integrity.”

Tyra Banks


“I love Necole’s revamp. We’ve watched her become aware, responsible and purposeful.”

Keri Hilson


“Kane isn’t just inspiring her readers to read books, she’s pushing them to live the life of their dreams—-the way she’s been doing from day one. Necole found that her purpose was to get this generation out of a mental rut and to lead them wholeheartedly after their dreams.”

Kat, Gigberry.com


“Necole Kane taught us a lesson in entrepreneurship and growth [when she bid] farewell to her gossip blog NecoleBitchie.com to launch a women’s empowerment platform, xoNecole. “

Buzzfeed’s 29 Times #BlackGirlMagic Was More Than A Hashtag


“That moment when you wake up and realize you want to be more than what everyone else expects you to be. Necole’s final submission as a celebrity gossip blogger encapsulates the sentiments of anyone who has ever wanted to step out on faith, quickly realizing you are your only roadblock on the road less traveled. Necole’s transparency and vulnerability not only elevated her own career, but gave so many other young innovators the confirmation that it is absolutely okay to want more for yourself. Her courageous story transformed into a brand wrapped in fearlessness, creating a platform for free self-expression.”



“As her blog continued to grow in popularity, Necole unknowingly became a celebrity herself. However, with all the success she had accumulated,  Necole knew she was not truly living in her purpose.”

Sheen Magazine


“I love Necole’s transition; it’s such a beautiful thing. I love that she’s putting her heart and her soul into the new site because I can relate to that. I get chills just thinking about when I read her letter explaining her thought process behind the change because that resonated with me..”

Zuri Hall, E! News host


“Evolution can be a frightening prospect, especially when you’ve achieved so much success doing something. It’s clear that Necole has embraced her evolution. The end of Necole Bitchie marked the end of an era, and with the launch of xoNecole, the evolution of a woman dedicated to inspiring young women.”



“Necole took a lane that was underserved and she created an opportunity for herself. And through credibility and her work ethic, she built a brand that’s respected in the industry.”

Terrence J, Television Host/ Actor/Producer